H&W Solutions

What H&W Solutions does

H&W Solutions, operating under the brand name Nova Brand Projection, is a privately held integrated marketing services company founded in 1997 and headquartered in Marietta, Georgia. The company provides end-to-end brand activation services spanning creative ideation, printing, promotional products, apparel, direct mail, warehousing and fulfillment, kitting and finishing, custom experience boxes, and in-store marketing displays. Its core technology asset is a web-based Corporate Portals & Storefronts platform that enables enterprise clients to procure branded materials and manage brand assets across multiple locations from a single interface, with one documented deployment supporting 20+ brands, 500+ locations, and 10,000+ associates.

The company generates revenue primarily through project-based professional services on a quote-based engagement model, selling to enterprise customers across multiple verticals including construction (Home Depot, HD Supply, White Cap, Thyssenkrupp, SiteOne, TruChoice), retail (Home Depot), financial services (Edward Jones), telecommunications (AT&T), manufacturing (3M), automotive (Porsche), sports (Atlanta Braves), and education/nonprofit (Reinhardt University, Girl Scouts). Its go-to-market combines direct enterprise sales, consultative "Connect with an expert" engagement, event-driven activation services, and trade show presence (e.g., World of Concrete), supplemented by digital marketing channels including a company website, LinkedIn, Facebook, Instagram, YouTube, and email newsletters. With 101-250 employees, the company differentiates through a single-vendor service model that consolidates creative, production, fulfillment, and distribution under one roof, reducing vendor management overhead for multi-location enterprises.

Name

H&W Solutions

Legal name

Nova Brand Projection

Website

https://hwsolutions.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

H&W Solutions (Nova Brand Projection) is a privately held integrated marketing services company founded in 1997 in Marietta, Georgia, providing end-to-end brand activation including printing, promotional products, fulfillment, and corporate procurement portals for enterprise clients across construction, retail, telecom, financial services, and other verticals.

Ownership category

akta.pro rank

Product category

Integrated Marketing Services

NAICS

Advertising Material Distribution Services (54187), Direct Mail Advertising (54186), Commercial Printing (except Screen and Books) (323111), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Integrated marketing services
• Brand activation services
• Promotional products
• Corporate storefront solutions
• Printing and fulfillment

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Integrated Marketing Services: Comprehensive suite of marketing services including creative ideation, printing, promotional items, fulfillment, kitting, finishing, experience boxes, and in-store marketing. Revenue generated through project-based professional services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

H&W Solutions, operating as Nova Brand Projection, is an integrated marketing services provider that delivers end-to-end brand activation solutions—from creative ideation and printing through promotional products, apparel, warehousing, fulfillment, kitting, finishing, direct mail, and in-store marketing—under a single consolidated suite. The company supports enterprise clients with a web-based corporate portal and storefront platform that enables multi-brand, multi-location procurement of marketing materials, while also providing event execution and nationwide distribution.

Product overview

Nova Brand Projection is an integrated marketing services company offering a comprehensive suite of brand activation solutions. The portfolio includes Creative & Ideation, Corporate Portals & Storefronts, Printing, Promo & Event Execution, Apparel, Direct Mail Services, Warehousing & Fulfillment, Kitting & Finishing, Experience Boxes, and In-Store Marketing services. The company operates as a single-source provider enabling brands to integrate over 20 brands across 500+ locations and 10,000 associates onto a single procurement platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative & Ideation Creative development and ideation services for enterprise brand strategy, visual concept creation, and campaign design. Targeted at enterprise clients seeking strategic brand activation support.
• Corporate Portals & Storefronts Web-based storefront solution enabling enterprise clients to procure branded materials, manage brand assets, and streamline ordering across multiple locations from a single interface. For multi-brand, multi-location enterprises.
• Printing Professional printing services for marketing materials and branded collateral supporting enterprise brand activation. Targeted at enterprise marketing departments.
• Promo & Event Execution Promotion and event marketing execution services including trade show support (e.g., World of Concrete) and broader promotional campaign activation for enterprise clients.
• Apparel Branded apparel and textile products for corporate and promotional use. Targeted at enterprise clients needing uniforms, branded merchandise, and promotional apparel.
• Direct Mail Services Direct mail campaign services including design, printing, and distribution. For enterprise clients executing targeted direct mail campaigns.
• Warehousing & Fulfillment Inventory management and order fulfillment services supporting nationwide distribution of branded marketing materials. For enterprise clients needing multi-location material distribution.
• Kitting & Finishing Assembly and finishing services for promotional kits and marketing packages. For enterprise clients needing bundled marketing materials assembled and shipped as units.
• Experience Boxes Custom branded experience boxes and promotional package solutions for enterprise client engagement and gifting initiatives.
• In-Store Marketing In-store marketing displays and retail point-of-sale materials for retail brand engagement. Targeted at retail enterprises with nationwide footprints.

Quantifiable outcome

• Integrated more than 20 brands across 500+ locations and 10,000 associates onto a single platform

Named customers13 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• 3MminorOthersClient relationship for branded promotional materials and marketing solutions.
• AT&TcoreOthersMajor telecommunications client receiving nationwide campaign fulfillment and customized marketing assets.
• Edward JonescoreOthersFinancial services client receiving high-quality branded materials and client engagement solutions.
• Home DepotcoreOthersMajor retail partner for in-store marketing displays and nationwide promotional campaigns.
• HD SupplycoreOthersConstruction industry client receiving branded job site materials and corporate storefront solutions.
• PorscheminorOthersPremium automotive brand receiving corporate marketing and branding solutions.
• ThyssenkruppminorOthersIndustrial engineering client for branded materials.
• SiteOneminorOthersLandscaping supplies distributor receiving branded marketing materials.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• HH Global: Global provider of outsourced marketing execution services including creative, print, packaging, and fulfillment. Closest scaled analog to Nova's end-to-end integrated marketing model serving large enterprise brands.
• AlphaGraphics: Franchise-based print and marketing services network offering printing, direct mail, signage, and promotional products. Comparable mid-market integrated marketing services.
• InnerWorkings: US-focused marketing execution company (acquired by Cimpress) offering print, direct mail, promotional products, and fulfillment. Directly comparable business model and customer profile.
• SourceLink: Mid-market provider of integrated marketing solutions including direct mail, print, kitting, and fulfillment for mid-to-large enterprise clients. Closely comparable in scale and service mix.
• BrandMuscle: Provider of local marketing automation and brand management for distributed enterprises. Comparable corporate portal/storefront functionality and multi-location brand execution.
• HALO Branded Solutions: Provider of branded merchandise, corporate stores, and integrated marketing solutions. Overlaps with Nova's apparel, kitting, and corporate storefront services.
• National Pen (PMSI/Polyconcept): Large promotional products and branded merchandise company with direct mail and corporate store capabilities. Comparable in the promotional products and direct mail segments.

Broad incumbents

• Advantage Solutions: Large outsourced sales and marketing services company serving consumer goods brands. Broader portfolio but overlapping marketing execution and brand activation capabilities.
• Crossmark: Sales and marketing services company serving retailers and CPG brands with in-store marketing and brand activation capabilities. Comparable in-store and retail brand activation focus.
• Quad/Graphics: Large public commercial printer that has expanded into integrated marketing services and in-store marketing. Overlaps with Nova's print and in-store marketing offerings at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCkao7hCqMOrVn4X0tCnPNrQ
• Facebookfacebook.com/novabrandprojection
• LinkedInlinkedin.com/company/novabrandprojection
• Instagraminstagram.com/novabrandprojection
• Xx.com/hwprinting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H&W Solutions