LRWMotiveQuest
Material Holdings, LLC (operating as Material+) is a US-based consumer insights consulting and strategic marketing agency serving enterprise clients globally, with regional offices in Australia and Singapore and a productized brand intelligence platform called Brand Fidelity.
- Company typePrivate
- Founded2003
- HeadquartersEvanston, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What LRWMotiveQuest does
Material Holdings, LLC, operating commercially as Material+ (also referenced as Material), is a privately held consumer insights consulting and strategic marketing agency headquartered in the US with regional offices in Australia and Singapore. The firm serves enterprise clients across technology, sports, apparel, nonprofit, and fitness sectors, with named engagements for Microsoft, lululemon, WHOOP, USTA, Save the Children, and Tampa Bay Lightning. Its offering is organized into three integrated practice areas — Growth Strategy (consumer insights, market strategy, data/analytics/AI, brand measurement), Market Activation (brand strategy, brand transformation, marketing/channel strategy, content/creative, loyalty), and Products + Platforms (product/experience design, industrial design, product/platform engineering, omnichannel experience) — and includes a proprietary brand intelligence product called Brand Fidelity.
The business model is professional services-based: revenue is generated through custom-quoted consulting engagements with enterprise customers, likely structured as project-based or retainer arrangements. GTM is direct enterprise field sales targeting CMO-level executives and brand leaders, supported by a content marketing engine (Perspectives blog, LinkedIn, Instagram, email newsletter) and published client case studies as social proof. The firm operates three regional web properties (Global, Australia, Southeast Asia), reflecting a multi-market delivery model. No public pricing tiers, funding events, or revenue disclosures are available in the source material, and no proprietary technology platform is described beyond the Brand Fidelity product. A single disclosed executive is Ranjan Kalia, Chief Financial Officer.
LRWMotiveQuest firmographics
Firmographics- Name
- LRWMotiveQuest
- Legal name
- Material Holdings, LLC
- Website
- https://lrwmotivequest.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Material Holdings, LLC (operating as Material+) is a US-based consumer insights consulting and strategic marketing agency serving enterprise clients globally, with regional offices in Australia and Singapore and a productized brand intelligence platform called Brand Fidelity.
- Ownership category
- akta.pro rank
Where LRWMotiveQuest is headquartered
LocationHeadquarters
- HQ city
- Evanston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
LRWMotiveQuest business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Consulting and Advisory Services: Professional services revenue generated through strategic consulting engagements with enterprise clients. Services include consumer insights, market strategy, brand transformation, and data analytics. Engagement types likely include project-based work and retainer arrangements based on the nature of client engagements described.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
LRWMotiveQuest product offering
Product offeringCore offering
LRWMotiveQuest is a consumer insights consulting and strategic marketing agency that helps globally recognized brands grow through four core service areas: Growth Strategy, Market Activation, Products + Platforms, and Insights. The firm combines behavioral science, equity research, market sizing, brand strategy, creative development, and omni-channel activation to translate consumer understanding into commercial outcomes. Its proprietary Brand Fidelity platform provides continuous brand intelligence for clients across consumer goods, technology, sports, health, philanthropy, and financial services.
Product overview
Material is a consumer insights consulting and strategic marketing agency offering a comprehensive portfolio of services organized into three main categories: Growth Strategy (Customer + Consumer Insights, Market Strategy, Data Analytics and AI, Brand Measurement), Market Activation (Brand Strategy, Brand Transformation + Design, Marketing + Channel Strategy, Content + Creative, Loyalty), and Products + Platforms (Product + Experience Design, Industrial Design, Product + Platform Engineering, Omnichannel Experience). The agency also offers a proprietary product called Brand Fidelity, described as a brand intelligence platform. The offering is structured as a services-based consulting practice with specialized modules across strategy, creative, and technology disciplines.
Differentiator
Problem solved
Functional benefit
Brands
- M+ BRAND FIDELITY: Brand intelligence platform/service offering.
Products and services
- Growth Strategy A consulting service that helps global brand clients define and execute growth strategies grounded in consumer insights, behavioral science, and market sizing, aimed at senior marketing and brand leaders seeking to scale or reposition their businesses.
- Market Activation A service line that delivers omni-channel marketing activation, campaign development, and media execution for brand clients seeking to translate strategy into market-facing consumer engagement.
- Products + Platforms A service offering that supports clients in developing and launching products and digital platforms, combining strategy, design, and technology execution.
- Insights A research and analytics service delivering consumer insights, equity research, market sizing, advanced analytics, and behavioral science-led studies for brand clients seeking data-driven decision support.
- Brand Fidelity A proprietary brand intelligence platform that uses behavioral science and continuous measurement to monitor and evaluate brand performance for enterprise clients.
Companies that use LRWMotiveQuest
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
LRWMotiveQuest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LRWMotiveQuest partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights5 records
LRWMotiveQuest competitors and assessment
Company assessmentDirect peers
- Huge: Huge is a digital experience and brand consultancy combining strategy, creative, and product/engineering — closely aligned with Material's full-stack enterprise service model.
- Lippincott: Lippincott is a brand strategy and design consultancy serving global enterprise clients with offerings analogous to Material's Growth Strategy and Brand Transformation pillars, making it one of the closest direct competitors in the brand-consulting niche.
- Prophet: Prophet is a brand and marketing strategy consultancy combining research-led insights with transformation execution — directly comparable to Material's consumer-insights-led growth strategy positioning.
- Brierley+Partners: Brierley+Partners is a customer loyalty and CRM consultancy — directly relevant to Material's Loyalty and customer-lifetime-value service offerings, with comparable enterprise client focus.
- FutureBrand: FutureBrand is a brand strategy and design consultancy competing for the same enterprise brand-transformation RFPs as Material, with global delivery capabilities that mirror Material's US/AU/SEA footprint.
- Siegel+Gale: Siegel+Gale is a brand strategy, design, and experience firm with a strong insights/research orientation — directly comparable to Material's consumer insights and brand transformation services.
- Landor & Fitch: Landor & Fitch is a global brand consultancy offering strategy, design, and transformation services — comparable to Material's brand strategy and brand transformation design offerings for enterprise clients.
- R/GA: R/GA is a global creative and technology agency spanning strategy, design, content, and engineering — overlapping with all three Material service pillars (Growth Strategy, Market Activation, Products + Platforms).
Broad incumbents
- Wieden+Kennedy: Wieden+Kennedy is a large independent creative agency with global brand campaigns for enterprise clients — overlapping with Material's brand strategy and content/creative capabilities but at much larger scale and narrower creative focus.
- Digitas: Digitas is the Publicis network's connected brand and experience agency — overlapping with Material's marketing/channel strategy and data analytics services but operating as part of a much larger holding-company portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LRWMotiveQuest social profiles
Digital presenceLRWMotiveQuest financial estimates
Financial estimateRevenue estimate
Valuation estimate
LRWMotiveQuest leadership team
Management profileNumber of profiles
Profiles1 record
LRWMotiveQuest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LRWMotiveQuest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LRWMotiveQuest
What does LRWMotiveQuest do?
LRWMotiveQuest is a consumer insights consulting and strategic marketing agency that helps globally recognized brands grow through four core service areas: Growth Strategy, Market Activation, Products + Platforms, and Insights. The firm combines behavioral science, equity research, market sizing, brand strategy, creative development, and omni-channel activation to translate consumer understanding into commercial outcomes. Its proprietary Brand Fidelity platform provides continuous brand intelligence for clients across consumer goods, technology, sports, health, philanthropy, and financial services.
Is LRWMotiveQuest a public or private company?
LRWMotiveQuest is a private company. It is classified as unknown and is currently operating.
When was LRWMotiveQuest founded?
LRWMotiveQuest was founded in 2003. It employs 51 to 100 people.
Where is LRWMotiveQuest based?
LRWMotiveQuest is headquartered in Evanston, United States, in the North America region.
How does LRWMotiveQuest make money?
One revenue line is on record: consulting and Advisory Services.
Who are LRWMotiveQuest's main competitors?
Direct peers on record are Huge, Lippincott, Prophet, Brierley+Partners, FutureBrand, Siegel+Gale, Landor & Fitch and R/GA. Broad incumbents are Wieden+Kennedy and Digitas.
Does LRWMotiveQuest have an API?
No public API is recorded for LRWMotiveQuest.