Badge-A-Minit

What Badge-A-Minit does

Badge-A-Minit is a privately held, US-based manufacturer and direct-to-consumer retailer of button-making equipment, consumable button parts, and related personalization accessories, founded in 1972 and headquartered at 175 W Progress Dr., West Bend, Wisconsin. The company sells three tiers of button presses — a manual Hand Press for beginners, a Bench Press for intermediate users, and the semi-automatic Badge-A-Matic PRO for higher-volume production — alongside an extensive consumable catalog spanning three button sizes (1 1/4", 2 1/4", and 3") and nine back configurations (pin-back, magnetic, key chain, bulldog clip, mirror-back, magnetic bar, spin-back, adhesive-back, and flat-back). Supporting the platform are Cut-A-Circle cutting tools, the legacy Button Builder desktop design software, rosettes, preprinted ribbons, comfort-grip handles, assembly rings, and a digital artwork library of more than 30 themed categories sold at $0.50 per design. All products are manufactured in the United States and are promoted with explicit Made-in-USA branding.

The revenue model is purely transactional and pay-as-you-go, with unit pricing, volume-tier discounts (e.g., 100 button sets at $54.95, 500 sets at $149.95), free standard US shipping on orders over $75, and no subscription or recurring component. Distribution is exclusively through the company's own e-commerce storefront at badgeaminit.com, with international orders handled via manual phone quote; there is no third-party reseller or retail channel. Customers span schools and educational programs, churches and religious organizations, scout groups and non-profits, small businesses, individual crafters, and event fundraisers, with case-study evidence citing short-cycle fundraising outcomes such as a single three-hour sales event generating $412.

The company runs a lean direct-to-consumer operation of 11–50 employees, with acquisition driven by Facebook and Instagram (including Facebook Live educational webinars), bottom-of-funnel conversion supported by Google and Facebook reviews, and post-sale customer support via email and phone. Strategic product investment continues through 2026, most notably with the SNAP EZ CR-50 Rectangle Acrylic Keychain line — a snap-together product that requires no button press and represents the first catalog extension beyond the button-press ecosystem.

Name

Badge-A-Minit

Legal name

Badge-A-Minit

Website

https://badgeaminit.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Badge-A-Minit, founded 1972 in West Bend, Wisconsin, manufactures and sells button-making machines, consumable button parts, and related accessories exclusively through its own e-commerce site, serving schools, churches, non-profits, small businesses, crafters, and event fundraisers.

Ownership category

akta.pro rank

Product category

Button-Making Supplies and Equipment

NAICS

Fastener, Button, Needle, and Pin Manufacturing (339993), Cutting Tool and Machine Tool Accessory Manufacturing (333515)

SIC

Cutlery, Handtools & General Hardware (3420), Machine Tools, Metal Cutting Types (3541)

akta.pro primary industry

Buttons & Buckles Manufacturing (Buttons/Toggles/Buckles/Slides) (IMAOALAB)

akta.pro secondary industries

Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK), Bag & Accessory Components/Hardware (Straps, Buckles, Zippers) (CRAAAJAJ)

Keywords

• Button making machines
• Pin-back buttons
• Button parts supplies
• Circle cutters
• Badge making supplies

Headquarters

HQ city

Oglesby

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Button Machines: Sale of button-making equipment including hand presses, bench presses, and Badge-A-Matic PRO semi-automatic machines for home and office use
2. Button Parts and Supplies: Sale of button part sets in various configurations (pin-back, magnetic, key chain, bulldog clip, mirror-back, spin-back, adhesive-back, flat-back) and sizes (1 1/4", 2 1/4", 3"). Also includes plastic covers, mylar rings, and assembly rings for production efficiency
3. Pre-Designed Button Graphics: Sale of pre-designed button graphics/templates across various themes including holidays, birthdays, graduation, weddings, sports, political, motivational, and seasonal occasions. Individual designs priced at $0.50 each
4. Software and Accessories: Sale of Button Builder design software (CD-ROM $19.95, USB $24.95), Comfort Grip handle covers ($6.95), Circle Cutters (Cut-A-Circle), replacement blades, and cutting mats
5. Rosettes and Ribbons: Sale of satin-finish rosettes (3", 3 3/4", 4 1/4" sizes at $2.75-$3.00 each) and preprinted ribbons ($0.25 each) for award and recognition applications

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Badge-A-Minit manufactures and sells button-making machines, button parts in multiple sizes, button-making accessories, pre-designed artwork, and related supplies. The company operates a direct-to-consumer e-commerce platform serving individuals, schools, churches, small businesses, and non-profit organizations. The product line spans manual hand presses, bench presses, automatic badge-making machines, circle cutters, and consumable supplies such as button parts, pin backs, ribbons, and keychains.

Product overview

Badge-A-Minit is a single-product focused company offering button-making solutions primarily for home and office use. The core product line consists of three button-making machines (Hand Press for beginners, Bench Press for intermediate users, and Badge-A-Matic PRO for professionals), supported by consumable button parts in three sizes (1 1/4", 2 1/4", and 3") with various back types (pin-back, magnetic, key chain, bulldog clip, mirror-back, spin-back, adhesive-back, flat-back). The ecosystem includes Cut-A-Circle cutting tools, Button Builder design software, and accessories such as assembly rings, comfort grips, rosettes, ribbons, and streamers. The most recent addition is the SNAP EZ CR-50 acrylic keychain product line that uses a hand-snap assembly method without requiring button presses. All products are designed to work together as a complete button-making and personalization system.

Differentiator

Problem solved

Functional benefit

Products and services

• Hand Press Button Machine Manual hand-operated press for making pin-back buttons, typically used by individuals, crafters, schools, and small groups for low-volume button production.
• Bench Press Button Machine Bench-mounted manual press designed for higher-volume button production in small business, school, or organizational settings.
• Badge-A-Matic PRO Button Machine Automatic button-making machine that streamlines production, aimed at customers needing faster, higher-volume pin-back button output.
• Cut-A-Circle Cutters Circle cutters used to cut image and paper components to the proper size for button assembly, available in multiple button sizes.
• Button Parts Kits Consumable button-making components in various sizes, including shells, pin backs, mylar covers, and assembled parts, sold in bulk and smaller kit quantities.
• Button Builder Software Design software that enables customers to create and lay out button artwork prior to production, intended for use with Badge-A-Minit machines and supplies.
• Pre-Designed Button Artwork Ready-made button designs and artwork available for purchase, intended for customers who want finished button designs without creating their own.
• Rosettes, Ribbons, and Keychains Accessory products such as award rosettes, ribbons, and keychains that complement the button-making product line for awards, events, and promotional use.

Quantifiable outcome

• Fundraising success: Fayette County (PA) Blind Association sold $412 worth of buttons in 3 hours during a program for visually impaired children
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Busy Beaver Button Co. US-based union button manufacturer producing custom pin-back buttons in similar sizes to Badge-A-Minit's parts, with direct online ordering and a focus on political, event, and promotional buttons. Direct peer on the consumable side of the category.
• Tik Tok Pins: Online retailer of custom pin-back buttons, magnets, mirrors, and bottle openers in standard 1"–3" sizes. Direct peer competing for Badge-A-Minit's small-volume custom button customer with a finished-goods model.
• The Pin People: Custom lapel pin and button manufacturer producing pin-back buttons in similar sizes to Badge-A-Minit's catalog, with low minimum orders and event/political focus. Direct comparable on finished custom buttons.
• American Button Machines: Direct competitor in the US button-making machine market, offering hand presses, starter kits, and button parts in similar sizes and back types. Closest direct comparable to Badge-A-Minit's machine-and-parts ecosystem.
• Discount Buttons: Online retailer of custom pin-back buttons, magnets, and keychains with bulk pricing tiers. Direct peer in the finished-button market that competes for Badge-A-Minit's high-volume fundraising and event buyers.
• Bison Button Maker: Manufacturer and seller of button-making machines and parts (including hand presses) competing head-to-head with Badge-A-Minit's machine and consumable line in the US market.
• WBG Button Company: Manufacturer of custom pin-back buttons, magnets, and keychains with no minimum order. Direct peer in the finished button/accessory market that competes for Badge-A-Minit's fundraising and event customers.
• Pure Buttons: Online custom button manufacturer offering 1"–6" round and custom shape pin-back buttons with no minimum order. Direct peer for end-buyers seeking finished buttons but also relevant as a benchmark for parts-only competitors like Badge-A-Minit.
• Crown Awards: US retailer of trophies, medals, pins, and recognition products including custom pin-back buttons, ribbons, and rosettes. Direct overlap with Badge-A-Minit's rosettes, ribbons, and award use cases for schools, fairs, and sports.

Broad incumbents

• 4imprint: Large US promotional products distributor offering custom buttons and pin-back badges alongside thousands of other promo items. Broad incumbent that competes for the same SMB marketing and event budget as Badge-A-Minit's machine-and-parts offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BadgeAMinit
• Instagraminstagram.com/badgeaminit
• Xx.com/badgeaminit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Badge-A-Minit