Hyères Toulon Var Basket

What Hyères Toulon Var Basket does

Hyères Toulon Var Basket (HTV) is a French professional basketball club competing in the second-tier Elite 2 (Pro B) league in the 2025-2026 season, based at the 4,500-seat Palais des Sports in Toulon with a registered office and training center at Gymnase des Rougières (Nathalie Simon) in Hyères. The club was formed in 1990 through the merger of Club Sportif Varois (founded 1948, Toulon) and Omni Sports Hyèrois (founded 1952, Hyères) and historically reached Pro A and European competitions (EuroCup 2008, EuroChallenge 2012) before a 2018 financial collapse and sale of rights to Paris Basket, followed by a 2021 leadership restructuring under president Mathieu Perrymond and coach Jean-Louis Borg that yielded promotion back to Pro B in 2023.

The core offering is matchday entertainment, with ticketing handled via the See Tickets platform (adults €6, youth/students €3, under-12 free) and a Nike-anchored merchandise line sold through a Shopify storefront spanning jerseys, sweatshirts, T-shirts, accessories and the Flamy mascot plush. Revenue is generated through three streams — matchday tickets, e-commerce merchandise, and multi-tier sponsorship agreements — with the sponsorship book including Nike (technical partner), Intermarché, BMW Bavaria Motors, Cogedim, SADE and four tiers of local/regional government (Ville de Toulon, TPM Métropole, Département du Var, Région Sud).

HTV operates as a private sports association with about 15 disclosed employees, runs a youth training center feeding a base of approximately 500 licensed youth players, and is served by AWS-hosted infrastructure in the Paris region (eu-west-3) for GDPR compliance. Customer engagement is concentrated in the Hyères-Toulon-Var catchment and a KOP supporter group, with no AI or proprietary technology layer evident in the operations.

Name

Hyères Toulon Var Basket

Legal name

HYÈRES TOULON VAR BASKET

Website

https://htv-basket.fr

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Hyères Toulon Var Basket (HTV) is a French professional basketball club competing in the second-tier Elite 2 (Pro B) league, based at the 4,500-seat Palais des Sports in Toulon, operating matchday ticketing, a Nike-aligned Shopify merchandise storefront and a 500-player youth training center, funded through ticket sales, merchandise and multi-tier local and regional government plus mid-market sponsorships.

Ownership category

akta.pro rank

Product category

Professional Basketball Club

NAICS

Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

Keywords

• Professional basketball club
• Sports entertainment
• Basketball training programs
• Sports merchandise retail
• Youth basketball development

Headquarters

HQ city

Toulon

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from match attendance at Palais des Sports, with tickets sold through See Tickets platform. Entry prices mentioned at €6 for adults, €3 for 12-18 year olds and students, free for under 12.
2. Merchandise Sales: Online store selling jerseys, apparel, accessories via Shopify platform. Items include Nike jerseys (€59.90), training gear, scarves, hats, t-shirts ranging €7-105.
3. Sponsorship: Partnership with multiple local and regional sponsors including Intermarché, BMW Bavaria Motors, Cogedim, SADE, and public entities (Ville de Toulon, TPM Métropole, Département du Var, Région Sud).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hyères Toulon Var Basket is a French professional basketball club competing in the Elite 2 (Pro B) second-tier league, playing home matches at the 4,500-seat Palais des Sports in Toulon. The club sells match tickets through the See Tickets platform, official Nike-branded apparel and supporter merchandise through a Shopify online store, and operates a youth basketball training center serving 500 licensed youth players.

Product overview

Hyères Toulon Var Basket operates as a professional basketball club offering a unified merchandise portfolio centered on official apparel and accessories. The product line is primarily manufactured under a Nike partnership, featuring adult and children's jerseys for the 2025-26 season (including special Octobre Rose breast cancer awareness editions), sweatshirts, T-shirts, and supporter accessories such as scarves, hats, flags, and the club's mascot plush toy Flamy. The club also provides ticketing services for home matches at the Palais des Sports in Toulon and operates a training center accepting registrations via Google Forms.

Differentiator

Problem solved

Functional benefit

Products and services

• Match Tickets (Live Basketball Entertainment) Entry tickets to attend HTV home matches at the 4,500-seat Palais des Sports arena in Toulon. Adult tickets €6, youth (12-18) and students €3, children under 12 free. Doors open at 7 PM for 8:30 PM tip-off.
• Official Nike Merchandise (Apparel and Accessories) Official club merchandise including adult and children's home jerseys (€59.90 adult, €57.90 child), Octobre Rose special edition jerseys, Nike sweatshirts (€65), T-shirts (€15-20), tracksuits (€105), joggers (€49), supporter scarves (€15), hats (€15), flags (€7), and Flamy mascot plush (€12). Sold through the Shopify online store with secure payment and Free Click & Collect.
• Youth Basketball Training Program Professional basketball training and player development program for young athletes at the Gymnase des Rougières (Nathalie Simon) training center in Hyères. Serves 500 licensed youth players with professional coaching staff support.
• KOP Supporter Group Membership Organized supporter community (KOP) providing exclusive fan engagement, organized match atmosphere, and a collective voice in club community affairs. Registration through Instagram.

Quantifiable outcome

• Return to Pro B in 2023 from National 1 championship
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• NikecoreStrategic or Co-development PartnerOfficial technical partner and kit supplier. Provides official match jerseys (Home and special editions like October Rose) and training apparel for players and supporters. Sponsorship includes official store merchandise line.
• IntermarchécoreGTM or Marketing PartnerMajor retail sponsor visible in club communications and venue branding. Local supermarket chain supporting the club.
• BMW Bavaria MotorsminorGTM or Marketing PartnerAutomotive sponsor providing vehicle support and marketing visibility at club events.
• CogedimminorGTM or Marketing PartnerReal estate developer sponsor supporting the club.
• SADEminorGTM or Marketing PartnerConstruction/infrastructure company sponsor.
• Maxxi BeignetminorGTM or Marketing PartnerLocal business sponsor.
• MDF (Particuliers et Professionnels)minorGTM or Marketing PartnerLocal business sponsor.
• Standard (Energy Solutions)minorGTM or Marketing PartnerEnergy solutions company sponsor.
• Ville de TouloncoreGTM or Marketing PartnerCity of Toulon - municipal government partner providing venue access to Palais des Sports and financial support as major local institution.
• TPM Métropole (Toulon Provence Méditerranée)coreGTM or Marketing PartnerMetropolitan area authority led by Mayor Jean-Pierre Giran, providing strong institutional support and regional development partnership.
• Département du VarcoreGTM or Marketing PartnerRegional department government sponsor supporting sports development in the Var territory.
• Région Sud Provence-Alpes-Côte d'AzurcoreGTM or Marketing PartnerRegional council sponsor supporting the club as part of regional sports and cultural development.
• See TicketscoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner platform for match entry tickets. Provides online ticket sales infrastructure.
• SARL ISOMORPHminorImplementation/ SI/ Consulting PartnerWebsite development and maintenance company located at 540 Boulevard de l'Europe, 83500 La Seyne-sur-Mer, France.
• StadiumGominorGTM or Marketing PartnerCarpooling solution partner for match attendance, helping fans share rides to games.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rouen Métropole Basket: Elite 2 (Pro B) club near HTV in the standings. Comparable provincial French basketball operation with similar attendance scale and municipal sponsorship dynamics.
• Champagne Basket (Châlons-Reims): French Elite 2 club directly adjacent to HTV in the league table. Comparable in second-tier professional status, provincial geography, and community-anchored sponsorship model.
• JL Bourg Basket: French professional basketball club historically competing in Pro B/Pro A with a similar provincial, sponsorship-driven model. Useful comp for HTV's Pro A aspirational trajectory.
• Élan Chalon (Chalon-sur-Saône): Historic French professional basketball club with Pro A/Pro B experience. Comparable as a community-rooted provincial club with a strong youth development tradition, similar to HTV's 500-player academy.
• Antibes Sharks: French Elite 2 club competing in the same league as HTV. Comparable as a Côte d'Azur-rooted professional basketball club with municipal support and similar matchday economics.
• SLUC Nancy Basket: Historic French basketball club with Pro A pedigree and European competition experience (like HTV's EuroCup/EuroChallenge past). Comparable as a competing veteran provincial club at the Pro B/Pro A boundary.
• Aix-Maurienne Savoie Basket: French Elite 2 (Pro B) club ranked below HTV. Directly comparable as a small-market professional basketball club reliant on local institutional support.
• Gries-Souffel Basket: French Elite 2 (Pro B) club closely matched in ranking to HTV. Comparable as a second-tier professional club with a regional fan base and similar modest commercial footprint.
• Fos-sur-Mer Provence Basket: French Elite 2/Pro B club based in the Provence region. Comparable as a regional professional basketball club with similar Mediterranean catchment and public-sector sponsor profile.
• ASC Denain Voltaire: Fellow French basketball club competing in Elite 2 (Pro B), currently ranked directly above HTV in the standings. Comparable in scale, regional footprint, and professional-tier operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hy%C3%A8res-toulon-var-basket-htv

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyères Toulon Var Basket