Wichita Family Dental

What Wichita Family Dental does

Wichita Family Dental is a privately-held, multi-location dental practice operating across three sites in the Wichita metropolitan area (East Wichita, West Wichita, and Derby, KS), founded by Dr. Chuck Pierson following his 1983 graduation from UMKC Dental School. The practice delivers comprehensive dental services spanning preventative care (exams, cleanings, sealants, child dentistry, extractions, gum disease treatment), restorative dentistry (fillings, implants, bridges, CEREC same-day crowns, root canals, dentures), cosmetic services (veneers, bonding, inlays/onlays, ZOOM whitening), and orthodontics (traditional braces and Invisalign). It also provides sedation dentistry across multiple levels (nitrous oxide, oral, IV conscious, deep sedation) for anxious patients.

The practice is built around an in-house dental laboratory and a stack of advanced clinical technology: CEREC Primescan for same-day crown/bridge fabrication, iTero digital impressions, 3D digital imaging with 20-second scan times, in-house 3D printing (claimed as one of six in North America) for models, retainers, and same-day dentures, laser dentistry, VELscope oral cancer screening, and an on-site ceramist enabling direct patient-ceramist consultation. Operationally, the practice runs as a direct-to-consumer clinical service business with fee-for-service payment at time of service, third-party insurance filing (excluding Medicare, state insurance, and KanCare), and patient financing through CareCredit and Alphaeon Credit. Patient acquisition is driven by a multi-channel mix including organic social (Facebook, YouTube, Instagram), 24/7 NexHealth online booking, SmileSnap-powered free virtual smile consultations, a Patient Rewards Hub referral/loyalty program, and community charity involvement.

The business serves a horizontal consumer segment — families and individuals across all age groups — with seven practicing dentists on staff (Drs. Pierson, Begnoche, Huber, McDaniel, Merz, Schmalz, and Dinh) supported by hygienists, dental and orthodontic assistants, front-office, insurance, accounting, and facilities personnel. The company has no disclosed external investors, no PE backing, and no public funding history; it is owned and operated by its founding dentist alongside a group of associate practitioners.

Name

Wichita Family Dental

Legal name

Wichita Family Dental

Website

https://wichitafamilydental.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Wichita Family Dental is a privately-held, multi-location dental practice operating three offices in Wichita and Derby, KS. It delivers general, restorative, cosmetic, orthodontic, and sedation dentistry to local families using an in-house dental lab and advanced digital technology including CEREC, iTero, and 3D printing.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industry

General Dentistry Group Practices (HLABAKAB)

Keywords

• General dentistry services
• Restorative dental care
• Cosmetic dentistry
• Orthodontic treatments
• Family dental practice

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Fee-for-Service Dental Care: Traditional fee-for-service dental care model where payment is due at time of service. The practice offers comprehensive dental services including exams, cleanings, fillings, crowns, bridges, implants, extractions, cosmetic procedures, and orthodontics.
2. Dental Insurance Filing: The practice accepts and files most dental insurance plans. As a courtesy, they bill insurance companies and track claims. They do not accept Medicare, state insurance, or KanCare.
3. Third-Party Financing: Offers CareCredit and Alphaeon third-party financing options for patients to pay over time for dental treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Wichita Family Dental operates a multi-location dental practice delivering general, restorative, cosmetic, and orthodontic dentistry services to patients in Wichita and Derby, Kansas. The practice provides preventive care, same-day emergency appointments, and same-day restorations using in-house CEREC and 3D printing technology, supported by seven practicing dentists across three office locations.

Product overview

Wichita Family Dental is a comprehensive dental practice offering a unified range of dental services across three locations in Wichita and Derby, KS. The practice operates as a single integrated service model combining preventive care (exams, cleanings, sealants, child dentistry, extractions, gum disease treatment), restorative dentistry (fillings, implants, bridges, crowns, root canals, dentures), and cosmetic dentistry (veneers, bonding, inlays/onlays, whitening, orthodontics including braces and Invisalign). A key differentiator is their in-house dental laboratory with CEREC same-day restoration technology, 3D printing, and digital imaging capabilities that enable same-day crowns, bridges, and denture repairs. The practice also offers sedation dentistry for anxious patients and advanced technologies including laser dentistry, VELscope cancer screening, and iTero digital impressions.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry
• Dental Emergencies
• Child Dentistry
• Dental Sealants
• Tooth Extractions
• Gum Disease Treatment
• Dental Fillings
• Dental Implants
• Dental Bridges
• Dental Crowns
• Root Canals
• Dentures
• Porcelain Veneers
• Dental Bonding
• Inlays & Onlays
• Teeth Whitening
• Traditional Metal Braces
• Invisalign
• Sedation Dentistry

Quantifiable outcome

• Majority of patients have work completed in one visit
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

One partnership is on record.

• NexHealthcoreTechnology or IntegrationOnline appointment booking platform integrated into the practice website enabling 24/7 scheduling for new and existing patients across all three locations.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Heartland Dental: The largest dental support organization (DSO) in the United States, supporting thousands of doctor-led practices with comprehensive general, restorative, and specialty dental services. Operates at vastly greater scale than Wichita Family Dental but competes for the same patient demographic in markets it enters.
• Aspen Dental: National DSO with a consumer-branded multi-location model offering general, restorative, cosmetic, and emergency dental services. Comparable in multi-service scope and consumer marketing posture, though operates as a DSO at materially larger scale.
• Pacific Dental Services: Large US DSO supporting dental practices with integrated specialties including general dentistry, endodontics, periodontics, orthodontics, and oral surgery. Comparable in offering a comprehensive multi-specialty service mix, but at DSO scale.
• Smile Brands: National DSO supporting hundreds of affiliated dental offices across general, specialty, and orthodontic care. Comparable in full-service dental offering and multi-location operation, though backed by private equity and operating at significant scale.
• Affordable Dentures & Implants: Multi-location dental provider with strong focus on dentures, implants, and extractions delivered in single visits using in-house labs. Comparable in in-house lab capability and same-day service model, but DSO-affiliated and centered on prosthodontics rather than full-family care.
• Mortenson Dental Partners: Regional DSO with roots in Kentucky and the broader Midwest/Mid-South, supporting multi-location group practices offering general and specialty dental care. Comparable in being a Midwest-rooted multi-location dental group, though materially larger and DSO-backed.
• Dental Care Alliance: PE-backed DSO supporting hundreds of affiliated dental practices across general, restorative, cosmetic, and specialty services in the US. Comparable in full-service dental scope and multi-location operating model, though at significantly larger scale.
• Great Expressions Dental Centers: Multi-location dental group offering general dentistry, specialty care, and orthodontics across the eastern and central US. Comparable in family-oriented, multi-service dental offering, though operates as a consolidated regional platform rather than an independent group.

Emerging players

• Tend: Newer consumer-focused dental brand building a network of tech-enabled multi-service practices in select US metros. Comparable in modern patient experience design (online booking, in-office technology, hospitality-driven brand) and full-service scope, but earlier-stage and geographically narrower.

Others

• MB2 Dental: Dental partnership organization that takes equity stakes in doctor-led practices, providing operational and growth support without operating as a traditional DSO. A plausible strategic/structural comparator for Wichita Family Dental evaluating affiliation, given its independent owner-operator profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC27Wrl-RTfzeCEdv1IjMvJg
• Facebookfacebook.com/WichitaFamilyDental
• Instagraminstagram.com/wichitafamilydental

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wichita Family Dental