Built in NYC
Built In NYC is a regional job platform and employer branding service for the New York City tech market, connecting tech professionals with employers through job listings, company profiles, salary benchmarking, editorial content, and subscription-based employer membership packages. Founded 2010.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Built in NYC does
Built In NYC is a regional hub of the Built In network, operating since 2010 as a two-sided marketplace connecting technology professionals with employers in the New York City market. The firm runs a web-based platform at builtinnyc.com that combines a tech-focused job board, detailed company profiles, salary benchmarking data, and editorial content covering the NYC tech ecosystem. Its customer base spans enterprise (Wells Fargo, New York Life, Braze, Circle, Affirm, Dropbox, People Inc., Metropolis Technologies), mid-market (Toast, Squarespace, OpenX, RTB House, Movable Ink), and startup segments (Sailor Health, Onshore, Kepler), collectively drawn from fintech, financial services, insurance, software, AdTech, marketing technology, healthtech, and AI verticals.
The core product stack consists of five primary surfaces: (1) the Built In Job Board Platform with personalized job matching, alerts, and application tracking; (2) Company Profiles with industry tags, employee counts, benefits information, and editorial content; (3) a Salary Data & Compensation Tools database with NYC benchmarks by role (Engineering $164,044, Design $158,854, Product Management $155,912, Marketing $122,984, Finance $133,304, Sales $118,137, Data & Analytics $129,603); (4) Tech News & Articles editorial coverage; and (5) an Employer Branding Solutions platform for sponsored content and talent marketing. The technology is delivered as an integrated web platform without a disclosed mobile app, API, or SDK surface, and operates as one node within a multi-city hub network spanning 30+ cities across the US, Canada, UK, Ireland, India, Australia, and Singapore.
Revenue is generated primarily through sales-led, subscription-recurring employer membership packages that bundle job posting credits, enhanced employer branding, candidate database access, and recruitment analytics; job posting fees are a secondary stream. Job seekers access the platform for free via a freemium model, with acquisition driven by content marketing, SEO, newsletters, organic social, and the "Best Places to Work NYC" awards program. The firm has 11-50 employees and is private, with no disclosed funding rounds, ownership changes, or acquisition activity in the source data.
Built in NYC firmographics
Firmographics- Name
- Built in NYC
- Legal name
- Built In
- Website
- https://builtinnyc.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Built In NYC is a regional job platform and employer branding service for the New York City tech market, connecting tech professionals with employers through job listings, company profiles, salary benchmarking, editorial content, and subscription-based employer membership packages. Founded 2010.
- Ownership category
- akta.pro rank
Built in NYC industry classification
Industry- Product category
- Online Job Board and Employer Branding Platform
- akta.pro primary industry
- Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL)
- akta.pro secondary industry
- Employer Brand & Internal Brand Design (MPAAAEAK)
Keywords
Where Built in NYC is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Built in NYC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Employer Memberships: Built In generates revenue through employer membership packages that provide job posting credits, enhanced employer branding, candidate database access, and recruitment analytics. The platform targets enterprise organizations hiring across all industries and role types.
- Job Posting Fees: Employers pay for job posting slots to reach the Built In talent community. The platform offers various posting packages based on visibility and duration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access for job seekers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Built in NYC product offering
Product offeringCore offering
Built In NYC is a regional tech-focused job board and employer branding platform serving the New York City technology ecosystem. It connects tech job seekers (free access) with employers (paid membership packages) through job listings, company profiles, salary benchmarking data, and editorial tech content. The platform also offers enterprise employer branding solutions including sponsored content and recruitment analytics.
Product overview
Built In operates as a tech job board and employer branding platform, offering a network of regional tech hub websites (including Built In NYC) that connect tech professionals with companies. The platform provides a suite of products including job listings with personalized matching, company profiles featuring detailed organizational information, salary data and compensation tools, tech news and article content, and employer branding solutions for enterprise organizations. The offering is a unified platform accessible across multiple regional hubs that aggregates job search, company research, salary benchmarking, and industry content.
Differentiator
Problem solved
Functional benefit
Brands
- Built In NYC: Regional tech hub and job platform for New York City
Products and services
- Built In NYC Job Board Platform A tech-focused job board platform providing personalized job matching, job alerts, and application tracking for technology professionals across the NYC regional market and other Built In city hubs.
- Company Profiles Detailed company profile pages featuring industry tags, employee counts, office locations, benefits information, and company descriptions for tech companies in the NYC region.
- Salary Data and Compensation Tools Salary benchmarking database providing compensation data by job title, category, and location in NYC, including average salaries for Engineering ($164,044), Design ($158,854), Product Management ($155,912), Marketing ($122,984), Finance ($133,304), Sales ($118,137), and Data & Analytics ($129,603).
- Tech News and Articles Editorial content covering tech industry news, company profiles, career advice, hiring trends, and market intelligence for the NYC tech ecosystem.
- Employer Branding Solutions Enterprise employer branding platform enabling companies to increase visibility, strengthen reputation, and drive hiring outcomes through sponsored content, company profiles, and talent marketing solutions.
Quantifiable outcome
- Nearly 200 million people monthly reach through partner content (from People Inc. listing)
Companies that use Built in NYC
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Built in NYC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Built in NYC partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Built in NYC competitors and assessment
Company assessmentDirect peers
- Ladders: Job platform focused on high-salary professional and tech roles with subscription recruiter tools. Shares Built In's employer-paid revenue model and salary-data emphasis, though less hyper-local and skewed toward $100K+ roles.
- Dice: Long-standing tech-focused job board serving technology professionals with salary data and employer branding tools. Highly comparable to Built In's tech specialization, though historically stronger in IT/engineering and less hyper-local.
- Wellfound (formerly AngelList Talent): Tech- and startup-focused job marketplace with employer branding profiles and remote-work filters. Closely matches Built In's tech-specialized, employer-content-driven approach but skews earlier-stage and startup-centric rather than enterprise tech.
- Hired: Tech-focused two-sided job marketplace connecting candidates with employers in software engineering, data, and product. Shares Built In's tech specialization and employer-customer revenue model, though operates as a curated matching marketplace rather than open listings.
- Crunchboard (TechCrunch): Tech-sector job board operated by TechCrunch (Yahoo/Engadget parent) targeting startup and tech employers. Comparable in tech specialization and editorial integration, though smaller scale than Built In's multi-city hub network.
Broad incumbents
- ZipRecruiter: AI-enabled job marketplace serving employers and job seekers with subscription-based posting and candidate matching. Direct competitor in the SMB-to-enterprise employer recruitment market, though broader and less tech-focused than Built In.
- LinkedIn: The dominant professional networking and recruitment platform with built-in company pages, salary insights, and recruiter tools. Overlaps directly with Built In's job board, company profiles, salary data, and employer branding offerings, but serves a global audience without hyper-local specialization.
- Indeed: Largest global job search engine with employer branding solutions and salary data. Competes with Built In on job listings, employer content, and recruitment marketing, but does not specialize in tech or hyper-local markets.
- Glassdoor: Job board combined with company reviews, salary reports, and employer branding content — a close analog to Built In's integration of job listings, salary data, and company profiles. Differs in being a global incumbent rather than hyper-local.
Emerging players
- Y Combinator's Work at a Startup: YC-operated job board focused on startup hiring with employer profiles. Competes in the tech/startup hiring niche that Built In's NYC hub also serves, with a narrower audience but strong startup-network distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Built in NYC social profiles
Digital presenceBuilt in NYC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Built in NYC leadership team
Management profileNumber of profiles
Built in NYC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Built in NYC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Built in NYC
What does Built in NYC do?
Built In NYC is a regional tech-focused job board and employer branding platform serving the New York City technology ecosystem. It connects tech job seekers (free access) with employers (paid membership packages) through job listings, company profiles, salary benchmarking data, and editorial tech content. The platform also offers enterprise employer branding solutions including sponsored content and recruitment analytics.
Is Built in NYC a public or private company?
Built in NYC is a private company. It is classified as unknown and is currently operating.
When was Built in NYC founded?
Built in NYC was founded in 2010. It employs 11 to 50 people.
Where is Built in NYC based?
Built in NYC is headquartered in New York, United States, in the North America region.
How does Built in NYC make money?
Two revenue lines are on record. Employer Memberships are the primary driver. The others are job Posting Fees.
Who are Built in NYC's main competitors?
Direct peers on record are Ladders, Dice, Wellfound (formerly AngelList Talent), Hired and Crunchboard (TechCrunch). Broad incumbents are ZipRecruiter, LinkedIn, Indeed and Glassdoor. Y Combinator's Work at a Startup is listed as an emerging player.
Does Built in NYC have an API?
No public API is recorded for Built in NYC.
What industry is Built in NYC in?
Built in NYC's product category is Online Job Board and Employer Branding Platform. Its primary akta.pro industry code is EDAFAMAL, Internship/Apprenticeship Matching & Work-Based Learning Platforms, with a secondary code of MPAAAEAK, Employer Brand & Internal Brand Design.