VersaBadge

What VersaBadge does

VersaBadge, LLC is a privately-held healthcare technology company founded in 2015/2016 and headquartered in Washington, D.C., that operates a Bluetooth Low Energy (BLE) real-time location system (RTLS) platform purpose-built for hospitals and behavioral health facilities. The platform combines BLE receivers, lightweight wearable badges and tags, and cloud-hosted software to deliver room-level or zone-level location awareness, with no on-site servers required. VersaBadge packages its infrastructure into six use-case modules: staff duress alerting, automated time studies (designed to capture ER provider standby time for Medicare Part A reimbursement), bed-exit and elopement monitoring, proximity rounding verification, asset and inventory tracking, and hand hygiene monitoring. The system runs passively in the background and does not require EHR integration for core functionality.

The company sells primarily to U.S. rural hospitals and Critical Access Hospitals (CAHs), behavioral health facilities, and increasingly to post-acute and acute care health systems, with 280+ facilities served across 40+ states. VersaBadge generates revenue through a cloud-hosted SaaS subscription model with custom, multi-year contracts priced by use case and deployment size, delivered via a direct enterprise field sales motion and a white-glove onboarding model. Disclosed outcomes include $23M+ in additional reimbursement captured by clients in 2024, a 99% long-term retention rate, and audit passage by multiple Medicare Administrative Contractors. Leadership includes CEO Bryan Knowles and three VPs (Client Partnerships, Operations, Technology), supported by senior advisors with operating experience at major U.S. health systems. The company holds SOC 2 Type I certification and has no disclosed external funding rounds.

Name

VersaBadge

Legal name

VersaBadge, LLC

Website

https://versabadge.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

VersaBadge is a privately-held healthcare technology company that sells a Bluetooth Low Energy real-time location platform with six modules (staff duress, automated time studies, proximity rounding, bed-exit, asset tracking, hand hygiene) to 280+ U.S. rural hospitals, behavioral health facilities, and health systems.

Ownership category

akta.pro rank

Product category

Healthcare Real-Time Location Systems (RTLS)

NAICS

Security Systems Services (56162)

akta.pro industry

PRIMARYHLACAFAE

Elderly/Frail & Assisted Living Connected Care (PERS/Fall Detection)

Healthcare & Life Sciences/Digital Health & Health IT/Remote Patient Monitoring (RPM) & Connected Care Platforms

SECONDARYHLACAFAO

Data Aggregation, Interoperability & APIs for RPM (FHIR/IoMT Gateways)

Healthcare & Life Sciences/Digital Health & Health IT/Remote Patient Monitoring (RPM) & Connected Care Platforms

Keywords

• Real-time location systems
• Healthcare location tracking
• Staff duress alerting
• Asset tracking solutions
• Rural hospital technology

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: VersaBadge operates as a cloud-hosted SaaS platform with a white-glove partnership model. Pricing depends on use case(s) and deployment size. All partnerships include comprehensive onboarding, staff training, and responsive customer support throughout the agreement. The platform can generate ROI through increased Medicare reimbursement for CAHs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

VersaBadge provides a Bluetooth Low Energy-based real-time location system (RTLS) platform that combines lightweight wearable badges, asset tags, and PoE/WiFi-connected receivers with cloud-hosted software to give hospitals real-time visibility into the location of staff, patients, and equipment. The platform supports multiple healthcare-specific use cases on a single infrastructure, including staff duress alerting, proximity-verified rounding, bed-exit and elopement monitoring, automated ER standby time capture for Medicare reimbursement, asset tracking, and hand hygiene compliance.

Product overview

VersaBadge offers a single, scalable location-aware RTLS platform designed for healthcare organizations. The core VersaBadge Platform combines Bluetooth Low Energy receivers, lightweight badges and tags, and real-time cloud-based software. Multiple use-case modules share this same infrastructure including Staff Duress Alerting, Proximity Rounding Verification, Bed-Exit Alerting & Elopement Monitoring, Automated Time Studies, Asset & Inventory Tracking, and Hand Hygiene Monitoring. Organizations can start with one use case and expand as needed—all under one platform with unified reporting and no separate systems required.

Differentiator

Problem solved

Functional benefit

Products and services

• VersaBadge RTLS Platform Cloud-hosted, Bluetooth Low Energy-based real-time location system combining lightweight wearable badges, asset tags, and PoE/WiFi receivers with real-time software to give hospitals visibility into staff, patient, and equipment locations for safety, compliance, reimbursement, and operational efficiency use cases.
• Staff Duress Alerting Discreet, location-aware panic alerts delivered through wearable badge-integrated panic buttons that notify the right responders instantly with the staff member's location, strengthening staff safety and response times for healthcare facilities.
• Automated Time Studies Automatically captures ER provider standby time and other reimbursable activities, improving documentation accuracy and increasing Medicare Part A reimbursement for Critical Access Hospitals and rural facilities.
• Proximity Rounding Verification Automates Q15 and face-check rounds with proximity-verified, real-time documentation confirming when staff are near designated patients or locations (typically 6-10 feet), reducing errors and improving audit readiness.
• Bed-Exit & Elopement Monitoring Monitors high-risk patient movement in real time to reduce elopement risk, enable timely intervention, and improve patient and staff safety through location-aware alerts.
• Asset & Inventory Tracking Real-time tracking of critical equipment locations using Bluetooth-based tags that minimizes search time and reduces equipment loss for healthcare facilities.
• Hand Hygiene Monitoring Automated, badge-driven hygiene compliance insights tied directly to real-time workflows, using location awareness to associate staff presence with hand hygiene stations for infection control.

Quantifiable outcome

• VersaBadge clients captured an estimated $23M+ in additional reimbursement in 2024 alone
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CenTrak: CenTrak is a leading healthcare-focused real-time location systems vendor offering BLE, UWB, and hybrid tags and sensors for staff, patient, and asset tracking. It is the most direct competitor to VersaBadge in clinical-grade healthcare RTLS, with deeper penetration into large hospital systems.
• Midmark RTLS (formerly Versus Technology): Midmark RTLS provides a healthcare RTLS platform for clinical workflow, hand hygiene, asset tracking, and patient/staff visibility in hospitals. Comparable to VersaBadge in targeting clinical use cases in acute care settings with a multi-use-case software suite.
• Sonitor Technologies: Sonitor provides indoor positioning and RTLS using ultrasound and BLE technologies for hospitals, with a strong focus on workflow, asset, and patient tracking. Comparable to VersaBadge in providing facility-level location awareness for healthcare use cases.
• AiRISTA Flow: AiRISTA Flow delivers BLE, Wi-Fi, and RFID-based RTLS solutions for healthcare, manufacturing, and logistics, with staff, patient, and asset tracking modules. A direct peer to VersaBadge in healthcare location tracking with overlapping staff duress and asset use cases.
• Tagnos: Tagnos offers an RTLS-driven patient flow and asset tracking platform for hospitals, with a strong focus on workflow optimization and analytics. Comparable to VersaBadge in using location data to drive clinical and operational outcomes in acute care environments.

Broad incumbents

• Securitas Healthcare (formerly Stanley Healthcare): Securitas Healthcare is a large, established healthcare technology provider (incorporating the former Stanley Healthcare and CenTrak) offering RTLS, infant protection, staff duress, and environmental monitoring. Comparable to VersaBadge in staff safety and asset tracking but operating at much greater scale and breadth.
• GE Healthcare: GE Healthcare is a broad medical technology and digital health incumbent serving hospitals with imaging, monitoring, and asset management solutions. Overlaps with VersaBadge on the hospital operations and asset tracking dimension but as part of a much larger portfolio.
• Hillrom / Baxter (now part of Baxter International): Baxter (post-Hillrom acquisition) provides connected care, patient monitoring, and hospital bed/safety solutions with location-aware features. Comparable to VersaBadge in addressing hospital safety and patient monitoring use cases, but within a much larger medtech portfolio.

Emerging players

• Intelligent Locations: Intelligent Locations provides a healthcare RTLS platform focused on patient flow, asset tracking, and analytics for hospitals. A direct emerging competitor to VersaBadge in clinical-grade location services, typically serving mid-size and large hospitals.
• Kontakt.io: Kontakt.io provides BLE-based RTLS, IoT, and indoor location infrastructure used in healthcare, senior living, and enterprise settings. Comparable to VersaBadge on the underlying BLE platform layer, though Kontakt.io spans multiple verticals beyond healthcare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubewatch.getcontrast.io/versabadge
• Xx.com/versabadge
• LinkedInlinkedin.com/company/versabadge

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VersaBadge