Maya Brenner Designs

What Maya Brenner Designs does

Maya Brenner Designs is a privately held, female-owned direct-to-consumer jewelry company founded in 2001 and headquartered in Los Angeles. The company designs, manufactures, and sells personalized and customized fine jewelry handmade in its Los Angeles production facility, with products ranging from $65 entry-level nameplates to a $7,500 Ultimate Diamond Necklace. Its core product platform is the asymmetrical initial necklace, configurable from 1 to 7 letters and available in 14K yellow, white, and rose gold, complemented by monogram, nameplate, birthstone, zodiac, diamond/pavé, charm, beaded, crystal, and pearl collections.

The business operates exclusively through its Shopify-powered e-commerce website (mayabrenner.com), shipping domestically within the United States with free shipping on orders above $350, and internationally to the United Kingdom. Distribution is single-channel DTC with no disclosed wholesale or third-party retail. The company generates revenue through one-time jewelry purchases plus a differentiated Add-a-Letter upsell program that allows existing customers to add letter charms to previously purchased necklaces over time, creating incremental repeat-purchase behavior tied to life milestones. Revenue is also supplemented by digital gift cards in $25 increments.

Marketing is driven by a multi-channel organic social media presence (Instagram, TikTok, Facebook, Pinterest, Twitter), a content blog (MB Stories), email newsletters, and a recurring slate of celebrity and designer collaborations including Alli Webb, Rebecca Romijn, Abigail Spencer, Carly Kuhn (The Cartorialist), Sarah Hendler, Clare V., LA Original, Becket + Quill, and the Frank Lloyd Wright estate. The brand has secured editorial coverage in Vogue, ELLE, Vanity Fair, Glamour, InStyle, People, and Netflix. The company is founder-controlled by Maya Brenner with no disclosed institutional investors, employs 1-10 people, and does not disclose revenue.

Name

Maya Brenner Designs

Legal name

Maya Brenner Designs

Website

https://mayabrenner.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Maya Brenner Designs is a female-owned, Los Angeles-based direct-to-consumer jewelry brand founded in 2001, specializing in handmade 14K gold personalized necklaces, bracelets, earrings, and rings with celebrity collaborations and an Add-a-Letter repeat-purchase program.

Ownership category

akta.pro rank

Product category

Personalized Fine Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910), Retail-Jewelry Stores (5944)

akta.pro primary industry

Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI)

akta.pro secondary industries

Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones) (CRAKAHAG), Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI)

Keywords

• Personalized jewelry
• Custom gold necklaces
• Initial necklaces
• Birthstone jewelry
• Handmade fine jewelry

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Jewelry Product Sales: One-time purchase revenue from sales of personalized and customized jewelry including necklaces, bracelets, earrings, and rings. Products are priced at various tiers from $65 entry-level items to $7,500 luxury pieces. Core products include initial necklaces, birthstone jewelry, zodiac pieces, and diamond/pavé collections.
2. Add-a-Letter Program: Upsell program where existing customers can purchase additional letter charms to add to their original Maya Brenner necklaces, creating ongoing customer engagement and repeat purchases.
3. Gift Cards: Digital gift cards available in $25 increments, enabling gifting occasions and expanding customer base.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Maya Brenner Designs designs, handcrafts, and sells personalized fine jewelry in 14K gold (yellow, white, rose), featuring diamonds, birthstones, and genuine gemstones. The product line centers on customizable initial and letter necklaces (1–7 letters), monogram pieces, nameplates, birthstone and zodiac jewelry, charm necklaces, and diamond/pavé collections. All jewelry is handmade in Los Angeles and sold direct-to-consumer via the company's e-commerce website.

Product overview

Maya Brenner Designs is a Los Angeles-based, female-owned jewelry brand specializing in personalized and customized designer jewelry. The company is recognized as the originator of the asymmetrical initial necklace concept. Their core product line centers on customizable letter necklaces available in configurations from 1 to 7 letters (Custom Gold Necklace series, priced $325-$835), complemented by monogram pieces, nameplates, birthstone jewelry, zodiac-themed pieces, and diamond/pavé collections. The Add-a-Letter Boutique service allows customers to expand their letter necklaces over time. The brand offers extensive metal options including 14K Yellow, White, and Rose Gold across most pieces. Collaborations include partnerships with Alli Webb (earrings), The Cartorialist, LA Original, Becket + Quill, Sarah Hendler, Rebecca Romijn, Abigail Spencer, Kio, Clare V., and Frank Lloyd Wright. Additional offerings include beaded necklaces, crystal healing-inspired Retreat necklaces, shell pendants, and bridal jewelry. Products are handmade in Los Angeles with free domestic shipping on orders $350+.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Gold Necklace (1–7 Letters) Personalized asymmetrical initial necklace in 14K Yellow, White, or Rose Gold with 1–7 letter charms; higher letter counts include diamond and birthstone accents. The brand's signature product.
• Add-a-Letter Boutique Service allowing customers to add additional letter charms to their existing Maya Brenner necklaces over time, enabling the jewelry to grow with life milestones such as new children or anniversaries.
• Monogram Necklace Collection Monogram-style necklaces in 14K gold including Monogram Necklace with Diamond ($475), Pavé Monogram Necklace with Diamond ($690), Monogram Necklace with Heart ($435), Monogram Necklace with Birthstone ($435), and Pavé Monogram Necklace with Birthstone ($650).
• Birthstone Collection Asymmetrical birthstone necklaces, bracelets, rings, hoops, and stud earrings featuring genuine gemstones representing each birth month, in 14K Yellow, White, and Rose Gold. Necklaces priced at $350; birthstone bracelet $300; birthstone ring $320; birthstone hoops $275; birthstone studs $160–$200.
• Zodiac Collection Zodiac-themed necklaces and pendants covering all 12 signs. Zodiac Necklace priced at $795; Petite Zodiac Necklace at $395; Zodiac Pendant at $195; Sparkle Sign Jumble at $950. Available in 14K Yellow, White, and Rose Gold.
• Diamond & Pavé Collection Premium diamond and pavé jewelry including The Ultimate Diamond Necklace ($7,500), Love Set Match Bracelet ($5,200), Bold Link Chain ($4,200), The Evermore Ring ($2,800), Diamond Cascade Earring ($1,800), Rolo Necklace ($2,000), Rolo Bracelet ($850), Stardust Diamond Necklace ($1,698), and Diamond Letter Jumble ($750).
• Custom Gold Bracelet (1 Letter) Single letter initial bracelet in 14K Yellow, White, or Rose Gold, priced at $280.
• Nameplate Collection Script nameplate necklaces and pendants. Petite Nameplate Necklace priced at $245; Petite Nameplate Pendant at $65.
• Bouquet Jewelry Collection Floral-themed jewelry including bouquet rings (Hydrangea, Tulip, Orchid at $1,500) and bouquet necklaces (Lily, Peony, Rose, Bluebell, Thistle, Sage, Clover at $350–$375) with colored gemstones and gold beading.
• Retreat Crystals Collection Crystal healing-inspired necklaces in collaboration with Abigail Spencer, featuring genuine gemstones (Amethyst, Clear Quartz, Citrine, Rose Quartz, Smoky Quartz, Labradorite, Fluorite) with intentions, priced at $575 each.
• Endless Summer Necklace Collection Color-themed beaded gemstone necklaces available in various color palettes (Calypso, Blue Lagoon, Capri, Saint-Tropez, Pink Sands, Coral Reef, Sea + Sky, Mykonos, Sweet Escape, Turqs + Caicos, Santorini), priced from $128–$188.
• Maya x Alli Webb Collection Co-branded earring collection with Alli Webb featuring comfort studs, threaders, and huggies with onyx, opal, and turquoise stones; pieces priced from $120 to $250.
• Maya x Rebecca Romijn Collection Sweetheart Necklace collection featuring heart-shaped sapphire pieces in Blue Sapphire, White Sapphire, and Pink Sapphire variants at $748 each, in 14K Yellow, White, and Rose Gold.
• Maya x The Cartorialist (Carly Kuhn) Collection Love-themed collaboration including More Love Studs ($125) and More Love Necklace ($375).
• Maya x Sarah Hendler Collection Pearl-focused collaboration including Tres Pearl Earring ($220), Perla Pendant ($145), and Tres Pearl Ring ($750).
• Maya x Becket + Quill Collection Minimalist ENOUGH Necklace collaboration priced at $98.
• Maya x LA Original Collection LA Original Necklace inspired by Los Angeles, available in Gold Vermeil, Rose Gold Vermeil, Sterling Silver ($78), and 14K Rose Gold ($420).
• Maya x Kio Collection Jewelry collaboration collection with Kio brand.
• Maya x Clare V. Collection Joint collection with Los Angeles-based handbag and accessories designer Clare V., featuring complementary jewelry and accessory pieces.
• Maya x Frank Lloyd Wright Collection Jewelry collection inspired by architect Frank Lloyd Wright's designs.
• Charm & Symbol Jewelry Asymmetrical charm necklaces (Cross, Pavé Cross, Star of David, Pavé Star of David, Paw at $350–$565) and charm stud earrings (Clover, Horseshoe at $170) in 14K gold.
• Shell & Pearl Jewelry Shell and pearl jewelry including The Golden Venus Shell ($2,800), Golden Coast Shell ($1,400), Perla Necklace ($595), Cabana Pearl Necklace ($248), and Perla Pinky Ring ($875).
• Chain & Layering Jewelry Chain and layering jewelry including Bold Link Chain ($4,200), Bold Link Bracelet ($1,800), The Chic Cuban Curb Chain ($3,200), Starstruck Diamond Lariat ($1,898), Starstruck Diamond Bracelet ($625), Element Long Link Bracelet ($650), Rolo Necklace ($2,000), and Rolo Bracelet ($850).
• Digital Gift Card Digital gift cards available in $25 increments, enabling gifting occasions and expanding customer base.
• Be Gentle. In Grief. Collection Sympathy and remembrance jewelry collection for those grieving.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Alli WebbcoreStrategic or Co-development PartnerCo-branded earring collection featuring studs, threaders, and huggies. Products include Alli Webb Faceted Comfort Stud ($120), Opal Comfort Stud ($130), Turquoise Comfort Stud ($130), Faceted Threader ($120), Opal Threader ($176), Turquoise Threader ($176), and various huggie styles. Collection features on-trend designs with opal and turquoise gemstones.
• The Cartorialist (Carly Kuhn)coreStrategic or Co-development PartnerCo-branded jewelry collection featuring More Love Studs ($125) and More Love Necklace ($375). The collection incorporates love-themed designs reflecting The Cartorialist's artistic aesthetic.
• LA OriginalminorStrategic or Co-development PartnerLA Original Necklace collection featuring designs inspired by Los Angeles. Available in Gold Vermeil (sold out), Rose Gold Vermeil (sold out), Sterling Silver ($78), and 14K Yellow Gold (sold out), 14K Rose Gold ($420).
• Becket + QuillminorStrategic or Co-development PartnerENOUGH Necklace collaboration ($98). Minimalist statement piece created in partnership with Becket + Quill.
• Sarah HendlerminorStrategic or Co-development PartnerJewelry collection featuring pearl designs including Tres Pearl Earring ($220), Perla Pendant ($145), and Tres Pearl Ring ($750). Elegant pearl-focused pieces reflecting the designer's aesthetic.
• Rebecca RomijncoreStrategic or Co-development PartnerSweetheart Necklace collection featuring heart-shaped sapphire pieces. Includes Blue Sapphire ($748), White Sapphire ($748), and Pink Sapphire ($748) variations, available in 14K Yellow, White, and Rose Gold.
• Abigail SpencerminorStrategic or Co-development PartnerRetreat Crystals collection featuring crystal and gemstone-infused jewelry pieces. Named 'Retreat Crystals' collection in collaboration with actress Abigail Spencer.
• Frank Lloyd WrightminorStrategic or Co-development PartnerFrank Lloyd Wright collection featuring jewelry inspired by the architect's designs. Represents a lifestyle and heritage brand collaboration.
• Clare V.minorStrategic or Co-development PartnerCollaboration collection with Clare V., a Los Angeles-based handbag and accessories designer. Joint collection featuring complementary jewelry and accessory pieces.
• KiominorStrategic or Co-development PartnerMaya x Kio collaboration collection featuring designs created in partnership with Kio brand.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mejuri: Mejuri is a direct-to-consumer fine jewelry brand specializing in 14K gold personalized and everyday pieces sold through its own e-commerce site. Highly comparable to Maya Brenner on materials (14K gold), DTC model, and personalization-led positioning.
• Gorjana: Gorjana is a California-based, Laguna Beach-originated DTC jewelry brand offering layered, personalized 14K gold and gold-vermeil pieces. Directly comparable on geographic origin (California), price tier, and DTC personalized jewelry focus.
• Monica Vinader: Monica Vinader is a UK-based fine jewelry brand offering personalized and engraved 14K gold pieces with a strong DTC and selective retail presence. Comparable to Maya Brenner on personalization, gold materials, and direct-to-consumer fine jewelry positioning; geographic focus differs.
• Aurate: Aurate is a New York-based DTC fine jewelry brand selling 14K and 18K gold pieces including personalized necklaces and chains. Comparable on materials, DTC model, and fine-jewelry price ladder targeting gifting and self-purchase customers.
• Catbird: Catbird is a Brooklyn-based independent jewelry brand offering dainty 14K gold and personalized pieces through its own stores and website. Similar to Maya Brenner on handmade craft positioning, 14K gold materials, and customization-led assortment.

Broad incumbents

• Kendra Scott: Kendra Scott is a much larger, multi-channel fashion and fine jewelry brand with a broad assortment of personalized and color-stone pieces sold through its own stores, wholesale partners, and DTC site. A broader incumbent in personalized jewelry rather than a direct competitor.
• BaubleBar: BaubleBar is a digitally native jewelry brand offering personalized and initial-based pieces at lower price points with broad wholesale distribution. Overlaps on personalized jewelry and DTC, but operates at lower materials tier (gold-plate, vermeil) with much larger scale.

Emerging players

• Sarah Hendler: Sarah Hendler is an independent designer of pearl-focused fine jewelry with a small DTC footprint. Already a direct collaborator (Maya x Sarah Hendler collection) and comparable on handmade fine-jewelry design with a smaller scale than Maya Brenner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mayabrenner
• Facebookfacebook.com/mayabrennerdesigns
• Instagraminstagram.com/mayabrenner
• TikToktiktok.com/@mayabrennerla
• Pinterestpinterest.com/mayabrenner

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maya Brenner Designs