Direct Primary Care of Boca Raton

What Direct Primary Care of Boca Raton does

Direct Primary Care of Boca Raton (DPC Boca) is a privately held membership-based primary care clinic founded in October 2017 in Boca Raton, Florida, by Rachel Huerta, APRN, and her husband Jody. The practice operates a single location at 801 Meadows Road, Suite 111, and self-describes as the first family Direct Primary Care clinic in Palm Beach County. It serves individual adults, children (ages 2-18), families, college students near Florida Atlantic University, and employer groups in South Florida through three subscription tiers — Children at $75/month, Adults at $99/month, and Families at $350/month — plus a $30 per-screening EKG service for student athletes under Florida's Second Chance Act.

The clinical and operational technology stack is composed entirely of third-party SaaS and medical devices rather than proprietary systems. Membership enrollment and recurring billing run on Hint.com; the patient portal and EMR-related member login are powered by Elation Passport; telehealth and secure messaging use Spruce Health; supplement fulfillment runs through FullScript; and on-site clinical equipment includes a Welch Allyn Spot Vision Screener and dermoscopy tools for skin cancer screening. The practice maintains an in-house pharmaceutical dispensary that provides generic medications at wholesale-based pricing, and routes lab and imaging through trusted local partner networks at negotiated rates passed to members.

Revenue is generated primarily through recurring monthly membership fees, supplemented by margins on in-house medication dispensing and discounted lab/imaging pass-throughs, EKG screening fees, and employer group plan subscriptions. The go-to-market is direct-to-consumer via the Hint.com self-serve enrollment portal, with a parallel direct-sales motion to local employers. Marketing relies on an educational blog, organic SEO, Facebook and Instagram presence, five-star patient testimonials, and visible community involvement with nonprofits including 4Kids of South Florida, CityHouse, Place of Hope, the FAU Foundation, Project Dynamo, and ChildNet. The clinical team comprises three APRNs — founder Rachel Huerta, Samantha Burstell (DNP, FAU 2017), and Taina Jean-Pierre (joined 2023) — and the practice deliberately maintains a small patient panel per provider to support same/next-day access and extended visit times.

Name

Direct Primary Care of Boca Raton

Legal name

Direct Primary Care of Boca Raton

Website

https://dpcboca.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Direct Primary Care of Boca Raton is a privately held, membership-based primary care clinic in Boca Raton, Florida, serving adults, children, families, college students, and employer groups via monthly subscriptions and on-site generic dispensing.

Ownership category

akta.pro rank

Product category

Direct Primary Care

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAGAD

Direct Primary Care (DPC) & Concierge Medicine

Healthcare & Life Sciences/Healthcare Providers & Systems/Primary Care & Community Health Providers

Keywords

• Direct primary care
• Membership healthcare
• Concierge primary care
• Family primary care
• In-house pharmacy dispensing

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Monthly Membership Fees: Recurring monthly subscription fees from individual and family memberships. Three tiers: Children ($75/month), Adults ($99/month), Families ($350/month). No long-term contracts required.
2. Employer Group Plans: Business accounts providing unlimited access to healthcare for employees at negotiated rates. No long-term obligation; 30-day cancellation notice required. Employees can continue individual membership after leaving company.
3. In-House Medication Dispensing: Generic medications dispensed directly from office at wholesale-based pricing, often below typical pharmacy prices. Revenue from medication sales at direct cost to members.
4. Discounted Lab and Imaging Services: Lab work and imaging available through trusted local partner networks at negotiated pricing passed on to members. Additional revenue stream from margin on discounted services.
5. EKG Screening Services: Cardiac screening services offered at $30 per screening under Florida's Second Chance Act for student athletes. One-time service fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Direct Primary Care of Boca Raton operates a membership-based primary care clinic that delivers unlimited same/next-day appointments, extended visit times, telehealth, in-house generic medication dispensing, discounted lab and imaging access, and chronic disease management for individuals, families, and employer groups in South Florida. The practice bypasses insurance billing entirely, charging flat monthly subscription fees across Children ($75), Adult ($99), and Family ($350) tiers, and also offers a standalone $30 sports EKG screening service under Florida's Second Chance Act.

Product overview

Direct Primary Care of Boca Raton operates as a membership-based primary care clinic offering three tiers: Children ($75/month, ages 2-18), Adults ($99/month, 18+), and Families ($350/month). The practice provides comprehensive healthcare services including same/next-day appointments, telehealth, in-house pharmacy dispensing, discounted labs, annual physicals with EKG, chronic disease management, mental health screenings, and specialist referrals. The model eliminates insurance billing, offering transparent pricing with unlimited access to providers. The company also offers employer group plans as an additional product line for businesses seeking healthcare benefits for their teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Children Membership (Ages 2-18)

Quantifiable outcome

• Generic medications at up to 90% off retail prices
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• 4Kids of South FloridaminorOthersNonprofit organization transforming lives by providing hope, homes, and healing for children in crisis. DPC Boca supports this organization as part of community giving back initiatives.
• CityHouseminorOthersNonprofit breaking the cycle of homelessness for single mothers and their children by offering stability, resources, and a path to independence. DPC Boca supports this organization through community donations and advocacy.
• Place of HopeminorOthersFaith-based nonprofit offering family-style foster care and support services for children and families in need. DPC Boca supports through community involvement and donations.
• FAU FoundationminorOthersFoundation investing in the future of education by supporting scholarships, research, and innovation at Florida Atlantic University. DPC Boca supports with community involvement as both providers are FAU alumni.
• Project DynamominorOthersNonprofit founded by combat veterans and intelligence professionals providing rescue, aid, and assistance in crisis zones around the world. DPC Boca supports through community donations.
• ChildNetminorOthersCommunity-based care lead agency chosen by Florida Department of Children & Families to serve Broward and Palm Beach Counties. DPC Boca supports as part of advocacy for children in foster care.
• American Academy of Nurse PractitionersminorOthersProfessional association dedicated to advancing quality healthcare through evidence-based practice. Rachel Huerta maintains membership, staying at forefront of medical innovations and ensuring high standards of personalized care.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ChenMed: Physician-led primary care group focused on senior populations, operating on value-based care contracts with smaller physician panels. Comparable in small-panel philosophy, but ChenMed operates at much larger scale and primarily serves Medicare Advantage patients.
• One Medical (Amazon One Medical): A national membership-based primary care platform acquired by Amazon offering same-day appointments, virtual care, and in-office services. Highly comparable to DPC Boca's model, but operates at much larger scale with a broader geographic footprint and technology investment.

Others

• Hint Health: Technology platform purpose-built for DPC practices, including the Hint.com enrollment and billing system used by DPC Boca. Adjacent rather than competitive — the practice is a customer of Hint's DPC infrastructure.
• Atlas.md: Provider of DPC-specific electronic medical records, patient communication, and billing software. Functions as an enabling technology layer for direct primary care practices similar to DPC Boca.

Direct peers

• SignatureMD: Concierge medicine network that partners with primary care physicians to convert traditional practices to membership models. Similar patient experience to DPC Boca, but operates through affiliated MDs rather than APRNs.
• Forward Health: Tech-forward membership primary care provider offering continuous care with biometric monitoring and on-site services. Comparable to DPC Boca's direct-pay, technology-enabled primary care approach, although Forward leans more heavily on proprietary health tech and consumer branding.
• MDVIP: National concierge medicine network of primary care physicians operating on a membership model with smaller patient panels and enhanced access. Closely aligns with DPC Boca's small-panel, high-access primary care philosophy.
• Everside Health: Direct primary care provider focused on employer-sponsored health benefits, offering near-site and on-site clinics with membership economics. Directly comparable to DPC Boca's employer group plan channel and membership-based model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Dpcboca
• Instagraminstagram.com/dpc_boca
• Xx.com/DpcBoca

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Direct Primary Care of Boca Raton