SafeHerb
SafeHerb is a Managing General Agent providing seed-to-sale commercial property and casualty insurance exclusively to U.S. cannabis and hemp businesses. It distributes through an exclusive independent agency network across all 50 states plus DC, underwriting coverage via Obsidian Specialty Insurance Company.
- Company typePrivate
- Founded2018
- HeadquartersBrentwood, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What SafeHerb does
SafeHerb is a Managing General Agent (MGA) that provides commercial property and casualty insurance exclusively to cannabis and hemp businesses in the United States. Operating as a division of Specialty Program Group LLC (a holding company with 17 portfolio companies and over $1.8 billion in premium), SafeHerb delivers "seed-to-sale" coverage spanning cultivators, processors, manufacturers, wholesalers, transporters, dispensaries, laboratories, and property owners renting to cannabis operators. The company is headquartered in Brentwood, Tennessee, and distributes exclusively through a nationwide network of appointed independent agency partners, with coverage available in all 50 states plus Washington, D.C.
The company's product suite comprises five core lines — General Liability, Product Liability, Commercial Property Insurance (with Bronze/Silver/Gold endorsement tiers), Crop Coverage for indoor and greenhouse cultivators, and Cargo Coverage — augmented by add-on modules including Lessor's Risk Only, Hired and Non-Owned Auto Liability, Product Recall/Withdrawal, and Blanket Vendor Additional Insured. In August 2022, SafeHerb expanded into Executive Protection, offering D&O, Employment Practices Liability, Fiduciary Liability, and Crime coverage for privately held cannabis and hemp companies. All policies are underwritten by Obsidian Specialty Insurance Company, which holds an A.M. Best "A-" (Excellent) rating with doubled liability and property capacity. SafeHerb operates in-house loss control services and routes claims through Avant Specialty Claims, providing true 24/7 claims handling.
SafeHerb generates revenue through insurance premiums distributed via its exclusive agent channel under a quote-based annual billing model. The company does not publicly disclose pricing, and prospective customers and agents must contact the company directly. Leadership includes Vice President and Director Kramer Hendricks (a 15-year insurance veteran who built Avant's cannabis program from 2014) and Director of Loss Control Brian Moore (ASP, CRM credentials, 20+ years of multi-industry safety experience). The company maintains industry affiliations with the National Cannabis Industry Association (NCIA) and the Missouri Cannabis Industry Association (MoCann).
SafeHerb firmographics
Firmographics- Name
- SafeHerb
- Legal name
- SafeHerb, division of Specialty Program Group LLC
- Website
- https://safeherb.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SafeHerb is a Managing General Agent providing seed-to-sale commercial property and casualty insurance exclusively to U.S. cannabis and hemp businesses. It distributes through an exclusive independent agency network across all 50 states plus DC, underwriting coverage via Obsidian Specialty Insurance Company.
- Ownership category
- akta.pro rank
SafeHerb industry classification
Industry- Product category
- Cannabis and Hemp Commercial Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial General Liability (CGL) (FSAJADAA)
- akta.pro secondary industries
- Product Liability (FSAJADAC), Product Liability & Recall (FSAJAGAG), Directors & Officers (D&O) Liability (FSAJADAF)
Keywords
Where SafeHerb is headquartered
LocationHeadquarters
- HQ city
- Brentwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SafeHerb business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Premiums: SafeHerb generates revenue through commercial insurance premiums for cannabis and hemp businesses, offering property and casualty coverage including General Liability, Product Liability, Property, Equipment Breakdown, Indoor Crop coverage, and Cargo insurance. The company operates as a Managing General Agent (MGA) distributing through exclusive network of appointed agents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Commercial insurance products for cannabis and hemp businesses |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
SafeHerb product offering
Product offeringCore offering
SafeHerb is a Managing General Agent (MGA) that underwrites and distributes seed-to-sale commercial insurance for cannabis and hemp businesses, covering General Liability, Product Liability, Commercial Property, Crop Coverage, and Cargo Coverage, plus an Executive Protection Program (D&O, EPL, Fiduciary, Crime). Coverage is underwritten by Obsidian Specialty Insurance Company (A.M. Best 'A-' rated) and claims are handled by Avant Specialty Claims. The company sells exclusively through a network of appointed independent insurance agents nationwide.
Product overview
SafeHerb is a cannabis and hemp insurance Managing General Agent (MGA) providing comprehensive property and casualty protection from seed to sale. The core offering is a modular insurance package combining General Liability, Product Liability, Commercial Property Insurance, Crop Coverage, and Cargo Coverage as the foundational products, with add-on modules including Lessor's Risk Only (LRO), Hired and Non-Owned Auto Liability (HNOA), Product Recall/Withdrawal, and Blanket Vendor Additional Insured. The Executive Protection Program adds Directors & Officers, Employment Practices, Fiduciary, and Crime coverage. All coverage is underwritten by Obsidian Specialty Insurance Company (A.M. Best 'A-' rated) and distributed through an exclusive network of appointed independent agency partners nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- General Liability Coverage that protects cannabis operations from third-party claims including bodily injury, property damage, advertising injury, and reputational harm. Helps cover legal teams, witness fees, evidence costs, and judgments or settlements.
- Product Liability Insurance that protects cannabis businesses from fallout when products cause injury or damage to third parties, including coverage for product withdrawal and blanket vendor additional insured.
- Commercial Property Insurance Coverage that protects business physical assets from theft, fire, natural disaster, accidents, and other perils. Includes Business Income (BI) coverage for lost income during operational disruptions. Offers Bronze, Silver, and Gold endorsement tiers.
- Crop Coverage Coverage for indoor and greenhouse cultivators covering a long list of perils for cannabis and hemp crops.
- Cargo Coverage Coverage for freight or commodity hauled by the company, covering liability for cargo lost or damaged including cannabis goods and cash/securities. Essential for operations transporting products or cash between locations.
- Executive Protection Program Protection program for privately held cannabis and hemp companies including Directors & Officers Liability, Employment Practices Liability, Fiduciary Liability, and Crime coverage. Underwritten by Obsidian Specialty Insurance Company.
Quantifiable outcome
- Coverage available in all 50 states plus Washington, D.C.
- +1 more outcomes
Companies that use SafeHerb
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
SafeHerb technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SafeHerb partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Obsidian Specialty Insurance CompanycoreObsidian Specialty Insurance Company is the insurance carrier underwriting SafeHerb's cannabis and hemp insurance products. SafeHerb produces and underwrites coverage utilizing Obsidian, which carries an A.M. Best "A-" (Excellent) rating. The partnership was expanded in August 2022 to include executive protection coverage (D&O, EPL, Fiduciary, Crime) for privately held cannabis and hemp companies. William Jewett, CEO of Obsidian, stated the company is proud to partner with SafeHerb on this exciting new product offering.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
SafeHerb competitors and assessment
Company assessmentDirect peers
- Kettle (Group1000): Program administrator with a dedicated cannabis insurance practice serving cultivators, processors, and dispensaries. Direct competitor operating in the same cannabis MGA space.
- Vantree: Specialty MGA focused on cannabis and hemp insurance, distributing through agents. Direct competitor with overlapping seed-to-sale product offering for cannabis operators.
- Cannasure Insurance Services: Specialty MGA underwriting cannabis insurance through appointed agents. Direct competitor offering property, liability, crop, and product coverage for cannabis businesses nationwide.
Broad incumbents
- Pacific Casualty Insurance Company: Specialty carrier with an established cannabis insurance program offering general liability, property, and product coverage to the cannabis industry. Comparable as a competing cannabis-specialist carrier with broader P&C roots.
- Star Casualty Insurance Company: Specialty carrier with a cannabis insurance program that has acquired cannabis-focused MGA capacity. Comparable as a competing carrier underwriting cannabis risk in the same niche.
- Acrisure: Large global insurance brokerage with a dedicated cannabis industry practice. Comparable as a broader incumbent placing cannabis coverage through multiple carriers and programs.
- HUB International: Global insurance brokerage operating a cannabis and hemp specialty practice. Comparable as a broad incumbent providing cannabis insureds with multi-carrier placement options.
- Aon: Global professional services firm with a cannabis industry insurance and risk practice. Comparable as a broad incumbent serving cannabis operators with multi-line placement and risk advisory.
- Marsh McLennan: Global insurance broker and risk advisor with a cannabis industry practice. Comparable as a broad incumbent placing cannabis insurance for large multi-state operators.
Emerging players
- Premier Ag Insurance: Crop insurance specialist that has expanded into cannabis cultivation coverage. Comparable as an emerging player with overlap specifically in cannabis crop coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SafeHerb social profiles
Digital presenceSafeHerb financial estimates
Financial estimateRevenue estimate
Valuation estimate
SafeHerb leadership team
Management profileNumber of profiles
Profiles2 records
SafeHerb funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SafeHerb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SafeHerb
What does SafeHerb do?
SafeHerb is a Managing General Agent (MGA) that underwrites and distributes seed-to-sale commercial insurance for cannabis and hemp businesses, covering General Liability, Product Liability, Commercial Property, Crop Coverage, and Cargo Coverage, plus an Executive Protection Program (D&O, EPL, Fiduciary, Crime). Coverage is underwritten by Obsidian Specialty Insurance Company (A.M. Best 'A-' rated) and claims are handled by Avant Specialty Claims. The company sells exclusively through a network of appointed independent insurance agents nationwide.
Is SafeHerb a public or private company?
SafeHerb is a private company. It is classified as corporate owned and is currently operating.
When was SafeHerb founded?
SafeHerb was founded in 2018. It employs 101 to 250 people.
Where is SafeHerb based?
SafeHerb is headquartered in Brentwood, United States, in the North America region.
How does SafeHerb make money?
One revenue line is on record: insurance Premiums.
Who are SafeHerb's main competitors?
Direct peers on record are Kettle (Group1000), Vantree and Cannasure Insurance Services. Broad incumbents are Pacific Casualty Insurance Company, Star Casualty Insurance Company, Acrisure, HUB International, Aon and Marsh McLennan. Premier Ag Insurance is listed as an emerging player.
Does SafeHerb have an API?
No public API is recorded for SafeHerb.
What industry is SafeHerb in?
SafeHerb's product category is Cannabis and Hemp Commercial Insurance. Its primary akta.pro industry code is FSAJADAA, Commercial General Liability (CGL), with a secondary code of FSAJADAC, Product Liability. Its NAICS code is 524126 and its SIC code is 6331.