Actionpay
Actionpay is a global CPA affiliate network connecting advertisers with publishers to drive performance-based marketing. Its Brazil office, established in 2014, serves the LATAM market across auto, finance, e-commerce, and other verticals.
- Company typePrivate
- Founded2014
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Actionpay does
Actionpay is a global Cost Per Action (CPA) affiliate network that connects advertisers seeking performance-based marketing with publishers and affiliates looking to monetize their traffic. The global platform was launched in 2010, with a regional presence in Brazil established in early 2014 through a Rio de Janeiro-based office operating as Actionpay Brazil. The platform's core offering is a self-service affiliate network that tracks and compensates publishers for completed actions (sales, leads, app installs) generated through promotional campaigns. Key advertiser verticals include Auto, Banks and finance, E-commerce, Education, Online games, Mobile apps, Real estate, and Travel.
The underlying technology is a CPA tracking platform that supports offer application workflows, publisher registration, two-factor authentication, and affiliate dashboards; no proprietary technology, patents, or AI/ML components are disclosed. The company supplements its platform with an educational blog covering affiliate marketing strategy, paid traffic, and seasonal campaigns. There is no public API, SDK, or listed technology integrations.
Actionpay's revenue model is a commission-based affiliate referral structure: it earns a share of the CPA payments made by advertisers for verified actions driven by publishers in its network. Pricing is not publicly disclosed, and advertisers must apply through an offer application form. The go-to-market is direct via the website, with self-service onboarding for publishers and application-based onboarding for advertisers, complemented by content marketing, social media presence (Facebook, Instagram, LinkedIn, YouTube), and email newsletters. The company is privately held with no evidence of external funding rounds.
Actionpay firmographics
Firmographics- Name
- Actionpay
- Legal name
- Actionpay Performance Network
- Website
- https://actionpay.net
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Actionpay is a global CPA affiliate network connecting advertisers with publishers to drive performance-based marketing. Its Brazil office, established in 2014, serves the LATAM market across auto, finance, e-commerce, and other verticals.
- Ownership category
- akta.pro rank
Actionpay industry classification
Industry- Product category
- Affiliate Marketing Platform
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- PR, Reputation Management & Earned Media Platforms (BPAMALAO)
Keywords
Where Actionpay is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Actionpay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- CPA Affiliate Commissions: Actionpay operates as a CPA (Cost Per Action) affiliate network where they earn commissions for each action (sale, lead, etc.) generated through their network of publishers promoting advertiser products and services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Actionpay product offering
Product offeringCore offering
Actionpay operates a global CPA (Cost Per Action) affiliate network platform that connects advertisers with publishers and affiliates to drive performance-based marketing campaigns. The platform supports tracking, offer management, and promotional tools across key verticals including Auto, Banks and finance, E-commerce, Education, Online games, Mobile apps, Real estate, and Travel. Actionpay Brazil, established in early 2014 in Rio de Janeiro, operates as the LATAM arm of the global network launched in 2010.
Product overview
Actionpay operates as a unified Performance Network / CPA affiliate marketing platform. The company is part of Actionpay Global's expansion into LATAM, with its Brazil office established in Rio de Janeiro in early 2014. The platform serves as an intermediary connecting advertisers seeking performance-based marketing with publishers/affiliates who promote offers. The core offering includes access to campaigns, offers, tracking capabilities, and promotional tools across key verticals including Auto, Banks and finance, E-commerce, Education, Online games, Mobile apps, Real estate, and Travel. The company also maintains a blog providing affiliate marketing education and strategies. There are no separately named modules, sub-products, or add-on services identified in the provided sources.
Differentiator
Problem solved
Functional benefit
Products and services
- Actionpay Performance Network A CPA (Cost Per Action) affiliate network platform that connects advertisers with publishers (affiliates) to drive performance-based marketing campaigns across multiple verticals including auto, banking, e-commerce, education, gaming, mobile apps, real estate, and travel.
Companies that use Actionpay
Customer profileSegments2 records
Ideal customer profiles2 records
Actionpay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Actionpay partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Actionpay GlobalcoreActionpay Brazil operates as part of Actionpay's Global network, leveraging the parent company's greater experience, unlimited resources, and upmarket technologies. The local office combines global advantages with local Brazilian market expertise and individual approach to clients.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Actionpay competitors and assessment
Company assessmentDirect peers
- Awin: Global affiliate marketing network connecting advertisers with publishers across multiple verticals; the most direct comparable to Actionpay's CPA network model, with overlapping advertiser/publisher use cases and revenue model.
- CJ Affiliate: One of the largest global CPA affiliate networks operating across major verticals; directly comparable business model (advertiser-publisher CPA marketplace) and global footprint that Actionpay Brazil aspires to emulate regionally.
- Rakuten Advertising: Global affiliate network owned by Rakuten, offering CPA-based performance marketing across multiple verticals — directly comparable to Actionpay in offering, customer base, and business model.
- Hotmart: Brazilian-headquartered digital products platform with a strong affiliate program; the leading LATAM-native peer with a very similar publisher/advertiser CPA marketplace model and overlapping verticals (education, digital products).
- Monetizze: Brazilian affiliate network focused on digital product CPA offers, with similar advertiser-publisher marketplace mechanics and primarily Portuguese-speaking audience — closest direct head-to-head competitor in Brazil.
- ShareASale: Long-running US-based CPA affiliate network offering multi-vertical advertiser-publisher matching; comparable in core mechanics and target customer (mid-market advertisers and independent affiliates).
- ClickBank: Global CPA affiliate network primarily in digital products, with a publisher-affiliate marketplace structure highly comparable to Actionpay's model even though its vertical focus is narrower.
- Trolley: Affiliate and partnership management platform serving advertisers and publishers with performance-based payouts; comparable as a third-party affiliate infrastructure provider competing for the same customer segment.
Broad incumbents
- Taboola: Large content-discovery and native advertising platform that monetizes publisher traffic via performance-style placements; adjacent competitor for advertiser budgets and a partial functional alternative to CPA networks.
- Outbrain: Global content-discovery and performance-native advertising platform competing for the same advertiser wallet as affiliate networks, with overlapping publisher-monetization goals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Actionpay social profiles
Digital presenceActionpay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Actionpay leadership team
Management profileNumber of profiles
Actionpay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Actionpay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Actionpay
What does Actionpay do?
Actionpay operates a global CPA (Cost Per Action) affiliate network platform that connects advertisers with publishers and affiliates to drive performance-based marketing campaigns. The platform supports tracking, offer management, and promotional tools across key verticals including Auto, Banks and finance, E-commerce, Education, Online games, Mobile apps, Real estate, and Travel. Actionpay Brazil, established in early 2014 in Rio de Janeiro, operates as the LATAM arm of the global network launched in 2010.
Is Actionpay a public or private company?
Actionpay is a private company. It is classified as unknown and is currently operating.
When was Actionpay founded?
Actionpay was founded in 2014. It employs 11 to 50 people.
Where is Actionpay based?
Actionpay is headquartered in Dublin, Ireland, in the Europe region.
How does Actionpay make money?
One revenue line is on record: CPA Affiliate Commissions.
Who are Actionpay's main competitors?
Direct peers on record are Awin, CJ Affiliate, Rakuten Advertising, Hotmart, Monetizze, ShareASale, ClickBank and Trolley. Broad incumbents are Taboola and Outbrain.
Does Actionpay have an API?
No public API is recorded for Actionpay.
What industry is Actionpay in?
Actionpay's product category is Affiliate Marketing Platform. Its primary akta.pro industry code is BPAMALAO, PR, Reputation Management & Earned Media Platforms. Its NAICS code is 54181 and its SIC code is 7310.