2 Fish Company

What 2 Fish Company does

2 Fish Company, LLC is a privately held, full-service marketing agency founded in 2011 by Scott Millen and Shelly Millen and headquartered at 430 E 8th St, Holland, Michigan. The firm provides B2B and B2C marketing services spanning marketing strategy, brand development, copywriting, digital marketing, pay-per-click advertising, search marketing (SEO/SEM), marketing automation, website development, content marketing, video production and animation, photography, events and experiences, environmental and trade show design, publication design, and interaction design. It positions itself as an external marketing department rather than a project-based vendor, emphasizing relationship-led engagement with a client roster that includes Fortune 1000 companies (Yanfeng Automotive Interiors, FERNO EMS, Creative Dining Services), mid-market firms (Sperry's Moviehouses, Charter House Innovations), and nonprofits (Family Hope Foundation, Lakeshore Habitat for Humanity, Southwest Michigan First). Client engagements span the United States, Canada, the United Kingdom, Australia, China, and Germany, with particular vertical expertise in construction, manufacturing, medical devices, automotive, retail/hospitality, and nonprofit sectors.

The agency's technology stack is composed of industry-standard tools rather than proprietary platforms: WordPress hosted on WP Engine for client websites, Google Analytics 4 and Google Tag Manager for analytics and conversion tracking, Google Search Console for search performance, Keap for marketing automation delivery, Semrush for SEO, SimpleTexting for SMS campaigns, and Intuiface for interactive experience design. The firm has built process methodologies (a marketing-ready website launch checklist, a developer-questions framework, and AEO/GEO optimization practices) that function as internal playbooks rather than licensable software products. Revenue is generated entirely through professional services — bespoke project and engagement-based work priced via direct consultation, with no public rate card, no productized offerings, and no disclosed financial metrics.

The company is founder-owned with no external investment, no subsidiaries, no M&A activity, and no funding rounds. The core team of 1-10 employees includes the two co-founders plus Senior Creative Lead Adam Rossi and Content Lead Kathy Schoon-Tanis, supplemented by an office dog designated "Barketing Lead." The firm has earned industry recognition including GDUSA American Graphic Design Awards (2025), an Addy Award (2025), GDUSA recognition for social media campaigns (2025), Intuiface Gold Experts status (2026), and Upcity Top Service Provider designation (2026), supporting its positioning as an award-winning boutique agency in the West Michigan market and beyond.

Name

2 Fish Company

Legal name

2 Fish Company, LLC

Website

https://2fishco.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

2 Fish Company is a Holland, Michigan-based full-service marketing agency founded in 2011, providing strategy, branding, digital marketing, website development, video, and content services to B2B and B2C clients from Fortune 1000 companies to nonprofits across six countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services: Full-service marketing agency revenue derived from professional services including marketing strategy, brand development, copywriting, digital marketing, website development, video production, photography, content marketing, pay-per-click advertising, marketing automation, search marketing, events and experiences, publication design, and trade show support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

2 Fish Company is a full-service marketing agency offering integrated marketing, branding, and creative services. The firm delivers marketing strategy, brand development, copywriting, digital marketing (PPC, SEO, marketing automation), website development, video production, photography, publication design, and trade show/event marketing. It serves clients ranging from Fortune 1000 enterprises to startups and nonprofits, primarily in West Michigan and beyond.

Product overview

2 Fish Company is a full-service B2B and B2C marketing agency offering a comprehensive suite of creative and strategic services. Rather than a unified software product or platform, the agency provides marketing solutions as an integrated service offering. Core service areas include Marketing Strategy, Brand Development, Copywriting, Events & Experiences, Pay-Per-Click Advertising, Marketing Automation (using Keap platform), Digital Marketing, Environmental & Trade Shows, Interaction Design, Search Marketing (SEO/SEM), Publication & Book Design, Video Production & Animation, Website Development, Photography, and Content Marketing. The agency operates from Holland, Michigan and serves clients ranging from Fortune 1000 companies to startups, across for-profit and non-profit sectors, with particular expertise in construction, manufacturing, medical device, automotive, retail, and nonprofits. Educational content resources include The Barnacle Blog, the Website Launch Checklist, and the 15 Questions Your Web Developer Should Ask guide.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy & Brand Development Strategic marketing planning and brand identity development, including positioning, messaging, naming, and visual identity systems for businesses, nonprofits, and emerging ventures.
• Digital Marketing & PPC Pay-per-click advertising, search engine marketing, marketing automation, and digital campaign execution designed to generate qualified leads and measurable ROI for clients.
• Website Development & Design Custom responsive website design, development, and hosting, including UX/interaction design, WordPress-based builds, and ongoing site maintenance.
• Content Marketing & Copywriting Copywriting, editorial, and content production for websites, marketing collateral, social media, and inbound campaigns tailored to a client's brand voice.
• Video Production & Photography Professional video production, photography, and visual asset creation for digital, print, and event marketing applications.
• Trade Show & Event Marketing Planning, design, and execution of trade show booths, exhibits, and event marketing activations to support lead generation and brand presence.
• Publication Design

Quantifiable outcome

• Family Hope Foundation exceeded $15,000 Giving Tuesday goal three times, raising $26,000 over original annual goal with 35% increase in donations
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Partnerships

Two partnerships are on record, tiered minor.

• UpcityminorChannel Partner/ Reseller/ DistributorLocal marketing agency marketplace partner where company is listed as Top Service Provider.
• Michigan West Coast Chamber of CommerceminorStrategic or Co-development PartnerActive member and award-winning client. Company displays chamber membership credential.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Walker Sands: Mid-sized B2B marketing agency offering brand, digital, content and PR services to mid-market and enterprise clients. Directly comparable to 2 Fish Company's full-service B2B offering, with similar functional breadth and a relationship-led sales motion.
• The Mx Group: Full-service B2B marketing agency providing strategy, branding, content, digital and web development to manufacturing and industrial clients. Closely comparable to 2 Fish Company's emphasis on construction/manufacturing verticals and integrated service model.
• Brafton: Content marketing agency producing blogs, eBooks, video and SEO content for B2B clients. Overlaps with 2 Fish Company's content marketing, SEO, copywriting and video production capabilities and target client profile.
• Rise Interactive: Digital marketing agency specializing in paid media, SEO, and analytics-driven marketing. Comparable to 2 Fish Company's PPC, search marketing, and analytics-tracking offerings, with similar mid-market client focus.
• Siege Media: Content-first SEO and digital marketing agency focused on organic growth. Comparable to 2 Fish Company's SEO, content marketing, and AEO/GEO service lines and client size band.
• SmartBug Media: Full-service inbound marketing agency offering content, demand generation, branding, and marketing automation (HubSpot/Keap-class platforms). Directly comparable to 2 Fish Company's broad service stack and mid-market positioning.
• Straight North: Mid-market digital marketing agency providing SEO, PPC, web design, and branding. Comparable to 2 Fish Company across core service lines and B2B/B2C client mix.
• Fueled: Digital agency offering web development, design, and content services for brands. Overlaps with 2 Fish Company's website development, interaction design, and digital marketing offerings.

Broad incumbents

• Lewis Global Communications: Larger integrated marketing and communications agency serving global brands. Overlaps with 2 Fish Company's brand development, content, and digital services but operates at a meaningfully broader enterprise scale.
• Grey Global Group: Global advertising and marketing agency offering advertising, brand, and digital services. Comparable at the category level (advertising/creative agency), though far larger in scale and primarily serving large brand advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/2fishco
• Facebookfacebook.com/2FishCo
• LinkedInlinkedin.com/company/2-fish-company-llc
• Instagraminstagram.com/2fishco

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2 Fish Company