CompareMyMobile
CompareMyMobile is a UK mobile phone recycling price comparison platform, operated by Moneysupermarket.com Limited, that aggregates trade-in quotes from 40+ recyclers for individual consumers selling used or broken devices.
- Company typePrivate
- Founded2009
- HeadquartersBournemouth, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What CompareMyMobile does
CompareMyMobile is a UK-based price comparison platform for mobile phone recycling, operated as a trading name under Moneysupermarket.com Limited (registered office: Mony Group House, St. David's Park, Ewloe). Founded in 2009, the platform aggregates trade-in offers from over 40 partnered recyclers — including Mazuma, Handtec, WeBuyAnyPhone, Grade Mobile, musicMagpie, and Envirofone — allowing individual consumers to compare real-time buyout quotes for used, working, or broken devices across brands such as Apple, Samsung, Google, and Huawei.
The core technology is a price aggregation and comparison engine that pulls quotes from partner recyclers based on device model, storage capacity, network lock status, and condition. Notable product features include a 14-day quote-locking mechanism that protects users from price drops while they prepare to sell, and the integration of Trustpilot reviews per recycler for transparency. The product surface extends beyond smartphones to tablets, laptops, and smartwatches, and includes dedicated modules for broken/damaged phones, refurbished handsets, contract phone deals, and SIM-only plans, positioning the platform as a full mobile lifecycle comparison destination rather than a single-purpose trade-in tool.
The business model is entirely affiliate-based: the service is free for consumers, and revenue is earned as referral commissions when users complete transactions with partnered recyclers. Distribution is exclusively self-serve online, driven by device-specific SEO landing pages, content marketing, and cross-promotion with sister Moneysupermarket properties (BroadbandChoices, Sell My Mobile). The company employs 1-10 people and operates only within the United Kingdom, with no disclosed international expansion.
CompareMyMobile firmographics
Firmographics- Name
- CompareMyMobile
- Legal name
- Moneysupermarket.com Limited
- Website
- https://comparemymobile.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CompareMyMobile is a UK mobile phone recycling price comparison platform, operated by Moneysupermarket.com Limited, that aggregates trade-in quotes from 40+ recyclers for individual consumers selling used or broken devices.
- Ownership category
- akta.pro rank
CompareMyMobile industry classification
Industry- Product category
- Mobile Phone Recycling Comparison
- akta.pro primary industry
- Mobile Device (Smartphone/Tablet) Trade-in & Recycling (BPALAIAG)
- akta.pro secondary industries
- Refurbished, Used & Recommerce Smartphones (CRACALAG), Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where CompareMyMobile is headquartered
LocationHeadquarters
- HQ city
- Bournemouth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
CompareMyMobile business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Affiliate referral fees: Earn referral commissions when users complete transactions with partnered recyclers. The platform sends qualified leads to recyclers who pay for each successful referral. This is a transaction-based revenue model where the company earns a percentage or fixed fee per completed device sale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Consumer-facing comparison service - free for users |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
CompareMyMobile product offering
Product offeringCore offering
CompareMyMobile is a UK consumer-facing price comparison platform that aggregates trade-in and recycling offers from over 40 mobile phone recyclers, enabling users to compare prices for used phones, tablets, laptops, and smartwatches and complete sales for cash. The platform also compares phone contract deals and SIM-only plans from major UK mobile networks, forming a broader mobile lifecycle comparison service.
Product overview
CompareMyMobile is a UK-based mobile phone trade-in comparison platform operated by Moneysupermarket.com Limited. The core product is a price comparison service that aggregates offers from 40+ recyclers and mobile networks, allowing users to compare trade-in values and sell their old phones, tablets, laptops, and smartwatches. The platform operates a simple three-step process: compare prices from partnered recyclers, mail the device using prepaid packaging, and receive payment via bank transfer, PayPal, or cheque. The service also extends to buying new phones through contract deals and SIM-only comparisons, forming a comprehensive mobile lifecycle management platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Phone Trade-In Comparison Service A consumer-facing comparison platform that aggregates trade-in and recycling offers from over 40 mobile phone recyclers, enabling UK consumers to compare prices for their used phones and sell them for cash through partnered recyclers.
- Phone Contract Deals Comparison Comparison service for purchasing new phones through contract deals, SIM-free handsets, and refurbished handset offers from UK mobile networks and retailers.
- SIM Only Deals Comparison Comparison platform for SIM-only mobile contracts, allowing users to compare deals from UK networks including O2, Vodafone, Three, giffgaff, Virgin Mobile, Tesco Mobile, VOXI, and iD Mobile.
- Tablet and Laptop Trade-In Comparison service enabling consumers to sell old tablets and laptops for cash through the same recycler network used for phone trade-ins.
- Smartwatch Trade-In Comparison service for selling old smartwatches to recyclers, extending the platform's device trade-in capabilities beyond phones.
- Broken/Damaged Phone Trade-In Specialized comparison option for selling broken, cracked, or damaged phones that many recyclers still accept at reduced prices.
Quantifiable outcome
- Users earn 43% more when comparing prices with CompareMyMobile versus going directly to a recycler
Companies that use CompareMyMobile
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
CompareMyMobile technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CompareMyMobile partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- WeBuyAnyPhonecorePhone recycler partner displayed on the CompareMyMobile platform. Users can sell devices to WeBuyAnyPhone through the comparison site, with Trustpilot ratings of 4.0 based on 46,657 reviews.
- MazumacorePhone recycler partner with significant volume on the platform. Mazuma has 164,910 Trustpilot reviews and appears as a prominent option across multiple device pages.
- HandteccorePhone recycler partner offering free returns and competitive pricing. Handtec has a 4.5 Trustpilot rating based on 36,763 reviews.
- Grade MobilecorePhone recycler partner offering multiple shipping options including Freepost Pack, Post It Yourself, and Free collection by Royal Mail. Grade Mobile has 18,337 Trustpilot reviews.
- Sell My PhoneminorSmaller recycler partner with 1,373 Trustpilot reviews, offering phone recycling services through the CompareMyMobile platform.
- Sell PhonesminorPhone recycler partner with a 5.0 Trustpilot rating from 1,315 reviews, providing phone recycling services.
- Ur (formerly Uber Recycle)minorPhone recycler partner appearing across multiple device listings with competitive pricing options.
- GadgetReclaimminorElectronics recycler partner offering phone and gadget recycling through the CompareMyMobile platform.
- We Buy TekminorPhone recycler partner with 8,000 Trustpilot reviews, providing recycling services for various devices.
- musicMagpieminorMajor UK recycler mentioned as a partner company that buys old mobile phones.
- EnvirofoneminorPhone recycler partner mentioned in the partner ecosystem.
- Rapid Phone BuyerminorPhone recycler partner in the CompareMyMobile partner network.
- Phones 2 PoundsminorPhone recycler partner in the CompareMyMobile ecosystem.
- iSmashminorPhone repair and recycler partner listed in the partner network.
- Moneysupermarket.com LimitedcoreParent company of CompareMyMobile. CompareMyMobile is a registered trademark and operates as part of the Moneysupermarket group of companies. Registered Office: MONY Group House, St. David's Park, Ewloe, CH5 3UZ. Company No. 03945937.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
CompareMyMobile competitors and assessment
Company assessmentEmerging players
- Envirofone: UK-based direct mobile phone recycler that buys used devices from consumers. Listed as a CompareMyMobile partner but also competes for the same end consumer through its own website and marketing, making it both a supplier and a competitor.
- musicMagpie: Major UK direct recycler of phones, tablets, and consumer electronics, listed on AIM. Listed as a partner recycler in CompareMyMobile's ecosystem and is one of the largest direct competitors to the comparison model, as it actively markets to consumers and can disintermediate aggregators.
- Mazuma: Major UK phone recycler with 164,910 Trustpilot reviews and a core channel partner for CompareMyMobile. While it supplies the platform, Mazuma also competes for the same consumer via direct marketing and SEO, representing both supply and competitive risk.
- Handtec: UK phone recycler partner with a 4.5 Trustpilot rating. Functions both as a recycler in the comparison network and as a direct consumer-facing buyer, making it a parallel-channel competitor to the aggregator model.
Direct peers
- SellCell: One of the largest mobile trade-in price comparison platforms globally, aggregating offers from multiple recyclers. It is the closest direct functional peer, applying the same multi-recycler comparison and affiliate revenue model to the same consumer intent (sell old phone for cash).
- SellMyMobile: Sister site within the Moneysupermarket group operating an identical UK mobile trade-in price comparison model. It is the most direct comparable, sharing the same parent and the same affiliate aggregator business model serving the same UK consumer base.
- BankMyCell: Mobile trade-in comparison site that aggregates recycler offers for used smartphones. Operates the same core product (price comparison for device trade-in) with an affiliate-driven revenue model, competing for the same SEO and consumer intent traffic.
- Compare and Recycle: UK-based comparison platform that aggregates offers from mobile phone and tablet recyclers. Operates a near-identical business model to CompareMyMobile in the same UK geography, targeting the same consumer search intent for selling used devices.
Regional players
- Swappa: US-based peer-to-peer used device marketplace. While geographically separate from CompareMyMobile's UK focus, it represents a comparable consumer-to-buyer device resale platform serving the same intent to monetize used electronics.
Broad incumbents
- Back Market: Global refurbished electronics marketplace with significant UK operations. While its core focus is refurbished device sales (not trade-in aggregation), it competes for consumer attention in the broader recommerce lifecycle and could expand into trade-in comparisons.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CompareMyMobile social profiles
Digital presenceCompareMyMobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
CompareMyMobile leadership team
Management profileNumber of profiles
CompareMyMobile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CompareMyMobile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CompareMyMobile
What does CompareMyMobile do?
CompareMyMobile is a UK consumer-facing price comparison platform that aggregates trade-in and recycling offers from over 40 mobile phone recyclers, enabling users to compare prices for used phones, tablets, laptops, and smartwatches and complete sales for cash. The platform also compares phone contract deals and SIM-only plans from major UK mobile networks, forming a broader mobile lifecycle comparison service.
Is CompareMyMobile a public or private company?
CompareMyMobile is a private company. It is classified as corporate owned and is currently operating.
When was CompareMyMobile founded?
CompareMyMobile was founded in 2009. It employs 1 to 10 people.
Where is CompareMyMobile based?
CompareMyMobile is headquartered in Bournemouth, United Kingdom, in the Europe region.
How does CompareMyMobile make money?
One revenue line is on record: affiliate referral fees.
Who are CompareMyMobile's main competitors?
Emerging players on record are Envirofone, musicMagpie, Mazuma and Handtec. Direct peers are SellCell, SellMyMobile, BankMyCell and Compare and Recycle. Swappa is listed as a regional player. Back Market is listed as a broad incumbent.
Does CompareMyMobile have an API?
No public API is recorded for CompareMyMobile.
What industry is CompareMyMobile in?
CompareMyMobile's product category is Mobile Phone Recycling Comparison. Its primary akta.pro industry code is BPALAIAG, Mobile Device (Smartphone/Tablet) Trade-in & Recycling, with a secondary code of CRACALAG, Refurbished, Used & Recommerce Smartphones.