WAP Reinigungssysteme GmbH & Co.

What WAP Reinigungssysteme GmbH & Co. does

WAP Reinigungssysteme GmbH & Co. is a Germany-founded (1957) industrial-cleaning equipment business now operating principally through its 100% Slovenian-owned subsidiary, Wap ALTO čistilni sistemi d.o.o., headquartered in Kamnik, Slovenia. The Slovenian entity was separated from the German parent — itself renamed ALTO Deutschland GmbH — in 2001, retaining the established "WAP" brand name due to decades of consumer recognition across the former Yugoslav market. The subsidiary functions as a multi-brand B2B distributor rather than a manufacturer, representing Nilfisk ALTO as its core line alongside Cleanfix, Kevac, Factory Cat, Kaivac, Alberti International, Westermann, Viper, and Ehrle.

The product portfolio centers on professional cleaning machinery: high-pressure washers (cold and hot water units up to EUR 6,386 + VAT), industrial vacuum cleaners (EUR 256–EUR 1,804 + VAT, including oil/coolant/chip extraction models), walk-behind and ride-on floor scrubbers (from EUR 1,642.20 + VAT), manual and ride-on sweeping machines (EUR 561–EUR 3,233 + VAT), and deep-cleaning extractors. Adjacent lines include biological wastewater treatment devices and video inspection systems for pipe and canal rehabilitation, plus cleaning chemicals spanning industrial, agricultural, automotive, and consumer use cases. Underlying technology is largely sourced through partner OEMs; the company's proprietary layer is the consultation, sales, and after-sales service stack rather than hardware IP.

Revenue mechanics combine one-time hardware sales (direct sales-led and e-commerce via the Forto platform), consumable/chemical repeat sales, and after-sales technical service and repair performed in-house and on-site. The go-to-market is sales-led with named representatives (Tomislav and Gregor Štepec) and a free on-site consultation service. Customer segments span industry/manufacturing (primary), agriculture, automotive, and residential. The company competes on specialist knowledge, brand heritage, and direct-customer relationships within a Slovenia-only geographic footprint, with no disclosed financial scale, external investment, or recent growth indicators in the source data.

Name

WAP Reinigungssysteme GmbH & Co.

Legal name

Wap Reinigungssysteme GmbH & Co.

Website

https://wap-alto.si

Company type

Private

Founded year

1957

Operating status

Operating

Short description

WAP Reinigungssysteme GmbH & Co., operating through its Slovenian subsidiary Wap ALTO, is a multi-brand distributor of professional cleaning equipment — high-pressure washers, industrial vacuums, floor scrubbers, sweepers, and wastewater/inspection systems — serving Slovenian industrial, agricultural, automotive, and consumer customers.

Ownership category

akta.pro rank

Product category

Industrial Cleaning Equipment

NAICS

Janitorial Services (561720), Polish and Other Sanitation Good Manufacturing (325612), Soap and Cleaning Compound Manufacturing (32561)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Sanitary Services (4950)

akta.pro primary industry

Laboratory & Cleanroom Cleaning (IMAIADAD)

akta.pro secondary industries

Industrial Vacuum & Tank Cleaning Services (Non-hazardous) (EUAIAGAL), Move-In/Move-Out & Turnover Cleaning (Commercial) (BPABABAO)

Keywords

• Industrial cleaning equipment
• High-pressure washers
• Floor cleaning machines
• Industrial vacuum cleaners
• Sweeping machines

Headquarters

HQ city

Bellenberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Cleaning Equipment Sales: Sale of professional cleaning equipment including high-pressure washers, industrial vacuum cleaners, floor cleaning machines, sweeping machines, and accessories.
2. Cleaning Chemicals: Wide range of cleaning and maintenance chemicals for industry, agriculture, automotive industry, and home use.
3. Technical Service and Repair: After-sales service and technical support. Repairs are performed in the company's own modernly equipped service workshop, and on-site service is also available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

WAP Reinigungssysteme GmbH & Co., operating through its Slovenian subsidiary Wap Alto čistilni sistemi d.o.o., distributes professional cleaning equipment in Slovenia. The portfolio spans high-pressure washers, industrial vacuum cleaners, floor cleaning machines (walk-behind and ride-on), sweeping machines, and deep cleaning extractors, complemented by biological wastewater treatment devices and video inspection systems for pipe and canal rehabilitation. The company also supplies cleaning and maintenance chemicals and provides after-sales technical service and repair.

Product overview

WAP Reinigungssysteme GmbH & Co. operates as a distributor of professional cleaning equipment through its Slovenian subsidiary Wap Alto čistilni sistemi d.o.o. The product portfolio centers on industrial cleaning machinery including high-pressure washers, industrial vacuum cleaners, floor cleaning machines (walk-behind and ride-on models), sweeping machines, and deep cleaning extractors. The company also offers specialized equipment including biological wastewater treatment devices and VIDEO inspection systems for pipe and canal rehabilitation. WAP distributes the Nilfisk ALTO brand as its primary product line, along with a wide range of cleaning and maintenance chemicals. The offering is a multi-brand distribution model combining core cleaning equipment with specialized industrial devices and chemical products.

Differentiator

Problem solved

Functional benefit

Brands

• Nilfisk ALTO: Brand of cleaning machines for wet floor cleaning, maintained by Wap Alto for decades

Products and services

• High-Pressure Cleaners High-pressure washing machines and equipment for industrial and commercial cleaning applications, including hot and cold water models. Distributed in partnership with Nilfisk ALTO, Alberti International, and Ehrle.
• Industrial Vacuum Cleaners Industrial vacuum cleaners for dry and wet vacuuming, including models for oil, coolant, and chip extraction in industrial applications. Distributed under Nilfisk ALTO and Kevac brands.
• Floor Cleaning Machines Walk-behind and ride-on scrubber-driers for wet floor cleaning in small, medium, and large sizes. Distributed under Nilfisk ALTO, Cleanfix, Factory Cat, and Viper brands.
• Sweeping Machines Manual and ride-on sweeping machines for indoor and outdoor surface cleaning, including radial sweepers and attachments for tractors and forklifts. Distributed under Nilfisk ALTO, Cleanfix, and Westermann brands.
• Deep Cleaning Machines and Extractors Extraction machines for deep cleaning carpets, textile floors, upholstery, and vehicle interiors by spraying cleaning solution and vacuuming. Distributed under Nilfisk ALTO and Viper brands.
• Biological Wastewater Treatment Devices Devices for biological processing of wastewater, expanding the portfolio beyond traditional cleaning equipment into environmental solutions.
• Video Inspection Systems Equipment for video inspection, leak testing, and rehabilitation of pipes and canals.
• Cleaning and Maintenance Chemicals Wide range of cleaning and maintenance chemicals for industry, agriculture, automotive industry, and home use.
• Technical Service and Repair After-sales technical support and repair services performed in the company's own equipped workshop, with on-site service available for customers.

Quantifiable outcome

• Nilfisk ALTO cleaning machines maintain loyal users for decades due to easy maintenance and operation
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Nilfisk ALTOcoreChannel Partner/ Reseller/ DistributorWap ALTO serves as the Slovenian distributor for Nilfisk ALTO branded cleaning equipment. The company has distributed Nilfisk ALTO products for decades and is now fully Slovenian-owned while continuing the partnership. The partnership includes high-pressure washers, vacuum cleaners, floor cleaning machines, and sweeping machines.
• CleanfixcoreChannel Partner/ Reseller/ DistributorWap ALTO / Forto distributes Cleanfix branded professional cleaning equipment including floor cleaning machines, extraction machines, and sweeping machines.
• KevaccoreChannel Partner/ Reseller/ DistributorWap ALTO / Forto distributes Kevac industrial vacuum cleaners, including models for oil, coolant, and chip extraction in industrial applications.
• Factory CatminorChannel Partner/ Reseller/ DistributorDistributed through Wap ALTO / Forto, Factory Cat produces professional floor cleaning equipment for industrial applications.
• KaivacminorChannel Partner/ Reseller/ DistributorDistributed through Wap ALTO / Forto, Kaivac specializes in cleaning systems for kitchens and sanitary facilities.
• Alberti InternationalminorChannel Partner/ Reseller/ DistributorDistributed through Wap ALTO / Forto, Alberti International produces hot water high-pressure washers including Quinjet and Avenjet series.
• WestermannminorChannel Partner/ Reseller/ DistributorDistributed through Wap ALTO / Forto, Westermann produces radial sweeping machines and attachments for tractors and forklifts.
• ViperminorChannel Partner/ Reseller/ DistributorDistributed through Wap ALTO / Forto, Viper produces professional cleaning equipment including extraction machines and ride-on floor scrubbers.
• EhrleminorChannel Partner/ Reseller/ DistributorDistributed through Wap ALTO / Forto, Ehrle specializes in professional high-pressure washers with focus on reliability.
• RIKO Ljubljana (Historical)minorStrategic or Co-development PartnerHistorical partnership (1979-1990) with RIKO Ljubljana for cooperative manufacturing of high-pressure washer models. The cooperation ended when the subsidiary was established in 1990.

Scale indicators3 records

Recent moves13 records

Expansion highlights3 records

Direct peers

• Nilfisk: Global manufacturer of professional cleaning equipment (high-pressure washers, industrial vacuums, floor scrubbers) whose branded products are the primary line distributed by Wap Alto. As both a current supplier and a direct competitor in end markets, Nilfisk is the most directly comparable company.
• Cleanfix: Swiss manufacturer of professional cleaning machines (scrubbers, extractors, sweepers) whose products are actively distributed by Wap Alto in Slovenia. A direct brand partner but also a directly comparable OEM in product category.
• Fimap: Italian manufacturer of industrial and commercial floor cleaning equipment (scrubbers, sweepers). Comparable product portfolio and similar European mid-market positioning, competing for the same end customers in retail, manufacturing, and facility services.
• Tennant Company: US-listed manufacturer of industrial cleaning equipment including scrubbers, sweepers, and extractors. Directly comparable in product portfolio targeting industrial and commercial customers, with overlap in floor cleaning and sweepers sold through Wap Alto.
• IPC Group: Global manufacturer of professional cleaning equipment offering industrial vacuums, high-pressure washers, floor scrubbers, and sweepers. Comparable multi-category professional cleaning equipment manufacturer with European distribution overlap.
• Eureka (industrial cleaning): European manufacturer of professional and industrial cleaning machines including scrubbers, sweepers, and vacuums. Comparable in product range and target customer segments (industrial, commercial, municipal).
• Comac: Italian manufacturer of professional floor cleaning machines (walk-behind and ride-on scrubbers, sweepers). Directly comparable in floor cleaning machinery portfolio, with overlapping target customers in commercial and industrial segments.
• Hako: German manufacturer of professional and industrial cleaning machines (sweepers, scrubbers, vacuum cleaners, municipal equipment). Comparable in product mix and European distribution model, competing in the same industrial/commercial segments as Wap Alto.

Broad incumbents

• Kärcher: Global market leader in cleaning equipment with deep penetration across consumer and professional segments. Competitively overlaps with Wap Alto across every product category and represents the dominant incumbent whose pricing and direct distribution model Wap must navigate.
• Diversey (Taski): Global hygiene and cleaning solutions provider whose Taski-branded floor cleaning equipment competes with Wap Alto's portfolio in commercial and institutional segments. Broader portfolio (chemicals + equipment + services) but directly comparable in floor care equipment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WAP Reinigungssysteme GmbH & Co.