RoboRana

What RoboRana does

RoboRana is a Belgian professional services firm specializing in AI-driven process automation for enterprise clients. Founded in 2017 and headquartered in Kontich, Belgium, with a regional office in Utrecht, Netherlands, the firm helps organizations reduce manual work, minimize errors, and improve customer experience through a combination of RPA, intelligent document processing, AI agents, chatbots, low-code applications, and process orchestration. The company operates in a highly specialized niche of the Benelux intelligent automation consulting market, serving large organizations across insurance, media, utilities, financial services, government, manufacturing, healthcare, education, and other verticals.

The company delivers its services through a structured three-pillar model — Strategy (business analysis, data analysis, value discovery, process mining), Execution (RPA implementation, intelligent automation, AI, application development, case management), and Adoption (digital coaching, center of excellence, managed services) — underpinned by a branded 4-step methodology (Analyse, Define, Build, Support). RoboRana works within a multi-platform technology stack spanning UiPath, Microsoft Power Automate, and Blue Prism for RPA; Microsoft Power Apps for low-code application development; and the Microsoft AI stack (Azure AI) for chatbots, internal employee assistants, and AI agents that read, classify, and act on incoming requests. The firm positions itself as technology-agnostic, selecting the right tool for each client's situation rather than reselling a single platform.

RoboRana runs a high-touch, consultation-led go-to-market motion targeting large enterprises in Belgium and the Netherlands, with prospects able to book calls directly with Managing Partner Brecht Hoornaert. The company monetizes through project-based professional services (consulting and implementation) plus recurring managed services and digital coaching retainers. Named customers include the European Commission, Engie, NBC Universal, Swift, AG Insurance, Federale Verzekering, DPG Media, Mediahuis, Enexis Netbeheer, Sibelga, Boskalis, and Puratos. Pricing is quote-based and tailored to scope; no pricing tiers, rates, or fee structures are publicly disclosed, and the firm does not publish revenue, funding, or headcount-specific data.

Name

RoboRana

Legal name

RoboRana

Website

https://roborana.be

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

RoboRana is a Belgian AI-driven process automation consultancy serving enterprise clients in Belgium and the Netherlands. It delivers RPA, AI chatbots, autonomous agents, low-code applications, and process orchestration through a structured Strategy, Execution, and Adoption service model.

Ownership category

akta.pro rank

Product category

Process Automation Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)

akta.pro secondary industries

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Process automation services
• Robotic process automation
• AI solutions consulting
• Intelligent automation services
• Enterprise automation consulting

Headquarters

HQ city

Kontich

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services — Strategy & Execution: Consulting and implementation services covering strategy, design, and execution of process automation and AI solutions. Delivered through a structured service model (Strategy, Execution, Adoption). Revenue is generated through project-based engagements and long-term advisory relationships.
2. Managed Services & Support: Ongoing managed services, digital coaching, and Center of Excellence support ensuring the success and governance of intelligent automation solutions post-deployment. Provides recurring revenue through retainer and service agreements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

RoboRana delivers AI-driven process automation services to large enterprises, operating through three interconnected service pillars: Strategy (business analysis, value discovery, process mining), Execution (RPA, intelligent automation, AI, application development, case management implementation), and Adoption (digital coaching, Center of Excellence, managed services). Engagements are scoped using a proprietary 4-step methodology (Analyse, Define, Build, Support) and delivered using a multi-platform technology toolkit including UiPath, Microsoft Power Automate, Blue Prism, Microsoft Power Apps, and Microsoft Azure AI, enabling technology selection tailored per client situation.

Product overview

RoboRana is a process automation services company with over 8 years of expertise, offering AI-driven process automation services rather than a standalone software product. The company provides three interconnected service pillars—Strategy, Execution, and Adoption—that form a continuous cycle from vision to ongoing governance. Their expertise spans four core areas: Process Automation (using UiPath, Microsoft Power Automate, Blue Prism), AI Solutions & Agents (chatbots, internal assistants, AI agents on Microsoft stack), Process Orchestration (governance and visibility), and Application Development (Microsoft Power Apps). Their 4-step methodology (Analyse, Define, Build, Support) underpins all service delivery, supported by a Center of Excellence, managed services, and digital coaching.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Consulting services guiding enterprise organizations from vision to blueprint, including business analysis, data analysis, value discovery, and process mining to identify automation opportunities. Targeted at large enterprise clients in Belgium and the Netherlands.
• Execution Services Implementation and configuration of intelligent and data-driven solutions, including application development, RPA, intelligent automation, case management, AI, and data modeling — turning automation ideas into operational solutions. Targeted at enterprise clients ready to deploy automation at scale.
• Adoption Services Digital coaching, Center of Excellence setup, and managed services to ensure successful implementation and ongoing governance of automation and AI solutions. Delivered as recurring engagements to enterprise clients post-deployment.
• Process Automation Expertise Automation of business processes using RPA, intelligent document processing, and targeted AI within enterprise platforms including UiPath, Microsoft Power Automate, and Blue Prism. Targets enterprises seeking to eliminate manual, repetitive work.
• AI Solutions & Agents Expertise Design and delivery of chatbots for 24/7 customer query handling, internal employee assistants, and AI agents that read, classify, and act on incoming requests — built primarily on the Microsoft stack. For enterprises seeking AI-powered customer service automation and employee productivity tools.
• Process Orchestration Expertise Visibility and control across entire automation landscapes, addressing governance challenges when scaling multiple automations. For enterprises that already have multiple automations running and need orchestrating governance.
• Application Development Expertise Low-code application development on Microsoft Power Apps to structure processes and enable reliable automation. Targeted at enterprises with unstructured process inputs that break automations before they can run.

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Deloitte: Big Four consultancy with a large EMEA intelligent automation practice (UiPath diamond partner) competing for enterprise automation and AI mandates across Belgium and the Netherlands.
• Accenture: Global systems integrator with major RPA, AI, and intelligent automation practices (including UiPath and Microsoft partnerships) — competes for the same large-enterprise automation mandates across Benelux.
• Capgemini: Global IT services firm with extensive intelligent automation, AI, and Microsoft practice serving enterprise clients in Belgium, the Netherlands, and globally — broad incumbent in the same procurement cycles as RoboRana.

Direct peers

• ValueBlue: Netherlands-based consultancy specializing in process mining, RPA, and intelligent automation (UiPath and Blue Prism partner) — directly comparable in services portfolio, regional focus, and enterprise customer profile.
• Xebia: Dutch-origin digital transformation consultancy with strong automation, AI, and low-code practices serving enterprise clients across Benelux and globally — comparable in geography, methodology, and Microsoft/UiPath-aligned delivery model.
• Sngular: European technology consultancy with significant RPA and AI agent practices across Spain, Portugal, Belgium, and the Netherlands — directly comparable in enterprise automation services and Microsoft/UiPath-aligned stack.
• Reveal Group: Global Blue Prism-focused intelligent automation consultancy with strong European presence — comparable in pure-play RPA services model, methodology-led delivery, and enterprise target customers.
• TMP (The Methodical Process): UK-based intelligent automation consultancy specializing in RPA and AI for enterprise operations — comparable in services-led model, vendor-agnostic toolkit, and large-enterprise customer base.
• Roboyo: European-headquartered pure-play intelligent automation and RPA consultancy (UiPath, Blue Prism, Microsoft Power Automate) with operations across Germany, the Netherlands, and broader EMEA — directly comparable in service offering, vendor mix, and enterprise focus.

Emerging players

• Element Blue: Houston-based AI and automation consultancy with a focus on UiPath, Microsoft Power Platform, and healthcare/enterprise clients — comparable in services-led model and Microsoft-aligned AI/RPA stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/roborana.be
• LinkedInlinkedin.com/company/roborana
• Instagraminstagram.com/roborana_group
• Xx.com/RoboRana

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RoboRana