What NLZIET does

NLZIET is a Dutch direct-to-consumer online television streaming service operated as a cooperative (NLZIET Coöperatief U.A.) jointly owned by the three major Dutch free-to-air broadcasters — Stichting Nederlandse Publieke Omroep (NPO), RTL Nederland B.V., and TALPA TV B.V. The platform aggregates live linear, 7-day replay, and on-demand content from its owner-broadcasters plus additional partners (BBC NL, VRT, Paramount Network, Comedy Central, MTV, Nickelodeon, and others) into a single subscription offering priced at €7.95-€11.95 per month, with a 14-day free trial.

The underlying technology is a multi-device streaming platform delivering 40+ live TV channels and 70+ radio stations to native apps across iOS, Android, Android TV/Google TV, Apple TV, Samsung Smart TV, LG Smart TV, Amazon Fire TV, Chromecast, and major web browsers. The service is available throughout the EU (27 member states plus Iceland, Liechtenstein, and Norway) under EU portability rules, with geographic restrictions in the UK, Switzerland, and Dutch Caribbean territories due to licensing. Subscription tiers (Basis, Premium, Extra) differ on simultaneous-device limits (1-3), ad-free viewing on RTL/KIJK replays, forward-looking capability, and the breadth of premium channel add-ons.

NLZIET monetizes entirely through recurring consumer subscriptions with optional annual billing at ~10% discount. Its go-to-market is product-led and digital-first: self-serve sign-up via web or app stores, free trial conversion, and content/social marketing (Facebook, Instagram, TikTok, YouTube). The company is privately held as a cooperative with no external investors, no disclosed funding rounds, and no M&A activity; operations are lean at 11-50 employees, and revenue is not publicly disclosed.

Name

NLZIET

Legal name

NLZIET Coöperatief U.A.

Website

https://nlziet.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

NLZIET is a Dutch consumer streaming cooperative owned by NPO, RTL Nederland, and TALPA TV, offering 40+ live TV channels, 7-day replay, on-demand content, and 70+ radio stations via subscription across the EU.

Ownership category

akta.pro rank

Product category

Online Video Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

International/Multilingual Streaming Channels (MPABAHAI)

Keywords

• Live TV streaming
• Catch-up television
• On-demand video
• Dutch broadcasting aggregator
• Subscription video service

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Subscription Revenue - Basis Tier: Monthly subscription providing access to 41 live TV channels, 7-day replay TV, on-demand content from NPO, RTL, KIJK, and BBC NL+. Includes ad-supported viewing for RTL and KIJK programs. Single device streaming.
2. Subscription Revenue - Premium Tier: Monthly or annual subscription with ad-free viewing for RTL and KIJK programs, forward-looking capability, and simultaneous streaming on 2 devices. Includes all Basis features.
3. Subscription Revenue - Extra Tier: Premium subscription with 17 additional channels including Paramount Network, Comedy Central, MTV, Nickelodeon, BBC international channels, and others. Supports 3 simultaneous device streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

NLZIET is an online television streaming service offering live TV, 7-day replay TV, on-demand series and films, and radio streaming from Dutch public and commercial broadcasters. The platform aggregates content from NPO, RTL, SBS/KIJK, BBC, VRT, and regional broadcasters into a single subscription accessible across the EU on smart TVs, mobile devices, and web browsers.

Product overview

NLZIET is an online television streaming service operated as a cooperative partnership between NPO (Nederlandse Publieke Omroep), RTL Nederland, and TALPA TV. The service offers three subscription tiers: Basis (€7.95/month), Premium (€9.95/month), and Extra (€11.95/month). The platform provides live TV, replay TV (up to 7 days), and on-demand viewing across 40+ channels including NPO, RTL, SBS/KIJK, and BBC. NLZIET Extra adds 17 premium channels including BBC One/Two/Three/Four, MTV, Nickelodeon, Comedy Central, Paramount Network, History, and Crime + Investigation. The service also includes access to 70+ radio stations. All subscriptions allow viewing across multiple devices with simultaneous streaming ranging from 1-3 devices depending on tier. Content is available throughout the EU with a 14-day free trial.

Differentiator

Problem solved

Functional benefit

Products and services

• NLZIET Streaming Service Subscription-based online TV streaming service for Dutch consumers, offering 40+ live channels, 7-day replay TV, on-demand content, and forward-looking viewing across devices without cable or satellite equipment. Available throughout the EU.
• NLZIET Radio Streaming Radio streaming service bundled with NLZIET subscriptions, providing access to 70+ Dutch radio stations including NPO Radio 1-5, Qmusic, Radio 538, Sky Radio, and regional broadcasters.

Quantifiable outcome

• 14-day free trial allows risk-free evaluation

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• NPO (Nederlandse Publieke Omroep)coreStrategic or Co-development PartnerNPO is one of the three founding Deelnemende Partners (Participating Partners) of NLZIET. NPO provides access to its broadcast content including NPO 1, 2, and 3 channels and on-demand programming. NLZIET operates as a cooperative with NPO as a co-owner.
• RTL Nederland B.V.coreStrategic or Co-development PartnerRTL Nederland is one of the three founding Deelnemende Partners of NLZIET. RTL provides access to its channels including RTL 4, 5, 7, 8 and content programming. NLZIET operates as a cooperative with RTL as a co-owner.
• TALPA TV B.V.coreStrategic or Co-development PartnerTALPA TV is one of the three founding Deelnemende Partners of NLZIET. TALPA provides access to its broadcast content including SBS channels. NLZIET operates as a cooperative with TALPA as a co-owner.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Zattoo: European OTT live-TV and on-demand provider primarily active in Switzerland, Germany, Austria and Spain. Similar streaming-plus-live-linear D2C model to NLZIET with multi-device apps, though operating in different geographies than the Dutch market.
• Joyn: ProSiebenSat.1 and Discovery's free/ad-supported streaming service in Germany offering live TV streams and on-demand. Comparable live-TV-plus-on-demand business model to NLZIET, but operated in the German market and not directly competing in the Netherlands.

Broad incumbents

• YouTube TV: Alphabet's subscription live-TV streaming service in the US bundling 100+ channels with cloud DVR. Comparable live-linear-streaming-plus-catch-up product category, but a much larger incumbent operating a wider geography, broader channel lineup, and integrated parent-distribution ecosystem.

Direct peers

• Odido TV (formerly T-Mobile Thuis TV): Dutch telco Odido's interactive TV product offering live channels with cloud recording and on-demand. Same live-TV-over-broadband category as NLZIET, primarily sold as a bundle with mobile/fixed subscriptions.
• Videoland: RTL Nederland's owned subscription video-on-demand service and a leading Dutch streaming platform. Comparable to NLZIET as a Dutch streaming subscription, though focused on on-demand library rather than live linear channels.
• KPN iTV / KPN TV+: KPN's IPTV and streaming offering for Dutch subscribers, providing live linear channels plus on-demand and replay. Directly comparable to NLZIET as a live-TV-plus-catch-up alternative delivered over broadband, sold either standalone or with KPN connectivity.
• Canal Digitaal: Dutch satellite and online pay-TV provider delivering live Dutch and international channels. Directly comparable to NLZIET on live linear TV distribution and the niche of Dutch consumers seeking alternatives to traditional cable.
• Ziggo GO: VodafoneZiggo's streaming companion to its cable TV service in the Netherlands. Both Ziggo GO and NLZIET offer live Dutch broadcast channels, replay TV and on-demand content to Dutch consumers; the primary distinction is Ziggo GO is bundled with a pay-TV/ISP contract while NLZIET is independent.
• BBC iPlayer: BBC's catch-up and live streaming service offering 7+ day replay plus on-demand content from BBC channels. Functionally parallel to NLZIET's replay TV + on-demand model and a content partner of NLZIET via BBC NL+ integration.
• RTL+: RTL Group's flagship streaming platform in Germany offering live RTL channels, on-demand, originals and podcasts. Comparable to NLZIET as a broadcaster-affiliated live-TV-plus-on-demand service leveraging RTL content in a European market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC11nV0PyM0CgwWs_kDVi56Q
• Facebookfacebook.com/nlziet
• Instagraminstagram.com/nlziet
• TikToktiktok.com/@nlziet.nl
• Xx.com/nlziet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NLZIET