Bim Bam Boo

What Bim Bam Boo does

Bim Bam Boo (legally Zogo LLC, Delaware) is a US-based consumer goods company founded in 2020 that manufactures and sells tree-free bamboo paper products — toilet paper, wet wipes, paper towels, facial tissues, and tubular travel/kids tissues — as sustainable alternatives to tree-pulp hygiene goods. The company's core technology is Elemental Chlorine-Free (ECF) bamboo pulp processing using hydrogen peroxide, oxygen, and chlorine dioxide for whitening, combined with pectin-based (plant-derived) binding rather than animal-derived gelatin, and bamboo fibers whose natural 'bamboo kun' antibacterial properties reduce pesticide and chemical processing requirements. Products carry FSC, USDA BioPreferred, ISO 9001, and INDA Flushable certifications and are sold primarily to eco-conscious and health-conscious US households through a hybrid model: direct e-commerce with a 15%-discount subscription on bimbamboopaper.com, and wholesale/retail distribution through Target, Amazon, Whole Foods, Mom's Organic Market, and a growing network of grocery stores, co-ops, and zero-waste retailers. Operations are run from Minneapolis (US shipping and back office) with manufacturing in China on a privately owned bamboo grove co-located with the paper plant; the company is founder-led by CEO Zoe Levin and reports 1-10 employees.

Name

Bim Bam Boo

Legal name

Zogo LLC

Website

https://bimbamboopaper.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Bim Bam Boo is a Minneapolis-based consumer goods company that sells FSC-certified, tree-free bamboo toilet paper, wipes, paper towels, and facial tissues to eco-conscious and sensitive-skin US households through DTC e-commerce, subscriptions, and national retail partners.

Ownership category

akta.pro rank

Product category

Sustainable Household Paper Products

NAICS

Sanitary Paper Product Manufacturing (322291), Converted Paper Product Manufacturing (3222)

SIC

Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Specialty Household Paper (Recycled, Bamboo, Premium/Ultra-soft) (CRAJAFAJ)

akta.pro secondary industries

Paper Handkerchiefs & Pocket Tissues (CRAJAFAG), Recycled-Content & Sustainable Tissue/Hygiene Products (IMAMAGAK)

Keywords

• Bamboo toilet paper
• Tree-free paper products
• Bamboo paper towels
• Eco-friendly tissues
• Bamboo wet wipes

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time purchases and subscription orders placed through bimbamboopaper.com website. Subscription model offers 15% discount with free shipping for subscribers.
2. Retail Distribution: Products sold through major retail chains including Target, Amazon, Whole Foods, and Mom's Organic Market
3. Wholesale/B2B: Wholesale orders accepted for retailers and businesses through wholesale inquiry form

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Bim Bam Boo manufactures and sells a portfolio of tree-free, bamboo-based household paper products (toilet paper, wet wipes, paper towels, facial tissues, tubular tissues) as sustainable alternatives to conventional tree-based paper goods. Products are made from FSC-certified bamboo pulp processed using an Elemental Chlorine-Free method and are marketed for being chemical-free, vegan/cruelty-free, septic-safe, and hypoallergenic. Distribution occurs through a direct-to-consumer e-commerce site with subscription options, national retail chains (Target, Whole Foods, Mom's Organic Market), Amazon, and wholesale channels.

Product overview

Bim Bam Boo offers a portfolio of tree-free bamboo paper products for personal care and household use. The core product line includes Bamboo Toilet Paper (the flagship 2-ply product in 24/48 roll packs), Bamboo Wet Wipes (flushable, INDA-tested), Bamboo Paper Towels (2-ply, food-safe for kitchen use), and Bamboo Facial Tissue (3-ply, hypoallergenic). The company also offers the distinctive Tubular Facial Tissues line with portable cylindrical containers designed for travel and children. Trial/sample sizes are available for all core products allowing customers to test before committing to full packs. A branded merchandise item (Let's Roll Hat) rounds out the offering. All products share the key differentiator of being 100% bamboo-derived, FSC certified, chlorine-bleach free, and free from PFAS, BPA, and harsh chemicals.

Differentiator

Problem solved

Functional benefit

Products and services

• Bamboo Toilet Paper Tree-free 2-ply bamboo toilet paper made from 100% FSC-certified bamboo pulp; hypoallergenic, lint-free, septic-safe, and free of PFAS, BPA, chlorine bleach, and formaldehyde. Sold in 24-roll ($37.39) and 48-roll ($43.99) packs. Available as one-time purchase or via subscription with 15% discount.
• Bamboo Wet Wipes PFAS-free and BPA-free flushable bamboo wet wipes infused with purified water and plant-based moisturizers (aloe vera, cucumber botanicals). Independently tested to meet INDA Flushable Product Guidelines for degradation after flushing. XL size (8"x7.5") with 42 wipes per pack. Sold in 8-pack ($28.89) and 16-pack ($33.99) sizes; available by subscription.
• Bamboo Paper Towels Two-ply, ultra-absorbent bamboo paper towels that are PFAS-free, BPA-free, and food-safe, designed for kitchen cleanup. Each roll contains 75 large sheets. Sold in 16-roll ($46.74) and 32-roll ($54.99) value packs.
• Bamboo Facial Tissue 3-ply hypoallergenic facial tissues made from 100% bamboo, free from bleach, formaldehyde, BPA, and PFAS. Each box contains 115 sheets; packaging is recyclable. Sold in 6-box ($27.19) and 12-box ($31.99) packs.
• Tubular Facial Tissues Portable cylindrical tissue containers designed to fit cup holders, ideal for travel and children. Each tube contains 40 sheets with 2-ply construction. Features fun designs including unicorns, spaceships, whales, and volcanos. Sold in 8-tube ($22.94) and 16-tube ($26.99) packs.
• Let's Roll Hat Limited edition vintage-inspired corduroy baseball cap with embroidered 'Let's Roll' design. Available in pink and teal colors with adjustable strap. Priced at $35.99. Branded merchandise item supporting brand community.
• Trial Single Roll (Toilet Paper) Single-roll trial size of bamboo toilet paper with 300 sheets, 2-ply. Allows customers to try the product before purchasing full packs. Lower price point entry SKU for new customer acquisition.
• Trial Wet Wipes Trial size single pack of 42 bamboo wet wipes in flip-top packaging. Contains 99% water with aloe vera and cucumber botanicals. XL size 40% larger than standard wipes. Lower price point entry SKU for new customer acquisition.
• Trial Tubular Tissue Single tube trial size of tubular facial tissues with 50 sheets, 2-ply. Features fun designs including unicorns, whales, dinosaurs, and space themes. Lower price point entry SKU for new customer acquisition.

Quantifiable outcome

• 27,000 trees flushed daily in the US
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• TargetcoreChannel Partner/ Reseller/ DistributorNational retail chain carrying Bim Bam Boo bamboo paper products in stores.
• AmazoncoreChannel Partner/ Reseller/ DistributorMarketplace listing for Bim Bam Boo products, including trial sizes and full-size items.
• Whole FoodscoreChannel Partner/ Reseller/ DistributorNatural grocery retailer partnership for eco-friendly bamboo tissue products.
• Mom's Organic MarketcoreChannel Partner/ Reseller/ DistributorOrganic and sustainable products retailer carrying Bim Bam Boo bamboo paper products.
• FSC (Forest Stewardship Council)coreOthersThird-party certification for sustainably sourced bamboo fiber. Ensures bamboo is harvested from responsibly managed forests.
• USDA BioPreferred ProgramcoreOthersUSDA certification confirming products are made from renewable, plant-based materials.
• ISO 9001coreOthersInternational quality management standard certification for manufacturing processes.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Seventh Generation (Unilever): Major sustainable household paper brand (toilet paper, paper towels, tissues) owned by Unilever. Overlaps on eco-friendly positioning and product category, but is a broad incumbent with much deeper distribution and capital.
• Cottonelle (Kimberly-Clark): Kimberly-Clark's premium toilet paper brand with strong US retail presence. Competes in the same aisle with significantly greater scale, R&D, and trade-spend capability.
• Charmin (Procter & Gamble): P&G's flagship toilet paper brand and category leader with mass-market distribution. Directly comparable product category but an entrenched incumbent with massive marketing and shelf-share advantage.

Emerging players

• Green Forest: Eco-friendly tissue brand offering recycled and sustainably sourced toilet paper, paper towels, and napkins. Comparable on sustainable paper positioning, retail distribution, and product range.
• The Good Roll: Bamboo toilet paper brand with a social-impact mission (donating toilets) and DTC/wholesale distribution. Comparable on bamboo material, sustainability mission, and subscription/retail mix, though primarily operating in Europe.
• Pure Planet Club: Eco-friendly household paper and cleaning brand selling tree-free and recycled tissue products via DTC. Comparable on sustainable paper positioning and target eco-conscious consumer, though a broader product range.
• Caboo (Blythe): Bamboo-based toilet paper and paper towel brand sold through DTC and retail. Comparable on bamboo material, sustainability claims, and product mix, though smaller and primarily Amazon-driven.

Direct peers

• Reel: Bamboo toilet paper brand with a strong sustainability narrative, DTC + retail distribution, and a subscription model. Directly comparable on material (bamboo), product (TP, paper towels), and channel strategy.
• Cloud Paper: Tree-free bamboo toilet paper and paper towels brand selling direct-to-consumer through subscription. Closely comparable on product (bamboo tissue), sustainability positioning, and subscription-led GTM motion.
• Who Gives a Crap: DTC bamboo and recycled toilet paper brand selling direct via subscription with 50% of profits donated to sanitation charities. Operates with an overlapping product (bamboo TP, paper towels, tissues) and a near-identical e-commerce + subscription GTM, making it the closest direct peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bimbamboopaper
• Instagraminstagram.com/bimbamboopaper
• TikToktiktok.com/@bimbamboo.co
• Xtwitter.com/bimbamboopaper

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bim Bam Boo