Karl Chevrolet

What Karl Chevrolet does

Karl Chevrolet is a family-owned Chevrolet franchise dealership headquartered at 1101 SE Oralabor Road in Ankeny, Iowa, founded in 1978 by Carl Moyer. The company sells new Chevrolet vehicles across trucks, SUVs, EVs, and performance cars, alongside a certified pre-owned program operating under the national CarBravo platform for which it was named the Number 1 dealer in the nation in 2025. The dealership has been Iowa's number one new car dealer across all brands since 2011 and has received the GM Dealer of the Year award for 22 consecutive years since 2004.

Beyond retail vehicle sales, Karl Chevrolet operates an integrated service, parts, collision, and finance ecosystem. Its service center is staffed by 26 GM World Class and 37 GM Master Technicians — the highest concentration of any Iowa dealership — and every certified pre-owned unit goes through a multi-point inspection under the CarBravo warranty. The business operates dedicated commercial and specialty divisions including Business Elite fleet sales, Work Truck Solutions, Karl Emergency Vehicles, and Karl Kustoms, addressing enterprise, government, and SMB fleet buyers in addition to individual consumers.

The revenue model is multi-stream: one-time new and pre-owned vehicle sales (primary), recurring service and parts revenue, finance and insurance transaction fees through a broad lender network, and commercial/fleet contract revenue. The dealership maintains 1,472 vehicles in inventory including 400+ Silverados, supports online sales with trade-in valuation and finance pre-approval, and uses SunBit to offer service pay-over-time. Geographic footprint is Central Iowa–centric, with digital and CarBravo channels extending reach beyond the immediate catchment.

Name

Karl Chevrolet

Legal name

Karl Chevrolet Ankeny

Website

https://karlchevrolet.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

251–500 employees

Short description

Karl Chevrolet is a family-owned Chevrolet dealership in Ankeny, Iowa, founded in 1978, selling new and certified pre-owned vehicles plus service, parts, collision, and fleet/commercial solutions to Central Iowa consumers, businesses, and government buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Ankeny

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new Chevrolet vehicles including trucks, SUVs, electric vehicles, and performance cars. As a top GM dealer, new vehicle sales represent the primary revenue stream.
2. Certified Pre-Owned Vehicle Sales: Sales of GM-certified pre-owned vehicles through CarBravo program. 18-year recipient of Number 1 GM Certified Pre-Owned Dealer in the Nation award and Number 1 CarBravo Certified Pre-Owned Dealer in 2025.
3. Service and Repairs: Certified Service Center with GM-trained technicians providing routine maintenance, repairs, and collision services. Every service visit includes complimentary 41-point vehicle inspection and touchless car wash.
4. Parts Sales: GM parts and accessories sales including online ordering through GMparts.com and Chevrolet Accessories.
5. Finance and Insurance: Finance center working with broad network of local and national lenders providing competitive lease and loan options. Offers pre-approval, lease specials, and Chevrolet Protection products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Karl Chevrolet is a family-owned Chevrolet dealership in Ankeny, Iowa that sells new and certified pre-owned Chevrolet vehicles, including trucks, SUVs, EVs, and performance cars, alongside commercial fleet and emergency vehicles. It also operates an integrated service center, collision center, parts department, and finance center, providing end-to-end vehicle ownership support under one roof.

Product overview

Karl Chevrolet is a family-owned Chevrolet dealership in Ankeny, Iowa, offering a comprehensive automotive sales and service platform. The core offerings include new Chevrolet vehicles across multiple categories (trucks, SUVs, electric vehicles, and performance cars), pre-owned vehicles through the CarBravo certified pre-owned program, and commercial/fleet vehicle solutions including work trucks and emergency vehicles. The dealership operates as a full-service automotive platform with integrated service center, collision center, parts department, and finance department. The service center features certified GM technicians, while the commercial division includes specialized Karl Emergency Vehicles and Work Truck Solutions for business customers.

Differentiator

Problem solved

Functional benefit

Products and services

• New Chevrolet Vehicles

Quantifiable outcome

• 22 consecutive GM Dealer of the Year awards (since 2004)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Three partnerships are on record, tiered core.

• General Motors (GM)coreChannel Partner/ Reseller/ DistributorFranchise relationship as authorized Chevrolet dealer. Receives inventory allocation, marketing support, technical training, and access to GM certified programs including Certified Pre-Owned, CarBravo, and GM Protection products.
• CarBravocoreChannel Partner/ Reseller/ DistributorGM's certified pre-owned vehicle program. Karl Chevrolet is the Number 1 CarBravo Certified Pre-Owned Dealer in the Nation for 2025. Every certified vehicle undergoes rigorous multi-point inspection and comes backed by CarBravo warranty.
• GooglecoreTechnology or IntegrationDigital advertising and analytics partner. Uses Google Analytics, AdSense, AdWords, DoubleClick, and Google built-in vehicle technology. Remarketing and interest-based advertising capabilities for customer acquisition.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoNation: AutoNation is the largest US auto retailer by revenue, operating hundreds of franchised dealerships including Chevrolet/Buick/GMC stores. Comparable as a scaled franchised auto retailer with new, used (AutoNation USA), service, parts, and finance arms competing in the same end markets as Karl at much larger scale.
• Group 1 Automotive: Group 1 is a large US/UK franchised dealer group operating ~200 dealerships including GM brands. Comparable as a public, scaled franchised retailer with parallel revenue mix (new, used, service, F&I) and similar performance-driven dealership KPI culture; differs in multi-rooftop, multi-country footprint.
• Sonic Automotive: Sonic operates franchised dealerships plus EchoPark used-vehicle stores, with significant GM volume and a true F&I captive (Sonican Financial). Comparable as a scaled multi-franchise dealer group with overlapping new/used/service/parts/F&I revenue model and dealership-level operating KPIs analogous to Karl's.
• Penske Automotive Group: Penske is a global premium franchised retailer with significant US GM volume and large scale. Comparable as a top-tier incumbents with the same OEM franchise economics, F&I income dynamics, and used-vehicle reconditioning and retail operations that drive Karl's revenue mix.
• Berkshire Hathaway Automotive: Berkshire Hathaway Automotive (formerly Van Tuyl) is one of the largest US dealer groups with deep GM franchise holdings. Comparable as a long-tenured, scaled franchise dealer group with award-eligible GM operations and a service/parts/captive-F&I model overlapping Karl's full-service platform.
• Hendrick Automotive Group: Hendrick is the largest privately held automotive dealership group in the US, with multiple GM franchises and similarly broad service/parts/fleet capabilities. Comparable as a high-volume, multi-franchise GM-affiliated dealer group with award-winning service operations; differs in being multi-rooftop and multi-brand.
• Lithia Motors: Lithia is one of the largest US franchised auto dealer groups (Driveway) with hundreds of stores nationwide. Comparable as a top-tier scaled franchised retailer with similar new/used/service/F&I/P&G streams and aggressive growth-by-acquisition strategy that competes for prime regional GM rooftops.

Emerging players

• Carvana: Carvana is a leading online-only used-vehicle retailer with home delivery and a vertical e-commerce experience that competes for the same Central Iowa consumer that Karl serves. Comparable as an emerging alternative channel threatening traditional dealer F&I economics and used-vehicle sales conversion.

Direct peers

• CarMax: CarMax is the largest US used-vehicle retailer with national scale, in-house finance (CarMax Auto Finance), and reconditioning capabilities that mirror Karl's CarBravo CPO and used-car operations. Comparable as the most direct competitor in the certified/used vehicle segment and a benchmark for reconditioning throughput and online merchandising.

Regional players

• Murgado Automotive Group: Murgado is a regional dealer group with strong GM franchise presence in the Midwest/South and similar family-owned operating heritage. Comparable as a family-run, single-region dealer group with parallel new/used/service/parts revenue model and award-tier performance culture; differs in being multi-rooftop and multi-brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/karlchevrolet
• LinkedInlinkedin.com/company/karl-chevrolet-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Karl Chevrolet