Smith Orthodontics
- Company typePrivate
- Founded2007
- HeadquartersSafford, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Smith Orthodontics firmographics
Firmographics- Name
- Smith Orthodontics
- Legal name
- Smith Orthodontics
- Website
- https://smithbraces.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Smith Orthodontics industry classification
Industry- Product category
- Orthodontic Services
- NAICS
- Offices of Dentists (621210)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Comprehensive Orthodontic Clinics (HLABABAA)
- akta.pro secondary industries
- Pediatric Orthodontics (HLABABAB), Adult Orthodontics (HLABABAC), Clear Aligner Orthodontics (HLABABAD), Orthodontic Group Practices (HLABAKAC)
Keywords
Where Smith Orthodontics is headquartered
LocationHeadquarters
- HQ city
- Safford
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Smith Orthodontics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Orthodontic Treatment Services: The practice generates revenue through orthodontic treatment services including braces installation and adjustment, clear aligner therapy (Invisalign), and surgical orthodontics. Treatment typically involves ongoing appointments over an extended period with payment plans available.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Smith Orthodontics product offering
Product offeringCore offering
Smith Orthodontics is a full-time orthodontic practice that diagnoses, plans, and delivers teeth-straightening and bite-correction treatments for children, teens, and adults. Core offerings include traditional metal braces, Empower self-ligating braces, Empower and Clarity clear/ceramic brackets, Invisalign clear aligners, Temporary Anchorage Devices (TADs), and surgical orthodontics (orthognathic jaw surgery). Treatment is delivered across two office locations in Safford, AZ and Silver City, NM under the direct supervision of Dr. Bradley Smith.
Product overview
Smith Orthodontics is a full-service orthodontic practice offering a comprehensive range of treatments for children, teens, and adults. The practice provides traditional and clear braces (including Empower® self-ligating brackets and Clarity™ ceramic brackets), Invisalign® clear aligners, surgical orthodontics, and TADs (Temporary Anchorage Devices). Dr. Bradley Smith serves patients from offices in Safford, AZ and Silver City, NM.
Differentiator
Problem solved
Functional benefit
Products and services
- Invisalign Clear Aligners Clear aligner orthodontic treatment system that straightens teeth without traditional braces, offered to patients seeking a removable aesthetic alternative to fixed brackets.
- Empower Self-Ligating Braces Self-ligating bracket system using a clip to hold the arch wire in place instead of traditional rubber bands, designed for quick, easy wire adjustments and low-force, low-friction tooth movement.
- Empower Clear Brackets Ceramic clear bracket system with self-ligating technology that blends with natural tooth color, eliminating the elastics that stain and wear down in traditional clear braces.
- Clarity Clear Brackets Clear ceramic bracket orthodontic system offered as an aesthetic alternative to metal braces for patients who want less-visible fixed appliances.
- Traditional Metal Braces Conventional fixed metal bracket orthodontic treatment for comprehensive tooth alignment and bite correction in children, teens, and adults.
- Surgical Orthodontics (Orthognathic Surgery) Corrective jaw surgery coordinated by Dr. Smith with oral surgeons to reposition the upper and lower jaws for severe bite and alignment issues, used in conjunction with orthodontic treatment.
- Temporary Anchorage Devices (TADs) Small titanium anchors placed in the jawbone to enable quicker and more efficient tooth movement, used in addition to braces or as an alternative to headgear.
- Orthodontic Emergency Care After-hours availability and urgent care for orthodontic emergencies affecting existing patients in active treatment.
Companies that use Smith Orthodontics
Customer profileSegments2 records
Ideal customer profiles1 record
Smith Orthodontics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Smith Orthodontics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- American Association of Orthodontists (AAO)minorMembership affiliation with the AAO - the primary professional organization for orthodontists. The practice displays AAO credentials and provides AAO patient education resources and testimonials on their website.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
Smith Orthodontics competitors and assessment
Company assessmentBroad incumbents
- Smile Doctors: Largest US orthodontic-focused DSO with hundreds of affiliated practices. Directly comparable as an orthodontic care delivery platform, though at vastly greater scale and as a corporate consolidator rather than a solo private practice.
- Aspen Dental: Large DSO offering general dentistry plus orthodontic services including braces and clear aligners. Comparable as a multi-site dental/orthodontic service provider with a fundamentally different corporate delivery model.
- Heartland Dental: One of the largest US DSOs supporting hundreds of dental offices including orthodontic services. Comparable as a competing service-delivery platform in the dental/orthodontic space, though much larger and corporate-backed.
- Western Dental & Orthodontics: Multi-state DSO offering general dentistry and orthodontic services including braces and clear aligners. Comparable as a scaled orthodontic provider, especially relevant given the Southwest US geographic footprint that overlaps Smith Orthodontics' Arizona and New Mexico service area.
- Pacific Dental Services: Large DSO providing business support to dental practices including those offering orthodontic services. Comparable as an orthodontic-support infrastructure provider, representing both a potential partner and a competitive threat for solo practices.
Direct peers
- Image Orthodontics: Multi-location orthodontic practice primarily serving the Western US. Comparable as a direct orthodontic service provider operating multiple offices, though at a meaningfully larger scale than Smith Orthodontics.
Others
- Align Technology (Invisalign): Manufacturer of Invisalign clear aligners - a core product used by Smith Orthodontics. Comparable as a key technology supplier and an enabler of the practice's clear-aligner offering, while also representing the platform on which DTC competitors are built.
Emerging players
- SmileDirectClub: Pioneer in direct-to-consumer clear-aligner orthodontics. Comparable because it competes for the same mild-alignment patient demand that Smith Orthodontics serves via Invisalign, though via a fundamentally different DTC delivery model. (Note: SmileDirectClub has had significant operational and bankruptcy issues, which itself is a relevant disruption signal.)
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Smith Orthodontics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smith Orthodontics leadership team
Management profileNumber of profiles
Profiles6 records
Smith Orthodontics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smith Orthodontics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smith Orthodontics
What does Smith Orthodontics do?
Smith Orthodontics is a full-time orthodontic practice that diagnoses, plans, and delivers teeth-straightening and bite-correction treatments for children, teens, and adults. Core offerings include traditional metal braces, Empower self-ligating braces, Empower and Clarity clear/ceramic brackets, Invisalign clear aligners, Temporary Anchorage Devices (TADs), and surgical orthodontics (orthognathic jaw surgery). Treatment is delivered across two office locations in Safford, AZ and Silver City, NM under the direct supervision of Dr. Bradley Smith.
Is Smith Orthodontics a public or private company?
Smith Orthodontics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smith Orthodontics founded?
Smith Orthodontics was founded in 2007. It employs 1 to 10 people.
Where is Smith Orthodontics based?
Smith Orthodontics is headquartered in Safford, United States, in the North America region.
How does Smith Orthodontics make money?
One revenue line is on record: orthodontic Treatment Services.
Who are Smith Orthodontics's main competitors?
Broad incumbents on record are Smile Doctors, Aspen Dental, Heartland Dental, Western Dental & Orthodontics and Pacific Dental Services. Image Orthodontics is listed as a direct peer. Align Technology (Invisalign) is listed as an others. SmileDirectClub is listed as an emerging player.
Does Smith Orthodontics have an API?
No public API is recorded for Smith Orthodontics.
What industry is Smith Orthodontics in?
Smith Orthodontics's product category is Orthodontic Services. Its primary akta.pro industry code is HLABABAA, Comprehensive Orthodontic Clinics, with a secondary code of HLABABAB, Pediatric Orthodontics. Its NAICS code is 621210 and its SIC code is 8011.