Murray Axmith Western Ltd
Murray Axmith Western Ltd is associated with Profile Canada, a Montreal-based private company (founded 1983, 11-50 employees) operating a Canadian business directory and search-engine-marketing platform serving SMBs. Trademarks are held by Owen Media Partners Inc., linked to the MacRAE'S industrial-partner network.
- Company typePrivate
- Founded1983
- HeadquartersMontreal, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Murray Axmith Western Ltd does
Murray Axmith Western Ltd is the named entity in the supplied input, but no firmographic, financial, leadership, or operational data is directly attributable to that legal name in any of the provided sources. All evidence in the input block pertains to "Profile Canada" (profilecanada.com), a Montreal-based private for-profit company founded in 1983 with 11-50 employees that operates a Canadian business directory and search-engine-marketing platform. The associated platform is a category-browsable directory (covering consumer categories such as Restaurants, Kitchen Cabinets, Mobile Homes, Insurance and business categories such as Plastic Bottles, Glass Containers, Farm Machinery, Steel Pipe, Mining Machinery, and Paper Mills) that supports new business submissions, listings updates, and user reviews. The site positions itself as a "simple all-in-one search engine marketing platform" for SMBs and funnels monetization to a bundle of paid services — SEO, Web Design, Video Production, Pay-Per-Click, and Local Search Advertising — presented via a "Grow Your Business" pathway that links out to MacRAEs.com (MacRAE'S Marketing), suggesting the agency layer sits within a sibling or affiliated entity rather than inside the directory itself. Trademarks "ProFile Canada" and the ProFile Canada logo are held by Owen Media Partners Inc. and its affiliated companies per the site's Copyright Notices; the platform is therefore believed to belong to the broader Owen Media Partners / MacRAE'S industrial-partner network, alongside the Canadian Trade Index and MacRAE'S Blue Book U.S. Given the explicit absence of any source linked to the name "Murray Axmith Western Ltd," the entity is presumed to be related to, or a legal-vehicle within, this Owen Media Partners / MacRAE'S group, but no corroborating documentation is available within the data supplied.
The business model hinges on two complementary mechanics: (1) free, high-volume directory listings that aggregate long-tail Canadian business data and capture organic search traffic across both B2C and B2B category queries, and (2) a downstream paid marketing-services stack offered to listed businesses. Listings are added or updated on an ongoing basis (examples observed at scrape time ranging from minutes to a few hours old), and reviews are collected from end users. The directory is supported as a content surface by Owen Media Partners Inc., which owns the underlying trademarks and content, while revenue realization is routed through the affiliated MacRAE'S marketing agency. The platform does not disclose pricing tiers, ARR, customer counts, or lead-conversion economics in the supplied material, and no employee-level, leadership, funding, M&A, or partnership chronologies specific to Murray Axmith Western Ltd are present.
Murray Axmith Western Ltd firmographics
Firmographics- Name
- Murray Axmith Western Ltd
- Website
- https://profilecanada.com
- Company type
- Private
- Founded year
- 1983
- Headcount range
- 11–50 employees
- Short description
- Murray Axmith Western Ltd is associated with Profile Canada, a Montreal-based private company (founded 1983, 11-50 employees) operating a Canadian business directory and search-engine-marketing platform serving SMBs. Trademarks are held by Owen Media Partners Inc., linked to the MacRAE'S industrial-partner network.
- Ownership category
- akta.pro rank
Where Murray Axmith Western Ltd is headquartered
LocationHeadquarters
- HQ city
- Montreal
- HQ country
- Canada
- HQ region
- North America
Markets served
Murray Axmith Western Ltd business model
Business model- GTM type
- B2B
- Offering type
- Services
Murray Axmith Western Ltd product offering
Product offeringCore offering
No information about Murray Axmith Western Ltd was found in the provided source data. The aggregated content relates to the Profile Canada business directory (profilecanada.com), owned by Owen Media Partners Inc., and does not contain any details about Murray Axmith Western Ltd's products, services, or operations.
Differentiator
Problem solved
Functional benefit
Murray Axmith Western Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Murray Axmith Western Ltd partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
Murray Axmith Western Ltd competitors and assessment
Company assessmentDirect peers
- Yellow Pages Canada (YPG): Yellow Pages Canada operates the dominant Canadian business directory and digital marketing platform for SMBs, directly competing with Profile Canada in Canadian local search, listings, and marketing services.
- MacRAE'S Blue Book: MacRAE'S is the US industrial counterpart explicitly linked on Profile Canada's homepage; both directories serve industrial buyers and suppliers with categorized product and company listings in North America.
- Canadian Trade Index: Canadian Trade Index is an industrial supplier directory listed as an industrial partner of Profile Canada, providing overlapping B2B industrial listing and search functionality for the Canadian market.
Broad incumbents
- Yelp: Yelp is a global incumbent in business listings, reviews, and local search advertising, serving both consumers and SMBs in categories that overlap with Profile Canada's consumer-facing directory.
- ThomasNet: ThomasNet is a leading North American B2B industrial directory, directly comparable to Profile Canada's industrial and business supplier listings functionality.
- Yext: Yext provides a digital presence management platform for multi-location businesses, competing with Profile Canada's listings and local search marketing services for enterprise and SMB customers.
- Google Business Profile: Google's free business listing and profile product is the dominant free alternative to Profile Canada's paid directory listings, shaping the competitive context for every listing-fee dollar.
Emerging players
- Trustpilot: Trustpilot operates a business review and trust platform that overlaps with Profile Canada's reviewed-business listings and SMB reputation marketing offerings.
- Birdeye: Birdeye is an SMB-focused customer experience and marketing platform with listings, reviews, and local SEO capabilities, competing with Profile Canada's integrated SMB marketing service bundle.
Others
- LinkedIn Company Directory: LinkedIn's company pages and B2B search function serve as a complementary (and partially substitutable) business discovery channel, particularly for the B2B and professional services segments that Profile Canada indexes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Murray Axmith Western Ltd social profiles
Digital presenceMurray Axmith Western Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Murray Axmith Western Ltd leadership team
Management profileNumber of profiles
Murray Axmith Western Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Murray Axmith Western Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Murray Axmith Western Ltd
What does Murray Axmith Western Ltd do?
No information about Murray Axmith Western Ltd was found in the provided source data. The aggregated content relates to the Profile Canada business directory (profilecanada.com), owned by Owen Media Partners Inc., and does not contain any details about Murray Axmith Western Ltd's products, services, or operations.
When was Murray Axmith Western Ltd founded?
Murray Axmith Western Ltd was founded in 1983. It employs 11 to 50 people.
Where is Murray Axmith Western Ltd based?
Murray Axmith Western Ltd is headquartered in Montreal, Canada, in the North America region.
Who are Murray Axmith Western Ltd's main competitors?
Direct peers on record are Yellow Pages Canada (YPG), MacRAE'S Blue Book and Canadian Trade Index. Broad incumbents are Yelp, ThomasNet, Yext and Google Business Profile. Emerging players are Trustpilot and Birdeye. LinkedIn Company Directory is listed as an others.
Does Murray Axmith Western Ltd have an API?
No public API is recorded for Murray Axmith Western Ltd.