Champagne Basket

What Champagne Basket does

Champagne Basket is a French professional basketball club headquartered in Châlons-en-Champagne (Marne) and competing in the LNB Elite 2 second division for the 2025-2026 season, with a women's elite section (Champagne Basket Féminin) and a youth academy (Centre de Formation) operating under the same umbrella. Founded on 17 June 2010 from the merger of ESPE Basket Châlons-en-Champagne and Reims Champagne Basket, the club fields its men's team across three venues — Reims Arena (4,500 seats), Palais des Sports Pierre de Coubertin (2,400 seats), and Complexe René Tys (2,763 seats) — for a combined 9,663-seat footprint. The Centre de Formation, agréments by the French Ministry of Sports since 2013 and operated by the loi 1901 nonprofit Association CCRB Formation, accompanies 33 young athletes through a dual academic-and-sporting project with CREPS de Reims, with a stated 100% baccalaureate success target.

The club is structured as two legal entities — SAS CCRB Pro (commercial professional team, presided by Michel Gobillot) and Association CCRB Formation (training centre) — under president Olivier Fache, with no disclosed external equity ownership. Revenue is generated through five streams: ticketing and season subscriptions via Digitick; B2B hospitality, visibility and event services sold by an in-house commercial team to approximately 190 enterprise partners across Institutional, Official, Premium and Enterprise tiers; merchandise sales through shop.champagne-basket.fr and arena boutiques (Hummel as kit partner); tax-deductible mécénat donations to the Association CCRB Formation under articles 200/238 bis of the French General Tax Code; and ancillary digital/content monetisation through Champagne Basket TV (84+ video pages), Magazine Jump (bi-weekly publication to issue 205+), and an official mobile application.

The technology stack is largely conventional for a mid-tier European sports property: LNB TV for live and replay video, Digitick for online ticketing, an own-built e-commerce storefront and mobile app, CNIL-compliant cookie governance, and a WordPress-based website (champagne-basket.fr) maintained by AXESYS/Champagne Création. Distribution combines owned digital channels (social media, CBTV, Magazine Jump, newsletter via Brevo/SIBForms, mobile app), earned regional press (L'Union, France Bleu Champagne Ardenne, CHAMPAGNE FM, RCF Radio), and direct B2B sales via the Champagne Basket Business program. Customer segments span sports fans (ticketing/abonnements/merchandise), enterprises (visibility/hospitality/events), mécènes (tax-deductible donors), young trainee athletes (academy pipeline), and the Sup' Basket Champagne supporters association (since 2010).

Name

Champagne Basket

Legal name

Champagne Basket

Website

https://champagne-basket.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Champagne Basket is a French professional basketball club operating a men's Elite 2 team and women's section, a Ministry-accredited youth academy, and a multi-venue arena footprint across Châlons-en-Champagne and Reims, funded by ticketing, a ~190-partner B2B sponsorship network, merchandising, and tax-deductible mécénat.

Ownership category

akta.pro rank

Product category

Professional Basketball Club

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

akta.pro secondary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Professional basketball club
• Basketball training center
• Sports ticketing subscriptions
• Corporate sports sponsorship
• Team merchandise sales

Headquarters

HQ city

Châlons-en-champagne

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticketing & Season Subscriptions: Match-day single ticket sales and season-long abonnements across CAT 1 (and other categories) tiers at Reims Arena and Coubertin in Châlons-en-Champagne, distributed via Digitick and the club's own sales channels.
2. B2B Sponsorship & Partnership Revenue: Multi-tier corporate partnership program (Institutional, Official, Premium, Enterprise) covering roughly 190 local and regional businesses, including visibility (jersey, LED panels, signage), hospitality (VIP seats, private events), and bespoke commercial activations, managed by the SAS CCRB Pro commercial team.
3. Merchandise & Boutique Sales: Branded merchandise sales including collector jerseys, training kit (Hummel partnership), and accessories sold through a dedicated e-commerce storefront (shop.champagne-basket.fr) and physical boutique.
4. Mécénat / Tax-Deductible Donations: Donations to the Association CCRB Formation (loi 1901 non-profit) from individuals and enterprises without direct counterparty benefit, eligible for 66% (individuals) or 60% (enterprises) tax deduction under articles 200 and 238 bis of the French General Tax Code. Funds restricted to the Centre de Formation's operations.
5. Hospitality & Event Services: B2B sale of VIP year-round packages, private event nights, and full off-match event organization (seminars, conventions) leveraging the club's arena infrastructure and local supplier network.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

Champagne Basket operates a men's professional basketball team competing in the LNB Elite 2 (French second division), a Ministry-of-Sports-accredited Centre de Formation (youth academy with U21 Espoirs, U18, and U15 national teams serving 33 athletes), and a women's elite section (Champagne Basket Féminin). Around the sporting core, the club sells season subscriptions and single-match tickets via Digitick, branded merchandise through an e-commerce boutique, B2B hospitality/visibility/event packages through a dedicated commercial team to ~190 enterprise partners, and tax-deductible mécénat donations to support the training center. The club also distributes proprietary digital content through Champagne Basket TV and Magazine Jump.

Product overview

Champagne Basket is a French professional men's basketball club (and broader sports brand), operating as a unified entity that combines a flagship professional product (Équipe Pro competing in Elite 2) with a structured platform of sub-products including the Centre de Formation (youth academy with U21 Espoirs, U18, and U15 teams), commercial services (Billetterie, Boutique, B2B partnership program Champagne Basket Business, patronage program CCRB Formation), and digital content channels (Champagne Basket TV video platform, Magazine Jump print magazine, official mobile application, and social media presence). The Équipe Pro is the core product, supported by the Centre de Formation as a feeder/academy module, while the various commercial and digital offerings (ticketing, e-commerce, video content, magazine) serve as engagement modules around the central sporting product.

Differentiator

Problem solved

Functional benefit

Brands

• Champagne Basket Féminin: Women's professional basketball section (formerly Reims Basket Féminin) operating under the Champagne Basket umbrella since September 2020.
• Sup' Basket Champagne
• Champagne Basket Business

Products and services

• Champagne Basket (Équipe Pro) Flagship men's professional basketball team of the club competing in the LNB Elite 2 division (formerly Pro B) for the 2025-2026 season. Home venues include Reims Arena (4,500 seats), Palais des Sports Pierre de Coubertin in Châlons-en-Champagne (2,400 seats), and Complexe René Tys in Reims (2,763 seats). Open to the general public as a spectator sport offering.
• Centre de Formation Youth development academy of Champagne Basket, accredited by the French Ministry of Sports since 2013. Accompanies 33 young players in their dual academic and sporting project, comprising U21 (Espoirs), U18, and U15 national-level teams, directed by Geoffroy Menu since 2010. Targeted at elite young athletes and their families seeking a dual sport-and-academic pathway.
• Champagne Basket TV (CBTV) Official proprietary video platform hosting match highlights, summaries, interviews, and special features (e.g., season recaps, jersey collector releases). Catalogued with 84 pages of video content; available to the general public and supporters via champagne-basket.fr.
• Magazine Jump
• Billetterie (Ticketing service)
• Boutique officielle (Official store)
• Application officielle (Official mobile application)
• Champagne Basket Business (B2B Partnership Program)
• CCRB Formation (Mécénat program)

Quantifiable outcome

• 10th-place finish in 2025/2026 Elite 2 with a quarter-final playoff run, qualifying through play-in with a buzzer-beating win at Denain and a wide win at La Rochelle.
• +4 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

24 partnerships are on record, tiered flagship institutional partner, official partner (top tier), official partner + enterprise network + mécène, official partner + enterprise sub-units, premium partner, premium partner — technical kit supplier, flagship training infrastructure partner, league affiliation — regulatory and competitive framework partner, league-level broadcast & digital platform partner, ticketing technology partner, digital infrastructure partners, official supporters association (since 2010), co-branded women's section under the same umbrella and amateur feeder sections.

• Châlons Aggloflagship institutional partnerStrategic or Co-development PartnerOne of the six local authorities backing the Champagne Basket project, alongside Ville de Châlons, Ville de Reims, Grand Reims, Département de La Marne, and Région Grand Est. Public institutional partner supporting both the men's professional team and the broader club mission of territorial animation.
• Ville de Reimsflagship institutional partnerStrategic or Co-development PartnerOne of the six local authorities backing the Champagne Basket project. Public institutional partner anchoring the Reims half of the dual-city footprint.
• Région Grand Estflagship institutional partnerStrategic or Co-development PartnerRegional authority and one of six public backers of Champagne Basket, providing regional-scale institutional support to the club.
• Département de La Marneflagship institutional partnerStrategic or Co-development PartnerDepartment-level institutional partner supporting the club at the Marne territorial level.
• Châlons en Champagne (municipality)flagship institutional partnerStrategic or Co-development PartnerMunicipal-level institutional partner hosting the club headquarters at 47 Boulevard Justin Grandthille.
• ASI Aviationofficial partner (top tier)GTM or Marketing PartnerOfficial Partner of the Champagne Basket Business program, gaining visibility rights and association with the professional basketball brand.
• E. LECLERC (multi-centre network)official partner + enterprise network + mécèneGTM or Marketing PartnerTop-tier Official Partner with broad network of independent Leclerc centres across Champagne and surrounding departments also listed as Enterprise partners and mécènes (Champfleury, Saint Brice Courcelles, Bar sur Aube, Chambry, Chateau Thierry, Dizy, Fagnieres, Hirson, La Ferté sous Jouarre, Meaux, Pierry, Plessis-Belleville, Romilly-sur-Seine, Saint-Dizier, Sezanne, Varennes sur Seine, Villers Cotterets, Vitry le François).
• Terroirs et Vignerons de Champagneofficial partner (top tier)GTM or Marketing PartnerOfficial Partner exploiting the Champagne regional brand association through the club's territorial identity.
• LUSTRALofficial partner (top tier)GTM or Marketing PartnerOfficial Partner within the Champagne Basket Business program.
• Eiffage (parent + Construction, Energie, Route)official partner + enterprise sub-unitsGTM or Marketing PartnerOfficial Partner at the parent level with separate dedicated business-unit partnerships (Eiffage Construction, Eiffage Energie, Eiffage Route) listed as Enterprise partners.
• DMP Traiteurofficial partner (top tier)GTM or Marketing PartnerOfficial Partner providing catering services for hospitality offerings and match-day VIP experiences.
• COPRECSpremium partnerGTM or Marketing PartnerPremium-tier commercial partner.
• FCNpremium partnerGTM or Marketing PartnerPremium-tier commercial partner.
• FORBOpremium partnerGTM or Marketing PartnerPremium-tier commercial partner.
• Hummelpremium partner — technical kit supplierOEM/ Whitelabel/ Licensing PartnerPremium Partner and apparel/kit supplier; Hummel branding appears across club merchandise and team uniforms, including the collectible "Maillot Collector 25-26" range.
• LOPPIN & JEANpremium partnerGTM or Marketing PartnerPremium-tier commercial partner.
• CREPS de Reimsflagship training infrastructure partnerStrategic or Co-development PartnerCentre Régional d'Éducation Physique et Sportive (CREPS) de Reims hosts the boarding accommodation for underage trainees (in a sporting-only boarding structure), provides medical services (doctors and physiotherapists present daily), individualised academic follow-up, supervised study, and tutoring across all subjects. Partner schools offer adjusted schedules to allow daily/bi-daily training.
• Ligue Nationale de Basket (LNB)league affiliation — regulatory and competitive framework partnerStrategic or Co-development PartnerNational basketball league governing body under which Champagne Basket competes (Elite 2 for the men's pro team); LNB provides the official competition framework (regular season, playoffs, cup), broadcasting (LNB TV), and league-wide regulations. The LNB logo is featured on the club's official website header.
• LNB TVleague-level broadcast & digital platform partnerTechnology or IntegrationLNB-operated live streaming and replay platform, embedded into champagne-basket.fr to deliver official live match broadcasts and on-demand replays for club matches.
• Digitickticketing technology partnerTechnology or IntegrationExternal online ticketing platform (web.digitick.com/index-css5-champagnebasket-pg1.html) powering single-match and subscription ticket sales via the club's website redirect.
• CHAMPAGNE CRÉATION / AXESYSdigital infrastructure partnersImplementation/ SI/ Consulting PartnerAXESYS is the technical agency that built and maintains the official champagne-basket.fr website ("Conception : CHAMPAGNE CRÉATION - Réalisation : AXESYS" per the website footer).
• Sup' Basket Champagneofficial supporters association (since 2010)Strategic or Co-development PartnerIndependent supporters association founded in 2010 whose mission is to drive match-day atmosphere at Coubertin and the Arena. Supporter membership grants the same benefits as season subscribers (Abonnés). Communication handled via their Facebook page.
• Champagne Basket Féminin (Reims Basket Féminin)co-branded women's section under the same umbrellaStrategic or Co-development PartnerWomen's elite basketball section under the same "Champagne Basket" umbrella brand since September 2020, following the rapprochement between CCRB and RBF. Operates its own external website (champagne-basket-feminin.fr) with a distinct CBF logo. Presidents: Olivier Fache (CCRB) and Philippe Sauret (RBF).
• Reims Champagne Basket (RCB) and ESPE Basket Châlons-en-Champagneamateur feeder sectionsStrategic or Co-development PartnerAmateur feeder sections of the club's ecosystem. RCB also administers the U15 nationaux team since 2022-23; together with ESPE they participated in the 2025-2026 halftime club challenge (won by ESPE).

Scale indicators8 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Saint-Quentin Basket-Ball: Comparable mid-tier French professional basketball club with a similar regional-territorial identity model and recent history of alternating between Pro A and Pro B/Elite 2 — directly relevant to Champagne Basket's promotion/relegation trajectory.
• Chorale de Roanne: Mid-tier French basketball club with a recent French championship (referenced in Frédéric Jaudon's CV as he returns to Champagne Basket as assistant). Operates a comparable small-city professional club model with a youth academy.
• ASA Gries-Souffel: Elite 2 peer (finished 11th in 2025-2026) — a comparable Alsatian second-tier French basketball club competing in the same league and similarly reliant on regional sponsorships and ticketing.
• Élan Chalon (Élan Sportif Chalonnais): Historic French basketball club that beat Champagne Basket in the 2022-2023 Pro B promotion final, illustrating the direct competitive overlap at the promotion gate between Pro B/Elite 2 and Betclic Élite.
• Hyères-Toulon Var Basket: Direct Elite 2 peer of Champagne Basket (finished 12th in 2025-2026), sharing a similar second-tier professional structure. Players like Jito Kok arrived at Champagne Basket from this club, evidencing roster overlap in the same labor pool.
• Aix-Maurienne Savoie Basket: Elite 2 competitor and source club for point guard Valentin Vitale-Boiteux (signed by Champagne Basket June 2026). Operates a comparable mid-tier professional club model in the same French second division.
• Denain Voltaire: Elite 2 competitor of Champagne Basket (finished 9th in 2025-2026). Comparable second-tier French basketball club operating in a similar northern/mid-tier regional market with comparable attendance and sponsor base.
• Nantes Basket Hermine: Direct Elite 2 competitor of Champagne Basket, finishing 7th in the 2025-2026 regular season (same 20-team league). Comparable mid-tier professional French basketball club structure with similar fan-base scale and commercial economics.

Broad incumbents

• SIG Strasbourg: Established top-flight French basketball club from the same Grand Est region as Champagne Basket. Represents both the upper-tier commercial benchmark and a regional competitor for sponsorship dollars and fan attention.

Regional players

• Champagne Basket Féminin: The club's own women's section (formerly Reims Basket Féminin), now operating under the Champagne Basket umbrella since 2020. While part of the same legal family, it is a useful peer benchmark for the women's elite basketball segment within France.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ChampBasketOff
• YouTubeyoutube.com/@champbasketoff
• Facebookfacebook.com/ChampagneBasket
• Instagraminstagram.com/champagnebasket/?hl=fr
• LinkedInlinkedin.com/company/ccrbpro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Champagne Basket