ABCD Agency

What ABCD Agency does

ABCD Agency is a Berlin-based digital marketing agency founded in 2015 by Robin Wilfert, operating as ABCD Agency UG (haftungsbeschränkt) from Koppenplatz 10, 10115 Berlin. The firm delivers integrated marketing services across Digital PR, Generative Engine Optimization (GEO), Content Marketing, Social Media, Public Relations, Organic Search (SEO), and Lead Generation. Its stated differentiation rests on senior specialist execution, data-driven storytelling, and multi-market campaign capabilities spanning DACH, the UK, the US, Italy, France, Spain, Benelux, and Greece. The company has delivered over 500 campaigns for a roster that includes Omio, Preply, AutoScout24, Zalando, Aeris, Airbnb, McKinsey, BCG, Verizon, Delivery Hero, Ergo, Personio, and others.

Name

ABCD Agency

Legal name

ABCD Agency UG (haftungsbeschränkt)

Website

https://abcd.agency

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

ABCD Agency is a Berlin-based digital marketing agency offering Digital PR, SEO, GEO, Content Marketing, and Social Media services to startups, scale-ups, and established brands across European and US markets.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Digital PR agency
• SEO services
• Content marketing
• Generative engine optimization
• Social media marketing

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: ABCD Agency generates revenue through providing integrated digital marketing services including Digital PR, Content Marketing, SEO/GEO, and Social Media to clients. Revenue appears to come from project-based work and potentially retainer arrangements with ongoing client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ABCD Agency sells integrated digital marketing services for B2B clients, combining Digital PR, Generative Engine Optimization (GEO), Content Marketing, Social Media, Public Relations, Organic Search (SEO), and Lead Generation. Campaigns are delivered as tailored projects or ongoing engagements by senior specialists across DACH, the UK, the US, and Southern Europe.

Product overview

ABCD Agency is a Berlin-based digital marketing agency offering an integrated suite of services including Digital PR, Generative Engine Optimization (GEO), Content Marketing, Social Media, Public Relations, Organic Search (SEO), and Lead Generation. The agency combines strategy, storytelling, data, and AI into tailored campaigns that drive visibility, trust, and measurable growth for startups, scale-ups, and established brands. Services can be delivered as fully integrated campaigns or as focused single-channel offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital PR Link-building strategies and campaigns that secure high-authority backlinks from top-tier media using data-driven storytelling and targeted content seeding to maximize reach and impact. Targeted at brands seeking measurable SEO and brand authority gains.
• Generative Engine Optimization (GEO) Content optimization service that audits brand content, uncovers audience questions, and crafts solutions to make brands AI-ready, highly visible, and trusted across generative AI systems such as ChatGPT and Gemini. Targeted at brands seeking visibility on AI-driven search and discovery platforms.
• Content Marketing Creation of landing pages, interactive formats, whitepapers, and thought leadership content designed to educate, convert, and scale brand authority. Targeted at brands looking to build topical authority and convert audiences through owned content.
• Social Media Platform-specific content strategy and production including branded visuals, short-form video, TikTok content, and influencer partnerships for organic and paid amplification. Targeted at brands seeking to engage audiences on social platforms and keep their brand top of mind.
• Public Relations Narrative identification, crafting, and amplification services that strengthen brand reputation and drive long-term growth through strategic media relations. Targeted at brands seeking to shape reputation and tell stories that connect with the right audiences.
• Organic Search (SEO) Technical audits, keyword research, on-page optimization, and link-building services to improve search rankings and drive sustainable organic traffic. Targeted at brands seeking measurable improvements in search visibility and traffic.
• Lead Generation Growth marketing service focused on generating qualified leads through integrated marketing campaigns. Targeted at brands that need a pipeline of qualified prospects in addition to visibility and brand authority.

Quantifiable outcome

• 6,599 AI citations, 952 media placements, 648 backlinks across 7 markets achieved for Omio over 6+ years
• +3 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WE Communications: Global communications agency focused on technology and B2B brands, providing PR, content, and social services. Comparable in client segment (tech/B2B) and service mix, with broader geographic scale than ABCD.
• Siege Media: SEO-focused content marketing agency specializing in link building and data-driven content for B2B and consumer brands. Directly comparable to ABCD's SEO, link-building, and content marketing offerings.
• Inkhouse: PR and integrated marketing agency serving technology and B2B brands. Directly comparable to ABCD's Digital PR, content seeding, and tech/B2B client focus.
• Finn Partners: Global PR and integrated marketing agency with a strong technology practice. Comparable to ABCD's tech/B2B PR focus, with broader service breadth and international footprint.
• Walker Sands: B2B PR and integrated marketing agency serving technology and B2B brands with PR, content, and demand-generation services. Comparable to ABCD in target customer (tech/B2B) and integrated PR-plus-content model.
• The Hoffman Agency: B2B technology PR and integrated marketing agency with strong presence in Europe and the US. Comparable to ABCD's focus on tech/B2B PR, content, and multi-market campaign execution.
• Hotwire: Global tech and B2B communications agency offering PR, content, and integrated marketing to technology brands. Closely comparable to ABCD's Digital PR, content, and SEO services for tech/B2B clients across multiple geographies.
• Zen Media: B2B PR, content, and SEO agency serving technology brands. Comparable to ABCD's integrated PR, content, and SEO stack targeting tech and B2B clients.

Broad incumbents

• Edelman: World's largest PR firm with a global technology practice. Operates broadly in the same space as ABCD but at significantly greater scale and with a wider service portfolio.
• FleishmanHillard: Large global PR and communications agency serving consumer, corporate, and tech clients. Overlaps with ABCD in tech/B2B PR but competes as a broad incumbent rather than a specialized boutique.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AbcdAgency
• Facebookfacebook.com/abcdpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABCD Agency