What Trend Consult does

Trend Consult is a Romanian management consultancy headquartered in Bucharest that has operated continuously since 2000 under the legal entity SC Trend Consult SRL. The firm delivers corporate training, executive and team coaching, assessment-center diagnostics, and organizational development services, primarily to enterprise clients in banking, FMCG, pharma, telecom, retail, and oil and gas (logos include BCR, Raiffeisen Bank, OMV Petrom, Kaufland România, GSK, A&D Pharma, and Consumer Product Network). Service delivery spans classroom training, remote learning sessions, e-learning modules with 6-12 month access, and certification programs including the proprietary STELL*R Leadership Model and the Fearless Organization Scan methodology. Underlying technology is methodology-driven rather than software-driven: structured flagship curricula (The Leadership Journey, The Management Journey, The Coaching Journey, Personal Mastery Journey), experiential learning programs that simulate real-work scenarios, and psychometric assessment frameworks form the core delivery stack, supported by standard SaaS tooling (Active Campaign, Zoom) for distribution.

Revenue is generated through multiple professional services streams: bespoke enterprise training and consulting engagements, multi-year e-learning subscriptions, certification programs, and a significant portfolio of five concurrent European Union co-funded training projects (ARCE, PITA, STAR, PACT, ALEIN) under the Education and Employment Program 2021-2027, each budgeted at approximately 4.9M RON and reaching up to 620 participants per project across Bucharest-Ilfov and less-developed Romanian regions. Distribution is primarily direct via a dedicated Key Account Management team serving enterprise clients, supplemented by EU-funded project channels for SMB and individual participants, an e-learning platform at trendconsult.eu, and a content-marketing blog of more than 88 articles. The firm is founder-led (Adrian Florea), managed by CEO and Partner Andrei Ristea (joined 2011), and operates within an associated-operator cluster at its Bucharest address that includes Evolution Journey SRL (So Nexy social learning network), Daily Lama International SRL (mindfulness app), Business Scanners SRL (BScan), and The Zing Experience SRL, forming a broader L&D ecosystem.

Name

Trend Consult

Legal name

SC Trend Consult SRL

Website

https://trendconsult.eu

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Romanian management consultancy delivering corporate training, coaching, assessment, and organizational development services to enterprise clients across banking, FMCG, pharma, telecom, retail, and energy, with proprietary STELL*R and Fearless Organization Scan methodologies.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Change Management & Transformation Consulting (BPAHAGAC)

akta.pro secondary industries

Organization Design & Change Management Consulting (BPAHACAD), Organization Design & Operating Model Consulting (BPAHAGAB), Operations & Process Improvement Consulting (BPAHACAB)

Keywords

• Management consulting services
• Corporate training programs
• Leadership development
• Organizational culture consulting
• Executive coaching services

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Training Programs: Revenue generated from structured learning journeys including The Leadership Journey (8 modules), The Management Journey (7 modules), The Coaching Journey (7 modules), and Personal Mastery Journey. Programs are delivered through classroom training, remote-learning sessions, and e-learning modules.
2. E-learning and Course Access: Online learning platform offering e-learning modules accessible for 6-12 months after purchase, with remote learning sessions and classroom training options available at specific dates and locations.
3. European Funded Training Projects: Free courses funded through EU programs including ARCE, PITA, STAR, PACT, and ALEIN projects, co-financed by the European Union through the Education and Employment Program 2021-2027.
4. Certification Programs: Revenue from certification programs including STELL*R certification and Fearless Organization Scan certification.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Trend Consult is a Romanian management consultancy that designs and delivers structured corporate training programs (Leadership Journey, Management Journey, Coaching Journey, Personal Mastery Journey), executive and team coaching, organizational culture and leadership development, assessment & development centers, and customized consulting engagements in HR, sales, customer experience, and management. Services are delivered through classroom training, remote-learning sessions, and an e-learning platform, anchored by proprietary methodologies STELL*R Leadership Model and Fearless Organization Scan, and complemented by EU-co-funded free training programs (ARCE, PITA, STAR, PACT, ALEIN) for Romanian employees.

Product overview

Trend Consult operates as a comprehensive organizational development and training consultancy offering a portfolio of integrated services. The core offering consists of five flagship 'Journey' programs (The Leadership Journey, The Management Journey, The Coaching Journey, Personal Mastery Journey) complemented by certification programs (STELL*R and Fearless Organization Scan), experiential learning programs, and a Train The Trainers offering. The company delivers specialized practice services across Coaching, Customer Experience, HR Services, Leadership & Organizational Culture, Management, Personal Growth, Psychological Safety, and Sales. Additional offerings include digital platforms (So Nexy social learning network, Daily Lama mindfulness application) and EU-funded training initiatives (ARCE, PITA, STAR, PACT, ALEIN) providing free professional development courses across Romanian regions. The portfolio functions as a unified consultancy service rather than a discrete software product.

Differentiator

Problem solved

Functional benefit

Products and services

• The Leadership Journey An 8-module transformation program focused on developing leaders who inspire through example, building a legacy that motivates others to dream, learn, and achieve more. Designed for senior leaders and leadership teams within enterprise organizations.
• The Management Journey A 7-module ascension program using assessment sessions and experiential learning to identify leader typology, strengths, and development areas while improving team leadership capacity. Targeted at managers and team leaders.
• The Coaching Journey A 7-module program facilitating continuous transformation and growth by developing effective strategies and innovative approaches for performance improvement and opportunity maximization. Geared toward managers and internal coaches.
• Personal Mastery Journey A program designed for people regardless of their role, addressing personal growth needs of Trend team members and partner-company participants in learning and development journeys.
• STELL*R Leadership Certification Certification program providing knowledge and methodology for becoming an architect in shaping organizational culture, with a coherent methodology for complex organizational transformation projects. Aimed at HR leaders, consultants, and executives.
• Fearless Organization Scan Certification Certification program to become a Fearless Organization Scan practitioner, maximizing team potential through measuring psychological safety levels that contribute significantly to organizational culture evolution.
• Assessment & Development Center Comprehensive evaluation and development services using assessment center methodology and psychometric methods for identifying individual and organizational development needs. Sold to enterprise clients as standalone assessment projects.
• Experiential Learning Programs Experiential learning programs where participants engage in scenarios with assigned roles and missions, transposing real-work situations into created environments for hands-on decision-making. Delivered as standalone team or cohort programs.
• Train The Trainers Training program for developing trainer competencies, enabling participants to design and deliver effective learning experiences. Geared at internal trainers and L&D professionals.
• Team Resilience (Reziliența Echipei) Program dedicated to teams undergoing change, pressure, uncertainty, or all three; develops resilience, collaboration, and psychological safety through applied exercises and facilitated discussions. Sold to enterprise team-level clients.
• Human Skills in the Age of AI A 10-module program built around competencies that differentiate in a world where AI technologies are part of daily work: critical thinking, adaptability, communication, collaboration, creativity, and leadership.
• Proiectul ALEIN (EU-Funded Training Program) Free training program with 10 courses for employees in the Bucharest-Ilfov region, focusing on teamwork skills, psychological safety, communication, conflict management, constructive interactions, feedback, change management, personal efficiency, sales, and customer relations. Funded through the EU Education and Employment Program 2021-2027.
• Programul PACT (EU-Funded Training Program) Free training program with 10 courses for employees in less-developed Romanian regions, focusing on personal efficiency, productivity, and technical competencies through the Program de Antrenament și Competențe Tehnice. Funded through the EU Education and Employment Program 2021-2027.
• Coaching Services Professional coaching services for individual and team development, focusing on awareness, overcoming barriers, and increasing constructive dimensions. Sold directly to enterprise clients and executives as standalone coaching engagements.
• HR Services Consulting Human resources consulting including recruitment, selection, performance management, HR policies and processes, and HR transformation. Delivered as standalone consulting mandates to enterprise clients.
• Leadership & Organizational Culture Consulting Organizational culture and leadership development services helping companies shape healthy organizational cultures through authentic leadership. Delivered as consulting mandates and culture-transformation projects.
• Sales Consulting and Training Sales training and consulting services covering consultative selling, negotiation, and sales process optimization. Sold to enterprise sales teams as standalone programs.
• Customer Experience Consulting Services focused on improving customer interactions and experiences, including customer service training and customer relationship management. Sold to enterprise clients as standalone customer experience mandates.

Quantifiable outcome

• Employees develop resilience, collaboration, and psychological safety through team resilience programs
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• European Union - Education and Employment Program 2021-2027coreOthers · 1 November 2024Co-funding partner for multiple training projects: ARCE (SMIS 312964, 4.9M RON total), PITA (SMIS 311737, 4.9M RON total), STAR (SMIS 311690, 4.9M RON total), PACT (SMIS 311738, 4.9M RON total), and ALEIN (SMIS 312953, 4.9M RON total). EU contributes through European Social Fund Plus (FSE+) and national budget co-financing.
• Evolution Journey SRL (So Nexy)coreStrategic or Co-development PartnerAssociated operator partner developing So Nexy, a new social network based on education and learning. Evolution Journey SRL shares the same address as Trend Consult and is part of the operator association managing the company's digital ecosystem.
• Daily Lama International SRLminorStrategic or Co-development PartnerAssociated operator partner developing Daily Lama, a meditation and contextual learning application based on science. Part of the associated operator group that processes personal data under the data sharing agreement.
• Business Scanners SRL (BScan)minorStrategic or Co-development PartnerAssociated operator company sharing the same address as Trend Consult, part of the associated operators group mentioned in the privacy policy.
• The Zing Experience SRLminorStrategic or Co-development PartnerAssociated operator company developing experiential learning experiences. Led by Ionel Buliga, who is featured as an associate consultant at Trend Consult, focusing on learning experiences for both children and adults.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• CrossKnowledge: European-headquartered digital learning and leadership development platform with content spanning leadership, transformation, and human skills. Comparable as an emerging digital-first competitor that may substitute for parts of Trend's live training offering, particularly in international enterprise accounts.

Broad incumbents

• Bain & Company: Top-tier global management consulting firm with active Romanian practice and overlapping capability in organizational design, change management, and operating model work. Comparable as a broad incumbent in the same management consulting space, but at very different scale and breadth.
• Korn Ferry: Global organizational consulting and leadership/talent firm with practice areas spanning leadership development, culture, and coaching. Highly comparable at the methodology level (assessment, leadership pipelines, culture transformation) but operates at vastly larger scale across many geographies.

Direct peers

• Dale Carnegie & Associates: Global training firm specializing in sales, leadership, and communication skills with a certified-trainer network. Directly comparable in offering mix (sales, leadership, communication) and in practitioner-led delivery model.
• FranklinCovey: Global leadership and organizational performance firm with proprietary content (e.g., 7 Habits, Leading at the Speed of Trust) delivered through certified practitioners. Closely comparable to Trend's STELL*R and Fearless Organization Scan certification model.
• DDI (Development Dimensions International): Global leadership and assessment specialist with strong overlap in leadership development journeys, assessment centers, and culture change work. Closely comparable at the program-architecture level (multi-module leadership journeys, assessment methodology).
• The Ken Blanchard Companies: Leadership and management training/consulting firm built around proprietary models (Situational Leadership, SLII) certified through a network of practitioners. Very similar architecture to Trend Consult's STELL*R certification stream.
• Pluria: Romanian HR and organizational consulting platform operating in adjacent HR transformation, leadership development, and assessment services. Comparable in market geography and customer profile, though with a slightly more HR-tech leaning model.
• HART Consulting: Romania-based HR, leadership, and organizational development consulting firm with comparable practitioner-led model, assessment center offerings, and corporate client base. Most direct local peer given overlapping practice areas (leadership, OD, assessment, coaching) and Romanian enterprise market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/trend-consult-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trend Consult