Pure Buttons
Pure Buttons is a US-based custom promotional products manufacturer (founded 2005, Brunswick, Ohio) producing custom buttons, magnets, stickers, keychains, coasters, and related merchandise via a direct-to-consumer e-commerce platform serving B2B marketing buyers and individual gift customers.
- Company typePrivate
- Founded2005
- HeadquartersMedina, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Pure Buttons does
Pure Buttons (legal entity purebuttons.com, LLC) is a US-based custom promotional products manufacturer founded in 2005 and headquartered in Medina, Ohio, with manufacturing operations at a state-of-the-art facility in Brunswick, Ohio. The company produces custom-printed buttons, fridge magnets, stickers (including glitter and holographic variants), keychains, coasters, bottle openers, zipper pulls, pocket mirrors, bulldog clip buttons, clothing magnets, flexible magnets, and personalized ornaments, offering four proprietary finish options (Original Gloss, Soft-Touch Matte, Rainbow Gloss, Metallic Acetate) and a patented 6-inch Magnetic Easel design. Products are configurable through a proprietary browser-based Customizer tool with Instagram and Facebook photo import, and the company advertises 1-5 business day standard production with 24-hour rush options available.
The business runs on a direct-to-consumer e-commerce model sold exclusively through purebuttons.com, supplemented by phone and email order intake, free US shipping over $35, and a 24/7 local pickup station at the Brunswick facility. Pricing is unit-based with quantity tier discounts, with discount codes (TAKE10/TAKE20/TAKE30), reorder incentives, and ancillary services (digital proofs at $10 per design, design services at $40/hr, gift cards). Revenue is one-time transactional rather than recurring, with the vertical logic split roughly between B2B promotional buyers (advertising, trade shows, political campaigns, brands) and consumer/DTC photo-gift and event buyers.
Customer distribution is broad: while the company has logged notable brand accounts (Disney, Pixar, Red Bull, Rolling Stones, Warner Bros, Whole Foods, 7-Eleven, Oceana), the horizontal segmentation model, low minimum order quantities, and event-driven GTM indicate that the bulk of orders come from a long tail of small businesses and individuals. Pure Buttons is privately held, bootstrapped (no funding rounds disclosed), and operates with a 1-10 employee footprint, with no M&A activity, subsidiaries, or parent company relationships identified.
Pure Buttons firmographics
Firmographics- Name
- Pure Buttons
- Legal name
- purebuttons.com, LLC
- Website
- https://purebuttons.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pure Buttons is a US-based custom promotional products manufacturer (founded 2005, Brunswick, Ohio) producing custom buttons, magnets, stickers, keychains, coasters, and related merchandise via a direct-to-consumer e-commerce platform serving B2B marketing buyers and individual gift customers.
- Ownership category
- akta.pro rank
Pure Buttons industry classification
Industry- Product category
- Custom Promotional Products
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Customized & Personalized Fan Gear Retail (CRAMAOAJ)
- akta.pro secondary industries
- Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK), Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN)
Keywords
Where Pure Buttons is headquartered
LocationHeadquarters
- HQ city
- Medina
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pure Buttons business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Promotional Products Sales: One-time purchase model for custom-printed buttons, magnets, stickers, keychains, coasters, bottle openers, zipper pulls, pocket mirrors, bulldog clip buttons, personalized ornaments, and custom clothing magnets. Revenue generated from product sales with quantity-based pricing tiers.
- Gift Cards: Digital gift cards sold in any USD amount over $5. Gift cards can be purchased online and emailed to recipients. No expiration or fees associated.
- Design Services: Professional design work offered at $40/hr for customers who need assistance with their custom designs.
- Digital Proofs: Digital proof service at $10.00 per design, providing professional review and digital representation of expected product appearance before production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 6" Magnetic Easel pricing tiers |
| Unit Pricing | Pay-as-you-go | Standard product pricing with quantity discounts |
| Transaction based/ take rate | Pay-as-you-go | TAKE10 discount code |
| Transaction based/ take rate | Pay-as-you-go | TAKE20 discount code |
| Transaction based/ take rate | Pay-as-you-go | TAKE30 discount code |
| Unit Pricing | Pay-as-you-go | FREESHIP code |
| Unit Pricing | Pay-as-you-go | Rush production upgrades |
| Subscription | Pay-as-you-go | Gift Cards |
| Usage-based | Pay-as-you-go | Design services |
| Usage-based | Pay-as-you-go | Digital proof service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Pure Buttons product offering
Product offeringCore offering
Pure Buttons designs, manufactures and ships custom-printed promotional products — including custom buttons, fridge magnets, stickers (including glitter and holographic variants), keychains, button packs, coasters, bottle openers, zipper pulls, pocket mirrors, bulldog clip buttons, personalized ornaments, clothing magnets, flexible magnets, photo magnets and a patented 6-Inch Magnetic Easel — from its Brunswick, Ohio facility. Customers design products via a browser-based Customizer tool, and the company supports both organizational buyers (advertising, bands, political campaigns, trade shows, restaurants, schools, sports teams) and individual consumers (personalized photo gifts, weddings, memorials) with low minimum orders and fast turnaround.
Product overview
Pure Buttons is a custom promotional products company offering a comprehensive portfolio of customizable merchandise. The core product line centers on Custom Buttons (available since 2005 in 20 sizes) and extends across related promotional items including Custom Magnets, Custom Stickers (including Glitter and Holographic variants), Custom Keychains, Custom Coasters, Custom Bottle Openers, Custom Zipper Pulls, Custom Pocket Mirrors, Bulldog Clip Buttons, Personalized Ornaments, and Button Display Boxes. The company also offers specialty magnets (Clothing Magnets, Flexible Magnets, Photo Magnets) and gift products like Gift Cards and Magnetic Tic Tac Toe Games. All products are customizable via the company's web-based Customizer Tool and can be ordered individually or in packs. Products feature multiple finish options including Original Gloss, Soft-Touch Matte, Rainbow Gloss, and Metallic Acetate. Manufacturing takes place at the company's facility in Brunswick, Ohio with production times of 1-5 business days and rush options available.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Buttons Custom-printed pinback buttons available in 20 sizes with multiple finish options, serving organizations and individuals needing branded or personalized button merchandise.
- Custom Magnets (Fridge Magnets) Custom-printed refrigerator magnets with strong magnetic backing, available in various shapes and sizes with multiple finish options.
- Custom Stickers Weatherproof vinyl stickers available in any size with a minimum order of 25, including die-cut options, for promotional and personal use.
- Custom Glitter Stickers Stickers with an ultra-glossy finish embedded with micro-fine glitter for eye-catching promotional or personal use.
- Custom Holographic Stickers Stickers with a holographic rainbow shine effect for distinctive promotional or personal use.
- Custom Keychains High-quality acrylic keychains available in round, rectangle and oval shapes with custom printing, including a 2024 addition of oval shapes.
- Custom Button Packs Multiple custom buttons packaged together with customizable backer cards, available in various configurations including die-cut options.
- Custom Coasters
Companies that use Pure Buttons
Customer profileNamed customers8 records
Segments13 records
Ideal customer profiles2 records
Pure Buttons technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature7 records
Pure Buttons partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Pure Buttons competitors and assessment
Company assessmentEmerging players
- MOO: MOO is a design-forward custom printing brand offering business cards, postcards, stickers, and branded merchandise. It overlaps with Pure Buttons on premium custom stickers and small-format custom products targeting creative professionals and SMBs.
- Zazzle: Zazzle is a custom products marketplace where users can design and order personalized merchandise including buttons, magnets, stickers, and gifts. It overlaps with Pure Buttons on personalized photo gifts, custom buttons, and small custom promotional items.
Regional players
- BuildASign: BuildASign is a US-based custom printing company specializing in signs, banners, decals, and related custom printed materials. While primarily focused on signage, it shares the online customizer-led workflow and US manufacturing base that characterizes Pure Buttons.
Broad incumbents
- GotPrint: GotPrint is an online commercial printing company offering custom printing on a wide variety of products. It competes with Pure Buttons in the broader custom printing market for small-format promotional products.
- Custom Ink: Custom Ink is a much larger custom apparel and promotional products platform serving groups, events, and businesses. It overlaps with Pure Buttons on promotional giveaways, buttons, and event merchandise, but operates at significantly broader scale and SKU breadth.
- Vistaprint (Cimpress): Vistaprint is a large-scale custom printing platform for marketing materials, signage, and promotional products. It overlaps with Pure Buttons on small-format custom promotional items and serves SMBs needing customizable merchandise and printed goods.
- 4OVER: 4OVER is a commercial printing marketplace offering custom printing on a wide range of substrates. While broader and trade-oriented, it overlaps with Pure Buttons on small-format custom promotional printing needs.
- Discount Mugs (Real Industries): Discount Mugs is a large custom promotional products company offering drinkware, apparel, buttons, magnets, and other branded merchandise. It overlaps with Pure Buttons on buttons, magnets, and other small promotional giveaways for businesses.
Direct peers
- Sticker Giant: Sticker Giant specializes in custom stickers, labels, and decals, with a similar e-commerce ordering experience. It competes directly with Pure Buttons on custom vinyl and die-cut stickers for small businesses, creators, and event/promotional use.
- Sticker Mule: Sticker Mule is one of the most prominent direct-to-consumer custom sticker and promotional product brands, offering custom stickers, magnets, labels, buttons, and packaging with a similar online Customizer workflow. It directly competes with Pure Buttons on stickers, magnets, and small custom merchandise for SMBs and creators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Pure Buttons social profiles
Digital presencePure Buttons compliance and trust
Trust signalCompliance1 record
Pure Buttons financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Buttons leadership team
Management profileNumber of profiles
Pure Buttons funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Buttons M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Buttons
What does Pure Buttons do?
Pure Buttons designs, manufactures and ships custom-printed promotional products — including custom buttons, fridge magnets, stickers (including glitter and holographic variants), keychains, button packs, coasters, bottle openers, zipper pulls, pocket mirrors, bulldog clip buttons, personalized ornaments, clothing magnets, flexible magnets, photo magnets and a patented 6-Inch Magnetic Easel — from its Brunswick, Ohio facility. Customers design products via a browser-based Customizer tool, and the company supports both organizational buyers (advertising, bands, political campaigns, trade shows, restaurants, schools, sports teams) and individual consumers (personalized photo gifts, weddings, memorials) with low minimum orders and fast turnaround.
Is Pure Buttons a public or private company?
Pure Buttons is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pure Buttons founded?
Pure Buttons was founded in 2005. It employs 1 to 10 people.
Where is Pure Buttons based?
Pure Buttons is headquartered in Medina, United States, in the North America region.
How does Pure Buttons make money?
Four revenue lines are on record. Custom Promotional Products Sales are the primary driver. The others are gift Cards, design Services and digital Proofs.
Who are Pure Buttons's main competitors?
Emerging players on record are MOO and Zazzle. BuildASign is listed as a regional player. Broad incumbents are GotPrint, Custom Ink, Vistaprint (Cimpress), 4OVER and Discount Mugs (Real Industries). Direct peers are Sticker Giant and Sticker Mule.
Does Pure Buttons have an API?
No public API is recorded for Pure Buttons.
What industry is Pure Buttons in?
Pure Buttons's product category is Custom Promotional Products. Its primary akta.pro industry code is CRAMAOAJ, Customized & Personalized Fan Gear Retail, with a secondary code of CRALAJAK, Pop Culture, Licensed & Fandom Gifts Retail. Its NAICS code is 459420 and its SIC code is 3960.