Greenbrier Senior Living

What Greenbrier Senior Living does

Greenbrier Senior Living is a privately held, full-service senior living management company headquartered in Vestavia Hills, Alabama, founded around 1992 and led by President Michael Mays. The firm provides third-party operational and asset management services to senior living investors and ownership groups across both the not-for-profit and for-profit sectors, covering independent living, assisted living, memory care, and skilled nursing communities, as well as entry fee and rental CCRC structures. Its portfolio comprises 15+ named communities spread across Alabama, Georgia, Florida, Kentucky, Texas, and Louisiana, with an aggregate footprint of roughly 2,000+ beds.

The company's service offering spans the full lifecycle of senior living assets, including community design review, pre-opening and post-opening operations, licensure acquisition, budget development, financial reporting, ongoing operational oversight, sales and marketing optimization, clinical and dining services management, and turnaround support for underperforming communities. Greenbrier operates without a publicly disclosed proprietary technology platform; its core capability is the depth of its management systems, operational playbooks, and the experience of its leadership team, which collectively brings more than 250 years of combined senior living experience. The firm is closely partnered with Greenbrier Development, a sister company that supplies development expertise, allowing Greenbrier to extend its offering from new project planning through long-term operations.

Greenbrier generates revenue through negotiated management fees and performance-based arrangements tied to operational outcomes for each managed community. The company pursues a direct B2B go-to-market model, targeting senior living investors and ownership groups through enterprise field sales and referral-driven relationships rather than a self-serve or consumer-facing channel. Marketing and demand generation are concentrated on the corporate website, direct investor outreach, and warm introductions generated through the Greenbrier Development partnership. Pricing is not publicly disclosed and is tailored to scope, community size, and performance objectives, with prospective clients directed to contact the firm directly for quotes.

Name

Greenbrier Senior Living

Legal name

Greenbrier Senior Living

Website

https://greenbrierseniorliving.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenbrier Senior Living is a privately held senior living management company that provides full-service operational, clinical, and asset management to investors and owners of independent living, assisted living, memory care, and skilled nursing communities across the Southeast and Texas.

Ownership category

akta.pro rank

Product category

Senior Living Management Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Facilities Support Management Services (8744), Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Senior Living Property Management (BPAJAGAI)

akta.pro secondary industries

Active Adult / Senior Community Association Management (BPAJAHAJ), Senior & Assisted Living Residential Property Management (BPAJAFAE), Affordable / Middle-Market CCRCs (HLADAEAJ), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior living management
• Asset management services
• Community management
• Third-party management
• Operational consulting

Headquarters

HQ city

Vestavia Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Senior Living Community Management Services: Greenbrier Senior Living generates revenue by providing full-service management of senior living communities on behalf of investors and ownership groups. As a management company, they are hired by clients to operate, optimize, and turn around existing communities. Revenue is derived from management fees and performance-based arrangements tied to operational outcomes. Their services span pre-opening operations, licensure acquisition, budget development, financial reporting, and ongoing asset management. The company also participates in the design review of new communities and develops operating proformas for new and existing communities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Greenbrier Senior Living provides full-service management of senior living communities on behalf of investors and ownership groups. Services span pre-opening operations, licensure acquisition, budget development, financial reporting, ongoing operational oversight, sales and marketing optimization, and asset management for independent living, assisted living, memory care, and skilled nursing communities.

Product overview

Greenbrier Senior Living offers a comprehensive senior living management platform providing full-service community management across multiple care segments. Their core offering includes operational management services for independent living, assisted living, memory care, and skilled nursing communities throughout the United States. They partner with senior living investors and owners to successfully manage communities through third-party operational and asset management, investor asset management, and operational improvement plans. The company brings more than 250 years of combined experience and operates a diversified portfolio of senior housing communities across multiple states.

Differentiator

Problem solved

Functional benefit

Brands

• Greenbrier Development: Development partnership providing development expertise for senior living communities.

Products and services

• Senior Living Community Management Services

Named customers14 records

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Greenbrier DevelopmentcoreStrategic or Co-development PartnerGreenbrier Senior Living has an established partnership with Greenbrier Development, a sister company specializing in senior living development expertise. When investors are seeking development capabilities or new community development, Greenbrier Senior Living refers them to its development partner. This partnership extends the combined value proposition to investors seeking both development and management services, making Greenbrier a full-spectrum partner from community conception through ongoing operations.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Discovery Senior Living: Senior living management and operating company providing full-service management, consulting, and acquisition services. Comparable to Greenbrier in third-party management focus and multi-state footprint.
• Pegasus Senior Living: Third-party senior living management company operating IL, AL, and MC communities across the US. Closely comparable to Greenbrier as a pure-play management partner serving investor and ownership groups.
• Enlivant: Senior living management company focused on assisted living and memory care communities nationwide. Comparable to Greenbrier in third-party management model and AL/MC service-line emphasis.
• Sonida Senior Living: Senior living operator and management company with IL, AL, and MC communities across multiple states. Comparable to Greenbrier in multi-segment senior living services and Southeastern US presence.
• Senior Lifestyle: Senior living management and operating company with a portfolio spanning IL, AL, MC, and skilled nursing. Comparable to Greenbrier as a multi-segment third-party manager serving both for-profit and not-for-profit owners.
• Atria Senior Living: Large third-party senior living management and operating company providing full-service management across IL, AL, MC, and memory care. Comparable to Greenbrier in service model (management fees on behalf of investors/owners) but at meaningfully greater scale.
• Sunrise Senior Living: National senior living operator and management company with a heavy AL and MC portfolio. Comparable to Greenbrier in service mix and management-fee revenue model, though at substantially larger scale.
• Life Care Services (LCS): Largest CCRC management company in the US, providing third-party management, consulting, and development services to senior living communities. Most directly comparable to Greenbrier in CCRC-heavy portfolio and investor-facing management model.
• Watermark Retirement Communities: Third-party senior living management company operating IL, AL, MC, and CCRC communities for institutional owners. Comparable to Greenbrier in management-fee model and full-service scope across care levels.

Broad incumbents

• Brookdale Senior Living: Largest senior living operator in the US, owning and operating the majority of its IL, AL, and MC communities. Comparable to Greenbrier in service categories but functions more as an owner-operator than a pure third-party manager.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/greenbrierseniorliving

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenbrier Senior Living