Premium Real Estate

What Premium Real Estate does

Premium Real Estate is a privately held New Zealand luxury real estate agency operating under the Premium Real Estate Group franchise model, headquartered at Level 5, 95 Hurstmere Road, Takapuna, Auckland. Founded in 1994, the firm specializes in coastal, lifestyle, luxury, and executive property across New Zealand's premium sub-markets, with 51-100 employees distributed across 12+ specialized regional sub-brands including Premium North Shore Coastal, Premium Devonport, Premium Country, Premium Waiheke Island, Premium Matakana Coast & Omaha, Premium Mangawhai, Premium Apartments & Developments, Premium Executive Rentals, and Premium Commercial. The flagship Takapuna office has been the operational origin point for over 30 years and is recognized as one of New Zealand's leading real estate offices.

The company generates revenue through three core streams: commission-based residential property sales, commercial real estate sales and leasing, and executive rental management fees. The underlying technology is conventional for the industry — a property listing and marketing platform accessed via premium.co.nz, listings syndicated to realestate.co.nz, monthly digital eBook publications, and dedicated social media and open-home channels. There is no proprietary SaaS product, API, or AI/ML capability disclosed. The firm's value proposition rests on its 30-year brand in the New Zealand luxury segment, top-performing agents (notably the Milne team, which has been No. 1 Sales Team 2018-2025 and recorded over $550M in unconditional sales from 2017), and granular geographic specialization across premium micro-markets.

The business is led by Managing Director Jane Guy (30 years of industry experience) and Chief Operating Officer John Hastings (18+ years of senior leadership), with Maree Gendall as Senior Manager Operations & Compliance. Premium is a sponsor of the North Harbour Club & Charitable Trust, and all offices and agents operate under the Real Estate Agents Act 2008 with associated Code of Conduct and anti-money laundering compliance. The firm has no disclosed external institutional investment, private equity backing, or public listing.

Name

Premium Real Estate

Legal name

Premium Real Estate Group

Website

https://premium.co.nz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Premium Real Estate is a privately held New Zealand luxury real estate agency operating a franchise network of 12+ specialized sub-brands across Auckland's North Shore, Rodney, Hibiscus Coast, Waiheke Island, Matakana, Mangawhai, and Queenstown, serving high-net-worth buyers and sellers of coastal, lifestyle, executive, and premium residential properties via commission-based transaction services.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Luxury real estate brokerage
• Residential property sales
• Commercial real estate services
• Executive rental management
• Property management services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Residential Property Sales: Commission-based real estate sales for luxury residential properties across New Zealand. Transaction-based revenue model typical of real estate agencies.
2. Commercial Property Sales: Commercial real estate transactions including sales and leasing.
3. Executive Rentals: Rental management services for executive/luxury rental properties. Management fees from property owners.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Premium Real Estate is a luxury real estate brokerage that buys, sells, leases, and manages high-end residential, commercial, and executive rental properties across New Zealand's premium coastal, lifestyle, and luxury markets. It delivers these services through a network of 12+ specialized regional sub-brands and offices, supported by a central group entity that provides operations, compliance, marketing, and franchise management. Revenue is primarily earned through transaction commissions on property sales and management fees on executive rentals.

Product overview

Premium Real Estate is a unified luxury real estate brokerage operating across New Zealand, not a software platform. The core offering consists of residential property sales, commercial real estate, executive rentals, and apartment/urban living solutions. These services are delivered through a network of specialized regional sub-brands (Premium North Shore Coastal, Premium Devonport, Premium On the Points, Premium Country, Premium Hibiscus Coast, Premium West & Northwest, Premium Waiheke Island, Premium Matakana Coast & Omaha, Premium Mangawhai, Premium Executive Rentals, Premium Commercial, Premium Franchise Services) alongside the central Premium Real Estate Group entity that provides operational, compliance, and marketing support. The company does not offer a SaaS product, API, or technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• Premium North Shore Coastal: Flagship office specializing in North Shore coastal luxury properties in Takapuna.
• Premium On the Points
• Premium Devonport
• Premium Country
• Premium Apartments & Developments
• Premium Hibiscus Coast
• Premium West & Northwest
• Premium Waiheke Island
• Premium Matakana Coast & Omaha
• Premium Mangawhai
• Premium Executive Rentals
• Premium Commercial
• Premium Franchise Services

Products and services

• Residential Property Sales Luxury residential property sales brokerage service focused on coastal, lifestyle, executive, and high-end homes across New Zealand's premium regions, delivered through specialized regional offices. Targets high-net-worth buyers and sellers of properties typically valued at NZD $1M+.
• Commercial Real Estate Sales and Leasing Commercial real estate sales and leasing services for premium business properties across New Zealand, delivered through a dedicated Premium Commercial sub-brand within the Premium network. Serves business owners, investors, and commercial landlords.
• Executive Rentals (Property Management) Premium executive rental property management service for landlords and tenants, covering tenant placement, ongoing property management, and tenancy applications for high-end rental accommodation across Premium's New Zealand market areas.
• Apartments / Urban Living Solutions Specialized apartment and urban living brokerage service covering sales of premium apartments, marketing of new developments (Urban Living Solutions), and resale of inner-city residential properties for buyers, investors, and developers.

Quantifiable outcome

• Over $550 million in unconditional sales achieved by Robert Milne alone
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• North Harbour ClubminorStrategic or Co-development PartnerPremium Real Estate is a proud sponsor of the North Harbour Club & Charitable Trust, supporting the local community in Auckland's North Shore region.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ray White New Zealand: Major Australian-origin franchise group with a large New Zealand network of residential and luxury agents. Direct competitor for listings and agents across the same premium regions Premium serves.
• Barfoot & Thompson: Largest privately-owned real estate company in New Zealand, headquartered in Auckland. Competes directly with Premium across the Auckland residential market, including the North Shore and surrounding premium suburbs.
• First National Real Estate: Franchise-based residential real estate group active in NZ and Australia. Compares to Premium on the franchise-driven agency model and multi-region residential coverage.
• Bayleys Real Estate: NZ-owned full-service real estate firm with strong residential, commercial, and lifestyle/rural property coverage. Comparable to Premium in transaction coverage across Auckland and premium NZ lifestyle markets.
• Knight Frank New Zealand: UK-headquartered international luxury and prestige real estate firm with NZ offices. Direct peer in the premium residential brokerage segment, particularly in Auckland waterfront and Queenstown markets.
• Sotheby's International Realty: Global luxury real estate brand with affiliate offices in NZ. Competes with Premium for high-net-worth luxury listings in coastal Auckland, Queenstown, and Waiheke, where international marketing reach is a key differentiator.
• LJ Hooker New Zealand: Australian-headquartered franchise with a meaningful New Zealand residential network, competing for the same coastal and lifestyle buyer/seller pool as Premium.
• RE/MAX New Zealand: Global franchise real estate network with NZ offices. Comparable business model (franchise-based brokerage) and shares overlapping premium and lifestyle markets with Premium.
• Harcourts New Zealand: Founded in NZ, now a global franchise network. Operates an extensive NZ residential and luxury brokerage footprint that overlaps heavily with Premium's coastal and lifestyle coverage.

Broad incumbents

• Colliers International New Zealand: Large global commercial-focused real estate services firm with NZ presence. Comparable via its commercial brokerage and advisory arm, which overlaps with Premium Commercial.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/premiumrealestate
• Xx.com/premrealestate

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premium Real Estate