Nantes Basket Hermine

What Nantes Basket Hermine does

Nantes Basket Hermine (legal entity: SAS Nantes Basket Hermine; SIREN 829 359 280) is a privately held professional basketball club headquartered at 91 rue de la Trocardière, 44400 Rezé, France. Founded in 1891, the club competes in the Elite 2 championship, the second tier of French professional basketball, playing its home matches at the Salle Sportive Métropolitaine de la Trocardière. In the 2025-2026 season it finished 7th in the regular season with a 22-16 record (58% win rate, up from 38% in 2022-2023) and advanced to the Elite 2 playoff semi-finals — its best postseason result since 2017. Average attendance rose to approximately 3,000 spectators per match (from ~2,300), with five sellouts placing the club sixth in the division for attendance.

The commercial product surface comprises four revenue streams: (1) match tickets and non-transferable season subscriptions (abonnements) covering 19 regular-season home games plus potential playoff, Coupe de France, and Leaders' CUP fixtures, distributed via billetterie.nantes-basket.com and an on-site ticket office, with reduced rates for students, disabled persons, the unemployed, and under-16s; (2) corporate sponsorship and partnership packages sold direct-to-B2B to a roster that includes Kappa, Intersport, Nantes Métropole, Loire-Atlantique Department, Pays de la Loire Region, Groupe Legendre, CIC Ouest, Galerie Océane, EVOE Group, Kia (Groupe GCA), PARTHEMA, and MH Cuisines; (3) Kappa-branded team merchandise retailed through Intersport stores; and (4) cashless in-venue food and beverage sales operated via a 100% cashless payment infrastructure at the Trocardière. The core technology stack is limited to operational tooling — the cashless payment system and video analysis tools for match preparation — with no disclosed proprietary AI, app, API, or integrations.

Distribution is entirely direct-to-consumer and direct-to-sponsor within the Nantes metropolitan area and Pays de la Loire region, with marketing conducted through the official website (nantes-basket.com), Facebook, Instagram, email, partner cross-promotion, community events, and press relations. The club operates two parallel legal structures — the professional SAS and the amateur Association Nantes Basket Hermine — sharing the same brand and venue, and is governed by President Hubert Guillard (SAS), President Fabrice Michot (association), Vice-President Richard Devineau (sporting), and Head Coach Rémy Valin, supported by assistant coaches Jean-Philippe Besson and Joris Mercier. The club obtained the Ligue Nationale de Basket Label Bronze for the second consecutive year in 2026.

Name

Nantes Basket Hermine

Legal name

Nantes Basket Hermine

Website

https://nantes-basket.com

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

11–50 employees

Short description

Nantes Basket Hermine is a French professional basketball club founded in 1891, competing in the Elite 2 second division at La Trocardière arena in Rezé. It serves local fans through match tickets and merchandise, and earns sponsorship revenue from regional businesses and municipal partners.

Ownership category

akta.pro rank

Product category

Professional Sports (Basketball)

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Professional basketball
• Sports entertainment
• Match ticketing
• Sponsorship marketing
• Youth basketball development

Headquarters

HQ city

Rezé

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from individual match tickets and season subscriptions (abonnements) for access to home games at La Trocardière. The subscription covers 19 regular season home matches plus potential playoff matches, Coupe de France, and Leaders'CUP matches.
2. Sponsorship and Partnership Revenue: Corporate sponsors and partners provide financial support in exchange for brand visibility, logo placement on team apparel, arena signage, and other marketing rights. Key partners include Kappa, Intersport, Nantes Métropole, and local businesses.
3. Merchandise Sales: Sales of team merchandise including the iconic Carnaval jersey and other Kappa-branded apparel.
4. Catering and Hospitality: Food and beverage sales within the arena during matches, operating on a cashless basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Nantes Basket Hermine is a professional basketball club competing in the French Elite 2 (second division). The club sells match tickets and season subscriptions for home games at La Trocardière, distributes team merchandise through Kappa and Intersport retail partners, and generates sponsorship revenue from corporate partners. It also operates a cashless payment system for in-arena food and beverage services and runs a youth development Centre de Formation and Espoirs Elite 2 team.

Product overview

Nantes Basket Hermine operates as a professional basketball club competing in Elite 2 (second division of French basketball). The club's primary offering is its professional team, supplemented by match ticketing services, season subscriptions, cashless payment systems within its arena, and partnership programs for businesses. The team plays home games at La Trocardière arena in Rezé, with the 2025/2026 season comprising 19 regular season home matches, plus potential playoff and cup matches.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Basketball Team (Nantes Basket Hermine) Professional basketball club competing in the French Elite 2 championship (second division), playing home games at the Salle Sportive Métropolitaine de la Trocardière in Rezé. Targets local fans, families, and sports enthusiasts in the Nantes metropolitan area.
• Match Tickets and Season Subscriptions Ticket sales for home games at La Trocardière with tiered pricing (full price, reduced rates for students, unemployed, persons with disabilities, and children under 16), plus season subscriptions (abonnements) covering 19 regular season home matches plus potential playoff, Coupe de France, and Leaders'CUP matches. Targeted at individual fans, families, and local basketball enthusiasts.
• Corporate Sponsorship and Partnership Programs Corporate sponsorship and partnership packages offering brand visibility opportunities through the club's communication channels, arena signage, and team apparel placement. Tiered offerings for public, clubs, students, and CSE (employee committees). Targets local and regional businesses seeking marketing exposure.
• Team Merchandise Sales of team merchandise including Kappa-branded apparel, including the iconic Carnaval jersey. Sold through Intersport retail locations and Kappa direct channels. Targets individual fans and supporters.
• Youth Development Centre (Centre de Formation and Espoirs Elite 2) Youth basketball development program including the Centre de Formation (training center) and Espoirs Elite 2 team, providing a competitive pathway for young players aspiring to professional basketball.

Quantifiable outcome

• 58% win rate achieved in 2025-2026, up from 38% in 2022-2023
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, supporting and major.

• KappacoreStrategic or Co-development Partner · 23 April 2026Kappa is the official equipment partner for team apparel. Partnership renewed in April 2026 for four additional seasons until 2030. Originally initiated in 2019. Kappa provides team uniforms and exclusive merchandise including the iconic Carnaval 2023 jersey.
• IntersportcoreStrategic or Co-development Partner · 23 April 2026Intersport is the official retail partner for team merchandise. Partnership renewed in April 2026 for four additional seasons until 2030 through Intersport Basse Goulaine / Rezé (Groupe ELLIS). Works with Kappa on team apparel supply.
• MH CuisinessupportingGTM or Marketing Partner · 5 April 2026Kitchen design company (MJ designR SAS) partnered with club for a contest awarding Disneyland Paris trip. Located at 16A rue Ordronneau, 44400 Rezé.
• Nantes MétropolecoreGTM or Marketing Partner · 16 February 2026Nantes Métropole is the local government authority providing ongoing support to the club. President Johanna Rolland of Nantes Métropole attended matches to show support. City provides essential backing for club's development and operations.
• Loire-Atlantique DepartmentmajorGTM or Marketing PartnerLocal department council providing financial and political support to the club as part of regional sports development initiatives.
• Pays de la Loire RegionmajorGTM or Marketing PartnerRegional council providing support to the club as part of sports promotion and regional development programs.
• Groupe LegendremajorGTM or Marketing PartnerConstruction and real estate group listed as a main partner of the club. Provides financial and sponsorship support.
• CIC OuestmajorGTM or Marketing PartnerRegional banking institution and main partner of the club. Provides financial sponsorship and partnership backing.
• Galerie OcéanesupportingGTM or Marketing PartnerShopping center as main partner. Located in Rezé near the arena, provides sponsorship and marketing partnership.
• EVOE GroupsupportingGTM or Marketing PartnerListed as main partner. Hosted tactical morning event with the club for partner engagement.
• Kia (Groupe GCA)supportingGTM or Marketing PartnerAutomotive brand through Groupe GCA concession as main partner. Provides sponsorship and potentially vehicle support.
• PARTHEMAsupportingGTM or Marketing PartnerListed as main partner of the club.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Poitiers Basket 86: Elite 2 rival that eliminated Nantes Basket Hermine in the 2025-2026 playoff semi-finals. Same division, comparable scale, and similar market profile as a mid-sized French city club competing for promotion.
• Chorale de Roanne: Historic French basketball club also competing in Elite 2. Like NBH, Roanne carries deep regional identity and pursues promotion through community-rooted operations.
• Vichy-Clermont Basket: Elite 2 opponent in the 2025-2026 regular season. Direct divisional peer with similar revenue mix (tickets + regional sponsors).
• Aix-Maurienne Savoie Basket (AMSB): Elite 2 opponent on NBH's 2025-2026 schedule. Direct divisional peer with similar mid-sized regional club economics.
• Champagne Basket (Châlons-en-Champagne / Reims): Elite 2 club on NBH's 2025-2026 schedule. Same division, similar scale, with a comparable regional partnership model.
• Stade Rochelais Basket (La Rochelle): Elite 2 competitor and NBH's play-in opponent in 2025-2026. Direct divisional rival with comparable West France geography.
• ADA Blois Basket 41: Elite 2 competitor that faced NBH in the 2025-2026 quarter-finals. Direct divisional peer with similar regional sponsorship base and second-division economics.
• Hyères-Toulon Var Basket: Elite 2 club on NBH's 2025-2026 schedule. Comparable second-tier French club competing on ticketing, sponsorship, and on-court results.
• Antibes Sharks: Elite 2 opponent on NBH's 2025-2026 schedule. Comparable in scale and structure as a French second-division club reliant on local sponsorship and ticketing.
• SCABB (Saint-Chamond Andrézieux-Bouthéon): Elite 2 competitor on NBH's 2025-2026 schedule. Direct divisional peer with comparable operational scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NantesBasket44
• Instagraminstagram.com/nbh_officiel
• Xx.com/NantesBasket44
• LinkedInlinkedin.com/company/nantesbaskethermine

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nantes Basket Hermine