Name

Chieftec

Legal name

CHIEFTEC

Website

https://chieftec.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Chieftec is a privately held German PC components manufacturer founded in 1995, producing cases, power supplies, cooling solutions, and accessories. It serves DIY enthusiasts, gamers, and IT professionals through retail networks and direct e-commerce across Europe.

Ownership category

akta.pro rank

Product category

PC Components

NAICS

Computer and Peripheral Equipment Manufacturing (3341), Computer and Peripheral Equipment Manufacturing (33411), Electronics and Appliance Retailers (449210), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Electronic Components & Accessories (3670), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

PC Cases, Chassis & Case Accessories (HDACAGAG)

akta.pro secondary industries

Enclosures, Thermal Management & Hardware (Fasteners) Retail (CRACAKAL), PC Components & Upgrades Retail (CPU, GPU, RAM, Storage, Motherboards) (CRACABAD)

Keywords

• PC cases
• Power supply units
• PC cooling solutions
• Workstation chassis
• Computer accessories

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware Product Sales: Sale of PC cases, power supplies, cooling solutions, and accessories to consumers and system builders

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Chieftec manufactures and sells PC components under its own brand, spanning four categories: computer cases (E-ATX, ATX, m-ATX, ITX, and 19-inch IPC), power supplies (ATX 3.1, ATX, SFX, TFX, and external PSUs), cooling solutions (case fans, AIO liquid CPU coolers, and CPU air coolers), and accessories (SAS/SATA backplanes, card readers, external boxes, docking stations, USB hubs, and riser cards). The product range is sold under multiple branded series including UNI, Stealth, VITA, VEGA, VISIO, Hunter, Apex, Iceberg, Pro, EON, BS, and VISTA, serving enthusiast, professional, and industrial customer segments.

Differentiator

Problem solved

Functional benefit

Brands

• VITA Series: Product series for power supplies
• UNI Series
• Stealth Series
• ICEBERG Series
• VISIO Series
• VEGA Series
• Hunter Series
• Apex Series
• Pro Series
• EON Series
• BS Series
• VISTA Series
• BS-20B-OP
• Iceberg
• Iceberg Dark
• Iceberg White

Products and services

• BW-01B-OP (UNI Series ATX Workstation Chassis) UNI Series ATX workstation chassis built for professional users requiring high-density internal storage and flexible thermal configurations.
• Stealth Series Power Supply High-efficiency 80 Plus Platinum modular ATX 3.1 power supplies with PCIe Gen 5 connector compliance, available in 1000W and 1200W capacities for enthusiast gaming and workstation builds.
• The Cube Micro-ATX Case Micro-ATX chassis with a distinctive speaker-inspired circular front vent, pre-installed fans, and supplementary cooling and front I/O options, positioned at entry-level EU retail price point.
• VITA Series Power Supplies Branded series of power supplies in Chieftec's active retail catalog.
• DT-10B-300 Power Supply Specific power supply SKU in Chieftec's current product lineup.
• CI-03B-OP ATX Chassis ATX computer chassis listed in Chieftec's current retail catalog.
• VEGA M Power Supply (including White variant) VEGA M series power supply offered in standard and white color variants.
• VISIO Series Chassis (including White variant) ATX chassis series with transparent side panels designed for enthusiast gaming and performance builds, available in standard and white finishes.
• Iceberg Series AIO Liquid CPU Cooler AIO liquid CPU cooler family featuring snap-on interlocking fans for simplified radiator assembly, offered in standard, Dark, and White variants.
• VISTA Series Chassis ATX chassis in the VISTA series of Chieftec's product catalog.
• Pro Midi Q Chassis Mid-tower ATX chassis in Chieftec's Pro branded lineup of professional PC enclosures.
• BS-20B-OP Chassis ATX chassis in Chieftec's BS series of PC enclosures.
• Hunter 3 / Night Hunter Gaming Chassis ATX gaming chassis in Chieftec's Hunter series, available in standard Hunter 3 and black Night Hunter variants.
• Pro Mini Chassis Mini form factor chassis in Chieftec's Pro series of small-footprint PC enclosures.
• Apex Series Chassis (including Apex Air) ATX performance chassis series with airflow-optimized Apex Air variant and transparent-side Apex variant for enthusiast builds.
• CLC AIO Liquid CPU Coolers (240mm and 360mm RGB) AIO liquid CPU coolers in 240mm black (CLC-240-BLK) and 360mm RGB (CLC-360-RGB) form factors for desktop thermal management.
• EON Series Power Supplies Power supply series in Chieftec's PSU product catalog.

Quantifiable outcome

• 24-month warranty on BW-01B-OP workstation chassis
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Direct peers

• Cooler Master: Cooler Master is a direct competitor across all three of Chieftec's core categories — PC cases, power supplies, and CPU cooling (air and AIO) — serving the same DIY builder and enthusiast customer base globally.
• Corsair: Corsair is a leading gaming PC components brand that directly competes in PC cases (iCUE), PSUs (RM/RMi series), and AIO cooling (iCUE H-series) with overlapping retail channel and target customer (enthusiast/gaming).
• be quiet!: be quiet! is a German-headquartered direct peer specializing in PC cases (Silent Base, Dark Base), PSUs (Straight Power, Dark Power), and CPU cooling, with strong EU retail presence directly overlapping Chieftec's home market.
• Fractal Design: Fractal Design directly competes in PC chassis (Define, Meshify, North series) and power supplies (Ion series), targeting the same minimalist-design enthusiast and professional builder segments.
• NZXT: NZXT is a direct competitor in PC cases (H-series, N-series), AIO cooling, and increasingly PSUs, with a strong DTC and creator-focused brand that overlaps Chieftec's enthusiast target customer.
• Thermaltake: Thermaltake is a direct peer across PC cases, PSUs (Toughpower series), and AIO cooling (Floe series), targeting the same gaming/DIY builder market worldwide.
• DeepCool: DeepCool manufactures PC cases, ATX/SFX PSUs, and air/AIO cooling products sold through the same global retail channels as Chieftec, with comparable value-focused positioning in the EU market.
• Seasonic: Seasonic is a focused PSU manufacturer (Focus, Prime, Vertex series) competing directly with Chieftec's Stealth and VITA series for enthusiast and integrator PSU share.
• Antec: Antec produces PC cases, power supplies (Earthwatts, High Current Pro), and cooling, with overlapping mid-range DIY/enthusiast positioning in EU retail channels.
• InWin: InWin manufactures PC cases and PSUs (including signed/signature series) at multiple tiers, including the budget-to-midrange segments where Chieftec's UNI, Pro, and Apex series compete.

Market position

Customer concentration

• YouTubeyoutube.com/channel/UCe0ZdIQozKeLlK8nBE_WWag
• Facebookfacebook.com/chieftec.eu
• Instagraminstagram.com/chieftec_official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chieftec