Decor Floor

What Decor Floor does

Decor Floor Kft. is a 100% Hungarian-owned commercial flooring distributor founded in 1997 and headquartered at Szépvölgyi út in Budapest. The company exclusively serves commercial and public-sector projects (offices, sports facilities, hospitals, restaurants, casinos, hotels, and public institutions) and explicitly does not serve residential customers. Its showroom operates on an appointment-only basis with a minimum 48-hour lead time, supporting a high-touch B2B sales motion.

The product portfolio spans modular carpet tiles from Milliken and Modulyss (including the proprietary Milliken TractionBack 2.0 adhesive-free installation technology), ceramic tiles from Italian manufacturers Florim and Mirage (stone, wood, marble, concrete, metal, and color effects), LVT flooring from Aspecta, parquet from Parky, and specialty porcelain from Mutina and APAVISA. Decor Floor bundles product supply with in-house design support, technical consultation, project management, and active installation participation, positioning itself as a full-lifecycle partner to architects, interior designers, and construction firms rather than a pure box-mover.

The business operates on a domestic, project-based revenue model within Hungary, generating one-time product sales and professional service fees per project. Distribution is single-country and direct, supported by an extensive content marketing footprint (Hungarian-language website, blog, social channels across Instagram, Facebook, LinkedIn, YouTube, TikTok, and Pinterest) and the proprietary "Tér & Tartalom" (Space & Content) podcast. In October 2024, the ownership group expanded with three colleagues joining the shareholder structure alongside the founders, while the company remains wholly bootstrapped with no external institutional capital.

Name

Decor Floor

Legal name

Decor Floor Kft

Website

https://decorfloor.hu

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Decor Floor Kft. is a Budapest-based, 100% Hungarian-owned commercial flooring distributor serving offices, hotels, hospitals, and public-sector projects across Hungary with premium carpet, ceramic, LVT, and parquet products, complemented by design, technical, project management, and installation services.

Ownership category

akta.pro rank

Product category

Commercial Flooring Distribution

NAICS

Flooring Contractors (238330), Floor Covering Retailers (449121)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

akta.pro secondary industries

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Carpet Tile Manufacturing (Modular) (IMAOAJAB), Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH), Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)

Keywords

• Commercial flooring distribution
• Modular carpet tiles
• Ceramic tile supply
• LVT flooring solutions
• Commercial interior finishes

Headquarters

HQ city

Pest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Flooring Product Distribution: Decor Floor generates revenue through the sale of commercial wall and floor coverings sourced from international manufacturer partners. The company offers products across multiple categories including modular carpet, PVC/LVT, ceramic tiles, and parquet flooring.
2. Project Services: Beyond product sales, the company provides design support, technical support, project management, material supply, and participates actively in the installation phase with their professional team.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Decor Floor Kft. is a Hungarian commercial flooring distributor that sells modular carpet tiles, PVC/LVT, ceramic tiles, and parquet flooring sourced from premium international manufacturers (Milliken, Modulyss, Florim, Mirage, Aspecta, Mutina, APAVISA, Parky). The company supplies these products exclusively to commercial and public sector projects and complements product supply with design support, technical consultation, project management, and on-site installation services through its professional team in Budapest.

Product overview

Decor Floor is a 100% Hungarian-owned commercial flooring distributor serving the Central European region. The company offers a comprehensive portfolio of floor and wall coverings including modular carpet tiles (from Milliken and Modulyss), ceramic tiles (from Florim and Mirage), LVT flooring (Aspecta), and parquet (Parky). Additional specialty brands include Mutina and APAVISA porcelain tiles. The product portfolio spans Stone Effect, Wood Effect, Marble Effect, Concrete Effect, Metal Effect, and Color Effect ceramic tiles. The company provides design support, technical and project support, material supply, and installation services primarily for commercial, institutional, and public sector projects. They do not serve residential customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Modular Carpet Tiles Modular carpet tiles for commercial interiors from Milliken (USA) and Modulyss (Belgium), including collections such as Quiet Statement, Open Studio, Northward Bound 2.0, Painted Garden, Pattern Play, Glasshouse, Coastline (Milliken), and First, Vintage, Modus, Haelo, Plus (Modulyss). Offered to architects, designers, and commercial clients across Hungary.
• Ceramic Floor and Wall Tiles

Quantifiable outcome

• 5000+ m² of flooring supplied for a single landmark project (Citadella restoration)

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• FlorimcoreStrategic or Co-development PartnerItalian premium ceramic tile manufacturer representing one of two foundational pillars of Decor Floor's ceramic portfolio. Florim offers stone effect, wood effect, marble effect, concrete effect, metal effect, and color collections. Known for Industry 4.0 sustainable manufacturing and large-format tiles.
• MiragecoreStrategic or Co-development PartnerItalian ceramic tile manufacturer forming the second pillar of Decor Floor's ceramic offerings. Specializes in stone effect, wood effect, marble effect, and concrete effect collections with focus on sustainability including water consumption reduction and renewable energy use.
• MillikencoreStrategic or Co-development PartnerLeading carpet and flooring manufacturer providing modular carpet tiles and LVT products. Milliken is known for sustainability leadership with over 800 design and color options, and holds WELL certification for healthy workspace products. Proprietary TractionBack 2.0® adhesive-free installation technology.
• ModulysscoreStrategic or Co-development PartnerBelgian carpet tile manufacturer known for sustainable production practices. Collections include First (Forward, Straightline, Motion/Vision, Decode, Define), Vintage (Pixel, Patchwork, Pattern), Handcraft, Modus, and Haelo. Focus on environmental impact reduction and compensation.
• AspectaminorStrategic or Co-development PartnerLVT (Luxury Vinyl Tile) manufacturer. Decor Floor visited Aspecta's Shanghai facility and participated in Domotex exhibition. Aspecta is a market-leading LVT producer.
• MutinaminorStrategic or Co-development PartnerItalian ceramic manufacturer offering decorative wall coverings, floor tiles, and bathroom/kitchen accessories. Known for collaborations with renowned designers including Edward Barber & Jay Osgerby and Nathalie Du Pasquier.
• APAVISAminorStrategic or Co-development PartnerSpanish porcelain tile manufacturer offering high-quality, distinctive appearance tiles popular among architects.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Tarkett: Multinational flooring manufacturer offering resilient, carpet, wood and ceramic solutions across commercial segments. Comparable as a broad incumbent with overlapping product categories (LVT, carpet, ceramic) and European commercial project delivery model.
• Interface: Global modular carpet tile manufacturer with strong commercial/specification presence across Europe. Comparable because Interface sells the same category of product (modular carpet for commercial spaces) that Decor Floor distributes through Milliken and Modulyss, often competing for the same architectural specifications.
• Gerflor: French manufacturer of resilient and LVT flooring with strong European commercial presence. Comparable as a multinational competing in the same resilient flooring (LVT) category that Decor Floor distributes through Aspecta for commercial projects.
• Milliken: American modular carpet manufacturer with European commercial specification business, including proprietary TractionBack 2.0 adhesive-free technology. Comparable as Milliken supplies Decor Floor and also pursues commercial specification work directly, creating channel overlap in projects.
• Florim: Italian large-format ceramic and porcelain tile manufacturer with Industry 4.0 sustainable production serving commercial projects worldwide. Comparable as a flagship ceramic supplier whose products Decor Floor distributes, with Florim's direct specification business overlapping in architect-led projects.
• Objectflor (Beläge): German resilient flooring specialist distributing design LVT and commercial vinyl across Europe. Comparable as a regional commercial resilient-flooring competitor targeting similar specification sales and project channels.
• Mirage: Italian ceramic tile manufacturer specializing in stone, wood, marble and concrete-effect porcelain for commercial and high-end residential. Comparable as the second pillar of Decor Floor's ceramic portfolio, with parallel commercial specification activities in Europe.
• Forbo Flooring: European flooring manufacturer specializing in resilient vinyl, linoleum and carpet tiles for commercial applications. Comparable because Forbo's commercial project business in healthcare, education and offices overlaps directly with Decor Floor's served end-markets.

Direct peers

• Modulyss: Belgian manufacturer of modular carpet tiles with sustainability focus and design-forward collections (First, Vintage, Haelo, Plus). Comparable as Decor Floor is Modulyss's distribution partner in Hungary, but Modulyss's own commercial specification business competes for the same Hungarian projects through other channels.
• Aspecta (Metroflor): Global LVT manufacturer distributed in commercial specification channels across Europe. Comparable as Decor Floor distributes Aspecta LVT in Hungary (used in Citadella restoration) while Aspecta's parent pursues direct specification business across regional commercial markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@decor_floor
• Facebookfacebook.com/decorfloorbudapest
• LinkedInlinkedin.com/company/decor-floor-kft.
• Instagraminstagram.com/decorfloorhungary
• TikToktiktok.com/@decorfloorhungary
• Pinteresthu.pinterest.com/decorfloor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decor Floor