Unternehmeredition

What Unternehmeredition does

Unternehmeredition is a German-language B2B media brand operated by GoingPublic Media AG, headquartered in Munich. It targets the German Mittelstand and family-owned businesses, delivering editorial coverage on M&A, succession planning, financing, restructuring, strategy, sustainability, and digitalization. The product surface centers on a bimonthly print magazine, a continuously updated online portal, an e-paper edition, a regular email newsletter (36,000+ subscribers), and the TechTalk podcast, supplemented by practical tools such as the Multiple Monitor valuation calculator. Revenue is generated through a hybrid model combining consumer subscriptions (digital and print, with single issues priced €0.00–€9.90 and auto-renewing annual plans), advertising and Premium-Partner sponsorship, and paid event participation — most notably the 'PRIVATE EQUITY TRIFFT…' speed-dating series and GoingPublic Events.

The business is structurally a niche media and information-services company rather than a technology company. Its primary moats are an extensive editorial archive (5,000+ articles), a tightly integrated Premium-Partner network (Deutsche Börse, Deutsche Beteiligungs AG, Bregal, McDermott Will & Emery, Grant Thornton, Heuking, BankM AG, Ebner Stolz, DPE, Oaklins, One Square Advisors, MP Corporate Finance, VR Equitypartner, RSM, and others), and a regional MBG investor network across all German states. Distribution is multi-channel across owned website, email newsletter, social platforms (Facebook, LinkedIn, X), RSS, podcast, and live events. There is no disclosed AI/ML capability, no APIs or SDKs, and the digital platform is operated by third-party implementation partner tomorrowbits.com. The legal entity, GoingPublic Media AG, is a German Aktiengesellschaft with no identified parent company or external institutional investor ownership in the source data, and the publication has been operating since 2006 with 11–50 employees.

Name

Unternehmeredition

Legal name

GoingPublic Media AG

Website

https://unternehmeredition.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Unternehmeredition is a Munich-based B2B media brand (operated by GoingPublic Media AG) that publishes a bimonthly print and online magazine, e-paper, newsletter, podcast, and events targeting German Mittelstand and family businesses on M&A, succession, financing, and strategy.

Ownership category

akta.pro rank

Product category

Business Media Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Business media publishing
• Family business journalism
• Mittelstand trade magazine
• Corporate financing news
• M&A advisory content

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Pricing tiers

Distribution channels4 records

Marketing channels8 records

Core offering

Unternehmeredition operates a bimonthly print and online business magazine targeting German-speaking family businesses and the Mittelstand, providing editorial coverage on corporate financing, M&A, succession planning, restructuring, strategy, and sustainability. The core offering is supported by an online knowledge portal with an archive of over 5,000 articles, a digital e-paper edition, the TechTalk podcast, a 36,000+ subscriber email newsletter, the Multiple Monitor valuation calculator, and event formats such as the PRIVATE EQUITY TRIFFT speed-dating series and GoingPublic Events.

Product overview

Unternehmeredition is a bimonthly print and online business magazine targeting family businesses and the Mittelstand in Germany. The publication provides editorial coverage across business topics including M&A, succession planning, financing, restructuring, strategy, sustainability, and digitalization. The product portfolio centers on the core magazine (available in print, as an e-paper, and via the online portal), supplemented by a TechTalk podcast, a regular newsletter, and the Multiple Monitor valuation calculator tool. The company also organizes events and maintains a Premium-Partner program linking readers with expert advisors. Revenue is generated through subscriptions (print and digital), advertising, and event participation.

Differentiator

Problem solved

Functional benefit

Products and services

• Unternehmeredition Magazin (Print and Digital) Bimonthly printed and online magazine providing business intelligence, news, analysis, case studies, interviews, and expert columns on M&A, succession planning, corporate financing, restructuring, strategy, sustainability, and digitalization for owners and decision-makers of German family businesses and the Mittelstand. Available in print, as e-paper, and via the online portal.
• E-Magazine (E-Paper) Digital edition of the bimonthly Unternehmeredition magazine available for online reading, including current issues and an archive accessible through the website; individual issues priced €0.00 to €9.90.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• GoingPublic EventscoreGTM or Marketing PartnerGoingPublic Events is the events arm of the GoingPublic Media group, organizing capital markets and Mittelstand conferences and networking events (e.g., Being Public Conference, IPO-focused events) that complement the Unternehmeredition editorial brand.
• tomorrowbits.comminorImplementation/ SI/ Consulting Partnertomorrowbits.com is identified as the service provider maintaining and operating the Unternehmeredition.de website (listed as 'betreut von tomorrowbits.com' in the footer).
• Premium-Partner Network (incl. DPE Deutsche Private Equity, Oaklins, One Square Advisors, MP Corporate Finance, VR Equitypartner, RSM Ebner Stolz)coreOthersUnternehmeredition maintains a broad Premium-Partner network including DPE Deutsche Private Equity, Oaklins Germany, One Square Advisors, MP Corporate Finance, VR Equitypartner, RSM Ebner Stolz, and others — all contributing editorial expertise and sponsorship in the fields of private equity, M&A, and capital markets.
• Experten für Unternehmensnachfolge (Expert Network)coreStrategic or Co-development PartnerExpert network connecting family business owners with succession advisors, featured as a dedicated partner section on the platform. Partners include specialized advisors in succession planning, crisis management, M&A, and wealth management for Mittelstand companies.
• Investoren im Mittelstand (MBG Regional Networks)coreStrategic or Co-development PartnerNetwork of regional Mittelständische Beteiligungsgesellschaften (MBG) across German states — Bayern, Baden-Württemberg, Berlin-Brandenburg, Bremen, Hessen, Mecklenburg-Vorpommern, Niedersachsen, Rheinland-Pfalz, Sachsen, Sachsen-Anhalt, Schleswig-Holstein, Thüringen — and Saarländische Kapitalbeteiligungsgesellschaft, Kapitalbeteiligungsgesellschaft Nordrhein-Westfalen, NRW.BANK — serving as co-investment partners for the Mittelstand.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Handelsblatt: Germany's leading business daily, with substantial coverage of Mittelstand, M&A, succession, and corporate financing. Comparable topic overlap and target audience (German business decision-makers), but vastly larger scale and a generalist positioning rather than Mittelstand-specialist.
• WirtschaftsWoche: Major German business weekly (part of Handelsblatt Media Group) covering M&A, management, and Mittelstand topics. Overlaps significantly with Unternehmeredition's editorial scope but serves a broader, less specialist audience.
• Börsen-Zeitung: Established German daily financial newspaper covering capital markets, M&A, and corporate finance with much broader scope and reach than Unternehmeredition. Comparable in covering PE/M&A and Mittelstand-relevant capital markets news, but operates at national incumbent scale.

Direct peers

• VentureCapital Magazin: German trade publication covering venture capital, private equity, and startup financing with comparable print + digital + event model. Highly comparable niche audience (German Mittelstand, founders, PE/VC investors) and overlapping Premium-Partner sponsorship dynamic.
• Private Equity Forum: German networking and events platform for the PE/VC community, co-marketed alongside Unternehmeredition's events. Comparable because it targets the same PE-Mittelstand intersection via events and editorial content rather than print magazine alone.
• M&A Review: German trade publication dedicated to M&A transactions, deal structuring, and corporate transactions advisory. Highly comparable niche focus on M&A and corporate finance for the German-speaking market, with similar target audience of advisors and Mittelstand dealmakers.
• GoingPublic: Sister brand operated by the same parent (GoingPublic Media AG); targets German capital markets SMEs and IPO-ready companies with overlapping editorial coverage of M&A, financing, and capital markets. Directly comparable because it shares the publisher, audience adjacency, and product format.
• FINANCE Magazin: German trade magazine for corporate finance, treasury, and M&A professionals with a print/digital/events mix. Directly comparable product, audience (CFOs, treasurers, corporate finance advisors), and topic overlap with Unternehmeredition's M&A and financing coverage.

Regional players

• B4B Wirtschaftsleben: Regional German B2B media covering Mittelstand topics (financing, succession, digitalization) with a similar content + event format. Comparable in Mittelstand focus and B2B advertising model but operates primarily in southern Germany rather than nationwide.

Emerging players

• DEAL-Magazin / DEALSTREET: German-language online media focused on private equity, venture capital, and M&A deal coverage in the Mittelstand segment. Comparable in audience and editorial niche but operates predominantly digital rather than via a print magazine + events stack.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/unternehmeredit
• Facebookfacebook.com/Unternehmeredition
• LinkedInlinkedin.com/company/unternehmeredition

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unternehmeredition