Groei Education

What Groei Education does

Groei Education (legal entity GEI Education Pty Ltd, ACN 632 917 492) is an Australian education company founded in April 2019 by Tara Jacobsen and Amanda Cole, headquartered in Gympie, Queensland. The company delivers a portfolio of cohort-based learning programs that bridge education and industry through stackable, industry-endorsed digital micro-credentials. Its core offerings span youth career development (Talent Accelerate, Knoei Colab, Micro Pathways, Digital Credentials), startup acceleration for regional female founders (Knoei Launchpad, funded by Advance Queensland), and small business owner education (Trailblazers 16-week program, Basecamp 10-month cohort program). Underlying technology consists of an in-house digital credentials and learning management platform, supplemented by the Groei.Us private community built on Mighty Networks, and operations tooling including Zoom, Slack, Eventbrite, and Trello.

The company operates a hybrid online/face-to-face delivery model, executed through a network of 50+ regional facilitators across Australia and New Zealand, with standardized contractor rates. Revenue is generated through multiple streams: program fees (e.g., Trailblazers at $2,995 standard), Groei.Us community subscriptions, government grants (notably Advance Queensland funding for Knoei Launchpad), public event ticket revenue, and facilitator/coach contractor services. Customer segments are diversified across young people aged 15–24, regional female founders, SMB owners with $1–5M turnover, and institutional/government partners. Strategic partnerships span 15+ organizations including Manufacturing Excellence Forum Sunshine Coast, ACS, ARMHub, QUT, Bond University, BDO, and multiple Queensland councils. Co-founder Tara Jacobsen was a finalist in the 2025 Women Changing the World Global Awards. The company is privately held, bootstrapped with no disclosed external investment, and operates as a founder-led proprietary limited company under Queensland governing law.

Name

Groei Education

Legal name

GEI Education Pty Ltd

Website

https://groei.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Groei Education is an Australian company delivering cohort-based learning programs and industry-endorsed digital micro-credentials that bridge education and industry, serving youth, regional female founders, and small business owners across Australia and New Zealand via a 50+ facilitator network.

Ownership category

akta.pro rank

Product category

Education and Workforce Training

NAICS

Educational Services (611), Educational Support Services (611710), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)

akta.pro secondary industries

University-Affiliated Pathway & Foundation Programs (EDAIAJAA), Alternative Education & Dropout Prevention / Re-Engagement Programs (EDANAJAF)

Keywords

• Education services
• Workforce skills training
• Youth entrepreneurship programs
• Digital credentials platform
• Small business coaching

Headquarters

HQ city

Gympie

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Program Fees: Paid programs including Trailblazers (16-week online program), Basecamp (10-month cohort program), and Knoei Launchpad accelerator. Revenue from participant fees with scholarship subsidies for eligible participants.
2. Membership Subscription: Groei.Us community membership providing ongoing access to resources, forums, and peer network.
3. Government Grants: Funding from Advance Queensland for Knoei Launchpad female founders program, providing subsidized access for regional participants.
4. Event Revenue: Public workshop events, SME Forums, and virtual sessions generating ticket revenue.
5. Facilitator/Coach Services: Contractor services for regional facilitators, coaches, and program facilitators delivering programs across regions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Groei Education designs and delivers cohort-based educational programs and industry-endorsed digital credentials that bridge education and industry. Programs include Talent Accelerate for high school students, Knoei Launchpad for regional female founders (funded by Advance Queensland), Knoei Colab for young innovators, Basecamp and Trailblazers for small business owners, plus the Groei.Us community platform and SME Forum event series. Delivery is hybrid (online and face-to-face) via a network of 50+ regional facilitators across Australia and New Zealand.

Product overview

Groei Education is an education technology platform offering a portfolio of programs focused on bridging education and industry. The core offerings include Talent Accelerate (for youth career development), Knoei Launchpad (online accelerator for startups/female founders), Knoei Colab (for young entrepreneurs), Digital Credentials (stackable micro-credentials), and Micro Pathways (skills-based pathways). Supporting programs include Trailblazers (16-week solopreneur program) and Basecamp (10-month small business program). The Groei.Us Community serves as the online platform for peer learning and resources. The company also runs regular SME Forums featuring expert panels on business topics.

Differentiator

Problem solved

Functional benefit

Brands

• Talent Accelerate: Fast track skills and entrepreneurial mindset program for high school students and leavers to discover next steps, gain hands-on industry work exposure, secure placements, and develop future-ready innovative skills.
• Knoei Launchpad
• Knoei Colab
• Micro Pathways
• Digital Credentials

Products and services

• Talent Accelerate Fast-track program for high school students and leavers to develop future-ready, innovative skills, gain hands-on industry work exposure, secure placements, and discover career pathways.
• Knoei Launchpad Online accelerator program designed to take startups from idea to commercialisation, providing expert mentoring, industry connections, and practical skills for building innovative businesses. Funded by Advance Queensland for female founders.
• Knoei Colab A space for young people to experiment, create, and develop practical skills in entrepreneurship and creativity alongside a peer-driven program turning ideas into ventures.
• Digital Credentials Industry-endorsed, stackable micro-credentials providing verifiable evidence of skills, making talent visible, transferable, and work-ready.
• Micro Pathways Skills-based pathways using stackable micro-credentials to bridge education and industry for young people.
• Projects Australia's first startup innovation program with a qualification for school-aged youth. A peer-driven program turning ideas into ventures.
• Trailblazers Program 16-week online hosted program for solopreneurs offering peer group meetings and one-to-one coaching via Zoom, supported with online learning modules.
• Basecamp Program 10-month education program for cohorts of up to 20 small business owners, combining peer group meetings, one-to-one coaching, online learning modules, and quarterly face-to-face workshops.
• Groei.Us Community Online community and learning platform where Groei learners engage with fellow members and download tools and resources for business growth.
• SME Forum / Small Business Forum Weekly expert panel discussions and facilitated small group forums for small businesses covering topics like productivity, mindset, strategy, digital transformation, and business resilience.

Quantifiable outcome

• Industry-recognized, stackable micro-credentials making talent visible, transferable, and work-ready
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Manufacturing Excellence Forum Sunshine Coast (MEFSC)coreStrategic or Co-development PartnerTim Kelly, MEFSC Director, has played a vital role in supporting development of Talent Accelerate program. MEFSC's primary focus is connecting the program with industry partners in advanced manufacturing sector.
• Australian Computer Society (ACS)minorStrategic or Co-development PartnerPartner organization supporting digital credentials and technology skills development initiatives.
• QUT (Queensland University of Technology)minorStrategic or Co-development PartnerUniversity partnership supporting research, education programs, and graduate pathways.
• Bond UniversityminorStrategic or Co-development PartnerUniversity partnership supporting educational initiatives and student opportunities.
• Sunshine Coast CouncilminorStrategic or Co-development PartnerLocal government partnership supporting regional economic development and entrepreneurship programs.
• Brisbane City CouncilminorStrategic or Co-development PartnerLocal government partnership supporting urban business development initiatives.
• BDOminorStrategic or Co-development PartnerAccounting and advisory firm partnership providing business expertise and support.
• Australian Design CouncilminorStrategic or Co-development PartnerDesign industry peak body partnership supporting innovation and design thinking programs.
• ARMHubminorStrategic or Co-development PartnerTechnology and innovation hub partnership supporting startup ecosystem development.
• XRHubminorStrategic or Co-development PartnerExtended reality technology hub partnership supporting immersive learning experiences.
• Gateway To TrainingminorStrategic or Co-development PartnerTraining organization partnership with Executive Officer Jodi Toohey supporting female entrepreneurs in Darling Downs region.
• Sam Ward (Valor Esports)minorStrategic or Co-development PartnerCo-Founder at Valor Esports serving as Launchpad team member supporting entrepreneurship programs.
• Dr Natalie WrightminorStrategic or Co-development PartnerInterior Designer, Academic, Design Educator and Researcher serving as Launchpad team member.
• Caroline Starecky (Leap Labs)minorStrategic or Co-development PartnerLeap Labs founder serving as Launchpad team member supporting startup growth.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Skillshare: Online learning platform with subscription-based courses targeting creators, entrepreneurs and career learners; comparable online cohort/community-led learning model aimed at skills and entrepreneurship.
• Credly: Digital credentials platform enabling organizations to issue and verify stackable, industry-recognized credentials; directly comparable to Groei's Digital Credentials and Micro Pathways offering.
• Antler: Global startup accelerator with strong Australia/NZ presence running cohort-based programs for early-stage founders; comparable accelerator format, mentor ecosystem and target of idea-to-commercialisation founders.
• Studiosity: Australian EdTech providing online learning support and study resources to secondary and tertiary students; comparable as a regionally rooted Australian education technology platform targeting youth and adult learners.
• Academy Xi: Australian-based training provider offering short courses and cohort programs in digital, design and tech skills for career changers and founders; comparable cohort-based, industry-aligned adult education model.
• Startmate: Leading Australian/NZ startup accelerator and fellowship operator; comparable founder acceleration, mentor-driven cohort model and government/industry partnership approach.
• SheStarts (by Startmate): Australia-based accelerator program focused on female founders; direct overlap with Knoei Launchpad in mission, cohort model, and target segment of regional/women-led startups.

Emerging players

• ClickView: Australian-founded EdTech providing video learning resources and curriculum tools to schools and educators; partial overlap with Groei's youth/educator solutions segment in the Australian K-12 market.

Broad incumbents

• Degreed: Global skills and credentialing platform used by enterprises to track, verify and develop workforce skills; broader incumbent in the digital credentials/micro-credentialing category Groei is targeting.

Regional players

• TAFE Queensland: Public vocational education provider serving Queensland with credentialed courses for workforce entry; comparable regional Queensland footprint and workforce-readiness mission, though delivered as a public institution at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC4meJLKow3jQtjIzoN4fjjw
• Facebookfacebook.com/groei.education
• LinkedInlinkedin.com/company/groei-education
• Instagraminstagram.com/groei.education

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groei Education