Easyscreen
Easyscreen is a Netherlands-based digital signage (narrowcasting) platform that combines cloud-based CMS software, proprietary Android media players, commercial displays, and installation services. It serves over 10,000 customers across retail, healthcare, automotive, hospitality, sport, and SMB segments in 10+ countries via subscriptions and channel partners.
- Company typePrivate
- Founded1996
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Easyscreen does
Easyscreen is the trade name of M-Cube NL Digital Engagement B.V., a Netherlands-based private company (legal entity headquartered at Willem Fenengastraat 21, 1096 BL Amsterdam) operating within the broader M-Cube group. The company has been active since 1996 and employs between 11 and 50 people. It provides a cloud-based narrowcasting / digital signage platform that combines a content management system with proprietary Android-based media player hardware, commercial-grade displays, and a suite of vertical applications (waiting room screens, digital menu boards, window displays, meeting room TV, POS TV, digital wayfinding, LED/videowalls, and digital shelf labels via a partnership with Virupa). The platform supports HTML5 and SMIL content, includes 100+ templates, a 5 GB content library per user, RSS and social media feeds, and automatic nightly content synchronization to media players across multiple locations. Easyscreen claims to serve more than 10,000 customers across at least 10 countries including the Netherlands, Spain, Italy, the UK, Poland, Mexico, Hong Kong, and China.
Easyscreen monetizes through a hybrid model combining recurring software subscriptions with hardware sales and rental, professional installation services, optional managed internet connectivity, and content packages. Pricing is quote-based with a 28-day free trial, a 12-month purchase model (media player purchased, software subscribed), a 36-month rental model (media player bundled with longer subscription), and volume discounts kicking in at 10+ licenses. Go-to-market is multi-motion: a self-serve / product-led growth funnel for SMBs, a three-tier channel partner program (Easy, Standard, Premium) for resellers, integrators, and managed service providers, and enterprise field sales for deployments of 10+ screens.
The customer base spans retail (Media Markt, DA Drogist, Alphega, Hendriks, Studio Henk, Paagman), automotive (Toyota, Harley Davidson), healthcare (Arts en Zorg), sport and fitness (Sportlink, Plaza Padel), hospitality (Ferney), and government and education, with a dedicated SMB segment called "Local Heroes". Multi-language support (Dutch, English, Spanish, Italian, German, French) and regional offices enable local sales and installation, including a 20-year experienced installation team. The platform is not positioned as AI-native; current differentiation rests on ease of use, integrated hardware+software+services bundling, template libraries, and multi-location central management.
Easyscreen firmographics
Firmographics- Name
- Easyscreen
- Legal name
- M-Cube NL Digital Engagement B.V.
- Website
- https://easyscreen.tv
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Easyscreen is a Netherlands-based digital signage (narrowcasting) platform that combines cloud-based CMS software, proprietary Android media players, commercial displays, and installation services. It serves over 10,000 customers across retail, healthcare, automotive, hospitality, sport, and SMB segments in 10+ countries via subscriptions and channel partners.
- Ownership category
- akta.pro rank
Easyscreen industry classification
Industry- Product category
- Digital Signage Software
- NAICS
- Software Publishers (5132), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Indoor and Outdoor Display Advertising (541850), Electronics and Appliance Retailers (44921)
- SIC
- Computer Peripheral Equipment, Nec (3577), Wholesale-Computers & Peripheral Equipment & Software (5045), Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Digital Signage & Commercial Displays (HDACADAL)
- akta.pro secondary industries
- Enterprise/Workplace Short-Form Video Platforms (Internal Comms & Training) (MPACAHAL), Consumer Computer Monitors (Home & Office) (HDACADAA), Digital Signage & Campus Communication Displays (EDAEAHAM), Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
Keywords
Where Easyscreen is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices8 records
Markets served
Easyscreen business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations
Revenue model
- Software Subscription: Core SaaS subscription providing access to the digital signage platform, content management, templates, and support. Subscriptions run 12 months (with media player purchase) or 36 months (with rental). Volume discounts available for 10+ licenses.
- Media Player Hardware: Sale or rental of proprietary media players (Android-based, compact 21x15.5x4.5cm) that connect to displays and receive content from the platform. Purchase option with 12-month subscription; rental with 36-month subscription.
- Professional Display Hardware: Professional narrowcasting displays (commercial-grade, 1000+ nits brightness, 3-year warranty, IP65 for outdoor) and consumer TVs sold alongside the software.
- Installation Services: Optional professional installation service including site survey, mounting, calibration, and setup, with 20 years of installation experience.
- Content Packages: Optional news and entertainment packages providing curated content refreshed automatically (monthly for entertainment, daily for news).
- Internet Connectivity: Easyscreen can arrange internet connectivity for customers who don't have existing broadband connections, bundled with the service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | 28-Day Free Trial |
| Subscription | Multi-year contract | Purchase Model (12-month subscription) |
| Subscription | Multi-year contract | Rental Model (36-month subscription) |
| Subscription | Annual | Enterprise Volume Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Easyscreen product offering
Product offeringCore offering
Easyscreen sells a cloud-based digital signage (narrowcasting) software platform that lets businesses create, schedule, and remotely manage visual content across multiple screens and locations. The offering is bundled with proprietary Android-based plug-and-play media player hardware, commercial-grade professional displays, optional Virupa-powered electronic shelf labels, and professional installation services. Revenue is generated via SaaS subscriptions (12- or 36-month terms), hardware purchase or rental, content packages, and installation.
Product overview
Easyscreen is a digital signage (narrowcasting) platform consisting of a cloud-based software platform, dedicated media player hardware, content creation tools, and a suite of vertical applications. The core Easyscreen Software Platform serves as the central CMS for creating, managing, and scheduling content, which is delivered to locations via the Easyscreen Media Player (Full HD, 1080p). Content creation is supported through over 100 templates and an image library. The portfolio includes vertical-specific applications including Waiting Room Screen, Digital Menu Board, Digital Shelf Labels (via Virupa partnership), Digital Wayfinding, Window Display, Meeting Room TV, POS TV, and LED/Videowall Solutions. Professional hardware including commercial-grade displays and outdoor-rated screens (IP65) complement the software offerings. The platform supports multi-location management with central control or distributed authorization.
Differentiator
Problem solved
Functional benefit
Brands
- Easyscreen: Narrowcasting/digital signage software platform offering software, hardware, and content creation services
Products and services
- Easyscreen Software Platform Cloud-based narrowcasting/digital signage platform that enables users to create, schedule, and remotely manage visual content across multiple screens and locations. Features include 100+ templates, a 5 GB media library, playlist scheduling, multi-location management, RSS/XML live data feeds, and nightly auto-sync to media players.
- Easyscreen Media Player Compact proprietary Android-based plug-and-play media player (21 x 15.5 x 4.5 cm) that connects to a display and receives content updates from the Easyscreen server. Supports Full HD (1080p) output. Available for purchase (with 12-month subscription) or rental (with 36-month subscription).
- Content Creation Tools
Quantifiable outcome
- Touch wayfinding solutions increase impulse purchases at POS by 60%
- +1 more outcomes
Companies that use Easyscreen
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles4 records
Easyscreen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature9 records
Easyscreen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VirupacoreEasyscreen has a partnership with Virupa to provide digital shelf label solutions. Virupa-powered digital price tags are controlled via Easyscreen software, enabling retailers to update prices and discounts remotely. Displays range from 1.6-inch to 11.6-inch formats, with very low power consumption making them highly efficient for retail environments.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Easyscreen competitors and assessment
Company assessmentDirect peers
- Yodeck: Yodeck is a cloud-based digital signage SaaS platform offering plug-and-play media players, template-based content creation, and multi-location screen management. It targets SMB and mid-market customers with similar self-serve onboarding and free trial motion, making it the closest comparable to Easyscreen's core offering.
- ScreenCloud: ScreenCloud is a digital signage CMS platform focused on ease-of-use, app integrations, and a media player marketplace. It serves similar SMB and enterprise customers across retail, healthcare, and corporate comms, directly competing with Easyscreen's value proposition of user-friendly template-based signage.
- Scala (Signage): Scala is an enterprise-grade digital signage software platform with deep vertical specialization in retail, QSR, and corporate communications. It overlaps directly with Easyscreen's multi-vertical approach and digital signage CMS, though Scala focuses more on large enterprise deployments.
- BrightSign: BrightSign manufactures commercial-grade digital signage media players paired with BrightSignOS CMS software. Easyscreen's proprietary Android media player and CMS bundle directly overlaps with BrightSign's hardware-plus-software model in the same target market.
- NoviSign: NoviSign is a cloud-based digital signage platform offering templates, drag-and-drop content creation, and remote screen management. It targets the same SMB and mid-market digital signage customers as Easyscreen with a similar ease-of-use value proposition.
- Kitcast: Kitcast is a digital signage solution designed for Apple TV environments, providing template-based content creation and remote management. It targets the same SMB and enterprise digital signage buyers with an alternative hardware-agnostic CMS approach.
- Signagelive: Signagelive is a cloud-based digital signage CMS with strong integrations and partnerships across media player hardware vendors. It competes in the same multi-vertical, multi-location digital signage market as Easyscreen, with a comparable enterprise and SMB customer base.
- Enplug: Enplug is a cloud digital signage platform offering a media player device, content apps marketplace, and enterprise management features. It targets similar corporate and retail digital signage use cases as Easyscreen with a comparable full-stack offering.
Broad incumbents
- Samsung MagicInfo: Samsung MagicInfo is the CMS bundled with Samsung's commercial display lineup, offering content management and remote screen control. As a leading display OEM's software, it competes with Easyscreen's media player + display offering and represents the OEM-bundled threat to standalone CMS platforms.
- LG SuperSign / webOS Signage: LG SuperSign and webOS Signage are digital signage CMS solutions bundled with LG's commercial displays, similar to Samsung MagicInfo. They represent incumbent OEM-bundled competition that pressures Easyscreen's value proposition of a third-party player and CMS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Easyscreen social profiles
Digital presenceEasyscreen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easyscreen leadership team
Management profileNumber of profiles
Easyscreen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easyscreen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easyscreen
What does Easyscreen do?
Easyscreen sells a cloud-based digital signage (narrowcasting) software platform that lets businesses create, schedule, and remotely manage visual content across multiple screens and locations. The offering is bundled with proprietary Android-based plug-and-play media player hardware, commercial-grade professional displays, optional Virupa-powered electronic shelf labels, and professional installation services. Revenue is generated via SaaS subscriptions (12- or 36-month terms), hardware purchase or rental, content packages, and installation.
Is Easyscreen a public or private company?
Easyscreen is a private company. It is classified as corporate owned and is currently operating.
When was Easyscreen founded?
Easyscreen was founded in 1996. It employs 11 to 50 people.
Where is Easyscreen based?
Easyscreen is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Easyscreen make money?
Six revenue lines are on record. Software Subscription is the primary driver. The others are media Player Hardware, professional Display Hardware, installation Services, content Packages and internet Connectivity.
Who are Easyscreen's main competitors?
Direct peers on record are Yodeck, ScreenCloud, Scala (Signage), BrightSign, NoviSign, Kitcast, Signagelive and Enplug. Broad incumbents are Samsung MagicInfo and LG SuperSign / webOS Signage.
Does Easyscreen have an API?
No public API is recorded for Easyscreen.
What industry is Easyscreen in?
Easyscreen's product category is Digital Signage Software. Its primary akta.pro industry code is HDACADAL, Digital Signage & Commercial Displays, with a secondary code of MPACAHAL, Enterprise/Workplace Short-Form Video Platforms (Internal Comms & Training). Its NAICS code is 5132 and its SIC code is 3577.