What JOHAN Sports does

JOHAN Sports is a Dutch sports technology company that builds GPS and heart rate-based performance tracking systems for team sports, primarily football, field hockey, and rugby. The company's core product is a unified wearable based on proprietary PACER technology, which combines GPS tracking and live heart rate monitoring in a single device and feeds a cloud-based analytics dashboard that surfaces real-time workload, intensity, and fatigue data to coaching staff during training and matches. The offering is split between a Team Solution for professional and semi-professional clubs and an Individual/Physio Solution for solo athletes and rehabilitation specialists, with a women's football vertical and a rugby vertical recently added as dedicated product pages.

JOHAN Sports generates revenue through a hybrid hardware-plus-software model: customers purchase the wearable devices outright and pay for ongoing access to the analytics platform, with team contracts structured as multi-year agreements and individual subscriptions on an annual cadence. Pricing is not publicly disclosed; prospective customers are directed to a "Request a quote" workflow, indicating a sales-assisted enterprise motion rather than self-serve e-commerce. The company distributes directly through its website and targets performance professionals (head coaches, physios, team managers) via content-led marketing on LinkedIn, Instagram, Facebook, YouTube, X, and an editorial blog covering periodization methodologies.

JOHAN Sports operates as Johan Sports B.V., a private limited company incorporated in the Netherlands and headquartered in Noordwijk, and is a wholly owned subsidiary of Demcon group, a diversified Dutch technology developer and manufacturer. The company was founded in 2014, employs 11–50 staff, and serves a customer base of roughly 19 named professional and semi-professional clubs concentrated in the Netherlands (e.g., FC Twente, FC Groningen, NEC, De Graafschap, SC Cambuur, FC Emmen) with international accounts in the UK (Bolton Wanderers), Portugal (Sporting Clube de Braga, CD Feirense, FC Tirsense), Hungary (Zalaegerszegi TE), Germany (Kickers Offenbach), and the Caribbean (Curacao Football Federation), plus Dutch field hockey clubs HC Bloemendaal and Pinoké. Leadership is anchored by founder and CTO Jelle Reichert and Head of Operations Hidde van der Eijk.

Name

JOHAN Sports

Legal name

Johan Sports B.V.

Website

https://johan-sports.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

JOHAN Sports is a Dutch sports technology company that provides GPS and heart rate-based performance tracking wearables and analytics for professional and semi-professional football, field hockey, and rugby teams, operating as a subsidiary of Demcon group.

Ownership category

akta.pro rank

Product category

Sports Performance Tracking

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

Keywords

• GPS performance tracking
• Heart rate monitoring
• Sports wearable technology
• Team performance analytics
• Athlete injury prevention

Headquarters

HQ city

Noordwijk

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Wearable Hardware + Software Subscription: JOHAN Sports generates revenue through sale of their proprietary GPS/heart rate tracking devices combined with ongoing software/subscription access to their analytics platform. The system is offered as a complete solution for teams and individuals requiring a one-time device purchase plus recurring software access.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

JOHAN Sports sells a wearable GPS and heart rate tracking system built on its proprietary PACER technology, combined with a cloud-based analytics platform, to professional and semi-professional football, hockey, and rugby teams. The system provides real-time workload, intensity, recovery and injury-risk insights to coaches and physios via a live app and web dashboard, and is offered as both a Team Solution and an Individual/Physio Solution.

Product overview

JOHAN Sports offers a unified wearable tracking system combining GPS and heart rate monitoring in a single device for sports teams. The core product is the JOHAN Sports GPS & Heart Rate Tracking System, which uses proprietary PACER technology. The system is offered through two main solution tiers: Team Solution for organized sports teams requiring group performance analytics, and Individual/Physio Solution for personal athlete development and rehabilitation monitoring. The platform provides real-time data visualization through a web application, enabling coaches to monitor player load, intensity, recovery, and injury risk across football, field hockey, and rugby programs.

Differentiator

Problem solved

Functional benefit

Products and services

• JOHAN Sports GPS & Heart Rate Tracking System A real-time GPS and heart rate monitoring system for sports teams that combines GPS tracking with live heart rate data in a single device, providing insights into load, intensity, and recovery for football, hockey, and rugby teams.
• Team Solution Performance monitoring solution designed for sports teams to track training, recovery, and performance with GPS and heart rate data, sold as a customized multi-year package based on squad size.
• Individual/Physio Solution Performance monitoring solution for individual athletes and physiotherapists focused on personal development, recovery tracking, and injury prevention, priced on an annual basis through the website.

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Demcon GroupcoreOthersJOHAN Sports operates as a subsidiary/brand within the Demcon group of companies. Demcon is a technology developer and manufacturer based in the Netherlands. This parent-subsidiary relationship provides JOHAN Sports with access to engineering expertise, manufacturing capabilities, and corporate resources.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Xampion: Xampion is a smaller European sport-tech firm listed alongside JOHAN Sports in player tracking market reports, focused on wearable performance tracking for athletes. Comparable as a niche entrant in the same category.

Broad incumbents

• Polar Electro: Polar is a long-established wearable HR and sports monitoring brand (Verity Sense, OH1) used by both individual athletes and teams. It is identified alongside JOHAN Sports as a key player in the broader player tracking market and overlaps on heart-rate-based team training.
• Zebra Technologies: Zebra Technologies, via its location and RFID heritage, has expanded into sports player tracking (Zebra MotionWorks) and is identified in third-party market commentary as a peer in the player tracking space. It is a broader incumbent with a wider enterprise portfolio.
• ChyronHego: ChyronHego is a sports broadcast graphics and player tracking vendor (TRACAB) named alongside JOHAN Sports in player tracking market lists. It operates at the broadcast level but intersects on tracking data ingestion and analytics.

Direct peers

• Kinexon: Kinexon (Germany/US) provides UWB and GPS-based real-time player and ball tracking for basketball (NBA), American football, and team sports broadly. While its technology footprint is wider than JOHAN's, it competes head-to-head for team-level performance monitoring budgets in Europe.
• VX Sport: VX Sport (New Zealand) provides GPS tracking hardware and analytics software for rugby and field-sport teams. It is explicitly named in third-party reports alongside JOHAN Sports as a key player in sports wearable tracking.
• STATSports Group: STATSports (Northern Ireland) produces GPS player tracking vests and the Apex device line used by Premier League clubs and football federations. It targets the same professional football and rugby segments as JOHAN Sports with comparable wearable hardware + SaaS analytics.
• Catapult Sports: Catapult is the publicly-traded market leader in GPS-based athlete tracking (Vector and similar devices) for elite team sports including football, rugby, and hockey. It is JOHAN Sports' closest direct competitor, offering the same sport-specific coaching and injury prevention analytics JOHAN targets.
• PlayerTek: PlayerTek (part of the Catapult group) targets the amateur and semi-professional team segment with a simpler, lower-cost GPS tracker. It is one of the named peers in the sports wearable tracking space and competes with JOHAN's Individual/Physio Solution tier.

Others

• STATS LLC: STATS LLC is a sports data and analytics provider named in player tracking market commentary alongside JOHAN Sports. It is more an ecosystem participant and data partner than a direct hardware competitor, but shares the sports analytics customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sportsjohan
• YouTubeyoutube.com/@sportsjohan
• Facebookfacebook.com/sportsjohan
• LinkedInlinkedin.com/company/sportsjohan
• Instagraminstagram.com/sportsjohan

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOHAN Sports