What Apavisa Porcelánico does

Apavisa Porcelánico S.L. is a Spanish manufacturer of technical porcelain tiles (azulejos porcelánicos) founded in 2000 and headquartered in San Juan de Moró, Castellón, within Spain's principal ceramic production cluster. The company operates as a private limited company with approximately 33 employees and a product portfolio of 18+ named collections spanning marble, stone, cement, metal, terrazzo, wood, hydraulic, monocolor, resin, and textile aesthetics, offered in formats ranging from standard sizes to large format panels up to 120x300cm, plus a dedicated Outdoor 2CM line for exterior paving. Differentiated technical features highlighted by the company include large-format production, outdoor anti-slip finishes, and 3D visualization tools for architectural specification.

The business runs a B2B sales motion targeting professional specifiers and resellers. Go-to-market combines a global distributor network (with a public distributor locator) and direct engagement with architects and interior designers through dedicated professional portals offering catalogs, CAD resources, and project galleries. The company supports six languages (Spanish, English, French, Italian, German, Russian), attends major international trade shows including Salone del Mobile.Milano and Coverings, and publishes an active blog and project case-study library. Pricing is quote-based and not publicly disclosed, with inquiries routed through a contact form covering distributor search, technical assistance, and collaboration proposals.

Documented end-customer projects span education (University of Bergen climate research center), financial services (Raiffeisenbank Villmergen), hospitality (Hotel Titanic Comfort, Restaurante Ambre in Russia), and high-end residential (private residence in London) across the UK, Portugal, Norway, Switzerland, Germany, Italy, Ukraine, and Russia. No funding rounds, acquisitions, leadership changes, patents, or third-party certifications were disclosed in the source data, and the company shows no evidence of public listing or institutional investment.

Name

Apavisa Porcelánico

Legal name

APAVISA PORCELANICO S.L.

Website

https://apavisa.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Apavisa Porcelánico is a Spanish manufacturer of technical porcelain tiles, founded in 2000 in Castellón, that designs and produces 18+ tile collections for sale via global distributors and direct specification relationships with architects and interior designers.

Ownership category

akta.pro rank

Product category

Ceramic & Porcelain Tiles

NAICS

Clay Building Material and Refractories Manufacturing (327120), Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Structural Clay Products (3250)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

akta.pro secondary industry

Terrazzo & Decorative Aggregate Flooring (IMADAJAF)

Keywords

• Porcelain tile manufacturing
• Technical porcelain tiles
• Ceramic floor tiles
• Large format tiles
• Wall covering tiles

Headquarters

HQ city

Sant Joan de Moró

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Porcelain Tile Sales: B2B wholesale and professional sales of porcelain tiles and ceramic products through distributor network and direct sales to architects and designers

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Apavisa Porcelánico manufactures and sells technical porcelain tiles (azulejos porcelánicos) for flooring, wall cladding, and exterior applications. The company offers an extensive portfolio of tile collections in multiple aspects (marble, stone, cement, wood, metal, terrazzo), formats (up to 120x300cm), colors, and finishes, serving architects, interior designers, distributors, and end customers across residential and commercial projects.

Product overview

Apavisa Porcelánico is a Spanish manufacturer of technical porcelain tiles (azulejos porcelánicos) established in 2000, headquartered in Sant Joan de Moró, Castellón, Spain. The company offers an extensive portfolio of tile collections including Marble, Tuscany, Lumen, Modular, Tacto, Perlino, Ashen, Lamiere, Travertino, Zinc, Mood, Wind, Equinox, Momentum, Electa, Tattoo, Alchemy, and South. Products are categorized by appearance (Metal, Terrazzo, Cement, Stone, Marble, Wood, Cotto, Hydraulic, Monocolor, Resin, Textile, Pre-scored), format (Large Format, 60x120 to Hexagonal), color, material (Porcelánico, Revestimiento, Outdoor 2CM), and finish (Relief, Non-slip, Glossy, Natural, Polished, Lappato). The company serves both residential and commercial/professional markets including architects, interior designers, and distributors, offering 3D visualization tools for project planning. Products target various room applications including bathrooms, kitchens, living rooms, terraces, bedrooms, fireplaces, stairs, and public spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Marble Collection Porcelain tile collection inspired by Italian marble, presenting light and texture with refined aesthetics that highlight the purity of the material. Targeted at architects, interior designers, and distributors for residential and commercial projects.
• Tuscany Collection Porcelain tile collection capturing the visual strength and natural elegance of stone, with mineral fragments creating textured surfaces with depth and contemporary aesthetics.
• Lumen Collection Porcelain tile collection featuring light and luminosity effects for interior spaces.
• Modular Collection Versatile modular porcelain tile collection designed for flexible installation patterns.
• Tacto Collection Porcelain tile collection with tactile surface finishes.
• Perlino Collection Porcelain tile collection inspired by Perlino stone with warm tones.
• Ashen Collection Contemporary porcelain tile collection inspired by ash aesthetics.
• Lamiere Collection Porcelain tile collection featuring metallic sheet aesthetics.
• Travertino Collection Porcelain tile collection inspired by natural travertine stone.
• Zinc Collection Porcelain tile collection featuring zinc metal aesthetics.
• Mood Collection Cement-effect collection inspired by Venetian stucco, with metallic strokes, matte and gloss play, and golden highlights combining traditional craftsmanship with contemporary style.
• Wind Collection Sophisticated terrazzo-effect collection providing warmth and emotional touch for residential and commercial projects.
• Equinox Collection Versatile collection inspired by hand-spread cement, suitable for paving and wall cladding, interpreting styles and spaces with authority.
• Momentum Collection Terrazzo-effect porcelain tile with modern, relaxed tones evoking traditional terrazzo with sophistication.
• Electa Collection Ceramic wall covering collection with elegant colors and cement-effect finish offering versatile formats.
• Tattoo Collection Collection inspired by original leather and pristine walls, featuring layers of paint, leaks, and various textures.
• Alchemy Collection Metal-inspired collection based on metallurgical traditions with hand-crafted methods, blending industry and craftsmanship.
• South Collection Terrazzo-effect porcelain tile collection.
• Porcelánico (Porcelain Tiles) Technical porcelain tile material suitable for floors and walls in interior and exterior applications, the foundational product category for the company.
• Revestimiento (Wall Covering) Wall covering tiles for interior applications.
• Exteriores 2CM (Outdoor 2CM Porcelain) Outdoor porcelain tiles with 2cm thickness for exterior floor applications including terraces and public spaces, featuring non-slip finishes.
• Gran Formato (Large Format Porcelain Tiles) Large format porcelain tiles including 120x280, 120x300, and 120x260 cm sizes for continuous visual appearance with fewer joints, designed for seamless surface applications.
• 3D Visualization Tools 3D digital tools for visualizing tiles in interior and exterior design projects, enabling architects, designers, and customers to explore products in spatial contexts before specification.

Quantifiable outcome

• Products with unmatched technical characteristics in the market

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Keraben Grupo: Castellón-based porcelain and ceramic tile manufacturer with multiple brands (Keraben, Keratile, KTL). Directly comparable to Apavisa in product mix, distribution model, and international market focus.
• Porcelanosa: Spanish porcelain tile and ceramic surface manufacturer headquartered in Villarreal, Castellón — same cluster as Apavisa. Direct competitor across technical porcelain floors and walls for residential and commercial projects in Europe.
• Pamesa Cerámica: Large Spanish ceramic and porcelain tile producer based in Castellón. Overlaps directly with Apavisa on porcelain floor/wall tile, large-format offerings, and distributor-led B2B sales across Europe.
• Cifre Cerámica: Castellón-based porcelain tile manufacturer with broad European distribution. Directly comparable product range (large-format porcelain, marble/stone effects) and B2B sales model to Apavisa.
• Vives Cerámica: Spanish porcelain tile producer also headquartered in the Castellón cluster. Competes head-to-head with Apavisa in design-led porcelain for residential and architectural specifications across Europe.
• Azulev Grupo: Spanish ceramic tile group (Azulev, Alcor, Grespan) producing porcelain and ceramic surfaces. Same geographic base and product positioning as Apavisa, serving overlapping distributor and specification channels.

Broad incumbents

• Marazzi Group: Major Italian/global porcelain tile manufacturer (now part of Mohawk Industries). Competes with Apavisa in design-driven porcelain across the same architect and distributor channels, but at far greater scale and breadth.
• Iris Ceramica: Italian porcelain and large-format surface manufacturer (also produces technical porcelain slabs). Overlaps with Apavisa on premium, design-led porcelain tile for architectural specification worldwide.
• Florim: Large Italian porcelain tile and large-slab producer operating multiple brands (Cedit, Milestone). Direct overlap with Apavisa on large-format, design-driven porcelain for commercial and residential projects globally.
• Roca Tile: Tile division of Spanish sanitaryware giant Roca, producing porcelain and ceramic tiles for bathroom and architectural projects. Comparable ceramic tile product range with broader parent-company distribution than Apavisa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/apavisa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apavisa Porcelánico