Roomservice by CORT

What Roomservice by CORT does

Roomservice by CORT is the UK furniture rental trading brand of CORT Business Services UK Ltd, a privately held company founded in 1983 and headquartered in Chessington, Surrey, operating as a wholly-owned subsidiary of CORT, which in turn is owned by Berkshire Hathaway. The business offers furniture-as-a-service rental on flexible terms from 1 to 36 months, with a catalogue exceeding 300 SKUs covering living room, dining, bedroom, home office, accent pieces, home decor, white goods, smart TVs, outdoor furniture, and kitchenware, supported by white-glove delivery, assembly, and installation. Its core technology is an e-commerce rental platform (roomservicebycort.com) backed by an in-house London warehouse and a trained installation workforce delivering 48-hour fulfilment across London and expanding national coverage.

The company serves a diversified set of customer segments through parallel direct-to-consumer, enterprise, and referral channels. Consumer-facing segments include private tenants, students, and luxury renters; B2B segments cover corporate relocation clients served through the CORT Global Network across 80+ countries, property developers and Build to Rent operators (anchored by a flagship Manchester Life partnership since October 2017), estate agents and letting agents (Druce, Fitz-Gibbon, The Corporate Letting Company), and home stagers. Pricing is subscription-based with monthly billing, ranging from roughly £16.80 to £116.40 per item per month, with curated packages starting at £1,138 per month for home staging and £55 to £120 per month for student packages. CORT Business Services UK Ltd is authorised and regulated by the UK Financial Conduct Authority for consumer hire activity under firm reference number 736296, and the company has been a six-time winner of the Association of Relocation Professionals award.

Name

Roomservice by CORT

Legal name

CORT Business Services UK Ltd

Website

https://roomservicebycort.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Roomservice by CORT is a UK furniture rental service (operated by CORT Business Services UK Ltd, a Berkshire Hathaway subsidiary) offering flexible monthly subscriptions across 300+ SKUs to private renters, students, corporate relocations, Build to Rent operators, estate agents, and home stagers.

Ownership category

akta.pro rank

Product category

Furniture Rental Services

NAICS

Consumer Goods Rental (5322)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Furniture Rental (Living, Dining, Bedroom) (CRAIAOAA)

akta.pro secondary industry

Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG)

Keywords

• Furniture rental services
• Home furniture hire
• Corporate relocation furniture
• Home staging services
• Build to rent furniture

Headquarters

HQ city

Chessington

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Furniture Rental Subscriptions: Monthly recurring revenue from furniture rentals with flexible terms ranging from 1 to 36 months. Pricing varies based on item type, rental duration (longer terms offer lower monthly costs), and package selection. The company offers both individual item rentals and complete furniture packages.
2. Home Staging Services: Tiered home staging furniture rental packages for property marketing, including Furniture Only, Furniture & Accessories, and Fully Furnished & Styled options. Revenue is project-based with packages starting from £1138 per month for a 1-bedroom property on a 3-month rental.
3. Buy Ex-Rental Furniture: Sale of previously rented furniture items to customers at end of rental period, providing one-time revenue alongside the recurring rental model.
4. Build to Rent Furniture Solutions: Furniture rental and lease purchase options for Build to Rent operators, including sale, lease, and rental arrangements with flexible terms up to 3 years.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Roomservice by CORT is the UK's leading furniture rental company providing turnkey furniture-as-a-service solutions on flexible rental terms from 1 to 36 months. The company offers individual furniture items, pre-designed furniture packages, white-glove delivery, assembly, and collection services across the UK. It serves individual consumers, corporate relocation clients, property developers, estate agents, landlords, and students through direct e-commerce, dedicated sales teams, and partnership channels.

Product overview

Roomservice by CORT is a UK-based furniture rental company offering flexible furniture-as-a-service solutions. The company operates as a single unified service platform with individual furniture products organized by room category (Living Room, Dining Room, Bedroom, Home Office, Accent Pieces, Home Decor) plus specialized service offerings. Core products include rental sofas, chairs, dining tables, beds, mattresses, white goods, Smart TVs, and outdoor furniture available through flexible rental terms (1-36 months). Service offerings include Home Staging for property developers/agents, Relocation Furniture for corporate/individual moves, Student Furniture Packages at special rates, Luxury Furniture Rental with bespoke sourcing, Landlord Furniture Packages for buy-to-let, and Build to Rent Furniture services. The company provides white-glove delivery and installation across the UK including London, Birmingham, Manchester, Edinburgh, and surrounding areas, with inventory exceeding 300 furniture lines. As part of the CORT Global Network, they can facilitate furniture rentals to 80+ international locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Staging Property staging furniture rental service with tiered packages (Furniture Only, Furniture & Accessories, Fully Furnished & Styled) for estate agents, property developers, professional home stagers, and private sellers seeking to stage properties for faster sales at higher values. Packages start from £1,138 per month for a 1-bedroom property on a 3-month rental.
• Relocation Furniture Furniture rental service for professionals and families relocating within the UK or internationally, processing orders from 80+ countries through the CORT Global Network. Over 15,000 homes furnished through relocation services over 30+ years.
• Student Furniture Packages Cost-effective furniture rental packages specifically designed for UK and international students, with Student Studio Apartment package from £120 per month and Student Bedroom package from £55 per month. 9-month and 12-month contract terms available at special student rates.
• Furniture for Rental Properties Flexible furniture rental for tenants in unfurnished rental properties, with short-term, long-term, and luxury options that can match tenancy agreement lengths. White-glove delivery and installation included.
• Luxury Furniture Rental High-end designer furniture subscription service sourcing products outside core ranges to match any style or taste for luxury apartments and high-net-worth clients.
• Landlord Furniture Packages (Dress to Let) Buy-to-let furniture packages for landlords and property investors with flexible rental agreements from 1 month to 3 years, enabling furnished rental properties without long-term capital commitment.
• Build to Rent Furniture Flexible PRS furniture service for Build to Rent operators with sale, lease, and rental options up to 3 years, including in-house design services. Flagship client Manchester Life since October 2017 across Cotton Field Wharf, Sawmill Court, Smiths Yard, and Weavers Quay.
• Buy Ex-Rental Furniture Purchase option for previously rented furniture items at end of lease, providing one-time revenue opportunity alongside the recurring rental model.
• Furniture Packs Pre-curated furniture rental packages for homes, apartments, penthouses, and single rooms with flexible rental terms from 1 month onwards, bundling living room, dining room, and bedroom items into turnkey solutions.

Quantifiable outcome

• Properties sell faster with professional staging - buyers make decisions in 8-10 seconds based on first impressions
• +1 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Manchester LifeflagshipStrategic or Co-development Partner · 1 October 2017Biggest client in North West England, providing Build to Rent furniture since October 2017 to Cotton Field Wharf, Sawmill Court, Smiths Yard, and Weavers Quay properties.
• CORT Global NetworkcoreStrategic or Co-development PartnerRoomservice by CORT has been part of the CORT Global Network for over 10 years, enabling furniture rental services to over 80 other global locations. The network covers Europe, Middle East, Africa, and Asia Pacific, processing relocation orders from over 80 countries.
• DrucecoreChannel Partner/ Reseller/ DistributorLetting agent partner in Marylebone and Fitzrovia, London. Senior Negotiator Paul Thomson has over 15 years industry experience and recommends Roomservice by CORT to clients.
• Fitz-GibboncoreChannel Partner/ Reseller/ DistributorLetting agent partner operating in London's prime property areas.
• The Corporate Letting CompanycoreChannel Partner/ Reseller/ DistributorLetting agent partner based in Richmond, London, recommending Roomservice by CORT to tenants and landlords.
• CORT Furniture Rental (USA)coreStrategic or Co-development PartnerPart of the CORT brand operating in the USA, handling enquiries and orders from North America, South America, Asia, and Australia within the global network.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CORT: CORT is the direct parent and sister operation in the United States, operating the same furniture rental subscription model with corporate relocation, B2B, and consumer segments. It is the most directly comparable peer as the originating brand and global network operator.
• Feather: Feather is a US-based furniture and home goods rental subscription company targeting urban movers and relocations, with a similar monthly subscription model and white-glove delivery. Comparable on business model, target customer (urban relocators), and furniture-as-a-service positioning.
• Fernish: Fernish is a US furniture rental subscription company offering flexible month-to-month rentals with delivery and pickup for residential customers. Directly comparable on subscription-based furniture rental, urban relocation focus, and end-of-term purchase options.
• Furnished Quarters: Furnished Quarters is a US-based provider of fully furnished apartments and corporate housing, serving business travelers, relocations, and extended-stay clients. Comparable on furnished-lodging and relocation customer overlap, though it operates in the property layer rather than pure furniture rental.
• Showhomes: Showhomes is a UK home staging franchise providing furniture and accessories for property sales. Directly comparable to Roomservice by CORT's home staging service line, serving estate agents, developers, and private sellers in the UK market.

Emerging players

• Bryck: Bryck is a US-based furniture rental platform focused on the Build to Rent and multifamily housing market, supplying turnkey furnished units. Comparable on B2B Build to Rent customer segment and furniture-as-a-service delivery model, though at a smaller and earlier stage.

Broad incumbents

• Aaron's: Aaron's is a large US-based rent-to-own retailer offering furniture, appliances, and electronics on lease-to-own agreements. Comparable on the furniture leasing model and consumer credit structure, though it operates in the retail rent-to-own segment rather than short-term rental.
• IKEA: IKEA is the global furniture retail leader, offering affordable flat-pack furniture and a growing rental pilot in select markets. Comparable as a broad furniture incumbent that increasingly competes in the rental space and serves similar renters and small-property customers.
• Wayfair: Wayfair is a major online furniture and home goods retailer with extensive UK operations. Comparable as a broad incumbent that captures the one-time-purchase alternative to rental, particularly for tenants furnishing rental properties on a budget.

Others

• Blueground: Blueground is a global provider of fully furnished, turnkey apartments for monthly stays, sourcing and supplying its own furniture. Comparable as an adjacent ecosystem participant that competes for the same corporate relocation and extended-stay customer, but operates in the furnished-apartment layer rather than furniture rental.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RSbyCORT
• Facebookfacebook.com/roomservicebycort
• LinkedInlinkedin.com/company/roomservice-by-cort

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roomservice by CORT