Tree Free Paper

What Tree Free Paper does

Tree Free Paper (legal entity: True Green Enterprises, Inc.) is a US-based manufacturer of 100% tree-free paper products sold under the Green2 brand. Founded in 2007 and headquartered in Boca Raton, Florida, the company makes cups, straws, facial tissue, bathroom tissue, paper towels, and napkins from bamboo grass and sugar cane bagasse — agricultural inputs that regenerate far faster than tree pulp. The company operates an in-house bamboo pulp factory, whitens product using hydrogen peroxide rather than bleach, and sources bamboo from Asia, Brazil, and India. Manufacturing uses an agricultural-waste recycling process that, per EPA-cited figures, achieves 50% less water waste and 74% less air pollution than conventional paper manufacturing. The firm holds patent-pending applications on its bamboo paper straws and cups, and is USDA Bio-Preferred, BPI, FSC, FDA, BSCI, and WBENC Women-Owned certified.

The business operates three parallel go-to-market motions. The first and most strategically positioned is private-label/OEM manufacturing for retailers and brands wanting their own sustainability-credentialed SKUs, with custom specifications, low minimum-order quantities, in-house packaging and design support, and warehouse/distribution services. The second is branded distribution through natural-products wholesalers KeHE and UNFI plus regional retailer Shop-Rite, with professional field support, training programs, and national accounts services targeting Away-From-Home, hospitality, and commercial segments. Disney is a named enterprise customer that selected Green2 in cast-member blind tests. The third is direct-to-consumer e-commerce through truegreenpaper.com. Pricing is quote-based and not publicly disclosed; the company positions its products as competitively priced versus traditional and other green paper products. The firm is privately held and bootstrapped, with no disclosed institutional funding, subsidiaries, or M&A activity.

Name

Tree Free Paper

Legal name

True Green Enterprises, Inc.

Website

https://truegreenpaper.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Tree Free Paper (True Green Enterprises, Inc.) manufactures 100% tree-free paper products — cups, straws, tissues, paper towels, and napkins — from bamboo and sugar cane bagasse, serving retail, hospitality, commercial, and private-label brand customers across North America.

Ownership category

akta.pro rank

Product category

Sustainable Paper Products

NAICS

Sanitary Paper Product Manufacturing (322291), Converted Paper Product Manufacturing (3222), Paper Mills (32212)

SIC

Paper Mills (2621), Papers & Allied Products (2600)

akta.pro primary industry

Specialty Household Paper (Recycled, Bamboo, Premium/Ultra-soft) (CRAJAFAJ)

akta.pro secondary industries

Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA), Recycled-Content & Sustainable Tissue/Hygiene Products (IMAMAGAK)

Keywords

• Tree-free paper
• Bamboo paper products
• Private label paper
• Sustainable paper manufacturing
• Compostable paper goods

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Green2 Branded Product Sales: Sale of Green2 branded tree free paper products (paper cups, straws, facial tissue, bathroom tissue, paper towels, napkins) to retail consumers and businesses through distributors and direct sales. Products are competitively priced compared to traditional paper products.
2. Private Label Manufacturing: Customized private label manufacturing of tree free bamboo paper products for brands and retailers. Full service includes in-house packaging and design support, low minimum order quantities, and warehouse/distribution support. Revenue generated through wholesale/manufacturing pricing to brand partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Tree Free Paper (operating under the Green2 brand by True Green Enterprises, Inc.) manufactures and sells 100% tree-free paper products made from rapidly renewable bamboo grass and sugar cane bagasse, including paper cups, bamboo paper straws, facial tissue, bathroom tissue, paper towels, and napkins. The company also operates as a private label manufacturer for retailers and brands, producing custom-branded sustainable paper goods with in-house packaging, design, and low minimum order quantities. Products are whitened with hydrogen peroxide, are hypoallergenic, and carry USDA BioPreferred, BPI, FSC, FDA, and BSCI certifications.

Product overview

Tree Free Paper (Green2) is a full line of 100% tree-free paper products for home and office use. The product portfolio consists of six core paper products: Tree Free Paper Cups (recyclable/compostable cups for hot and cold beverages), Tree Free Bamboo Paper Straws (marine-safe straws), Tree Free Bamboo Facial Tissue (hypoallergenic tissues), Tree Free Bathroom Tissue (septic and marine safe), Tree Free Paper Towels (absorbent multi-fold, single rolls, and 2-packs), and Tree Free Paper Napkins. All products are made from rapidly renewable bamboo grass and/or sugar cane bagasse, whitened with hydrogen peroxide, and are free from dyes, fragrances, corn, wheat, and glue. The company also offers private label manufacturing services for retailers and brands seeking to add sustainable paper products to their offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Green2: Tree-free paper products brand made from bamboo grass, including paper cups, straws, facial tissue, bathroom tissue, paper towels, and napkins. Products are hypo-allergenic, septic and marine safe, and whitened with hydrogen peroxide.

Products and services

• Tree Free Paper Cups Recyclable and compostable bamboo paper cups for hot and cold beverages, sold to foodservice operators, retailers, and brand partners under Green2 or private label.
• Tree Free Bamboo Paper Straws Bamboo-based compostable straws stronger than paper with no paper taste, sold to restaurants, cafes, and event venues seeking plastic straw alternatives.
• Tree Free Bamboo Facial Tissue Hypoallergenic bamboo facial tissues free of dyes, fragrances, and harsh chemicals, sold to retail consumers and as private label to retailers and brands.
• Tree Free Bathroom Tissue Tree-free toilet paper made from sugar cane bagasse and bamboo, septic-tank and marine safe, sold to retail consumers and commercial buyers.
• Tree Free Paper Towels Absorbent bamboo paper towels whitened with hydrogen peroxide, available in individually packaged multi-fold, single rolls, and two-packs for home and Away from Home commercial use.
• Tree Free Paper Napkins Bamboo paper napkins for household and commercial use, sold direct and through private label to brands and foodservice customers.
• Private Label Paper Manufacturing End-to-end private label manufacturing service for retailers and brands that want to add eco-friendly tree-free paper SKUs under their own label, including custom specs, packaging, and design.

Quantifiable outcome

• 50% reduction in water waste and 74% less air pollution compared to conventional paper manufacturing (EPA data)
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• KeHE DistributorscoreChannel Partner/ Reseller/ DistributorKeHE Distributors is a major natural and organic specialty food and household products distributor. Green2 tree free paper products are carried in KeHE's distribution portfolio, providing retail access across KeHE's customer network in North America.
• UNFIcoreChannel Partner/ Reseller/ DistributorUNFI (United Natural Foods) is a leading distributor of natural and organic products. Green2 bamboo paper products are distributed through UNFI's nationwide network, expanding retail availability and supporting the company's distribution strategy.
• BPI (Biodegradable Products Institute)coreStrategic or Co-development PartnerBPI is a not-for-profit organization that certifies products as compostable. Green2 products carry BPI certification for their packaging and products, meeting strict compostability standards. Products and packaging are BPI certified compostable.
• USDA BioPreferred ProgramcoreStrategic or Co-development PartnerGreen2 tree free bamboo paper products are USDA Certified 100% Bio-Based Products under the USDA BioPreferred program. The program promotes the increased purchase of biobased products through the federal government and beyond.
• FSC (Forest Stewardship Council)coreStrategic or Co-development PartnerGreen2 holds FSC certification ensuring that materials used in their products come from responsibly managed forests that provide environmental, social and economic benefits.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Who Gives a Crap: Direct-to-consumer sustainable toilet paper and household paper brand using bamboo and recycled fibers. Closely comparable as a tree-free / bamboo-based tissue brand with similar product overlap (bath tissue, paper towels, napkins) and DTC-first GTM.
• Caboo: Bamboo-based household paper brand offering toilet paper, paper towels, and napkins. Highly comparable product mix and sustainability positioning targeting eco-conscious consumers through DTC and retail channels.
• Bim Bam Boo (Reel Paper): Bamboo-based toilet paper, paper towels, and tissue brand sold DTC and through retail. Direct substitute offering across the same core SKUs with analogous tree-free/sustainability messaging.
• Bambo Nature: Manufacturer of bamboo-based baby diapers, wipes, and household paper. Comparable as a bamboo-fiber tissue/hygiene manufacturer with FSC and Nordic eco-certifications targeting sustainability-minded consumers.
• Aardvark Straws: U.S.-based paper straw manufacturer serving foodservice and hospitality. Comparable specifically in the bamboo/paper straw category and subject to the same plastic-ban regulatory tailwinds.

Broad incumbents

• Seventh Generation: Established sustainable household products brand offering recycled paper towels, toilet paper, and other eco-cleaning supplies. Larger portfolio incumbent competing for the same eco-conscious shelf space at retail.
• Procter & Gamble (Paper Division): Owner of Charmin, Bounty, and Puffs — the dominant U.S. tissue and paper towel brands. Sets the mass-market benchmark Tree Free Paper competes against in blind tests and at retail.
• Kimberly-Clark: Owner of Kleenex, Scott, Cottonelle, and Viva. Global leader in tissue and hygiene paper products with the scale and brand equity Tree Free Paper must overcome in mainstream retail channels.
• Essity: Global hygiene and health company (Tork, Tempo, Lotus) operating in professional hygiene, consumer tissue, and incontinence care. Comparable as a major tissue paper incumbent with strong Away-from-Home and sustainability positioning.
• Eco-Products (by Novolex): Large sustainable foodservice disposables manufacturer including compostable straws, cups, and packaging. Comparable in the Away-from-Home / foodservice channel and overlapping on paper cups and straws.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TrueGreenPaper
• YouTubeyoutube.com/user/truegreenenterprises
• Facebookfacebook.com/TreeFreePaper
• LinkedInlinkedin.com/company/true-green-enterprises-inc.
• Instagraminstagram.com/treefreepaper

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tree Free Paper