What Mey Icki does

Mey Icki is the Turkish operating subsidiary of Diageo plc (London Stock Exchange: DGE), headquartered in Istanbul, Türkiye, producing and distributing premium alcoholic beverages. The company operates a portfolio of more than 100 brands, anchored by Rakı — a traditional Turkish aniseed spirit produced domestically — alongside imported whisky brands sourced from Diageo's global portfolio. Production is supported by multiple in-country facilities, and the company employs between 5,001 and 10,000 people.

The business operates through a sales-led B2B go-to-market model. Distribution is structured across three channels: an on-trade channel serving hotels, restaurants, bars, cafes, and entertainment venues; an off-trade channel reaching supermarkets, hypermarkets, specialty liquor stores, and convenience retailers via wholesale partnerships; and a regional export channel operated through a dedicated International Markets Business Unit. Commercial activity is organized around traditional beverage distribution, with limited disclosed technology infrastructure beyond a corporate website, brand catalog, and ESG reporting portal.

Revenue is generated through physical-product sales of branded alcoholic beverages to wholesale and retail buyers, with no disclosed subscription, licensing, or recurring-service model. The entity is operationally integrated into Diageo's global framework, adopting the parent company's Society 2030: Spirit of Progress ESG commitments, its "grain-to-glass" sustainability approach, and inclusion & diversity policies. Customer concentration is dispersed across thousands of on-trade and off-trade accounts, and the company maintains an in-house education arm (IWSA — International Wine and Spirits Academy) that develops hospitality-sector professionals.

Name

Mey Icki

Legal name

Diageo Türkiye

Website

https://mey.com.tr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Mey Icki, operating as Diageo Türkiye, is a Turkish alcoholic beverage producer and distributor with a portfolio of over 100 brands. It produces Rakı domestically and distributes imported whisky through on-trade, off-trade, and international export channels across Türkiye.

Ownership category

akta.pro rank

Headquarters

HQ city

Sisli

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Alcoholic Beverage Sales: Diageo Türkiye generates revenue through the manufacture and distribution of alcoholic beverages, including Raki (a traditional Turkish aniseed spirit) and imported whisky brands. The company operates a portfolio of over 100 brands sold through B2B wholesale and retail channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mey Icki, operated as Diageo Türkiye, is the Turkish operating entity of Diageo plc that produces and distributes a portfolio of more than 100 alcoholic beverage brands. Its flagship domestically produced product is Raki, a traditional Turkish aniseed spirit, alongside an imported whisky portfolio. The company sells through both on-trade (hospitality) and off-trade (retail/wholesale) channels across Türkiye, with a dedicated business unit for international export markets.

Product overview

Mey Icki, operated by Diageo Türkiye, is a premium alcoholic beverage portfolio featuring Raki as the flagship domestically-produced spirit and imported whisky brands from Diageo's global portfolio. The company offers a portfolio of more than 100 brands distributed across Turkey, with products accessible through a digital catalog. The portfolio includes traditional Turkish spirits (Raki) and internationally sourced premium spirits (Whisky), serving both local cultural traditions and global tastes.

Differentiator

Problem solved

Functional benefit

Brands

• Rakı: Traditional Turkish aniseed spirit - a key brand produced by Diageo Türkiye.
• Whisky
• IWSA (International Wine and Spirits Academy)

Products and services

• Raki Traditional Turkish aniseed spirit, a flagship brand domestically produced by Mey Icki under the Diageo Türkiye portfolio, representing the cultural heritage of Turkish celebrations. Sold through on-trade (hospitality) and off-trade (retail) channels across Türkiye.
• Imported Whisky Imported whisky brands from Diageo's global portfolio, distributed through Mey Icki's (Diageo Türkiye) on-trade and off-trade distribution network across Türkiye.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• IWSA (International Wine and Spirits Academy)coreStrategic or Co-development PartnerIWSA is a pioneering education and development institution that Diageo Türkiye supports, guiding sector professionals within the gastronomy ecosystem in their careers and personal development journeys toward professional success. Diageo Türkiye operates the IWSA brand and promotes professional development in the wine and spirits sector.

Scale indicators2 records

Broad incumbents

• Constellation Brands: Large US-listed alcoholic beverages company with broad wine and spirits portfolio competing in international premium spirits markets. Comparable multi-category alcohol operator with similar channel and brand-portfolio economics.
• Asahi Group Holdings: Global beverages group owning spirits (including some legacy Diageo brands) and beer; competes in many of the same emerging and international markets as Mey Icki, with a similar broad portfolio and on-trade distribution approach.

Direct peers

• Brown-Forman: US-listed spirits group (Jack Daniel's, Woodford Reserve) competing for Turkish whisky and premium spirits shelf space and on-trade listings. Directly comparable portfolio-driven premium spirits operator.
• Pernod Ricard: Global spirits group whose portfolio (including Chivas Regal, Jameson, Absolut, Havana Club) directly overlaps with Mey Icki's imported whisky and broader spirits distribution. Both operate a multi-brand premium spirits model via on-trade and off-trade channels across multiple markets.
• Rémy Cointreau: French spirits group (Rémy Martin, Cointreau) selling premium cognac, liqueurs, and spirits through similar on-trade and travel-retail channels as Mey Icki's imported range. Highly comparable premium-positioning and channel mix.
• Beam Suntory: Owner of Jim Beam, Maker's Mark, and other whiskies competing head-to-head with Diageo's whisky portfolio in the Turkish import segment. Comparable multi-brand premium spirits business model serving global on-trade and off-trade customers.
• Campari Group: Italian-headquartered spirits owner (Aperol, Campari, Wild Turkey) competing for the same on-trade and modern-trade premium spirits slots in international markets. Similar multi-brand, premium-led spirits business model.

Regional players

• Anadolu Efes: Leading Turkish beverage producer with strong beer and soft drink portfolio; while not a direct spirits competitor, it is the principal domestic beverage peer in Türkiye and competes for the same on-trade accounts and consumer occasions.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/meyicki
• LinkedInlinkedin.com/company/mey-icki

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mey Icki