Sell My Mobile
SellMyMobile.com is a UK-only price comparison platform that aggregates real-time quotes from vetted mobile device recyclers, enabling individual consumers to compare offers and sell their used phones, tablets, laptops, and smartwatches for cash. It earns revenue through affiliate referral fees and is operated by Moneysupermarket.com Limited.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Sell My Mobile does
SellMyMobile.com is a UK-based price comparison platform for mobile device recycling, operated by Moneysupermarket.com Limited, a subsidiary of Moneysupermarket.com Group plc (LSE: MONY). The platform aggregates real-time quotes from a panel of more than a dozen vetted UK recyclers (including Mazuma, Handtec, WeBuyAnyPhone, Grade Mobile, and UR) and presents them side-by-side, allowing consumers to search for their device by model, capacity, network status, and condition, and to click through to the chosen recycler to complete the transaction. Founded in 2009 as the UK's first mobile recycling comparison site, the platform has since extended coverage beyond mobile phones to include tablets, laptops, and smartwatches, spanning devices from iPhone 6 through iPhone 17, Samsung Galaxy S7 through S26, and Google Pixel 2 through Pixel 10.
The product is delivered as a web-only, self-serve comparison tool with no mobile app, no public API, and no proprietary AI capabilities. Core mechanics include device search, hourly-refreshed price data, Trustpilot rating display for each recycler, transparent shipping and payment options (bank transfer, PayPal, cheque), and a Best Price Guarantee that refunds the difference if a better deal is found within 24 hours. The platform does not purchase, refurbish, or handle devices directly; it earns revenue through affiliate/referral fees paid by partner recyclers when a user transacts after clicking through. Acquisition is driven primarily by long-tail SEO on device-specific landing pages and educational content covering topics such as device wiping, condition assessment, and recycling broken phones.
The addressable market is UK consumers disposing of unwanted or broken mobile phones, tablets, laptops, and smartwatches. The business model is structurally low-cost with no inventory, no working capital, and no device handling liability, but is also constrained by single-geography exposure (UK only), a mature and competitive SEO landscape, and dependence on a fixed panel of recycler partners for supply. The 11-50 employee headcount and absence of disclosed financials suggest a sub-scale, mature asset within the broader Moneysupermarket.com Group portfolio.
Sell My Mobile firmographics
Firmographics- Name
- Sell My Mobile
- Legal name
- Moneysupermarket.com Limited
- Website
- https://sellmymobile.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SellMyMobile.com is a UK-only price comparison platform that aggregates real-time quotes from vetted mobile device recyclers, enabling individual consumers to compare offers and sell their used phones, tablets, laptops, and smartwatches for cash. It earns revenue through affiliate referral fees and is operated by Moneysupermarket.com Limited.
- Ownership category
- akta.pro rank
Sell My Mobile industry classification
Industry- Product category
- Mobile Device Recycling Comparison
- NAICS
- Electronics and Appliance Retailers (4492)
- akta.pro primary industry
- Mobile Device (Smartphone/Tablet) Trade-in & Recycling (BPALAIAG)
- akta.pro secondary industries
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Pre-Owned Electronics Buyback/Trade-In & Resale (CRACAJAE)
Keywords
Where Sell My Mobile is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Sell My Mobile business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Affiliate/Referral Fees: Revenue generated through affiliate relationships with mobile phone recyclers. When users click through to a recycler and complete a transaction, SellMyMobile earns a referral fee. The platform aggregates quotes from multiple vetted recyclers and directs users to transact directly with their chosen recycler.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Dynamic market-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Sell My Mobile product offering
Product offeringCore offering
SellMyMobile.com is a UK-based price comparison platform that aggregates real-time buyback quotes from multiple vetted mobile phone recyclers, enabling consumers to compare offers and sell their used mobile phones, tablets, laptops, and smartwatches for cash. The site does not purchase devices directly; instead, it directs users to transact with their chosen recycler, earning affiliate/referral fees on completed transactions.
Product overview
SellMyMobile operates as a UK-based mobile device recycling comparison platform, functioning as the UK's first mobile recycling comparison site. The core product aggregates real-time quotes from vetted mobile phone recyclers, allowing users to compare prices and sell their used devices. The platform extends beyond phones to include tablet, laptop, and smartwatch recycling comparison services. Device categories span major smartphone brands including Apple iPhone (iPhone 6 through iPhone 17), Samsung Galaxy (S, Note, A, M, and Z Fold/Flip series), and Google Pixel (Pixel 2 through Pixel 10). Additional features include broken phone recycling, water damage device assessment, and a best price guarantee. The service connects sellers with recyclers who handle inspection, payment processing via bank transfer, cheque, or PayPal, and environmentally responsible disposal or refurbishment.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Phone Recycling Comparison Service A price comparison platform that aggregates quotes from multiple UK mobile phone recyclers in real time, allowing individual consumers to compare offers and sell their used mobile phones (Apple iPhone, Samsung Galaxy, Google Pixel, Huawei, etc.) for cash. Users select their device, compare side-by-side recycler quotes with Trustpilot ratings, and click through to transact directly with the chosen recycler.
- Tablet Recycling Comparison Comparison service for selling used tablets, including Apple iPads, Samsung tablets, and Google tablets, to vetted UK recyclers. Provides side-by-side pricing, payment method, and shipping option comparisons.
- Laptop Recycling Comparison Comparison service enabling UK consumers to sell used Windows laptops and Samsung laptops to vetted recycling partners, with side-by-side quote and shipping/payment option comparisons.
- Smartwatch Recycling Comparison Comparison service for selling Apple Watches and Samsung Galaxy smartwatches to vetted UK recyclers, with aggregated pricing and recycler ratings.
Quantifiable outcome
- Refunds difference if better price found within 24 hours
Companies that use Sell My Mobile
Customer profileSegments2 records
Ideal customer profiles1 record
Sell My Mobile technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sell My Mobile partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- MazumacoreMajor UK mobile phone recycler featured on the platform. Offers trade-in services with payment by cheque. Has approximately 164,910 Trustpilot reviews.
- HandteccoreUK-based mobile recycler offering free returns and various payment methods. Has approximately 36,763 Trustpilot reviews.
- WeBuyAnyPhonecoreWell-established UK mobile phone recycler with approximately 46,657 Trustpilot reviews. Offers Freepost Label and 1-day payment speed.
- Grade MobilecoreUK recycler offering Freepost Pack, free collection by Royal Mail, and free returns. Has approximately 18,337 Trustpilot reviews.
- URcoreUK mobile device recycler with approximately 17,650 Trustpilot reviews.
- We Buy TekminorUK-based recycler specializing in tech devices with approximately 8,000 Trustpilot reviews.
- Meelie MobileminorUK mobile recycler with approximately 5,152 Trustpilot reviews.
- GadgetReclaimminorUK-based gadget recycler.
- UberlinkminorUK mobile recycler with approximately 7,257 Trustpilot reviews.
- Sell Your GadgetminorUK gadget recycler with approximately 18 Trustpilot reviews.
- Sell My PhoneminorUK mobile phone recycler with approximately 1,373 Trustpilot reviews.
- Sell PhonesminorUK mobile recycler with approximately 1,315 Trustpilot reviews and a 5.0 Trustpilot rating.
- Cash My MobileminorUK-based mobile recycler.
- FonePalminorUK mobile recycler with approximately 141 Trustpilot reviews and a 3.5 Trustpilot rating.
- Moneysupermarket.com LimitedcoreParent company that owns and operates SellMyMobile.com. Registered in the UK (Company No. 03945937). Also operates related sites including broadbandchoices.co.uk and comparemymobile.com.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Sell My Mobile competitors and assessment
Company assessmentDirect peers
- Compare My Mobile: Sister site within Moneysupermarket Group that also aggregates quotes from UK mobile recyclers. Direct head-to-head competitor offering near-identical price-comparison functionality, demonstrating the contestability of the niche.
- Recycle.co.uk: Long-standing UK mobile and electronics recycling price-comparison site. Operates the same aggregator model connecting UK consumers with vetted recyclers, making it a close functional peer.
- SellCell: US-headquartered global mobile phone trade-in price-comparison aggregator. Closest international peer, operating the same affiliate/lead-gen model for mobile-device trade-in across multiple markets.
Broad incumbents
- Mazuma: One of the largest UK mobile recyclers and a featured SellMyMobile partner. Competes with the platform indirectly by acquiring customers direct via its own brand and trust signals, representing the disintermediation risk for the aggregator.
- Music Magpie: UK-listed recommerce platform (previously on AIM) that buys and resells used phones, tablets, games, and media. Operates in adjacent recommerce verticals and competes for the same consumer trade-in intent.
- Envirofone: Established UK mobile recycler (owned by Redeem) that buys devices direct from consumers. Direct competitor for the end-customer transaction and a featured recycler on SellMyMobile.
- O2 Recycle: Carrier-operated mobile trade-in programme from O2 (Virgin Media O2). Provides instant in-store credit and competes with third-party aggregators by capturing trade-in volume at the point of upgrade.
- Apple Trade In: OEM-direct trade-in programme accepting iPhones, iPads, Macs, and watches. Represents a structural disintermediation risk by offering instant Apple Store credit within the manufacturer's own ecosystem.
- CeX: UK high-street and online recommerce chain (Webuy) buying and selling used phones, tablets, consoles, and electronics. Established consumer brand competing for trade-in demand across the broader used-electronics category.
Emerging players
- Back Market: Refurbished electronics marketplace operating in the UK. Adjacent recommerce model — buys and resells used devices rather than pure lead-gen — but competes for the same consumer intent to monetise old electronics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sell My Mobile social profiles
Digital presenceSell My Mobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sell My Mobile leadership team
Management profileNumber of profiles
Sell My Mobile funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sell My Mobile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sell My Mobile
What does Sell My Mobile do?
SellMyMobile.com is a UK-based price comparison platform that aggregates real-time buyback quotes from multiple vetted mobile phone recyclers, enabling consumers to compare offers and sell their used mobile phones, tablets, laptops, and smartwatches for cash. The site does not purchase devices directly; instead, it directs users to transact with their chosen recycler, earning affiliate/referral fees on completed transactions.
Is Sell My Mobile a public or private company?
Sell My Mobile is a private company. It is classified as corporate owned and is currently operating.
When was Sell My Mobile founded?
Sell My Mobile was founded in 2009. It employs 11 to 50 people.
Where is Sell My Mobile based?
Sell My Mobile is headquartered in London, United Kingdom, in the Europe region.
How does Sell My Mobile make money?
One revenue line is on record: affiliate/Referral Fees.
Who are Sell My Mobile's main competitors?
Direct peers on record are Compare My Mobile, Recycle.co.uk and SellCell. Broad incumbents are Mazuma, Music Magpie, Envirofone, O2 Recycle, Apple Trade In and CeX. Back Market is listed as an emerging player.
Does Sell My Mobile have an API?
No public API is recorded for Sell My Mobile.
What industry is Sell My Mobile in?
Sell My Mobile's product category is Mobile Device Recycling Comparison. Its primary akta.pro industry code is BPALAIAG, Mobile Device (Smartphone/Tablet) Trade-in & Recycling, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 4492.