DocRite

What DocRite does

DocRite is a US-based, private B2B healthcare services company that delivers onsite specialty medical care to skilled nursing facilities and assisted living facilities. Operating from its headquarters in Brooklyn, New York, the company dispatches mobile clinicians to customer facilities to provide optometry services through its SightRite brand and podiatry services through its PediRite brand, with the firm's short-description also referencing onsite dental care as part of its service surface. DocRite frames itself as "more than a link between facilities and care providers," positioning the business around turnkey partnerships with facility operators rather than transactional referrals.

The company's service model is built on three layers: onsite specialty clinical delivery using advanced diagnostic equipment (eye-care technology for SightRite and podiatric diagnostic capabilities for PediRite), complete care management infrastructure including advanced treatments, record-keeping, and insurance billing, and regulatory assistance for facility customers. Both SightRite (sightrite.com) and PediRite (pedirite.com) operate as dedicated branded websites under the DocRite parent. DocRite's go-to-market is sales-led and direct, relying on professional channels (LinkedIn, telephone, email) to reach facility operators and a mobile onsite delivery channel to serve them; the company also runs a "Become a Provider" flow to recruit the clinician network that powers delivery.

Its business model is described in source material as subscription-style recurring revenue from facility customers for the ongoing onsite care engagement, though no pricing detail is publicly disclosed. The company self-reports a US-wide service footprint delivered from a single New York headquarters, operates with 51–100 employees, and was founded by veterans of the skilled nursing industry. No funding rounds, ownership structure, management team roster, revenue figures, or AI/ML capabilities are disclosed in the available data, and there is no publicly disclosed list of named facility customers.

Name

DocRite

Legal name

DocRite

Website

https://docrite.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

DocRite delivers onsite optometry and podiatry care to US skilled nursing and assisted living facilities via mobile provider teams. It operates the SightRite and PediRite specialty brands and manages treatments, record-keeping, and insurance billing for facility customers.

Ownership category

akta.pro rank

Product category

Mobile Healthcare Services

NAICS

Offices of Podiatrists (621391), Offices of Optometrists (62132)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Podiatry & Foot/Ankle Surgery Centers (HLAFAIAL)

Keywords

• Onsite optometry services
• Mobile podiatry care
• Skilled nursing care
• Assisted living services
• Senior healthcare provider

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Onsite Healthcare Services: DocRite provides elite onsite medical care to skilled nursing facilities and assisted living facilities. Services include specialty care (eye care through SightRite, foot care through PediRite), complete care management, treatments, record-keeping, and insurance billing. The company generates revenue through service fees paid by healthcare facilities for mobile medical services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

DocRite provides elite onsite specialty medical care — primarily optometry (SightRite) and podiatry (PediRite) — directly to skilled nursing facilities and assisted living facilities throughout the US. Under each specialty, the company manages the complete care lifecycle on the facility's behalf, from advanced treatments and diagnostics to record-keeping and insurance billing, delivered by mobile care providers traveling to each site.

Product overview

DocRite is a senior care service platform providing elite onsite healthcare to skilled nursing facilities and assisted living facilities throughout the US. The platform operates through three branded service lines: the core DocRite brand handles overall care management including advanced treatments, record-keeping, and insurance billing, while SightRite delivers specialized eye care services using advanced optometric technology, and PediRite provides mobile foot care and podiatry services. All services are designed to be turnkey, reducing administrative burden on facility personnel.

Differentiator

Problem solved

Functional benefit

Brands

• SightRite: Eye care services provided by DocRite, utilizing the latest in eye-care technology, advanced testing, and superior diagnostic equipment. SightRite optometrists eliminate the burden of eyecare from facilities' personnel.
• PediRite

Products and services

• DocRite Onsite Care Management DocRite provides elite onsite care management to skilled nursing facilities and assisted living facilities throughout the US, handling advanced treatments, meticulous record-keeping, and insurance billing as a turnkey service for senior care operators.
• SightRite Eye Care SightRite delivers onsite optometry services to skilled nursing and assisted living facilities, utilizing advanced eye-care technology, testing, and superior diagnostic equipment so facilities do not need to coordinate external eyecare for residents.
• PediRite Foot Care PediRite provides mobile podiatry services to skilled nursing and assisted living facilities, specializing in the prevention, diagnosis, and treatment of foot disorders resulting from injury, disease, and age.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• SightRitecoreOthersSightRite is DocRite's specialized eye care service offering, providing optometry services to skilled nursing and assisted living facilities. Utilizes the latest eye-care technology, advanced testing, and superior diagnostic equipment to eliminate the burden of eyecare from facility personnel.
• PediRitecoreOthersPediRite is DocRite's specialized foot care service offering, providing mobile podiatry services to skilled nursing and assisted living facilities. Specializes in prevention, diagnosis, and treatment of foot disorders resulting from injury, disease and age.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Onsite Dental: Provides mobile dental care services delivered onsite to corporate workplaces, senior living communities, and other facilities. Closely mirrors DocRite's mobile, multi-specialty, B2B delivery model to senior care settings.
• 2020 On-Site: Operates mobile vision care and optical services delivered onsite to workplaces and communities. Comparable to DocRite's SightRite service line in terms of mobile optometry delivery to non-traditional sites.

Emerging players

• DocGo: Mobile healthcare services provider delivering onsite care, including to senior and post-acute populations. Operates a similar mobile-provider, B2B delivery model, though with broader acute-care focus than DocRite's senior specialty model.

Broad incumbents

• Optum (UnitedHealth Group): Diversified healthcare services arm of UnitedHealth Group delivering senior care, care management, and ancillary clinical services across the US. A broad incumbent that can offer bundled services into SNF/ALF channels and compete with DocRite on scale and contracting.
• CenterWell (Humana): Humana's senior-focused care delivery platform providing home health, primary care, and pharmacy services to older adults. Overlaps with DocRite in serving the senior care customer base with adjacent in-home and facility-based services.
• CVS Health (Omnicare): Operates Omnicare, the largest pharmacy services provider to skilled nursing and assisted living facilities. Comparable as a B2B service provider to the same SNF/ALF customer base, even though the service line (pharmacy) differs from DocRite's clinical specialties.
• Amedisys: Home health and hospice provider delivering clinical services to seniors in their residences and in senior facilities. Comparable in deploying mobile clinical labor to senior care settings, with broader scale and a wider service mix than DocRite.
• Heartland Dental: Large dental support organization supporting dentists across many settings, with growing programs serving senior populations. Comparable to DocRite's dental service line in serving facility and community-based dental demand at scale.

Others

• Genesis HealthCare: One of the largest skilled nursing facility operators in the US. Acts as a buyer (customer) of DocRite's services rather than a competitor, but represents the type of consolidating SNF operator whose procurement leverage shapes pricing for mobile service providers.
• Brookdale Senior Living: Largest operator of assisted living communities in the US. Represents a customer archetype for DocRite's services and a bellwether for senior living demand trends that drive the addressable market for mobile specialty care providers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/doc_rite
• Facebookfacebook.com/docriteseniorcareservices
• LinkedInlinkedin.com/company/docrite

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DocRite