AMD Chartered Accountants

What AMD Chartered Accountants does

AMD Chartered Accountants is a privately held regional chartered accounting and advisory firm headquartered in Bunbury, Western Australia, operating across five locations in the South West, Mid West, Peel and Perth regions, serving primarily rural and regional WA businesses since 1982.

The firm delivers a full-scope professional services portfolio organized around five core offerings — Taxation, Audit, Advisory, Bookkeeping, and ESG & Carbon Accounting — supplemented by two partner-branded lines: Wealth Management delivered through Integro and Self-Managed Super Fund (SMSF) services through Magnified. Its technology footprint centers on standard professional-services tooling aligned to the Essential 8 cybersecurity framework via a partnership with Databl, with international reach channeled through affiliation with BKR International. Customer evidence spans enterprise clients such as Westbuild Developments WA and William Barrett & Sons alongside SMBs including Mr Barval Fine Wines, Morries Margaret River and Enable WA, indicating a horizontally segmented client base across construction, hospitality, retail, disability services and wholesale nursery verticals.

AMD monetizes through engagement-based, quote-priced professional services delivered via face-to-face consultations at regional offices, with no disclosed subscription, transactional, or channel-partner revenue. GTM is sales-led and relationship-driven, reinforced by community engagement (donations, pro-bono work, memberships) and digital channels (LinkedIn, Facebook, Instagram, Mailchimp newsletter, case-study content). Recent 2025 activity — four new Director appointments, a brand refresh and a cybersecurity platform upgrade — indicates a measured expansion posture focused on deepening regional WA wallet share rather than national or international scale.

Name

AMD Chartered Accountants

Legal name

AMD Chartered Accountants

Website

https://amdonline.com.au

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

AMD Chartered Accountants is a privately held, Bunbury-headquartered regional chartered accounting firm operating five offices across Western Australia, delivering taxation, audit, advisory, bookkeeping, ESG, wealth, and SMSF services to regional SMBs, mid-market firms, and HNW individuals.

Ownership category

akta.pro rank

Headquarters

HQ city

Bunbury

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Taxation: Tax advisory and guidance services across all areas of taxation, leveraging over 40 years of expertise.
2. Audit Services: Internal and external audit services including financial, performance, operational and compliance audits.
3. Business Advisory: Strategic guidance on business development and structuring to drive growth and long-term success.
4. Bookkeeping Services: Accurate, reliable bookkeeping services for growing startups and established enterprises.
5. ESG & Carbon Accounting: ESG reporting, tracking, and strategies for growth and compliance.
6. Wealth Management: Strategic financial planning services through Integro partnership.
7. Self-Managed Super Fund (SMSF): SMSF management and personalised growth-focused strategies through Magnified partnership.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

AMD Chartered Accountants provides a full range of chartered accounting, taxation, audit, business advisory, and bookkeeping services to regional businesses and individuals across Western Australia. The firm supplements its core accounting practice with ESG and carbon accounting, wealth management (through Integro partnership), and self-managed super fund services (through Magnified partnership), delivered through five regional offices.

Product overview

AMD Chartered Accountants is Western Australia's leading regional accounting firm offering a comprehensive suite of professional accounting services. The core service portfolio includes Taxation, Audit, Advisory, Bookkeeping, and ESG & Carbon Accounting, supplemented by two partner-branded offerings: Wealth Management by Integro and Self-Managed Super Fund by Magnified. The firm operates across five regional locations in Western Australia, providing specialized local expertise combined with global insights through its BKR International affiliation.

Differentiator

Problem solved

Functional benefit

Brands

• Wealth Management by Integro: Strategic financial planning services for wealth management and protection.
• Self-Managed Super Fund by Magnified

Products and services

• Taxation

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• DatablcoreTechnology or Integration · 13 August 2025AMD partnered with Databl to enhance cybersecurity protection in alignment with the Essential 8 framework. This partnership boosts protection and safeguards client data, ensuring compliance with cybersecurity best practices.
• IntegrocoreStrategic or Co-development PartnerAMD offers Wealth Management services through a strategic partnership with Integro, providing strategic financial planning services for wealth management and protection to clients.
• MagnifiedcoreStrategic or Co-development PartnerAMD provides Self-Managed Super Fund (SMSF) services through partnership with Magnified, offering personalised, growth-focused strategies to maximise client superannuation.
• BKR InternationalminorStrategic or Co-development PartnerAMD is a member of BKR International, a global network of independent accounting and consulting firms, providing access to global insights while maintaining regional expertise.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• RSM Australia: Mid-tier accounting and consulting firm with strong regional Australia footprint and similar service mix spanning tax, audit, advisory, and wealth-related services. Comparable in scale, client profile, and partner-led service model.
• Nexia Australia: Australian mid-tier accounting network with regional office presence and similar service portfolio (audit, tax, advisory, business services) targeting SMEs and growing enterprises.
• William Buck: Australian mid-tier chartered accounting firm focused on privately-held businesses and HNW clients, with regional office network. Comparable offering across tax, audit, advisory, and wealth protection.
• Pitcher Partners: Australian mid-tier chartered accounting and advisory firm with multi-office regional and metropolitan presence. Directly comparable to AMD in offering tax, audit, advisory, and business services to growing businesses and HNW individuals.
• Bentleys Australia: Network of independent Australian chartered accounting firms with regional coverage, offering tax, audit, advisory, and business consulting services closely matching AMD's positioning and client profile.
• Crowe Australasia: Mid-tier accounting and advisory network with Australian regional and metropolitan offices, providing tax, audit, advisory, and ESG assurance services to businesses of similar size to AMD's client base.
• HLB Mann Judd: Long-established Australian mid-tier accounting and advisory network with regional offices, providing tax, audit, wealth, and advisory services to similar SMB and enterprise clients.
• PKF Australia: Mid-tier Australian accounting and business advisory network with regional offices, offering similar tax, audit, advisory, and SMSF/wealth services to privately-held and growing businesses.

Emerging players

• Prosperity Advisers Group: Australian mid-tier accounting and business advisory firm with regional roots and a comparable service mix (tax, audit, business advisory, wealth). Slightly smaller and more emerging than AMD, but operating in a directly adjacent regional advisory niche.

Broad incumbents

• BDO Australia: Larger top-tier global accounting and advisory network with Australian offices including regional presence. Operates across AMD's core service lines but at materially greater scale and brand reach, representing a competitive threat for mid-market mandates.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/amdaccountants
• LinkedInlinkedin.com/company/amd-chartered-accountants
• Instagraminstagram.com/amdcharteredaccountants

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMD Chartered Accountants