What Artelia does

Artelia, legally Paket 24 GmbH, is a Berlin-based direct-to-consumer e-commerce retailer founded in 2010 by Marc-André M. Balló, specializing in premium outdoor garden furniture sold exclusively through its own German-language storefront at artelia.de and a company-owned showroom in Berlin Waltersdorf. The product portfolio centers on lounge sets, dining sets, sun loungers, parasols, fire tables, wooden furniture, and outdoor spas/whirlpools, organized into named collections including the Artist Collection, LOOKS by Wolfgang Joop, Modern, Country, Cosy, and Nature Collections, plus dedicated lines such as Soyo (aluminum/Olefin) and Terra. Items are constructed from Polyrattan, Aluminium, Polywood, and natural wood, with proprietary material features such as Quick Dry Foam filling and an Olefin/Textilene cover blend targeted at outdoor durability, alongside integrated solar LED lighting and LED-illuminated parasol models. Pricing spans roughly €549.99 to €4,399.99, positioning Artelia in the mid-to-premium tier of the German outdoor design market.

The business model is a hardware-sales DTC operation with no subscription or recurring revenue component, supplemented by installment financing partnerships with easycredit and Zinia By Santander that facilitate higher average order values. All articles ship free of charge within Germany (excluding islands), with international shipping calculated individually, and every product carries a 2-year statutory warranty. Customers access the brand through email/newsletter marketing (offering a 5% subscription discount), video consultation appointments for personalized product guidance, and SEO-driven organic discovery via a category-rich product catalog. The company targets style-conscious consumers seeking design-forward, weather-resistant outdoor furniture for gardens, terraces, balconies, and poolside areas, and leverages exclusive designer collaborations — most prominently the LOOKS Collection with Wolfgang Joop — as the primary brand-differentiating asset. No resellers, third-party marketplaces, or institutional investors are involved; Artelia operates as a privately held, founder-led e-commerce brand.

Name

Artelia

Legal name

Paket 24 GmbH

Website

https://artelia.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Artelia is a Berlin-based direct-to-consumer e-commerce retailer founded in 2010 that designs and sells premium outdoor furniture — lounge sets, dining sets, parasols, and accessories — to style-conscious German and European consumers through its own website and showroom.

Ownership category

akta.pro rank

Product category

Outdoor & Garden Furniture

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)

Keywords

• Outdoor garden furniture
• Premium lounge sets
• Patio dining sets
• Garden parasols sunshades
• Outdoor spas whirlpools

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Furniture Sales: One-time revenue from selling premium garden furniture directly to consumers through their e-commerce platform. Products include lounge sets, dining groups, sun loungers, parasols, outdoor spas, and accessories. No subscription or recurring revenue model.
2. Installment Financing Partnership: Revenue facilitated through partnerships with easycredit and Zinia By Santander for installment payment options. While the financing partners handle the lending, this enables higher average order values.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Artelia designs, sources, and sells premium outdoor/garden furniture — including lounge sets, dining sets, sun loungers, parasols (some with integrated LED lighting), fire tables, wooden furniture, outdoor spas/whirlpools, and complementary accessories — exclusively direct to consumers through its own German e-commerce storefront and Berlin Waltersdorf showroom. Exclusive in-house designer collections, such as the LOOKS line with Wolfgang Joop, anchor the premium positioning. The offering is sold under the legal entity Paket 24 GmbH, with manufacturer-direct pricing (€549.99–€4,399.99 for major sets) and a 2-year statutory warranty.

Product overview

Artelia is a German premium outdoor furniture e-commerce company founded in 2010 by Marc-André M. Balló, offering exclusive designer garden furniture. The product portfolio centers on core outdoor furniture categories including lounge sets (Zanoa, Atlas, Varena, Caracas, Terra), dining sets, sun loungers, parasols, fire tables, wooden furniture, and outdoor spas/whirlpools. Products are organized into named collections such as the Artist Collection, LOOKS Collection (by Wolfgang Joop), Cosy Collection, Modern Collection, Country Collection, Baltic Collection, Stainless Collection, Nature Collection, and City Collection, plus product lines like the Soyo Line (aluminum/Olefin) and Terra Line. The company also sells complementary accessories including solar lanterns (Lumina, Lucando), trays (Tablo), table textiles, sun sails, weather protection covers, outdoor rugs (Liona, Kalla), and whirlpool surrounds. Pricing ranges from under €20 to nearly €5,000, positioning the brand in the mid-to-premium segment for German consumers seeking design-focused outdoor living solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Artist Collection: Designer collection where outdoor space becomes art.
• LOOKS by Wolfgang Joop
• Modern Collection
• Cosy Collection
• Country Collection
• Nature Collection
• Soyo Line
• Terra Line
• Spa Collection

Products and services

• Lounge Sets Modular outdoor lounge sofas and sectionals for garden and terrace settings, available in models such as Zanoa, Atlas, Varena, Caracas, and Terra across multiple sizes. Designed for style-conscious consumers furnishing premium outdoor living spaces.
• Dining Sets Garden dining table and chair combinations for outdoor meals, including extendable variants and sets sized for different guest counts. Targeted at premium consumers outfitting terraces and gardens for outdoor dining.
• Sun Loungers Outdoor reclining chairs for sunbathing and relaxation by the pool or on the terrace. Models include Cordoba, Belaya, and Terra, sold to consumers setting up premium outdoor leisure areas.
• Parasols / Sunshades Outdoor sun protection umbrellas including standard, cantilever, and LED-illuminated models (Dominica wood, Tivani, Rafa, Minaro, Veracruz, Kamira, Torino, Louvre). Premium Tivani, Rafa, Minaro, Veracruz, and Louvre models integrate warm-white LED lighting with up to 7–8 hours of battery runtime. Targeted at premium consumers outfitting terraces, gardens, and poolside seating areas.
• Fire Tables Outdoor fire pits and fire tables that combine heating with furniture, extending evening use of garden seating areas. Sold directly to premium consumers via artelia.de.
• Wooden Outdoor Furniture Natural wood outdoor furniture combining sustainability with outdoor durability for garden settings. Marketed to consumers seeking naturally finished premium garden pieces.
• Outdoor Spas / Whirlpools Inflatable and portable outdoor hot tubs and spas for 4–6 persons with integrated heating, jet systems, thermal covers, filter cartridges, and LED lighting. Models include Maui and Madagascar in M and L sizes, plus Calista. Sold to consumers wanting spa experiences in private outdoor spaces.
• Soyo Line Product line of aluminum and Olefin outdoor furniture combining modern design with weather-resistant functionality, targeted at consumers furnishing upscale outdoor areas.
• Terra Line Outdoor furniture line positioned around the theme "comfort meets design," including Terra Lounge and Terra Liege models. Available directly from Artelia to consumers seeking comfort-focused premium pieces.
• LOOKS Collection by Wolfgang Joop Exclusive designer outdoor furniture collection created in collaboration with renowned German designer Wolfgang Joop. Sold exclusively through Artelia to consumers seeking signature designer outdoor pieces.
• Cosy Collection Comfort-focused outdoor furniture collection featuring Quick Dry Foam filling and Olefin/Textilene weather-resistant covers. Includes seating ottomans and loungers in round, square, and triangular shapes. Marketed to consumers prioritizing comfort with durability.
• Artist Collection Premium outdoor furniture collection positioned as design-forward pieces where exterior space becomes art. Targeted at high-end consumers seeking statement outdoor furniture.
• Solar Outdoor Lanterns Solar-powered outdoor LED lanterns (Lumina, Lucando) with dusk-activated, wire-free installation. Sold as complementary lighting accessories for gardens and terraces.
• Garden Accessories (Trays, Textiles, Sun Sails, Covers, Rugs, Ottoman, Whirlpool Surrounds) Complementary outdoor accessories including aluminum serving trays (Tablo), outdoor table textiles (placemats, runners, tablecloths), weather-resistant sun sails, protective furniture covers, recycled PET outdoor rugs (Liona, Kalla), inflatable outdoor ottomans (Blossom), quick-dry ottomans (Bonsai), and polyrattan whirlpool surrounds (Madagascar). Sold to Artelia customers accessorizing their outdoor spaces.

Quantifiable outcome

• 2-year statutory warranty on all products (exceeding industry minimum)
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Wolfgang JoopflagshipStrategic or Co-development PartnerExclusive collaboration with renowned German designer Wolfgang Joop on the LOOKS Collection, a signature designer outdoor furniture line that defines Artelia's premium positioning.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kettler: Kettler is a long-established German outdoor furniture brand selling lounge sets, dining sets, loungers and parasols through European retail and direct channels — overlapping almost entirely with Artelia's assortment and target customer.
• Glatz: Glatz is a leading European parasol and sunshade specialist whose core product category (parasols/sunshades) overlaps directly with Artelia's Sonnenschirme range, including premium and LED-illuminated models.
• Westwing Group: Westwing is a German-headquartered pan-European DTC home & living e-commerce retailer with strong garden/outdoor assortment — directly comparable DTC model, target audience, and category overlap.
• Home24: Home24 is a major European online furniture and home accessories retailer; comparable as a multi-category DTC/e-commerce home furnishings player serving German consumers with garden-adjacent SKUs.
• Weishäupl: Weishäupl is a German premium outdoor furniture maker focused on design-led lounge and dining collections — comparable to Artelia in design-led positioning, materials focus and premium price points.
• Lafuma Mobilier: Lafuma Mobilier is a French outdoor furniture brand focused on metal and resin lounge, dining and relaxation ranges — comparable product mix and European outdoor furniture positioning, with regional overlap in DACH.
• Garpa: Garpa is a German premium garden furniture and outdoor living brand offering designer lounge, dining and accessory ranges — closely comparable to Artelia's curated premium assortment and DTC orientation.
• Zebra Group (Zebra Outdoor): Zebra Group manufactures and supplies premium outdoor and contract furniture across Europe — comparable in materials (polyrattan, aluminium), product categories (loungers, dining, parasols) and DACH distribution channels.
• Stern: Stern is a German premium outdoor furniture specialist offering lounge, dining and sun lounger ranges through retail and direct channels — directly comparable to Artelia's product mix and premium positioning in the German market.

Broad incumbents

• Maisons du Monde: Maisons du Monde is a large pan-European home and garden furniture retailer with a strong outdoor assortment, broader portfolio and physical stores — overlapping with Artelia's premium outdoor category but operating as a wider home lifestyle incumbent.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Artelia.de
• LinkedInlinkedin.com/company/paket-24-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artelia