What EHRLE does

EHRLE GmbH is a German industrial manufacturer founded in 1961 and headquartered in Dietenheim, Germany, specializing in professional cleaning technology and self-service vehicle washing systems. The company is privately held and led by Managing Director Dipl.-Ing. Reiner Ehrle, with a workforce in the 101–250 range and a claimed global footprint of 35 international locations providing local technical support, training, and consulting.

The product portfolio is organized as a platform-plus-modules architecture built around three core categories: high-pressure cleaners (mobile and stationary, hot and cold water variants across the KD, Etronic, HDE, HDB, HDD, HSC, KS, KSM, KW, and MP series), self-service CarWash systems (configurations including SmartWash, JetWash, JetWashPlus, CarWashPlus, WashTerminal, CompactLine, and ModulLine), and MultiTerminal self-service stations (MONO/DUO with 4in1–6in1 options). Supporting these are mat cleaners, self-service and industrial vacuum cleaners (ENT and SNT series), the EHRobot tank cleaning head, and a consumables/accessories line covering water softening, reverse osmosis, payment systems, PLC controls, and proprietary cleaning chemicals. Underlying technology includes proprietary control systems (CM1, CM2, CM3 with LAN/GSM connectivity), the Etronic electronic control series, and software features such as the WatchDog monitoring tool and customer-animated washing instructions.

EHRLE operates a multi-channel go-to-market combining direct B2B sales to commercial operators of large self-service wash installations and industrial cleaning systems, a specialized dealer network for mid-market reach, and the shop.ehrle.com e-commerce storefront for accessories, spare parts, and consumables. Revenue is generated primarily through one-time hardware sales priced ex-works in EUR plus statutory VAT, supplemented by time-and-materials billing for commissioning, maintenance, installation, and application support. Customer segments span self-service car wash operators, commercial and industrial businesses, and specialized dealers/installers across worldwide markets, with "Made in Germany" manufacturing and ISO 9000/9001 quality certification as positioning pillars.

Name

EHRLE

Legal name

EHRLE GmbH

Website

https://ehrle.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

EHRLE GmbH is a German industrial manufacturer founded in 1961 that produces high-pressure cleaners, self-service car wash systems, industrial vacuums, and cleaning consumables for B2B commercial operators, self-service wash facility owners, and specialized dealers across 35 worldwide locations.

Ownership category

akta.pro rank

Product category

Industrial Cleaning Equipment

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Car Washes (811192)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Fleet/Vehicle & Equipment Exterior Washing (Residential/Light Commercial) (HSAEAMAL)

akta.pro secondary industry

Heavy Equipment, Fleet & Dumpster Pad Washing (HSAIAMAJ)

Keywords

• High-pressure cleaners
• Self-service carwash systems
• Industrial vacuum cleaners
• Professional cleaning equipment
• Vehicle washing technology

Headquarters

HQ city

Dietenheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment and systems sales: Primary revenue from sale of high-pressure cleaners, car wash systems (CarWash, JetWash, JetWashPlus, CarWashPlus, SmartWash, WashTerminal, CompactLine, ModulLine), industrial vacuum cleaners, mat cleaners, and MultiTerminal systems
2. Spare parts and accessories: Ongoing revenue from replacement parts, accessories, hoses, nozzles, pumps, filters, and components for all product lines through e-commerce shop
3. Cleaning agents and consumables: Sale of specialized cleaning chemicals including foam concentrates, wheel cleaners, care products, fragrances, and maintenance supplies
4. Service and commissioning: Time and materials billing for commissioning, maintenance, installation, and application support services. Hourly rates based on current price list.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

EHRLE GmbH manufactures professional cleaning technology and self-service vehicle washing systems. Its core offerings include high-pressure cleaners (mobile and stationary, hot and cold water variants), self-service CarWash systems (SmartWash, JetWash, JetWashPlus, CarWashPlus, WashTerminal, CompactLine, ModulLine), MultiTerminal self-service stations, mat cleaners, self-service and industrial vacuum cleaners, plus cleaning agents and spare parts. Products are sold to commercial operators, dealers, and industrial customers through direct sales, a global dealer network spanning 35 locations, and an own-brand e-commerce webshop.

Product overview

EHRLE is a world-leading manufacturer of professional cleaning technology and vehicle washing systems. The product portfolio is organized as a platform-plus-modules architecture centered on three core product categories: High Pressure Cleaners (mobile and stationary, hot and cold water variants across KD, Etronic, HDE, HDB, HDD, HSC, KS, KSM, KW, and MP series), CarWash Systems (self-service car wash configurations including SmartWash, JetWash, JetWashPlus, CarWashPlus, WashTerminal, CompactLine, and ModulLine with various heating, control, and payment options), and MultiTerminal Systems (self-service multi-function terminals in MONO and DUO variants with 4in1 to 6in1 configurations). Supporting these core products are complementary offerings including Mat Cleaners, Self-Service Vacuum Cleaners, Industrial Vacuum Cleaners (ENT and SNT series), and a comprehensive range of Cleaning Agents and Accessories (including water softening systems, reverse osmosis systems, payment systems, PLC/SPS controls, EHRobot tank cleaning heads, and spare parts). The product ecosystem is designed to serve professional cleaning operations and self-service vehicle washing facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• High Pressure Cleaners Professional high-pressure cleaning equipment for commercial and industrial applications, available in mobile and stationary variants with hot water and cold water options, covering KD, Etronic, HDE, HDB, HDD, HSC, KS, KSM, KW, and MP series.
• CarWash Systems Self-service car wash systems available in configurations including SmartWash, JetWash, JetWashPlus, CarWashPlus, WashTerminal, CompactLine, and ModulLine, with options for technology containers, heating systems, payment solutions, and proprietary CM1/CM2/CM3 controls.
• MultiTerminal Systems Self-service multi-function terminal systems in MONO and DUO variants providing tire inflation, tire shine, and additional car care services, with INOX variants available in 4in1, 5in1, and 6in1 configurations.
• Mat Cleaners Doormat cleaning systems available in indoor and outdoor variants with or without washbasin, featuring dry and wet cleaning options with optional chemicals and drying fans.
• Self-Service Vacuum Cleaners Self-service vacuum cleaning stations in Mono (single place) and Duo (two place) configurations, with INOX or powder-coated housing options, noise insulation, and optional mat beaters.
• Industrial Vacuum Cleaners Heavy-duty industrial vacuum cleaning systems in ENT-Series and SNT-Series variants for commercial and industrial cleaning applications.
• Cleaning Agents and Consumables Specialized cleaning chemicals and care products including CW WheelCleaner and CW WheelCleaner ICE, SoftFoam INEX/PLUS/XP foam concentrates, ActivePower Pearl MicroPulver INEX/PLUS/XP cleaning powders, High-Level Schaumwachs UltraProtection, Ablauftrockner SuperFinish, FoamCleaner, FoamProtection, and FoamDryer.
• EHRobot Tank Cleaning Head Autonomous tank cleaning robot with cleaning head and accessories for industrial tank cleaning applications.
• Water Softening Systems Water softening and treatment systems for car wash applications, available with CLACK or FLECK control valves.
• Reverse Osmosis Systems RO reverse osmosis water treatment systems and replacement filters for car wash applications to ensure spot-free rinsing.
• Payment Systems Payment collection systems including coin validators, bill readers, token systems, key and keycard readers, charging terminals, credit card systems, and CentralPay ATMs for self-service car wash and cleaning operations.
• Commissioning, Maintenance, Installation, and Application Support Services Time-and-materials professional services for commissioning, maintenance, installation, and application support of EHRLE cleaning and car wash equipment, billed at hourly rates per the current published price list, with technical support available Monday to Thursday 8:00 a.m. to 4:00 p.m. and Friday 8:00 a.m. to 1:00 p.m.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Alfred Kärcher SE & Co. KG: Global German manufacturer of cleaning equipment including high-pressure cleaners, vacuum cleaners, and car wash systems across consumer and professional segments. Direct comparable on product portfolio and German manufacturing heritage, though materially larger.
• Nilfisk A/S: Denmark-based global manufacturer of professional cleaning equipment and high-pressure washers for industrial, commercial, and consumer markets. Comparable on high-pressure cleaning systems and industrial vacuum cleaners.
• WashTec AG: German-headquartered leader in vehicle washing systems (roll-over, conveyor, self-service, commercial). Closest direct competitor to EHRLE's CarWash and MultiTerminal product lines.
• ISTOBAL S.A. Spanish manufacturer of car wash and vehicle care solutions including self-service wash bays, roll-overs, and tunnels. Directly comparable to EHRLE's self-service wash and multi-terminal offerings.
• Sonny's Enterprises LLC: US-based supplier of conveyor car wash equipment, controls, chemistry and site solutions. Comparable to EHRLE on turnkey self-service and professional wash systems, including control hardware.
• DRB Systems: US provider of car wash solutions including equipment, point-of-sale, and tunnel controls. Comparable on turnkey self-service and in-bay automatic wash systems with integrated software/controls.
• Ryko Solutions Inc. Manufacturer and distributor of car wash systems including self-service wash bays and cleaning chemistry. Directly comparable to EHRLE's self-service wash bays and cleaning agent portfolio.
• Alfred Kärcher's Belanger brand: North American car wash equipment brand (part of Kärcher Group) producing self-service and in-bay automatic wash systems. Competitor to EHRLE's CarWash platforms in North America.

Broad incumbents

• Hako GmbH: German manufacturer of professional indoor and outdoor cleaning machines, municipal equipment, and high-pressure cleaners. Overlaps with EHRLE on industrial-grade cleaning equipment with a broader multi-segment portfolio.
• Stihl GmbH: German manufacturer of outdoor power equipment and high-pressure cleaners. Less direct overlap, but comparable on German-made professional cleaning/equipment brand prestige and dealer-network distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCH1UDrTJRvPXQDM23ZZs5-g
• Facebookfacebook.com/p/EHRLE-GmbH-The-better-way-to-clean-100075831466619
• LinkedInlinkedin.com/company/ehrlegroup
• Instagraminstagram.com/ehrle_germany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EHRLE