Marketing Workshop
Marketing Workshop is a privately held custom marketing research consultancy in Atlanta, GA, serving brand marketers, consumer insights teams, and product developers with bespoke qualitative, quantitative, and advanced-analytics studies delivered by senior researchers.
- Company typePrivate
- Founded1973
- HeadquartersPeachtree City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Marketing Workshop does
Marketing Workshop is a privately held, owner-operated custom marketing research consultancy founded in 1973 and headquartered in Atlanta, Georgia. The firm designs and executes bespoke qualitative, quantitative, and advanced-analytics research studies for brand marketers, in-house consumer insights teams, and product and menu developers, with senior researchers personally engaged from study design through final presentation. Its branded methodology framework, researchWISE®, functions as an operational and quality-control system across engagements, and the firm is differentiated by its refusal to deliver off-the-shelf syndicated work.
The firm's delivery infrastructure is anchored by a purpose-built 3,000+ sq. ft. sensory research facility in Peachtree Corners, GA, which includes a 35-station central location testing (CLT) suite, two focus group rooms, a 45x45 ft chef-designed commercial kitchen, and flexible client observation spaces. This facility is shared with Compass Marketing Research, creating an implicit one-roof qual/quant offering for clients. The senior team includes Co-Presidents Jessica Pryor and Stacy Nelson-Barker, Owner/CFO Sherri Taylor, Executive Consultant and former President Cari Pirello, Research Director Jennifer Cox, Senior Qualitative Consultant Maggie Buchanan, and Senior Marketing Sciences Consultant Tom Welander, providing deep expertise across qualitative, quantitative, and multivariate analytics disciplines.
Marketing Workshop generates revenue through professional services fees on individually scoped, custom-designed research projects, with quote-based pricing and multi-year contract cadences. Its go-to-market is sales-led and direct: senior leaders engage prospective clients through personal outreach, the company website (mwshop.com), blog content, and limited social media presence on Facebook and X. The firm operates regionally within the Southeast United States and has 11-50 employees. No external funding, M&A activity, or parent-company relationship is evidenced; the company appears independently held with Sherri Taylor as owner.
Marketing Workshop firmographics
Firmographics- Name
- Marketing Workshop
- Legal name
- Marketing Workshop
- Website
- https://mwshop.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marketing Workshop is a privately held custom marketing research consultancy in Atlanta, GA, serving brand marketers, consumer insights teams, and product developers with bespoke qualitative, quantitative, and advanced-analytics studies delivered by senior researchers.
- Ownership category
- akta.pro rank
Where Marketing Workshop is headquartered
LocationHeadquarters
- HQ city
- Peachtree City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Marketing Workshop business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Custom Marketing Research Services: Marketing Workshop generates revenue through professional services fees for custom-designed marketing research studies. Engagements are scoped individually around specific business questions, encompassing quantitative research (surveys, statistical analysis), qualitative research (focus groups, ethnography, interviews), and advanced analytics (segmentation, conjoint analysis, MaxDiff). Revenue is project-based and varies by study scope, methodology, and sample requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing tailored to individual client needs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Marketing Workshop product offering
Product offeringCore offering
Marketing Workshop is a custom marketing research consultancy that designs and executes quantitative, qualitative, and advanced analytics studies for brand marketers, consumer insights teams, and product developers. Each engagement is led personally by a senior researcher or Co-President from kickoff through final presentation, using the firm's researchWISE methodology framework. The firm also operates a purpose-built sensory research facility in Peachtree Corners, GA for central location tests, focus groups, and product/menu testing.
Product overview
Marketing Workshop is a custom marketing research firm offering a unified portfolio of research services centered on its researchWISE platform and methodology. The core offering consists of three integrated service modules—Quantitative Research (large-scale surveys and statistical analysis), Qualitative Research (focus groups, ethnography, interviews), and Advanced Analytics (segmentation, conjoint, TURF, MaxDiff, and multivariate techniques)—all custom-designed for each client engagement. The firm also operates a dedicated Sensory Research Facility in Peachtree Corners, GA, providing CLT suites, focus group rooms, and a commercial kitchen for product and sensory testing. Research is delivered end-to-end from design through activation, with senior researchers on every engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Marketing Research
Quantifiable outcome
- Senior researchers on every engagement from kickoff through final executive presentation
Companies that use Marketing Workshop
Customer profileSegments3 records
Ideal customer profiles3 records
Marketing Workshop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Marketing Workshop partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Compass Marketing ResearchcoreCompass Marketing Research shares the same purpose-built facility in Peachtree Corners, GA with Marketing Workshop, providing complementary quantitative research services under the same roof. This arrangement allows clients access to both qualitative and quantitative capabilities in a single location, with shared infrastructure including the CLT suite, focus group rooms, commercial kitchen, and client observation spaces.
Scale indicators1 record
Recent moves3 records
Expansion highlights3 records
Marketing Workshop competitors and assessment
Company assessmentBroad incumbents
- Hall & Partners: Brand-focused insights consultancy offering custom research across brand strategy, communications, and innovation — overlapping with Marketing Workshop's positioning, messaging, and launch strategy engagements.
- Schlesinger Group: Established qualitative and quantitative research services firm with focus group facilities and methodology offerings that overlap directly with Marketing Workshop's qual and CLT services.
- LRW (Material): Large integrated insights and consulting firm operating in the same brand marketing research space, with broader capabilities and scale that make it both a competitor and a potential acquirer/roll-up partner.
Direct peers
- Applied Marketing Research: Mid-sized custom marketing research firm serving brand marketers with full-service quantitative and qualitative capabilities, closely comparable in size, business model, and target customer profile.
- Kadence International: Global custom research firm offering qualitative, quantitative, and advanced analytics with a similar full-stack model; relevant peer for benchmarking international expansion potential and methodology depth.
- C+R Research: Chicago-based custom marketing research firm offering quantitative, qualitative, and sensory research services to brand marketers, with comparable custom engagement model and CPG/foodservice vertical focus.
- The Directions Group: Mid-sized custom research and consulting firm providing qualitative, quantitative, and analytics services to brand marketers — closely aligned in size, scope, and senior-led engagement approach.
- RIVA Market Research: Custom qualitative research consultancy with comparable boutique, senior-staffed model targeting brand marketers and consumer insights teams.
- Shugoll Research: Custom marketing research consultancy with comparable service mix (qual, quant, advanced analytics) and similar boutique senior-led positioning serving brand marketers and consumer insights teams.
- Compass Marketing Research: Co-located with Marketing Workshop in the Peachtree Corners facility, Compass provides complementary quantitative marketing research services, making it the most direct operating peer and a frequent joint-engagement partner.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Marketing Workshop social profiles
Digital presenceMarketing Workshop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marketing Workshop leadership team
Management profileNumber of profiles
Profiles8 records
Marketing Workshop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marketing Workshop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marketing Workshop
What does Marketing Workshop do?
Marketing Workshop is a custom marketing research consultancy that designs and executes quantitative, qualitative, and advanced analytics studies for brand marketers, consumer insights teams, and product developers. Each engagement is led personally by a senior researcher or Co-President from kickoff through final presentation, using the firm's researchWISE methodology framework. The firm also operates a purpose-built sensory research facility in Peachtree Corners, GA for central location tests, focus groups, and product/menu testing.
Is Marketing Workshop a public or private company?
Marketing Workshop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marketing Workshop founded?
Marketing Workshop was founded in 1973. It employs 11 to 50 people.
Where is Marketing Workshop based?
Marketing Workshop is headquartered in Peachtree City, United States, in the North America region.
How does Marketing Workshop make money?
One revenue line is on record: custom Marketing Research Services.
Who are Marketing Workshop's main competitors?
Broad incumbents on record are Hall & Partners, Schlesinger Group and LRW (Material). Direct peers are Applied Marketing Research, Kadence International, C+R Research, The Directions Group, RIVA Market Research, Shugoll Research and Compass Marketing Research.
Does Marketing Workshop have an API?
No public API is recorded for Marketing Workshop.