Next Steps Marketing
Next Steps Marketing is a privately held San Francisco professional services firm that provides marketing, communications, and community outreach to Bay Area government transportation agencies and select civic clients under an 'Inform, Connect, Activate' service framework.
- Company typePrivate
- Founded2001
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Next Steps Marketing does
Next Steps Marketing is a privately held, San Francisco-based professional services firm that provides marketing, communications, and community outreach services to public sector clients, with a particular concentration on Bay Area government transportation agencies. The firm operates three integrated service pillars: 'Inform' (Communications) for translating projects and programs into accessible messaging, 'Connect' (Outreach) for building awareness, relationships, and community trust through data-informed outreach, and 'Activate' (Marketing) for driving communities to action via calls-to-action and strategic marketing initiatives. Its named client base spans regional, state, and municipal transportation authorities — including AlamedaCTC, VTA, Caltrans, Caltrain, the Metropolitan Transportation Commission, and the SF Municipal Transportation Agency — as well as the San Francisco Public Library, indicating selective penetration into adjacent civic communications work.
The firm operates a direct, sales-led go-to-market targeting enterprise-level government agencies through relationship-based outreach, with no disclosed digital marketing or channel partnerships beyond its Squarespace-hosted website. Revenue is generated on a professional services basis through project and contract engagements rather than product sales; pricing is not publicly disclosed and is presumably quote-based and scope-specific. The company is small (11-50 employees), operates from a single San Francisco headquarters at 450 Geary Street, Suite 401, and serves exclusively the San Francisco Bay Area market with no disclosed geographic expansion, no funding history, no parent company, and no institutional investors. There is no evidence of proprietary technology, AI/ML capability, patents, or certifications in the source material.
Next Steps Marketing firmographics
Firmographics- Name
- Next Steps Marketing
- Legal name
- Next Steps Marketing
- Website
- https://nextstepsmarketing.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Next Steps Marketing is a privately held San Francisco professional services firm that provides marketing, communications, and community outreach to Bay Area government transportation agencies and select civic clients under an 'Inform, Connect, Activate' service framework.
- Ownership category
- akta.pro rank
Next Steps Marketing industry classification
Industry- Product category
- Public Sector Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Product & Growth Marketing Strategy (MPAAAFAE)
- akta.pro secondary industries
- Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM), Cause Marketing & Co-Promotions (BPAFAMAK)
Keywords
Where Next Steps Marketing is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Next Steps Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing and Communications Services: Professional services revenue model providing communications, outreach, and marketing services to government and transportation agency clients. Services structured around 'Inform, Connect, Activate' framework.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Next Steps Marketing product offering
Product offeringCore offering
Next Steps Marketing is a San Francisco-based professional services firm that delivers communications, outreach, and marketing services to public sector clients, primarily Bay Area transportation and government agencies. Its work is organized around an "Inform, Connect, Activate" framework that translates agency projects and programs into clear messages, builds community trust, and drives audiences to take action.
Product overview
Next Steps Marketing is a marketing services firm offering three integrated service pillars: Communications (Inform), Outreach (Connect), and Marketing (Activate). The company connects projects and programs to people through consistent and clear communication, strong calls-to-action, and innovative outreach. These services work together to build awareness, relationships, community trust, and drive communities to action.
Differentiator
Problem solved
Functional benefit
Products and services
- Communications (Inform)
Companies that use Next Steps Marketing
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
Next Steps Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Next Steps Marketing partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Next Steps Marketing competitors and assessment
Company assessmentDirect peers
- Hattaway Communications: Hattaway is a strategic communications firm focused on public interest causes and mission-driven organizations, including government and nonprofit clients. Highly comparable to Next Steps Marketing in serving public-sector clients with strategic communications, outreach, and audience engagement services.
- Spitfire Strategies: Spitfire Strategies is a public affairs and strategic communications firm that helps nonprofits, foundations, and government agencies communicate effectively. Its integrated strategy, messaging, and campaign execution model closely mirrors Next Steps Marketing's 'Inform, Connect, Activate' framework.
- Fenton Communications: Fenton is a social impact communications firm serving progressive causes, nonprofits, and public-sector clients with PR, campaign, and community engagement services. Directly comparable in mission-driven, public-sector-focused communications work.
- Burness: Burness is a communications firm serving nonprofits, foundations, and public-sector clients with strategic communications, media outreach, and campaign execution. Comparable in scope to Next Steps Marketing's outreach and public-awareness service lines.
- GMMB: GMMB is a political and public affairs advertising agency that creates campaigns for candidates, causes, and government agencies. Comparable in campaign-based marketing services for public-sector clients, though typically engaged at larger scale.
- 720 Strategies: 720 Strategies is a public affairs, corporate responsibility, and social impact communications firm. Comparable in serving public-sector and cause-driven clients with integrated communications, outreach, and stakeholder engagement services.
- The Hawthorn Group: The Hawthorn Group is a public affairs and strategic communications firm serving corporations, trade associations, and government entities. Comparable in government-focused communications and outreach, though with more corporate-sector emphasis.
- Resolute Consulting: Resolute Consulting is a strategic communications and public affairs firm serving corporate, nonprofit, and government clients. Comparable in integrated communications, outreach, and stakeholder engagement offerings for public-sector engagements.
Broad incumbents
- Edelman: Edelman is the world's largest PR firm with a public-sector and government affairs practice. While vastly larger, it competes for the same government communications RFPs as Next Steps Marketing, particularly for state and municipal agency work.
- Weber Shandwick: Weber Shandwick is a top global PR firm with public-sector, transportation, and infrastructure practices. As a broader incumbent, it often competes for large government communications contracts alongside niche agencies like Next Steps Marketing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Customer concentration
Next Steps Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Next Steps Marketing leadership team
Management profileNumber of profiles
Next Steps Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Next Steps Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Next Steps Marketing
What does Next Steps Marketing do?
Next Steps Marketing is a San Francisco-based professional services firm that delivers communications, outreach, and marketing services to public sector clients, primarily Bay Area transportation and government agencies. Its work is organized around an "Inform, Connect, Activate" framework that translates agency projects and programs into clear messages, builds community trust, and drives audiences to take action.
Is Next Steps Marketing a public or private company?
Next Steps Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Next Steps Marketing founded?
Next Steps Marketing was founded in 2001. It employs 11 to 50 people.
Where is Next Steps Marketing based?
Next Steps Marketing is headquartered in San Francisco, United States, in the North America region.
How does Next Steps Marketing make money?
One revenue line is on record: marketing and Communications Services.
Who are Next Steps Marketing's main competitors?
Direct peers on record are Hattaway Communications, Spitfire Strategies, Fenton Communications, Burness, GMMB, 720 Strategies, The Hawthorn Group and Resolute Consulting. Broad incumbents are Edelman and Weber Shandwick.
Does Next Steps Marketing have an API?
No public API is recorded for Next Steps Marketing.
What industry is Next Steps Marketing in?
Next Steps Marketing's product category is Public Sector Marketing Services. Its primary akta.pro industry code is MPAAAFAE, Product & Growth Marketing Strategy, with a secondary code of MPAAADAM, Event & Experiential PR (Launches, Stunts, Press Events). Its NAICS code is 54181 and its SIC code is 7311.