Pedigree Technologies
Pedigree Technologies is a Fargo, ND-based private company founded in 2004 that sells the OneView connected fleet management platform — combining vehicle tracking, compliance, dispatch, and predictive maintenance — alongside proprietary GPS hardware, to commercial fleet operators across transportation, oil & gas, construction, equipment rental, contracted services, and food & beverage verticals.
- Company typePrivate
- Founded2004
- HeadquartersFargo, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Pedigree Technologies does
Pedigree Technologies is a Fargo, North Dakota-based private software and hardware company founded in 2004 that sells the OneView connected fleet management platform to commercial fleet operators across six vertical industries: Transportation & Hauling, Oil & Gas/Energy, Construction, Equipment Rental, Contracted Services, and Food & Beverage Distribution. OneView consolidates vehicle and asset tracking, driver compliance (HOS, ELD), dispatch and routing, safety monitoring with in-cab and 360° cameras, reefer and tank-level monitoring, and maintenance diagnostics into a single web and mobile application accessible on iOS and Android.
The company's technical stack combines a unified software platform with a proprietary hardware portfolio — including a discreet Tail Light GPS Tracker with optional Tire Pressure Monitoring, Solar Trackers, Bluetooth Tracking Tags, Theft Prevention Trackers, and wired/battery-powered units — feeding structured telemetry into predictive analytics models that claim to detect equipment failures two to three weeks in advance and produce plain-language repair recommendations. Recent additions include an LTL-focused integration with Carrier Logistics' TMS for enhanced mobile workflows.
Pedigree Technologies monetizes through annual subscription licensing of OneView and hardware sales, with pricing provided via custom quote rather than published tiers. The go-to-market is direct enterprise field sales, supplemented by an event-driven presence at state trucking associations and fleet industry conferences across North America, and supported by a 24/7 customer support team based at its Fargo headquarters. Named customers include Knight-Swift Transportation, Regal Service, and Royal Services LLC.
Pedigree Technologies firmographics
Firmographics- Name
- Pedigree Technologies
- Legal name
- Pedigree Technologies
- Website
- https://pedigreetechnologies.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pedigree Technologies is a Fargo, ND-based private company founded in 2004 that sells the OneView connected fleet management platform — combining vehicle tracking, compliance, dispatch, and predictive maintenance — alongside proprietary GPS hardware, to commercial fleet operators across transportation, oil & gas, construction, equipment rental, contracted services, and food & beverage verticals.
- Ownership category
- akta.pro rank
Pedigree Technologies industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Totalizing Fluid Meter and Counting Device Manufacturing (334514), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Satellite Telecommunications (5174)
- SIC
- Computer Communications Equipment (3576), Totalizing Fluid Meters & Counting Devices (3824), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Trucking (No Local) (4213)
- akta.pro primary industry
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
- akta.pro secondary industries
- Telematics Hardware, Sensors & Installation Services (TLABAJAL), Asset Tracking (Non-Powered: Trailers, Containers, Chassis) (TLABAJAC), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Telematics, GPS Tracking & Connected Fleet Services (THADAKAF)
Keywords
Where Pedigree Technologies is headquartered
LocationHeadquarters
- HQ city
- Fargo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pedigree Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Software Platform Subscription: OneView platform is offered as a connected fleet management solution, likely through subscription licensing based on fleet size or number of assets managed.
- Hardware Sales: Sale of proprietary tracking devices including Tail Light GPS Trackers, Solar Trackers, Bluetooth Tracking Tags, Theft Prevention Trackers, Tire Pressure Monitoring Sensors, and wired/battery-powered trackers for vehicles, trailers, and assets.
- Mobile App Distribution: OneView mobile app available through iOS App Store and Google Play Store for fleet operators and drivers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based pricing for fleet management platform and hardware solutions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Pedigree Technologies product offering
Product offeringCore offering
Pedigree Technologies provides a web-based connected fleet management platform called OneView that integrates vehicle tracking, asset management, driver monitoring, compliance tools, and predictive maintenance into a single system. The company also sells proprietary GPS tracking hardware including Tail Light GPS Trackers, solar trackers, Bluetooth tags, theft prevention trackers, tire pressure monitoring sensors, and tank-level sensors that feed data into the OneView platform for fleet operators across transportation, oil & gas, construction, equipment rental, contracted services, and food & beverage distribution.
Product overview
Pedigree Technologies offers a unified fleet management platform called OneView with a comprehensive portfolio of hardware trackers and software modules. The core platform integrates fleet management, dispatch/routing, safety/compliance, and maintenance/diagnostics. The product suite includes various tracking devices (Tail Light GPS Tracker, Solar Trackers, Bluetooth Tracking Tags, Theft Prevention Trackers, Wired & Battery Powered Trackers) and specialized monitoring solutions (Reefer Management, Smart Trailer, Trailer Tracking, TPMS, Job Site/Yard Management, Fixed/Mobile Tank Monitoring). The company serves multiple industries including Transportation & Hauling, Oil & Gas/Energy, Construction, Equipment Rental, Contracted Services, and Food & Beverage Distribution.
Differentiator
Problem solved
Functional benefit
Brands
- OneView™: Connected fleet management platform that brings vehicles, equipment, drivers, and compliance into one platform. Features include safety & compliance management, fleet management, dispatch/routing/navigation, and maintenance & diagnostics.
Products and services
- OneView A connected fleet management platform that brings vehicles, equipment, drivers, and compliance into one unified solution, integrating fleet management, dispatch, routing, navigation, maintenance, and diagnostics for fleet operators.
- Tail Light GPS Tracker A discreet tail light design GPS tracker that tracks location, pings on demand, and connects nearby sensors for trailer and asset visibility.
- Solar Trackers Solar-powered tracking devices for unpowered fleet and asset monitoring.
- Bluetooth Tracking Tags Bluetooth-enabled tracking tags for proximity-based asset tracking.
- Theft Prevention Trackers Specialized trackers designed for theft prevention and asset protection on trucks, trailers, and equipment.
- Reefer Management Refrigerated trailer monitoring system for real-time temperature control and reefer unit tracking for cold-chain fleets.
- Smart Trailer Connected trailer technology with integrated sensors for trailer health, location, and status monitoring.
- Trailer Tracking GPS-based trailer tracking and location monitoring solution.
- Tire Pressure Monitoring System (TPMS) Real-time tire pressure monitoring sensor system with optional integration to the Tail Light GPS Tracker, aimed at boosting fuel efficiency and preventing costly disruptions.
- Job Site / Yard Management Construction site and yard management solution for tracking equipment, tools, and mobile assets.
- Wired & Battery Powered Trackers Versatile tracking devices available in wired and battery-powered configurations for different vehicle, trailer, and asset monitoring needs.
- Fixed Tank Monitoring Tank-level monitoring solution for fixed storage tanks used in oil & gas and other liquid storage applications.
- Mobile Tank Monitoring Tank-level monitoring solution for mobile tank assets used in oil, gas, and hazmat transport.
Quantifiable outcome
- Fleets detect equipment failures 2-3 weeks in advance using predictive maintenance tools
- +1 more outcomes
Companies that use Pedigree Technologies
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles2 records
Pedigree Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature10 records
Pedigree Technologies partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Carrier Logistics Inc.coreStrategic integration partnership providing enhanced mobile workflows and real-time communication for LTL freight management. The integration streamlines operations, improves data accuracy, and reduces manual processes without requiring fleet replacements or system disruptions.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Pedigree Technologies competitors and assessment
Company assessmentEmerging players
- Fleetio: Fleetio is a fleet maintenance and management software platform serving mid-market operators with vehicle/asset records, preventive maintenance, fuel tracking, and integrations with telematics providers; it overlaps Pedigree's maintenance & diagnostics modules with a software-only model.
- Platform Science: Platform Science provides an in-cab platform for fleet drivers and dispatch, including third-party telematics and ELD app ecosystems, partnering with major carriers and OEMs - emerging adjacent to Pedigree's in-cab navigation and dispatch modules.
Direct peers
- Geotab: Geotab is one of the largest fleet telematics providers globally, offering GPS vehicle tracking, ELD compliance, driver behavior analytics, and an open data platform serving commercial fleets of all sizes - directly comparable to Pedigree's core OneView tracking and compliance functionality.
- Azuga: Azuga (a Bridgestone subsidiary) provides GPS fleet tracking, ELD compliance, dashcams, and rewards-based driver safety programs targeting small and mid-market commercial fleets - directly comparable in customer segment to Pedigree.
- Motive (formerly KeepTruckin): Motive provides fleet management, ELD compliance, AI dashcams, equipment monitoring, and spend management for commercial fleets, with deep penetration in trucking and construction - directly overlapping Pedigree's transportation & hauling and construction verticals.
- Samsara: Samsara is a publicly-traded IoT/fleet management platform offering connected sensors, vehicle telematics, video-based safety, equipment monitoring, and a unified software dashboard, directly competing with Pedigree's OneView across transportation, construction, and field services verticals.
- Lytx: Lytx specializes in video telematics, AI-powered dashcams, driver behavior scoring, and fleet safety programs; it overlaps Pedigree's in-cab camera, 360-degree coverage, and driver coaching modules with a deeper specialization in video-based safety.
Broad incumbents
- Trimble Transportation: Trimble offers enterprise fleet management, transportation management systems, and telematics solutions for trucking and logistics; its TMS-to-telematics integration approach is highly comparable to Pedigree's Carrier Logistics integration play.
- Verizon Connect: Verizon Connect bundles fleet tracking, ELD, dispatch, video telematics, and asset tracking into a unified platform backed by a major carrier's network and enterprise sales reach, competing broadly with Pedigree's OneView especially among larger enterprise fleets.
- Webfleet (Bridgestone): Webfleet is a global connected fleet management platform from Bridgestone offering vehicle and asset tracking, compliance, dispatch optimization, and OEM-integrated telematics - comparable in product breadth to OneView but with a much larger international footprint.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Pedigree Technologies social profiles
Digital presencePedigree Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pedigree Technologies leadership team
Management profileNumber of profiles
Profiles3 records
Pedigree Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pedigree Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pedigree Technologies
What does Pedigree Technologies do?
Pedigree Technologies provides a web-based connected fleet management platform called OneView that integrates vehicle tracking, asset management, driver monitoring, compliance tools, and predictive maintenance into a single system. The company also sells proprietary GPS tracking hardware including Tail Light GPS Trackers, solar trackers, Bluetooth tags, theft prevention trackers, tire pressure monitoring sensors, and tank-level sensors that feed data into the OneView platform for fleet operators across transportation, oil & gas, construction, equipment rental, contracted services, and food & beverage distribution.
Is Pedigree Technologies a public or private company?
Pedigree Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pedigree Technologies founded?
Pedigree Technologies was founded in 2004. It employs 51 to 100 people.
Where is Pedigree Technologies based?
Pedigree Technologies is headquartered in Fargo, United States, in the North America region.
How does Pedigree Technologies make money?
Three revenue lines are on record. Software Platform Subscription is the primary driver. The others are hardware Sales and mobile App Distribution.
Who are Pedigree Technologies's main competitors?
Emerging players on record are Fleetio and Platform Science. Direct peers are Geotab, Azuga, Motive (formerly KeepTruckin), Samsara and Lytx. Broad incumbents are Trimble Transportation, Verizon Connect and Webfleet (Bridgestone).
Does Pedigree Technologies have an API?
No public API is recorded for Pedigree Technologies.
What industry is Pedigree Technologies in?
Pedigree Technologies's product category is Fleet Management Software. Its primary akta.pro industry code is BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms, with a secondary code of TLABAJAL, Telematics Hardware, Sensors & Installation Services. Its NAICS code is 334511 and its SIC code is 3576.