Jersey Digs

What Jersey Digs does

Jersey Digs is a privately-held digital news publication that covers New Jersey real estate, development, and community news across 150+ municipalities in the state. Founded in 2015 and operated from a Wood Ridge, NJ mailing address by founders Darrell Simmons and Huma Moid, the publication serves two primary audiences: real estate industry professionals (agents, brokers, developers, property managers, investors) seeking market visibility and promotional opportunities, and general consumers (home buyers, sellers, renters, residents) looking for neighborhood-level property information and development tracking. A secondary audience of job seekers is served through a dedicated jobs section covering NJ real estate and development sector roles.

The platform operates on a WordPress-based content management system with Google Analytics for traffic measurement, and produces daily editorial content across categories including development projects, property listings, local history, food and drink venues, city guides, and celebrity real estate transactions. Distribution is multi-channel: a dedicated website plus active accounts on Instagram (~25,100 followers), Facebook (~14,000), Twitter/X (~3,975), LinkedIn (~3,008), and Nextdoor (~188), supported by free email newsletters. The publication maintains a regular publishing cadence with multiple articles per day covering transactions, development approvals, retail and employer news, and city-specific community updates.

Monetization is primarily driven by display advertising through a core partnership with CMI Marketing d/b/a CafeMedia, supplemented by sponsored content listings from real estate brokerages and a dedicated advertising sales channel. The company is structured as a small team of 1-10 employees, operates without disclosed external funding or institutional ownership, and has no identified parent company, subsidiaries, or M&A activity in the source material.

Name

Jersey Digs

Legal name

Jersey Digs

Website

https://jerseydigs.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Jersey Digs is a privately-held digital news publication covering New Jersey real estate, development, and community news across 150+ municipalities, serving industry professionals and consumers through editorial content, social media, and advertising partnerships.

Ownership category

akta.pro rank

Product category

Real Estate News & Media

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Real estate news
• Property listings
• Local journalism
• Community development news
• New jersey real estate

Headquarters

HQ city

New Jersey

HQ country

Trinidad & Tobago

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advertising: The site generates revenue through display advertising, with partnerships with CMI Marketing d/b/a CafeMedia for advertising placement. The site also features sponsored content listings from real estate brokerages.
2. Email Newsletter Subscriptions: Free email newsletters and news alerts keep readers engaged and drive recurring traffic to the platform.

Distribution channels2 records

Marketing channels7 records

Core offering

Jersey Digs is a digital news publication that publishes original editorial content covering New Jersey real estate and community development. The platform reports on property listings, residential and commercial development projects, new business openings, historic preservation, local food and drink venues, neighborhood guides, and celebrity real estate transactions across more than 150 New Jersey municipalities, with dedicated city pages for markets such as Jersey City, Hoboken, Newark, Princeton, Montclair, and Morristown.

Product overview

Jersey Digs is a digital news publication focused on New Jersey real estate and community development. The company operates a single content platform delivering news across categories including development projects, property listings, history, food & drink, local guides, and celebrity real estate stories. Rather than a product-based company with distinct offerings, Jersey Digs functions as a media outlet with content organized by geographic coverage (cities) and topical categories, monetized through advertising and sponsored content partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Jersey Digs News Website A free digital news publication (jerseydigs.com) that delivers original editorial coverage of New Jersey real estate, development projects, property listings, neighborhood changes, new business openings, historic preservation, food and drink venues, and celebrity real estate transactions to general consumers and real estate industry readers across 150+ NJ cities and towns.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• NJ.com: NJ.com is the digital arm of New Jersey's major newspapers (Star-Ledger et al.) and covers state-wide news including real estate development. It is comparable as a New Jersey-focused digital news publisher with a wider general-news scope than Jersey Digs.

Direct peers

• Bisnow: Bisnow publishes digital and event-based news focused on commercial real estate and development. It is comparable to Jersey Digs in editorial coverage of real estate deals, development, and market intelligence, monetized through advertising and events.
• Patch.com: Patch operates a network of hyperlocal digital news sites across the U.S., including many New Jersey towns. It overlaps with Jersey Digs as a regional/hyperlocal digital news publisher serving community audiences with advertising-supported content.
• Commercial Observer: Commercial Observer is a digital news outlet covering commercial real estate, development, and deal activity. It mirrors Jersey Digs' editorial focus on real estate transactions, development pipelines, and industry advertising.
• Brownstoner: Brownstoner covers New York City real estate, development, and neighborhood news with city-level landing pages. Its model of city-by-city coverage of real estate and development news parallels Jersey Digs' 150-plus NJ municipality structure.
• The Real Deal: The Real Deal is a digital media company covering real estate news, development, and transactions. It is directly comparable to Jersey Digs as a real estate-focused news publication monetized through advertising and audience reach to industry professionals.
• Curbed: Curbed, now part of Vox Media, covers real estate, development, and neighborhood news at the city and regional level. It overlaps with Jersey Digs in covering local development projects, market intel, and community change for a residential and industry audience.

Emerging players

• Construction Dive: Construction Dive covers commercial construction and development industry news. It intersects with Jersey Digs' development-project coverage and real estate industry audience, though it serves a more trade/professional readership.

Regional players

• Hoboken Reporter / Jersey Journal: The Jersey Journal and affiliated Hudson County publications cover North Jersey real estate, development, and community news. They overlap with Jersey Digs' Hoboken, Jersey City, and Bayonne coverage as local journalism outlets with real estate focus.
• 6sqft: 6sqft is a New York City-focused real estate and development news site covering new construction, neighborhoods, and market trends. It is thematically a close analog to Jersey Digs as a city-focused real estate publication, though geographically distinct.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jerseydigs
• Facebookfacebook.com/JerseyDigs
• LinkedInlinkedin.com/company/jersey-digs
• Instagraminstagram.com/jerseydigs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jersey Digs