Cross-Sell

What Cross-Sell does

Cross-Sell, LLC, founded in 1989 and headquartered in Lexington, Kentucky, is a U.S. provider of automotive market intelligence built directly from state vehicle registration and title data. The core product is Cross-Sell Interactive®, a web-based SaaS platform that aggregates registration data from 38 states covering 122,170,287 vehicles and 233,676 identified dealers. The platform delivers custom-market-area analysis, interactive heat mapping of top-selling zip codes, dealer scorecards with year-over-year market rankings, monthly dealer and lienholder summaries, VIN-level detail reporting, and quarterly MarketIntel™ meeting-ready reports. Pricing is delivered through tiered monthly subscriptions (Starter, Advanced, Premium) plus on-demand custom reports, with enterprise/lender quotes negotiated through inside sales. Cross-Sell also operates an EV reporting module tracking monthly electric-vehicle market share across 28–29 states.

Cross-Sell serves three primary customer segments: automotive dealerships (the principal segment, per company-stated customer counts exceeding 2,000 dealerships nationwide), media companies and advertising agencies servicing dealership clients, and auto lenders / financial institutions. Distribution is direct: via inside sales (phone 1-800-369-5870), website custom-quote forms, online demos, and industry events including NADA, supplemented by co-marketing relationships with complementary vendor partners such as VUE (DMS) and Dealer Specialties. There is no public API; Terms of Use expressly prohibit automated data extraction. Trademarks are registered for 'Cross-Sell Interactive' and 'MarketIntel.'

The company operates as a wholly-owned subsidiary of Dominion Enterprises (a diversified media and information services conglomerate), doing business as 'A Division of Dominion Dealer Solutions.' It is small in headcount (1–10 employees) but mature and cash-flow positive within the parent portfolio, with significant overlap on data licensing, sales, and back-office operations across Dominion's automotive-data sibling brands. In January 2026, Dominion Enterprises completed a strategic merger of Cross-Sell into sister company DataOne Software, consolidating complementary datasets (VIN decoded vehicle descriptions plus Cross-Sell's vehicle sales history) under a unified structure while retaining the Cross-Sell brand for dealer-focused products. Following the merger, Cross-Sell continues to operate as a brand but its data-licensing and operational resources are consolidated within the DataOne Software unit.

Name

Cross-Sell

Legal name

Cross-Sell, LLC

Website

https://cross-sell.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Cross-Sell, a Dominion Enterprises subsidiary founded in 1989 and based in Lexington, KY, provides U.S. automotive dealers, media companies, and auto lenders with subscription-based market intelligence built directly from state vehicle registration data across 38 states.

Ownership category

akta.pro rank

Product category

Automotive Market Intelligence

akta.pro industry

PRIMARYBPAMAAAJ

Comparison Shopping & Price Discovery Portals

Business & Public Services/Web, Mobile & Digital Platforms/Search, Discovery & Web Portals

Keywords

• Automotive market intelligence
• Vehicle registration data
• Dealership market analysis
• Automotive data platform
• Vehicle sales reporting

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Data Licensing (Cross-Sell Interactive): Recurring subscription access to Cross-Sell Interactive platform providing vehicle registration and sales data, custom market analysis, and reporting tools. Sold in tiered packages (Starter, Advanced, Premium) with custom market area access, new/used car data, mapping analysis, and MarketIntel reporting depending on tier.
2. MarketIntel Quarterly Reports: One-time or subscription purchase of quarterly MarketIntel reports providing meeting-ready automotive market analysis. Can be purchased as New only, Used only, or combined New & Used package on a per-report or annual subscription basis.
3. Custom/On-Demand Reports: One-time custom reports generated by data analysts based on specific customer needs, including dealer performance, market analysis, statewide summaries, EV analysis, zip code trade area analysis, and VIN-level detail reports.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cross-Sell provides a web-based SaaS platform, Cross-Sell Interactive®, that aggregates vehicle registration and title data collected directly from 38 U.S. state sources, enabling automotive dealers, media companies, and auto lenders to analyze local market share, competitive dealer activity, sales trends by make/model/ZIP code, and electric vehicle adoption. The company supplements the platform with MarketIntel™ quarterly meeting-ready reports and custom on-demand analyst-built reports sold via subscription and one-time purchases.

Product overview

Cross-Sell provides automotive market intelligence through its core platform, Cross-Sell Interactive®, which offers vehicle registration and sales data from 38 states collected directly from state sources. The platform is available in three pricing tiers (Starter, Advanced, Premium) and includes multiple reporting modules such as MarketIntel™ (quarterly reports), Dealer Scorecards (performance tracking), Heat Mapping (geospatial analysis), SnapShot (KPI dashboards), Dealer Summaries, Lienholder Summaries, EV Reporting, and Instant Reports (on-demand VIN-level detail). The company merged into DataOne Software in January 2026 while retaining the Cross-Sell brand for dealer-focused solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Cross-Sell Interactive®: Online platform for vehicle registration and sales data, providing competitive automotive data for local markets across the U.S. with features including heat mapping, dealer scorecards, market analysis, and custom market reporting.

Products and services

• Cross-Sell Interactive® Web-based SaaS platform that aggregates vehicle registration and title data collected directly from 38 U.S. state DMVs, enabling automotive dealers, media companies, and auto lenders to define custom market areas, generate DIY reports, view SnapShot KPI dashboards, run heat mapping and dealer scorecard analyses, and pull ZIP-code- and VIN-level sales detail.
• MarketIntel™ Quarterly meeting-ready automotive market intelligence report providing segmented local data, trends by make and model, new and used vehicle data, and dealer-specific competitive insights for a dealership's custom market. Sold either per-report or on an annual subscription basis independent of (or as part of the Premium tier of) Cross-Sell Interactive.
• Instant Reports On-demand report purchasing portal that lets customers buy individual Cross-Sell reports (dealer performance, statewide summaries, EV analysis, ZIP-code trade area, VIN-level detail) on a one-time basis without committing to a full platform subscription.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered minor and core.

• VUEminorStrategic or Co-development PartnerVUE (vuedms.com) is listed as a brand partner on the Cross-Sell 'Our Story' page. The nature of the partnership appears to be a collaborative relationship between complementary automotive industry service providers. VUE appears to offer dealer management system (DMS) services.
• Dealer SpecialtiesminorStrategic or Co-development PartnerDealer Specialties (dealerspecialties.com) is listed as a brand partner on the Cross-Sell 'Our Story' page. The company appears to offer dealer signage and marketing services for automotive dealerships, suggesting a complementary relationship in the automotive dealer ecosystem.
• DataOne SoftwarecoreOthersDataOne Software (dataonesoftware.com) is a wholly-owned subsidiary of Dominion Enterprises and provides VIN decoded vehicle descriptions. Cross-Sell and DataOne are sibling brands under Dominion Enterprises, with Cross-Sell providing vehicle sales history data and DataOne providing vehicle description data. In January 2026, Dominion Enterprises announced the strategic merger of Cross-Sell into DataOne Software under a unified structure, with Cross-Sell brand being retained for dealer-focused products.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• DataOne Software: Sister company under Dominion Enterprises providing VIN-decoded vehicle descriptions to the automotive industry. Merged with Cross-Sell in January 2026, the two now operate as a unified automotive data platform — directly comparable in customer base, vertical, and data-product model.
• vAuto: Cox Automotive subsidiary providing inventory management, pricing, and market data to franchised automotive dealers. Directly comparable to Cross-Sell as a B2B SaaS market-intelligence platform for dealer competitive analysis and inventory decisions.
• Black Book: Leading provider of vehicle valuation and market data to dealers, lenders, and OEMs. Comparable to Cross-Sell in serving automotive lenders and dealers with vehicle sales and pricing intelligence, with overlapping lender customer segment.
• Urban Science: Global automotive retail analytics firm providing sales forecasting, market analysis, and dealer network optimization to OEMs and dealers. Directly comparable in the dealer market-intelligence category where Cross-Sell operates.

Broad incumbents

• S&P Global Mobility: Major provider of automotive market intelligence, including vehicle registration data, forecasting, and competitive analysis (formerly IHS Markit). Broad incumbent serving OEMs, dealers, and lenders with overlapping market-data offerings.
• J.D. Power: Established automotive market research and consumer insights provider serving OEMs, dealers, and financial institutions. Comparable in delivering automotive market intelligence, though its focus skews toward consumer research and OEM advisory work.
• Cox Automotive: Diversified automotive services platform (parent of vAuto, Manheim, Kelley Blue Book, Autotrader). Broad incumbent with overlapping market-data and dealer-tooling offerings; competes with Cross-Sell through its dealer-data subsidiaries.
• Kelley Blue Book: Vehicle pricing and valuation authority (part of Cox Automotive) with dealer-facing tools and lender data products. Comparable in providing vehicle pricing intelligence to dealers and lenders, though primarily consumer-facing.
• Edmunds: Automotive market data platform providing vehicle pricing, dealer inventory, and market-trend intelligence. Adjacent in dealer market-data category, with a stronger consumer-facing orientation but overlapping dealer-tools offerings.
• TrueCar: Online automotive pricing and transaction platform serving consumers, dealers, and lenders. Comparable in the vehicle-pricing intelligence category, though primarily consumer-facing with a different GTM than Cross-Sell's dealer-direct model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/crosssellreport
• YouTubeyoutube.com/channel/UCQQz6mq9G2adZNH44zzAPyQ?view_as=subscriber
• Facebookfacebook.com/Cross.Sell
• LinkedInlinkedin.com/company/cross-sell-report

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross-Sell