Nocca
Nocca is a US-based CPG brand selling preservative-free, shelf-stable gnocchi (Original, Gluten Free, and Mini/Cocoli) through specialty grocers nationwide and a company-owned fast casual restaurant in NYC, targeting busy households and health-conscious consumers.
- Company typePrivate
- Founded2015
- HeadquartersMoonachie, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nocca does
Nocca is a US-based branded food company that manufactures and sells shelf-stable gnocchi under the registered Nocca® trademark. Its product lineup consists of three SKUs — Original Gnocchi, Gluten Free Gnocchi, and Cocoli (Mini Gnocchi) — all positioned as the first preservative-free shelf-stable gnocchi on the market and certified Vegan, Kosher, Non-GMO, and All Natural. The core technology is a formulation using high potato content and premium durum wheat semolina that delivers a consistent pillowy texture and cooks in approximately two minutes via boiling, pan-frying, or direct sauce cooking. All products are contract-manufactured in Northern Italy and carry roughly a one-year shelf life.
Nocca generates revenue through two primary streams: (1) wholesale and retail sale of packaged gnocchi through specialty grocery stores and independent grocers across the United States, and (2) operating a single company-owned fast casual restaurant, Nocca Nolita, at 250 Mott St in New York City, which serves warm bowls of gnocchi with various sauces and toppings and retails packaged product. Pricing is not publicly disclosed. The go-to-market relies on a hybrid approach — physical shelf placement plus an organic digital marketing presence on Instagram, TikTok, Facebook, and a recipe content blog — targeting busy households, health-conscious consumers, and gluten-free consumers. The legal entity is NOCCA, operating under the affiliated W&S Foods Co. (per the website footer), with a corporate address in Moonachie, NJ and a headcount of 1–10 employees.
Nocca firmographics
Firmographics- Name
- Nocca
- Legal name
- NOCCA
- Website
- https://nocca.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nocca is a US-based CPG brand selling preservative-free, shelf-stable gnocchi (Original, Gluten Free, and Mini/Cocoli) through specialty grocers nationwide and a company-owned fast casual restaurant in NYC, targeting busy households and health-conscious consumers.
- Ownership category
- akta.pro rank
Nocca industry classification
Industry- Product category
- Packaged Italian Pasta & Specialty Foods
- NAICS
- Cookie, Cracker, and Pasta Manufacturing (31182), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)
- SIC
- Grain Mill Products (2040), Food And Kindred Products (2000)
- akta.pro primary industry
- Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)
Keywords
Where Nocca is headquartered
LocationHeadquarters
- HQ city
- Moonachie
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Nocca business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Packaged Gnocchi Sales: Sale of shelf-stable packaged gnocchi products through retail grocery channels including specialty stores and independent grocers throughout the United States
- Restaurant/Dining Revenue: Revenue from company-owned fast casual restaurant (Nocca Nolita) selling warm bowls of gnocchi with various sauces and toppings. Also serves as retail point for packaged products.
- Direct Product Sales: Direct sale of Nocca branded merchandise and packaged gnocchi products at the NYC restaurant location
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Nocca product offering
Product offeringCore offering
Nocca is a modern gnocchi brand that manufactures and sells shelf-stable, preservative-free potato gnocchi products (Original Gnocchi, Gluten Free Gnocchi, and Cocoli Mini Gnocchi) made in Northern Italy using high potato content and premium durum wheat semolina. All products are All Natural, Vegan, Kosher, and Non-GMO, and cook in approximately 2 minutes. The company also operates a fast casual restaurant, Nocca Nolita, in New York City serving warm gnocchi bowls with various sauces and toppings.
Product overview
Nocca is a modern gnocchi brand offering a lineup of three packaged products: Original Gnocchi (light, tender potato gnocchi), Gluten Free Gnocchi (same pillowy texture without gluten), and Cocoli (Mini Gnocchi for crispy pan-fry, soups, and quick bowls). All products are preservative-free, All Natural, Vegan, Kosher, and Non-GMO, made in Northern Italy with high potato content and premium durum wheat semolina. The company also operates a fast casual restaurant, Nocca Nolita, in New York City where customers can enjoy warm bowls of gnocchi with various sauces.
Differentiator
Problem solved
Functional benefit
Brands
- Original Gnocchi: Light, tender potato gnocchi - the classic Nocca product
- Gluten Free Gnocchi
- Cocoli (Mini Gnocchi)
- Nocca Nolita
Products and services
- Original Gnocchi Light, tender potato gnocchi made with high potato content and premium durum wheat semolina for a pillowy texture. Preservative-free, all natural, vegan, kosher, and non-GMO. Ready in approximately 2 minutes via boiling, pan-frying, or in-sauce preparation. Sold through specialty grocery stores, independent grocers, and the Nocca Nolita restaurant.
- Gluten Free Gnocchi Gluten-free version of the Original Gnocchi offering the same pillowy bite and texture without gluten. Preservative-free, all natural, vegan, kosher, and non-GMO. Ready in approximately 2 minutes. Targeted at gluten-intolerant and celiac consumers seeking authentic-tasting pasta alternatives.
- Cocoli (Mini Gnocchi) Bite-size mini gnocchi designed for crispy pan-fry preparations, soups, and quick bowls. Preservative-free, all natural, vegan, kosher, and non-GMO. Ready in approximately 2 minutes. Extends the Nocca range to consumers seeking smaller-format gnocchi for diverse recipes.
- Nocca Nolita Restaurant Company-owned fast casual dining location in NYC's Nolita neighborhood offering warm bowls of gnocchi with various sauces (e.g., meat sauce, pesto) and toppings (e.g., burrata). Also functions as a retail point for packaged Nocca gnocchi products. Targets quick weekday lunches and weekend shopping-break diners.
Companies that use Nocca
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Nocca technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nocca partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Nocca competitors and assessment
Company assessmentDirect peers
- Giovanni Rana: Italy-based manufacturer of fresh and shelf-stable gnocchi and pasta, sold widely in US retail. Most direct competitor to Nocca in the packaged gnocchi category with overlapping retail distribution and Italian provenance.
- Colavita: Italian pasta and gnocchi brand distributed in US specialty and mainstream retail. Competes in the same shelf-stable Italian pasta category with comparable premium positioning and product range.
- Delallo: US-distributed Italian foods brand offering shelf-stable gnocchi, sauces, and pastas. Direct competitor for Italian-pasta shelf space in US specialty grocery channels.
- Gia Russa: Italian-style pasta brand sold in US retail, particularly mass and club channels. Overlaps in the shelf-stable pasta category with comparable Italian provenance and target consumer.
Broad incumbents
- De Cecco: Major Italian pasta manufacturer with broad dry pasta portfolio sold in US mainstream and specialty retail. Overlaps with Nocca in Italian provenance, premium positioning, and shelf-stable pasta category, though De Cecco is far larger and does not specialize in gnocchi.
- Barilla: Global pasta leader with extensive US presence across mainstream grocery. Competes for the same weeknight-dinner occasion and Italian-meals shelf set; Barilla's scale and shelf power represent a major competitive threat to Nocca's expansion plans.
- Trader Joe's (Cauliflower Gnocchi): Private-label gnocchi (notably cauliflower gnocchi) at Trader Joe's captures the same modern, quick-prep, alternative-pasta consumer. While not a direct branded competitor in conventional retail, it shapes category expectations and competes for the same health-conscious weeknight-dinner occasion.
Emerging players
- Banza: US-based CPG brand specializing in chickpea and other alternative-ingredient pastas, including chickpea gnocchi. Comparable as a modern, clean-label, time-pressed-consumer-targeted pasta brand competing for premium shelf space in US natural/specialty retail.
- Saffron Road: Modern CPG brand offering globally-inspired frozen and shelf-stable meals including pasta dishes. Comparable in the clean-label, modern-brand, weeknight-dinner positioning targeting similar premium/specialty retail.
Regional players
- Rao's Made at Home: Premium Italian sauce and meal brand with strong specialty and DTC presence. Adjacent peer sharing the premium-Italian, time-pressed-consumer positioning and clean-label ethos, relevant for understanding Nocca's premium go-to-market playbook.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Nocca social profiles
Digital presenceNocca compliance and trust
Trust signalCompliance4 records
Nocca financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nocca leadership team
Management profileNumber of profiles
Nocca funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nocca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nocca
What does Nocca do?
Nocca is a modern gnocchi brand that manufactures and sells shelf-stable, preservative-free potato gnocchi products (Original Gnocchi, Gluten Free Gnocchi, and Cocoli Mini Gnocchi) made in Northern Italy using high potato content and premium durum wheat semolina. All products are All Natural, Vegan, Kosher, and Non-GMO, and cook in approximately 2 minutes. The company also operates a fast casual restaurant, Nocca Nolita, in New York City serving warm gnocchi bowls with various sauces and toppings.
Is Nocca a public or private company?
Nocca is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nocca founded?
Nocca was founded in 2015. It employs 1 to 10 people.
Where is Nocca based?
Nocca is headquartered in Moonachie, United States, in the North America region.
How does Nocca make money?
Three revenue lines are on record. Packaged Gnocchi Sales are the primary driver. The others are restaurant/Dining Revenue and direct Product Sales.
Who are Nocca's main competitors?
Direct peers on record are Giovanni Rana, Colavita, Delallo and Gia Russa. Broad incumbents are De Cecco, Barilla and Trader Joe's (Cauliflower Gnocchi). Emerging players are Banza and Saffron Road. Rao's Made at Home is listed as a regional player.
Does Nocca have an API?
No public API is recorded for Nocca.
What industry is Nocca in?
Nocca's product category is Packaged Italian Pasta & Specialty Foods. Its primary akta.pro industry code is AFAKABAB, Pasta Manufacturing (dry, fresh, filled). Its NAICS code is 31182 and its SIC code is 2040.