What walanwalan.com does

Walanwalan.com (瓦栏), operated by Zhejiang Walan Cultural Creative Co., Ltd. (浙江瓦栏文化创意有限公司), is a Chinese online B2B/B2C marketplace for print pattern designs used in apparel and home textile manufacturing. Founded in 2013 by Jianding Chen and headquartered in the Keqiao District of Shaoxing, Zhejiang — a major Chinese textile hub — the platform connects independent pattern designers and design studios with manufacturers in women's wear, men's wear, children's wear, swimwear, home textiles (bedding, curtains, sofa covers, wallpapers), and accessories (scarves, bags). Buyers browse categorized listings, purchase authorization licenses or full copyright buyouts, or commission bespoke pattern designs through a deposit-based custom workflow.

The platform's core product is a multi-dimensional pattern marketplace, organized across more than 13 application categories and 20+ style categories, supported by a Designer Studio System that allows designers to maintain profile storefronts and manage sales. The company supplements the core marketplace with a Custom Pattern Service (from ¥399), a dedicated Copyright Management Department (3 staff) plus paid Copyright Registration Service, a Digital Fabric Printing Service that extends into short-run fabric production, a VIP/SVIP membership tier with cumulative-spending discounts (up to 9% after ¥50K; 8.5%–7.5% for SVIP on ¥50K–¥200K recharges), and an advertising placement service. Marketing is content-driven via an in-house Trend Research Institute publishing seasonal print and color trend reports.

Monetization is built on a marketplace commission model — 15% on buyout transactions, 25% on public-zone authorization, and 18% on VIP-zone authorization — combined with subscription revenue from VIP/SVIP memberships, transaction fees on custom commissions, and fees for copyright registration and advertising. The company is privately held, with founder ownership and a single disclosed 2015 funding round of approximately $4.4M led by Transfar Zhilian (传智互联); no subsequent funding, M&A, or international expansion is documented.

Name

walanwalan.com

Legal name

浙江瓦栏文化创意有限公司

Website

https://walanwalan.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Walanwalan.com (瓦栏) is a Chinese online B2B/B2C marketplace that connects independent print pattern designers with apparel and home textile manufacturers, offering pattern licensing, custom design services, copyright registration, and digital fabric printing.

Ownership category

akta.pro rank

Headquarters

HQ city

Shaoxing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Transaction Commission: Platform earns commissions on pattern sales. For buyout transactions, Walan takes 15% of the sale price. For authorization/licensing transactions, Walan takes 25% for public zone patterns and 18% for VIP zone patterns.
2. VIP Membership: Buyers can purchase VIP membership which provides exclusive access to VIP pattern zones, free watermark-free preview downloads, personalized recommendations, and cumulative spending discounts (5%+ cumulative purchases unlock 9% discount)
3. Custom Pattern Services: Platform facilitates custom pattern requests starting from ¥399, with deposit-based payment structure (20-30% deposit depending on customer type) and design delivery workflow
4. Copyright Registration Service: Paid copyright registration and enforcement services for uploaded patterns, helping designers protect their intellectual property

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Walanwalan.com operates an online marketplace connecting independent print pattern designers with apparel and home textile manufacturers. The platform enables designers to list original print patterns (印花花型) for sale via authorization (licensing) or full buyout (copyright transfer), while buyers browse and purchase categorized designs covering women's wear, men's wear, children's wear, swimwear, and home textiles. Supplementary services include custom pattern commissions, copyright registration and protection, VIP membership subscriptions, and digital textile printing.

Product overview

Walanwalan.com is an online B2B/B2C print pattern (花型) design marketplace operated by 浙江瓦栏文化创意有限公司 (Zhejiang Walan Cultural Creative Co., Ltd.), based in Shaoxing, Zhejiang. The platform operates a multi-studio marketplace model where independent designers sell original pattern designs to buyers. Its core product is the 花型设计交易平台, a browsable marketplace of print patterns organized by application (women's wear, men's wear, home textiles, etc.), style, and repeat type. The platform supplements the core marketplace with a 定制服务 for bespoke custom design commissions, a 版权服务 for copyright registration and enforcement, a 素材/灵感区 for trend discovery, and a 数码印花打印服务 for digital fabric printing. A VIP会员 subscription unlocks premium design access, personalized recommendations, and discount tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Print Pattern Marketplace (花型设计交易平台) Online marketplace for browsing, licensing (authorization), and purchasing (buyout) original print pattern designs across categories such as women's wear, men's wear, children's wear, swimwear, home textiles, curtains, and wallpapers. Designed for textile manufacturers and fashion brands sourcing differentiated print designs.
• Custom Design Service (定制服务)

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spoonflower: Spoonflower operates an online marketplace for custom fabric printing, connecting independent designers with buyers who can purchase patterns and print on-demand textiles. Most directly comparable to Walan's combined pattern marketplace + digital fabric printing offering, though focused on global markets.
• Patternbank: Patternbank is a UK-based online marketplace specializing in surface pattern design licensing for fashion and homeware industries. Directly comparable niche — selling licensed print patterns to manufacturers and brands — though serving primarily Western markets.

Others

• Marimekko: Marimekko is a Finnish textile and clothing company renowned for proprietary print patterns. While not a marketplace, it's relevant as a benchmark for print-pattern-driven brand value and demonstrates the commercial significance of strong pattern IP in the textile industry.

Emerging players

• Design Bundles: Design Bundles is an online marketplace for design assets including patterns and graphics, with a designer-friendly commission structure. Comparable marketplace mechanics, though smaller scale and broader design asset scope than Walan's textile specialization.
• Creative Market: Creative Market is an online marketplace for design assets including graphics, templates, and patterns. Comparable marketplace model connecting designers with buyers via platform commission, with overlapping buyer personas in fashion and textile design.
• Freepik: Freepik operates a design asset marketplace with extensive pattern, texture, and vector graphic content. Comparable marketplace business model and target buyer overlap (designers, manufacturers, brands), with growing footprint in Asian markets.

Broad incumbents

• Adobe Stock: Adobe Stock is a major design asset marketplace with substantial pattern, texture, and textile-relevant content. Comparable marketplace commission model and asset licensing approach, bundled within Adobe's broader creative ecosystem for global reach.
• Shutterstock: Shutterstock operates a global stock content marketplace including patterns, textures, and design assets used in textile and fashion applications. Comparable marketplace/commission business model at significantly larger scale, but with broader non-textile content focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks1 record

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about walanwalan.com