Getbrand
Getbrand is a Moscow-based B2B branding agency serving consumer goods manufacturers with proprietary packaging design and brand audit methodologies, project-based engagements, and a roster of Russian enterprise clients including Tetra Pak, Mondi, and Gazprom Neft.
- Company typePrivate
- Founded2009
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Getbrand does
Getbrand LLC is a Moscow-headquartered B2B branding agency founded around 2008-2009, specializing in commercial packaging design and brand development for consumer goods manufacturers in Russia and the broader Eastern European market. The firm operates a project-based professional services model with 14 employees, serving enterprise and mid-market clients primarily through direct sales from its Moscow office and website-driven lead generation. Its core offering combines brand audits, brand positioning, naming, logo and packaging design, rebranding/redesign, brand book development, communication strategy, shopper research, and marketplace product placement, with pricing ranging from 100,000 to 600,000+ rubles per deliverable.
The agency's underlying technology consists of proprietary, trademarked methodologies — Three Layers of Efficiency™, 3D Brand Field™, Growth Platforms™, and the Vysota Workshop framework — each functioning as a multi-parameter diagnostic system for evaluating and developing brands. Three Layers of Efficiency scores packaging designs across 28 parameters in three layers (Visual, Contextual, Conversional); 3D Brand Field audits brands across Value, Product, and Communication dimensions with 58 parameters; and Growth Platforms supports portfolio-level positioning for multi-brand manufacturers. These methodologies are codified in the published "The Getbrand Method" book by founder and CEO Andrei Gornov, and the firm holds membership on the Executive Council of the Association of Branding Companies of Russia since 2013.
Getbrand generates revenue through project-based professional services engagements (brand development, packaging design, naming plus Rospatent trademark registration), supplementary service lines (Express Design, Marketplace Product Placement), and intellectual-property monetization (e.g., the Jee'n'Joy private-label brand available for sale or rent). The agency cites 2,125+ completed projects across 375+ clients including Tetra Pak, Gazprom Neft, Mondi, Ehrmann, Hochland, Bonduelle, Cemros, and COSMOS GROUP, and is ranked №3 in the TOP 10 of the Russian branding services market with projects recognized in the Forbes Russia TOP 10 brands created from scratch and awarded at Pentawards, Dieline, WINA, EPICA, Effie, White Square, and AdBlackSea.
Getbrand firmographics
Firmographics- Name
- Getbrand
- Legal name
- Getbrand LLC
- Website
- https://getbrand.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Getbrand is a Moscow-based B2B branding agency serving consumer goods manufacturers with proprietary packaging design and brand audit methodologies, project-based engagements, and a roster of Russian enterprise clients including Tetra Pak, Mondi, and Gazprom Neft.
- Ownership category
- akta.pro rank
Getbrand industry classification
Industry- Product category
- Brand Consulting Services
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Packaging & Brand Identity Creative Agencies (MPAAAAAN)
- akta.pro secondary industry
- Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)
Keywords
Where Getbrand is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Getbrand business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Branding and Packaging Design Services: Project-based professional services including brand audits, brand positioning, naming, packaging design, logo development, rebranding/redesign, brand book development, communication strategy, advertising design, shopper research, and marketplace product placement. Pricing ranges from 100,000 to 600,000+ rubles depending on service type and scope.
- Naming and Trademark Registration Services: Name development (20+ name options with initial patent check) at 600,000 rubles, plus trademark registration with Rospatent at 220,000 rubles covering full application filing, FIPS database check, and state fees.
- The Getbrand Method Book: Sale of the book 'Andrey Gornov — The Getbrand Method' in electronic PDF format, targeted at business owners of product manufacturers and marketing/sales professionals at commodity producers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Logo Book — basic logo usage guidelines |
| One time/ perpetual license | Pay-as-you-go | Corporate Identity Guideline — logo and corporate identity rules |
| One time/ perpetual license | Pay-as-you-go | Brand Book Development — comprehensive brand system document |
| One time/ perpetual license | Pay-as-you-go | Name Development — 20 name options with initial patent check |
| One time/ perpetual license | Pay-as-you-go | Trademark Registration with Rospatent |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Getbrand product offering
Product offeringCore offering
Getbrand is a B2B branding agency that helps consumer goods manufacturers increase product purchase frequency at the point of sale through packaging design, brand positioning, naming, brand audits, rebranding, and communication strategy services. The agency delivers project-based engagements using proprietary methodologies (Three Layers of Efficiency™, 3D Brand Field™, Growth Platforms™) and has served 375+ clients including Tetra Pak, Gazprom Neft, Mondi, and Ehrmann across Russia and the CIS.
Product overview
Getbrand is a branding agency specializing in the consumer goods market that offers a comprehensive suite of services to help manufacturers increase purchase frequency at point of sale. The company's service portfolio includes brand audit, packaging design audit, brand positioning, naming, packaging and label design, logo development, shopper research, rebranding/redesign, brand portfolio development, communication strategy, advertising design, brandbook development, workshops, personal/corporate/consumer brand development, marketplace product placement, and express design. Getbrand also offers proprietary methodologies including the 'Three Layers of Efficiency' for packaging design evaluation and the '3D Brand Field' for brand assessment. The agency has developed The Getbrand Method Book documenting their approach to brand creation.
Differentiator
Problem solved
Functional benefit
Brands
- Three Layers of Efficiency™: Proprietary methodology for evaluating packaging design effectiveness through visual, contextual, and conversional layers.
- 3D Brand Field™
- Growth Platforms™
- Vysota Workshop
- The Getbrand Method Book
Products and services
- Brand Audit
Companies that use Getbrand
Customer profileNamed customers28 records
Segments3 records
Ideal customer profiles2 records
Getbrand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Getbrand partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Association of Branding Companies of RussiacoreGetbrand has been a member of the Association of Branding Companies of Russia since 2013, serving on the Executive Council since that year. This membership allows the agency to influence the development of the branding industry and shape the market for branding services in Russia.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Getbrand competitors and assessment
Company assessmentBroad incumbents
- FutureBrand: Interpublic-owned global brand and packaging design consultancy. Comparable in packaging and corporate identity for FMCG and consumer clients; broader geographic and service portfolio than Getbrand.
- Interbrand: Global brand consultancy with proprietary brand valuation methodology (Best Global Brands). Overlaps with Getbrand in brand strategy, naming and identity for large manufacturers, but serves multinational enterprise at materially greater scale.
- Elmwood: Independent global brand design and packaging consultancy with deep CPG and retail credentials. Comparable in research-led packaging design methodology, but operates at significantly larger scale with UK/US/APAC footprint.
- Pentagram: Independent partner-led global design firm covering identity, packaging and brand strategy across consumer and cultural clients. Comparable as a top-tier packaging and identity peer, but operates at scale and prestige well above a 14-person boutique.
- Landor & Fitch: Global branding consultancy (WPP-owned) offering brand strategy, identity, packaging and experience design for the world's largest FMCG and luxury clients. Comparable in packaging and corporate identity work, but operates at global incumbent scale with a far broader portfolio.
Direct peers
- Depot WPF: Moscow-headquartered branding and packaging design agency with deep FMCG and retail clients across Russia and CIS. Directly comparable to Getbrand in service scope (packaging design, brand strategy, naming) and client vertical concentration.
- Otvetdesign: Russian branding and graphic design studio providing corporate identity, packaging and brand strategy. Comparable mid-sized Moscow-based peer competing for similar FMCG and industrial manufacturer engagements.
- Mildberry: Russian-origin branding agency with offices in Russia and CIS offering brand strategy, naming, identity and packaging design. Closest direct competitor to Getbrand in methodology-driven FMCG branding for the Russian-speaking market.
- Shuka Design: Russian packaging and branding studio focused on consumer goods and retail categories. Direct peer in the Russian FMCG packaging-design niche with comparable boutique scale and project-based delivery.
- Aida Pioneer: Branding and design agency operating in Russia with experience in FMCG, retail and corporate identity. Overlaps with Getbrand in B2B packaging design and brand development for consumer-goods manufacturers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Getbrand social profiles
Digital presenceGetbrand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Getbrand leadership team
Management profileNumber of profiles
Profiles1 record
Getbrand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Getbrand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Getbrand
What does Getbrand do?
Getbrand is a B2B branding agency that helps consumer goods manufacturers increase product purchase frequency at the point of sale through packaging design, brand positioning, naming, brand audits, rebranding, and communication strategy services. The agency delivers project-based engagements using proprietary methodologies (Three Layers of Efficiency™, 3D Brand Field™, Growth Platforms™) and has served 375+ clients including Tetra Pak, Gazprom Neft, Mondi, and Ehrmann across Russia and the CIS.
Is Getbrand a public or private company?
Getbrand is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Getbrand founded?
Getbrand was founded in 2009. It employs 11 to 50 people.
Where is Getbrand based?
Getbrand is headquartered in Moscow, Russia, in the Europe region.
How does Getbrand make money?
Three revenue lines are on record. Branding and Packaging Design Services are the primary driver. The others are naming and Trademark Registration Services and the Getbrand Method Book.
Who are Getbrand's main competitors?
Broad incumbents on record are FutureBrand, Interbrand, Elmwood, Pentagram and Landor & Fitch. Direct peers are Depot WPF, Otvetdesign, Mildberry, Shuka Design and Aida Pioneer.
Does Getbrand have an API?
No public API is recorded for Getbrand.
What industry is Getbrand in?
Getbrand's product category is Brand Consulting Services. Its primary akta.pro industry code is MPAAAAAN, Packaging & Brand Identity Creative Agencies, with a secondary code of MPAAAEAB, Naming & Verbal Identity (Taglines, Messaging). Its SIC code is 7310.